Download - Mobile Apps on Businesses
Peter Choi MSc MBCS PMP CISA CISSPManaging DirectorCo-founder of Snapshock and Hiwave Dry Seafood
海味軒 | 香港海味燕窩網上專門店
http://hiwave.starrygift.com• Family business for 3 gens• Physical store at Sai Kung• iPhone apps – soup recipes “日行一膳”• Featured in Google “The Connected Harbour”
http://www.connectedharbour.hk
Which ones do you use?• Facebook• Instagram• foursquare• whatsapp• apple news• ebay• new town plaza• jobsdb• openrice• Nike• Pokerist• angrybirds• Pizzahut• …
Location
People Content
Utility
People
• Facebook• Twitter• Path
‘What I shared is still mine.’Personal fame related
Fragmented time
Location
• Foursquare• Yelp• Jiapang
Still personal (check-in, find friends…)Fragmented time
Content
• Wikipedia• Google• catalogue / ebook / magazine / news
Massive information, really massiveAlready a trusted brand
Keep updating huge cost
CRITICAL MASS PROBLEM
Utility
• Google Map• Whatsapp• Skype• Evernote• Snapshock
Specific functionalityHarder to monetize
Game
• Angrybird• Cut the Rope• Draw Something
Standalone game titleHigh development cost
Semi Conclusion
• Absolutely consumer centric• Spontaneous market• Make it personally attaching• Content on demand• Focus on user experience and UI design
iPhone vs Android?
iPhone vs Android?
iPhone vs Android?
Monetization
• Pricing ( paid / free )• In-app purchase• Platform content• Advertisement
Features
• Camera• GPS• Push Notification• Sharing (Facebook / Twitter / 微博 api)• Mobile Payment
Mobile payment
• Square• Paypal• NFC
Analytics
Mobile Web
Video
What Now?
• Get an IT team / vendor (w/ marketing knowledge)
• Arrange in-house operation staff• Manage your online presence• Be ready for young customers• Be accessible
Thank You!
(852) 3583 0762Peter Choi
Palapple (HK) Ltd.