다변화된플랫폼대응방안 -...
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스마트금융의진화로
다변화된플랫폼대응방안
이주명, joomyung lee
Team manager | Product Marketing Team | Global Marketing Division
RSUPPORT Co. Ltd.,
February 26, 2015
금융의 IT 고도화를 받쳐주는고객지원
Internet & Mobile Banking
<인포그래픽 : 디지털타임스> (자료 : 한국은행)
1인당
4.5개
<인포그래픽 : 한국경제신문> (자료 : 한국은행)
1인당
2.0개
Internet & Mobile Banking
203분
180분
86분
Mobile
TV
PC
(자료 : 닐슨코리아)
Internet & Mobile Banking
스마트금융 : 비대면 IT 채널로의급격한변화
Paradigm Shift to Non-face to face IT channel
BANK
금융기관의직접통제 사용자의접점다변화로중앙통제불가능
Internet Banking – 사용자의디바이스를이용
Mobile Banking – 사용자의디바이스를이용
Smart Banking – 사용자및 기업의디바이스를이용
ATM - 기업의디바이스를이용
face to face non-face to face
Bank – 점포를이용
non-Financial Industry
70%
Financial Industry
30%clients share
ofRSUPPORT,“RemoteCall
Server/Appliance”(2014)
Financial Industry & Remote Support
금융 IT서비스활성화를 위해필요한것
Remote Support Before & After for PC internet banking
1999. 7 ~ 2005. 9 – 대면 vs 비대면거래역전
21.8
23.7
29
37.4
26.6
28.9
33.9 34.1 34.5 34.5
22.120.4
17.8
13.7
15.5
13.3 1312.2
11.3 11.2
2006 2007 2008 2009 2010 2011 2012 2013 2014. 1Q 2014. 2Q
인터넷
대면
엇갈리는은행대면및인터넷거래비중
(자료: 한국은행)
(단위: %, 입출금기준)
Remote Support Before & After for PC internet banking
(자료: 한국은행)
인터넷뱅킹등록고객구성비
Status of Mobile banking
Status of Mobile banking
(자료: 한국금융신문)
주요은행스마트뱅킹가입자대비실질이용자비중
95.4
91.8
86.1
92.8
84.9
77.2
93
81.1
69.2
84.5
70.7
66.1
75.474
72.8
76
70.970.6
11년말 12년말 13년 5월
Status of Mobile banking
(자료: 국민은행)
스마트폰뱅킹미가입사유
53.5%
31.4%
15.1%
불편함
보안
기타
• 발급초기셋팅이어려워서
• 새로운사용의거부감
• 어려울것같아서
• PC보다불편해서
Customers Support for Next Generation
Financial company
금융기업의활용사례
Use Case 1. Bank
고객사요청미노출
RemoteCall for Internet Banking of
Use Case 1. Bank
고객사요청미노출
RemoteCall for Internet Banking of
Use Case 2. Insurance
RemoteCall + visual pack for Global Insurance CompanyCar Accident
Customer Phone
Real-time Video Streaming
Support in real-time Insurance Agent
Use Case 2. Insurance
Easy to confirm the discount option by mileage
Show my drawing~
Easy to confirm the discount option by black box
Real-time 3G | LTE | Wi-Fi
Show my drawing~
Insurance Agent
Customer Phone
RemoteCall + visual pack for Global Insurance Company Addons / Premiums
Use Case 2. Insurance
Real-time 3G | LTE | Wi-Fi
Wear your helmet!
Put on your name tag!To check staff's outfit
Wear your helmet!Put on your name tag!
Put on your name tag!
Service Manager
Field / Staff
RemoteCall + visual pack for Global Insurance CompanyStaff Management
Use Case 3. Securities
RemoteCall for HTS of
고객사요청미노출
Use Case 3. Securities
RemoteCall+ mobile pack for MTS / HTS of
고객사요청미노출
Benefits of Remote Support
※한국 ○○전자
65.1
70.7
80.5
12년 13년 14년※국내 1금융 은행
RemoteCallRemoteCall + mobile pack
솔루션 도입
모바일뱅킹등록자대비실제이용율
Paradigm Shift to Non-face to face IT channel
BANK
금융기관의직접통제 사용자의접점다변화로중앙통제불가능
Internet Banking – 사용자의디바이스를이용
Mobile Banking – 사용자의디바이스를이용
Smart Banking – 사용자및 기업의디바이스를이용
ATM - 기업의디바이스를이용
face to face non-face to face
Bank – 점포를이용
알서포트소개
한국과일본을필두로아시아원격지원시장의절대적인지배력확보
글로벌원격지원기업주요활동영역
10~12년국내원격지원시장M/S 추이 10~12년일본원격지원시장M/S 추이
Company Introduce
2010 2011 2012
RSUPPORT
Others (3)Unit : %
SourceOur market share compared to estimates based on sales data (based on 2012), reference to K-report (Korea Enterprise Data)
67
33
69
31
67
33
2010 2011 2012
RSUPPORT
Others (3)Unit : %
SourceJapan MIC research center(2012)
Company Introduce
산업을리드하는 "Global 6,000" 고객확보로안정적인수익기반구축
Product Introduce
[B2B] remote support for PC & mobile & video
[B2BC] remote control for PC
[B2BC] remote control for Mobile
[B2C] screen recorder for PC & Mobile
현장을포착한폰카메라영상을공유하여고객 지원
모든현장을확인하고실시간원격지원
모바일기기화면을공유하여고객 지원
국내유일 iOS 화면실시간공유및제어
리모트콜Support for PC
리모트콜모바일팩Support for Mobile
Windows Mac OS X Linux iOSAndroid
리모트콜비주얼팩Support for Video
PC와모바일은물론각종현장까지, 현장출동없이모든것을원격으로지원하는 “원격지원통합솔루션”
PC 화면을공유하여고객 지원
고객PC의모든웹브라우저지원
Product Introduce
Thank you.
이주명, joomyung lee
Team manager | Product Marketing Team | Global Marketing Division
RSUPPORT Co. Ltd.,
070-7011-3900