The BIG Idea Increase the
overall success of the company by increasing the total number of ticket sales
Target AudienceNational Audience:
Single/Traveling Business Individuals Families
Reaching the Audience
• Facebook Page
• Blog
The New & Improved Digital Rapid Rewards Program
Google Adwords & SEOKeywords:
“Book Flights”
“Cheap Flights”
“Compare Tickets”
“Airline Tickets”
“Bid on Flights”
COMPARE AIRLINE TICKETSCompare cheap tickets to find the best dealEarn Rapid Rewards Points at Southwest.com
BOOK A FLIGHTFind cheap flights at Southwest AirlinesBook airline tickets now- Earn Rapid Rewards Points
Google Adwords BudgetCost-per-click: $4.12
Approx. clicks per day: 17,423.53
Cost-per-day: $35,118.71
Digital Marketing Budget
Google Adwords/ PPC: $1 million
Social Media: $15,000
Content Development: $5,000
How To Measure SuccessClosely monitoring Google
AdwordsWe can see if our digital
advertisements are generating more traffic to the website
Pattern of ticket sales
Resources: http://www.southwest.com
http://www.google.com/ads/adwords2/
https://twitter.com/SouthwestAir
http://digitalmarketingcalculator.com/
