Download - Mobile Link Present 11 11 08
Mobile Link Service隨身寶服務
Final Presentation for ICT Awards,Mobile Info + Entertainment
Presented by Erwin Huang
November 2008
A little background…
In 1996, an unexpected cold spell caused
more than 100 senior citizens living alone died at home!
For 12 years, simple technology has provided a reliable, sustainable & financially viable solution.
平安鐘Remote
24x7x365 Call Centre
Main Unit
Personal Emergency Link Service (一線通平安鐘 )
2.9 million times of emergency assistance Saved 163,000 Lives by sending them to hospitals for timely
rescue Services to 118,000 users & their families Provided Free Care services to all senior citizens Core Service Breakeven for 10 years TV News Report “Senior Saved” rate = Earned Trust of the
HK people
Report Card Statistics
•Saved 10,000+ lives / year•Redefines Social Entrepreneurship•Redefines Mission Critical IT Projects
Looking ahead: Aging Population
•Our Parents..•Soon, Ourselves.. •New Factors •An Aging Society
•More People with Special Needs•Mobility
•Changing Consumption
•Fixed line vs Mobile
Emerging Market Needs = new Service Req
Peace of Mindfor a New Generation of
Senior Citizens in Hong KongMore chronic &
degenerative diseases
More living alone
Less relativesChildless
More demented
More
activePursuit of more independence
More educated More used to
mobile
telecommunication
Higher life
expectancy
More mobility
Wealthy Baby-boomers
8
New Project Mission: Enabling an Active Senior Lifestyle
Safety + Mobility = Peace of mind
9
Introducing Mobile Link
A Live Demo(Real-life Application in HK)
Fortunately, she brings along with her Mobile Link Device and presses the one-touch button …
Operator Rachel of MLS Call Centre answers the call with the full duplex voice communication and tries to know more about Ng’s problems, checking her approximate location from digital map …
Upon Ng’s request, Rachel helps call the ambulance and police and contact Ng’s daughter, comforting her …
Rachel remotely triggers the emergency alarm to help policeman find her more easily …
Rachel talks to the policeman and ambulance staff through ML device, confirming to which hospital she should send Ng’s electronic patient record …
MLS Call Center knows Rachel by name…
Knows her history…
Can help with her contacts
Comforts the patient
Tracks her whereabouts
Notifies Emergency Officials for rescue
Triggers the Buzzer to alert people nearby
Sends ePR to hospitals
Madam Ng is not feeling well. Her heart is beating very fast.
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The Mobile Link
Full-duplex
voice
communicati
on
Auto-answer
Location
searching
& tracking
Remote
Volume
Control
RF
Transmission
Remote-
Controlled
Emergency
Alarm
One Button
Pull Pin (Backup)
•The User Experience: Simple Message = Help is One Button away..
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Technologies + Design
Mapping Interface
CRM designMobile Link
Device
Short range RF
24-hour operating Call CentreGSM Voice + SMSGSM Voice + SMS
Mobile Positioning Mobile Positioning
Service (MPS)Service (MPS)Top technologies designed to make life Simple, Service Affordable and Save Lives!!
Our Partners, Our Support
CommunityPartners
CharitablePartners
•Top Gov Teams
•Community provide: Regional Support =Well Tested Pilot Project
•Top Commercial and NGO support
The Team
HKU Researches
Top Mobile operator
•Top Brands
•Top Network Coverage + Tech
•Top HK Researches, Young and Creative team
= Safety, Trust, Proven Save lives
+ Experienced Entrepreneurs Support
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Vision Recap: Enabling an Active Senior Lifestyle
Safety + Mobility = Peace of mind
Close at Hand, Ease at Heart..
Mobile Extension of a Proven Model
Top Teams with Proven Experience
Simple and Superior User Experience = Peace of Mind
Innovative Business Model CRM System Design for Social Service, Social + Entrepreneurship
Active Senior Lifestyle
Well Tested and to be launched THIS month
Not a Concept/Research from some University Lab
Summary
Q & A Session
112/04/12
Thank you very much!
See you at our official launch on 30 November 2008!
Trusted PROVEN Experience and Recognitions
Caring Company Award(2006/2007)
Asia Pacific NGO Award(2005) Model of
Social Enterprise(Hon Donald Tsang) (2007)
Outstanding Partnership Project Award(2004 and 2005)
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How Mobile Link works?
Help me!!!
24x7x365-Call Centre
Voice communication, location tracking,
Call Transfer
Emergency SMS & Call Transmission
Users’ Contact Persons
Police
Ambulance
Social Mission of MLS
Enable a mobile lifestyle
Render mission critical outdoor emergency assistance
Foster Active aging in community
Promote a safe and caring community
Next Creative, Sustainable & Financially Viable Solution …
Mobile Link Service
Advanced Telecomm Technology
from Commercial Sector
Emergency Support & Care Services from
SCHSA
+
Affordable Service to Improve Lifestyles of Senior Citizens
A demand-driven innovative product to be launched on 30 November 2008
Target Customers
People with Special Needs
Active seniors aged > 60