leveraging your students' internet fame
TRANSCRIPT
LEVERAGING YOUR STUDENTS’ INTERNET FAME
AND GETTING A SHOUT-OUT FROM BEYONCÉ
#EDUWEB15
JON MCBRIDE | BRIGHAM YOUNG UNIVERSITY@JMCBEE84
JOIN THE CONVERSATION
#EDUWEB15
#EDUWEB15@JMCBEE84
LEVERAGING YOUR STUDENTS’ INTERNET FAME
AND GETTING A SHOUT-OUT FROM BEYONCÉ
#EDUWEB15
JON MCBRIDE | BRIGHAM YOUNG UNIVERSITY@JMCBEE84
#EDUWEB15@JMCBEE84
TODAY WE’LL …• Look at internet fame in 2015
• Examine a case study of a university taking advantage of one of their students being in the national spotlight
• Pull out key points for a plan of attack when your student gets internet famous
• Beyoncé
#EDUWEB15@JMCBEE84
CHANGE OF FAME• Cultural perception of fame/popularity/influence has shifted
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
CHANGE OF FAME• Enter digital media.
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
WHY IS FAME IMPORTANT TO US?• Creates interest
• Gives us an opportunity to tell a story
• Allows us to tap into a larger/different audience
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
ANYONE CAN BE FAMOUS
#EDUWEB15@JMCBEE84
WHAT IF IT’S YOUR STUDENT?
#EDUWEB15@JMCBEE84
WHAT TO DO WHEN YOUR STUDENT GETS FAMOUS
1. Identify(Try to) identify potential fame before it happens
2. DecideDecide if it’s someone you want representing your brand
3. StrategizeConstantly, strategically be planning the next step
4. MonitorMonitor personal profiles, hashtags, news
5. Go big! (Because you can!)
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
SOCIAL MEDIA AND MEDIA RELATIONS CAN LEARN A LOT FROM EACH OTHER.
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
#EDUWEB15@JMCBEE84
WHAT TO DO WHEN YOUR STUDENT GETS FAMOUS
1. Identify(Try to) identify potential fame before it happens
2. DecideDecide if it’s someone you want representing your brand
3. StrategizeConstantly, strategically be planning the next step
4. MonitorMonitor personal profiles, hashtags, news
5. Go big! (Because you can!)
#EDUWEB15@JMCBEE84
SOCIAL MEDIA AND MEDIA RELATIONS CAN LEARN A LOT FROM EACH OTHER.
#EDUWEB15@JMCBEE84
QUESTIONS?
#EDUWEB15@JMCBEE84
SPEAKER SURVEY
EDUWEBVOTE.COM
#EDUWEB15@JMCBEE84
THANKS!
EDUWEBVOTE.COM
@jMcBee84
INSTAGRAM:
@brighamyounguniversity
#EDUWEB15@JMCBEE84
