MOKSHSHIL

Dukh ma che sangaath,Tamne che mokhshshil no

saath -After

death service

Working Model Of MOKSHSHIL

Consumer Research

10 persons of different age groupDiscusseed for 30 minitues

Admin Person of smashan,Doctors of MEDILINK & PAREKH”S Hospital

Survey with questionnaire100 respondents by judgmental

sampling.

Consumer Insight

Quantitative Findings

(1) 93% are ready to take this service if it requires (2) More than 80%are facing Problems Like, AntimKriya arrangements Kriya-Karam Arrangements Arrangements for Relatives Besana Arrangements (3) 60% People end up paying more than 50,000 for all after

death kriyas. (4) Youth-age group 25-35, are not aware about any after

death rituals and require a helpline No for services.

MARKETING STRATEGYA BIGGEST CHALLENGE

• Need to create brand image and awareness about our services

• Tie-ups with hospitals• Tie-ups with smashans at Ahmedabad• Social media communities• Tie-ups with suppliers & vendors• Tie-ups with NGOs’• With advertisements of Shraddhanjali as a form of continuous

channel for awareness

INITIAL REQUIREMENTs

• One hearse (shub vahini)• 2 Employees• 2 mobile handsets• Generating awareness

Presented By:-1 Prof.Bilva Desai Singh2. Prof. Abhijeet Singh

THANK YOU