Download - Mobile Email
![Page 2: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/2.jpg)
Cuándo, cómo y dóndeleemos mails ?
UN POCO DE CONTEXTO
![Page 3: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/3.jpg)
![Page 4: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/4.jpg)
![Page 5: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/5.jpg)
![Page 6: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/6.jpg)
![Page 7: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/7.jpg)
![Page 8: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/8.jpg)
![Page 9: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/9.jpg)
![Page 10: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/10.jpg)
![Page 11: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/11.jpg)
![Page 12: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/12.jpg)
✔ Trabajo y vida personal unificados ✔ Glancing y filtering acorde al device y momento
![Page 13: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/13.jpg)
UN POCO DE NUMEROS
![Page 14: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/14.jpg)
201345% email opens
en MOBILE
201010% email opens
en MOBILE
![Page 15: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/15.jpg)
Colombia Mexico Brasil USA Chile
![Page 16: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/16.jpg)
Mercado Latino USA Mujeres
![Page 17: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/17.jpg)
![Page 18: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/18.jpg)
![Page 19: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/19.jpg)
![Page 20: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/20.jpg)
![Page 21: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/21.jpg)
![Page 22: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/22.jpg)
post click mobile
![Page 23: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/23.jpg)
Qué hay de NUEVO ... VIEJO ?
TRENDS2013
![Page 24: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/24.jpg)
![Page 25: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/25.jpg)
![Page 26: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/26.jpg)
![Page 27: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/27.jpg)
![Page 28: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/28.jpg)
![Page 29: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/29.jpg)
![Page 30: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/30.jpg)
![Page 31: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/31.jpg)
![Page 32: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/32.jpg)
![Page 33: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/33.jpg)
EN LIMPIO
✔ A/B testing✔ Marketing de comportamiento (vs segmentación tradicional)✔ Integración con CRMs✔ La importancia de la visibilidad cross-device (Test !!)✔ Responsive email
![Page 34: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/34.jpg)
Cómo es una estrategiaEMAIL-MULTI-DEVICE
1 2 3 4 5
![Page 35: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/35.jpg)
![Page 36: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/36.jpg)
Cuadro de situación; qué están haciendo ?
1
![Page 37: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/37.jpg)
SITIO WEB + ECOMMERCE
![Page 38: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/38.jpg)
QUE ENVIAN ?
![Page 39: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/39.jpg)
HTMLs EMAIL FRIENDLY ??
![Page 40: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/40.jpg)
Asuntos
Todo Aires Acondicionados con 20% de ahorro + 15 cuotas!
No sufras el calor! $1200 OFF en Aire Acond LG
{$nombre}, ahorrá los Martes y Miércoles!
{$nombre}, hoy Promo Nocturna! Disfrutá 20% de ahorro y cuotas
{$nombre}, tenés 25% de ahorro + 3 cuotas s/interés
{$nombre}, semana de la Belleza ! Lanzamientos y eventos
{$nombre}, llegó la Primavera! Renovate y disfrutá al aire libre
{$nombre}, renová tu casa con 20% de ahorro y cuotas
UNfrendly
![Page 41: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/41.jpg)
UN POCO DE NUMEROS y SUS RELACIONES
![Page 42: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/42.jpg)
Open Rate Promedio último trim
0%
20%
40%
60%
80%
100%
81%informativo
26%promo venta
36%
OR
![Page 43: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/43.jpg)
0%
20%
40%
60%
80%
100%
0 50,000 100,000 150,000 200,000 250,000 300,000
Tamaño de BBDD
![Page 44: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/44.jpg)
Personalización (subject)
0%
25%
50%
75%
100%
Sin personalizar
Personalizado
![Page 45: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/45.jpg)
18%
Usuarios Mobile
![Page 46: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/46.jpg)
Oportunidades de mejora y plan de acción
2
![Page 47: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/47.jpg)
✔ A/B testing x pieza
![Page 48: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/48.jpg)
✔ A/B testing x pieza
![Page 49: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/49.jpg)
✔ A/B testing x pieza
![Page 50: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/50.jpg)
✔ A/B testing x pieza
![Page 51: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/51.jpg)
✔ emBlue FORMS
![Page 52: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/52.jpg)
✔ Envíos segmentado x comportamiento
![Page 53: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/53.jpg)
✔ SOCIAL email (reach)
![Page 54: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/54.jpg)
✔ 1 a 1
OR89%
![Page 55: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/55.jpg)
✔ Test pre-envío (preview universal)
![Page 56: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/56.jpg)
✔ Campañas REAL TIME
![Page 57: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/57.jpg)
✔ Revisión del "DESUCRIBIRME"
![Page 58: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/58.jpg)
✔ Mobile 360 (landing)
![Page 59: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/59.jpg)
✔ RESPONSIVE !!!
![Page 60: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/60.jpg)
La problemática del EMAIL únicoResponsive Email Design
explicar las pags web dinámicas que tienen más cintura de acción que el email. En el email viaja un sólo HTML, no puedo generar distintos HTMLs en función a ello.
![Page 61: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/61.jpg)
EL MEJOR DISENO POSIBLE PARA CADA DISPOSITIVO
DISENO FLUIDO y FLEXIBLE QUE SE ADAPTA A TODO TIPO DE ESCENARIO"ADAPTIVE LAYOUTS"
CAMBIO DE PARADIGMA
![Page 62: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/62.jpg)
![Page 63: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/63.jpg)
![Page 64: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/64.jpg)
![Page 65: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/65.jpg)
![Page 66: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/66.jpg)
NO ES SOLO CUESTION DE TAMAÑO
✔ Orientación✔ Orden y jerarquía del contenido✔ Aparición / Desaparición de un contenido puntual
![Page 67: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/67.jpg)
RESPONSIVE EN ACCION
![Page 68: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/68.jpg)
LA GRAN MEJORA DE
![Page 69: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/69.jpg)
Link a version "Mobile Friendly"
Mobile Aware / Mobile First
Responsive Design
QUE PUEDO HACER ?
![Page 70: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/70.jpg)
LINK
![Page 71: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/71.jpg)
AWARE
![Page 72: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/72.jpg)
AWARE
![Page 73: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/73.jpg)
LAYOUT PATTERNSRESPONSIVE
![Page 74: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/74.jpg)
![Page 75: Mobile Email](https://reader034.vdocuments.pub/reader034/viewer/2022050815/5481a18cb07959600c8b4590/html5/thumbnails/75.jpg)