email, mobile, social marketing + customer intelligence
TRANSCRIPT
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Il leader SaaS mondiale per l‘ Email & il Social Marketing
Sebastiano Cappa, Enterprise Sales Manager
Customer Intelligence + Email &Mobile Marketing +
Social Marketing: Tutto in un Click!
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Chi è Emailvision?
● Leader internazionale nel settore del software as a service (SaaS) per il marketing
● Fondata nel 1999
● Più di 600 dipendenti
● 30 sedi in 22 nazioni
● Invio di più di 5 miliardi di email al mese, 4 milioni di URLs shortened al mese
● 100% uptime, tasso di consegna superiore al 98%
● Più di 4000 clienti
● Centri sviluppo: Paris, Bristol, Southampton, Nimes, Palo Alto, Denver, e India
● Forti partnership con CRM, ERP, SFA, web analytics, e eCommerce application
● Riconoscimenti internazionali nelle migliori classifiche
● Certificazioni internazionali
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www.emailvision.com
30 filiali in 22 nazioni
3
Filiali:ArgentinaAustriaBelgioBrasileCanadaCinaFranciaGermaniaHong KongIsraeleIndiaItaliaMexicoOlandaPortogalloScandinavia (3)SpagnaSvizzeraUnited KingdomUSA
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EuropeEurope
4
100 nuovi clienti ogni mese nel 2011
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4 aspetti che ci differenziano
Consulenza locale
Innovazione (100)
Approccio globale (22)
Performances e sicurezza
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Email & Mobile
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Integrazioni
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Ecosistema Emailvision
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Return Path
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Salesforce
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Sugar CRM
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Gold Partner Magento
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APIs
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Lifecycle automatizzati
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Facebook Apps. Social Forms
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Unione con i social
• ROI• Virale• Automatizzazio
ne
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Reazione sui social
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Remarketing partendo dai social
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Social form
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Fusion Dashboard
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Social Media
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World Wide ... Social
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Italia... Campione del Mondo
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Varie strategie di social marketing
Study the marketTrends
Customer behavior
Managing a client portfolio
RetainAcquire
Increase ROIOptimize costs
Efficient process
InformPromotion
Brand building
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Varie canali di social marketing
Study the market
Inform Managing the portfolio
Increase ROI
X X X X
X X
X X
X X X
Wordpress X X
X X
Chatter X X X X
Foursquare X X X
Google + X X X X
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Un’opportunità
… ma da dove iniziare ?
Ti stanno ascoltando …
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Canale Social - Potere
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Campaign Commander Social Edition
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Come sfruttare questo potenziale
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Quali sono gli obiettivi?
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Chi sono gli utenti più influenti?
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Quando sono attivi gli utenti social?
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Customer Intelligence
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Customer Intelligence
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Novità
Customer Intellig
ence
SMS
SO
CIA
L
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www.emailvision.com
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Perché Customer Intelligence?
Email di massa & social
Marketing
Email personalizzate & social Marketing
Marketing 1-1 pilotato dalla conoscenza del
cliente
Tasso di risposta
RO
I
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La Customer Intelligence al centro di tutto
Creare i dati degli abbonati
Creare & inviare campagne social
Creare & inviare campagne
via email e mobile
Promozioni per followers e fans che
creano nuovi abbonati
CustomerIntelligence
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Come sfruttare la Customer Intelligence
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Dopo l’analisi, la segmentazione
Il bottone “Create Segment” manda la lista degli abbonati a Email/Mobile per un mailing finalizzato.
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Integrazione automatizzata con l’email marketing
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Analisi RFM
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Segmenti dinamici, non skill tecniche
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Vantaggi della Customer Intelligence
Efficienza Costi ridotti
Marketing Insight > ROI