Download - Mokshshil
MOKSHSHIL
Dukh ma che sangaath,Tamne che mokhshshil no
saath -After
death service
Working Model Of MOKSHSHIL
Consumer Research
10 persons of different age groupDiscusseed for 30 minitues
Admin Person of smashan,Doctors of MEDILINK & PAREKH”S Hospital
Survey with questionnaire100 respondents by judgmental
sampling.
Consumer Insight
Quantitative Findings
(1) 93% are ready to take this service if it requires (2) More than 80%are facing Problems Like, AntimKriya arrangements Kriya-Karam Arrangements Arrangements for Relatives Besana Arrangements (3) 60% People end up paying more than 50,000 for all after
death kriyas. (4) Youth-age group 25-35, are not aware about any after
death rituals and require a helpline No for services.
MARKETING STRATEGYA BIGGEST CHALLENGE
• Need to create brand image and awareness about our services
• Tie-ups with hospitals• Tie-ups with smashans at Ahmedabad• Social media communities• Tie-ups with suppliers & vendors• Tie-ups with NGOs’• With advertisements of Shraddhanjali as a form of continuous
channel for awareness
INITIAL REQUIREMENTs
• One hearse (shub vahini)• 2 Employees• 2 mobile handsets• Generating awareness
Presented By:-1 Prof.Bilva Desai Singh2. Prof. Abhijeet Singh
THANK YOU