Download - Samarbeidsformer i varehandelen
Transcript
![Page 1: Samarbeidsformer i varehandelen](https://reader036.vdocuments.pub/reader036/viewer/2022082320/54984eeeb479597a648b4784/html5/thumbnails/1.jpg)
MARKEDSFØRING OG SALG
SAMARBEIDSFORMERI SERVICE- OG VAREHANDELSBEDRIFTER
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Innhold i presentasjonen
1Hvorfor samarbeid
2Hovedtyper
av samarbeid
3Samarbeids-former
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? HVA MÅ DU KUNNE?
Definisjoner | fordeler og ulemper | praktiske eksempler
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Hvorfor samarbeid? 1
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Samarbeid gir styrke
Samarbeid gir stordriftsfordeler
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2 Hovedtyper av samrbeid
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Horisontalt samarbeid
DETALJIST DETALJIST DETALJIST
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Vertikalt samarbeid
PRODUSENT
GROSSIST
DETALJIST
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3 Samarbeidsformer
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Frivillige kjeder
Filialforetak
Franchising
Allianser produktallianse | promosjonsallianse | ingrediensallianse |
prissamarbeid | ad-hoc allianser