edinburgh
TRANSCRIPT
Social Perceptions and StereotypesThe impact of media on first impressions and personal style from the 1960's to now, and how it affects our socialisation with others.
Amy Johnson
Age group/samples•The first questionnaire group consisted of
older people between the age of 60 and 80. Little to no interest in fashion. They did not class themselves to have a personal style.
•The second group were people aged 21 – 27. Didn’t follow fashion, except two females who enjoy keeping up with trends.
•The third group consisted of a few fashion students. Smallest group to avoid a bias.
“Gothic Girl”
• “Unapproachable” and “intimidating”• Her smile suggests she is approachable
and friendly, which is why the people taking the questionnaire reacted well to her.
“Grunge Guy”
• “Lazy”, “unreliable” and “scruffy” were used to describe him by the older age group.
“Burlesque Lady”
• Younger age groups thought she was unique and would be interesting to talk to.
• Older group thought she was “too out there”.
