Download - SEO Keyword Research - Find The "Low Hanging Fruit" Keywords

SEO Keyword Research: Find Keywords That Will Improve Search Traffic To Your Website Take Advantage of “Low Hanging Fruit” Keywords

February 25, 2014 Chris Raulf Online Marketing Expert & Founder Boulder SEO Marketing

www.boulderseomarke.ng.com | 720.263.1736 | [email protected]

Agenda

•  Quick Intro to Search Engine Op4miza4on •  Keyword Research Tools •  Ini4al Keyword Research •  How to Find the “Low Hanging Fruit” Keywords

•  How to Track Keyword Rankings •  Bonus SEO Tip •  Ques4ons and Answers



About Me

•  Born and raised in Switzerland •  Two amazing kids •  Love soccer, mountain biking,

hiking, yoga, rock climbing... and craJy Colorado beer

•  15+ years in online marke4ng, SEO, SM, CM & lead genera4on

•  Learn more and connect with me on LinkedIn www.linkedin.com/in/chrisraulf and TwiSer @swisschris

Quick Intro to Search Engine Op.miza.on The 5 Pillars of Search Engine Op4miza4on: 1.  Technical Health of Website 2.  Website Func4onality 3.  On-‐Page Search Engine

Op4miza4on –  Keyword Research

4.  Off-‐Page Search Engine Op4miza4on

5.  Social Media Marke4ng www.boulderseomarke.ng.com | 720.263.1736 | [email protected]

Quick Intro to Search Engine Op.miza.on Resources: •  SEO Manager

–  Keyword research –  Develop strategy –  Manage team and drive process –  Analyze date

•  Iden4fy “Low Hanging Fruit” keywords

•  Content Creator –  DraJ blog posts, white papers, case studies, etc.

•  Strategically implement keywords throughout content

•  Social Media Expert –  DraJ and publish social media messages

•  Strategically implement keywords throughout content –  Community management, etc.

•  Webmaster



If you do …, then this could happen:

Quick Poll

Have you done keyword research?


Keyword Research Tools

•  Google Keyword Planner: hSps://adwords.google.com/ko/KeywordPlanner

•  Google Webmaster Tools: hSps://www.google.com/webmasters/tools

•  Wordtracker: hSp://www.wordtracker.com/

•  Keyword Discovery: hSp://www.keyworddiscovery.com/

•  Plugins, etc.


Ini.al Keyword Research


Quick Poll

Are you tracking the rankings of your keywords?


Keyword Rank Tracking


Keep Track of Your Rankings


Keyword Rank Tracking Tools

•  Swiss Made Marke4ng: hSp://swissmademarke4ng.com/ranktracker/

•  Moz Rank Tracker: hSp://moz.com/tools/rank-‐tracker

•  SEO Book: hSp://tools.seobook.com/rank-‐checkers/

•  SEO Centro: hSp://www.seocentro.com/tools/search-‐engines/keyword-‐posi4on.html

•  Plugins, etc.


…and Measure the Results


Bonus SEO Tip


Get your new web pages indexed and searchable on Google in no 4me:

April 8 & 29 in Boulder and Denver


Register by Tuesday, March 4, 2014 and get $100 off the registra4on fee with code Feb25. Learn more at: www.boulderseomarke4ng.com/training

SEO Keyword Research: Find Keywords That Will Improve Search Traffic To Your Website


Questions? Connect with me: LinkedIn: hSp://www.linkedin.com/in/chrisraulf Twi]er: hSps://twiSer.com/swisschris Google+: hSps://plus.google.com/+ChrisRaulf

Connect with Boulder SEO Marketing: LinkedIn: hSp://www.linkedin.com/company/boulder-‐seo-‐marke4ng Twi]er: hSps://twiSer.com/Marke4ngSEOWiz Facebook: hSps://www.facebook.com/BoulderSEOMarke4ng Google+: hSps://plus.google.com/+Boulderseomarke4ng

Download - SEO Keyword Research - Find The "Low Hanging Fruit" Keywords

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