EMMA MADDICKSALES & MARKETING SHOWCASE

OVERVIEW OF DEVELOPMENT:The Boardwalk was a boutique riverside development in

Brentford, comprising 63 private sale homes and12 shared ownership homes.

•

The brand identity drew on the development’s waterside location and made reference to the timber cladding within the open roof garden, as well as the Thames path to the

rear of the development.

•

The marketing campaign generated an impressive number of leads, with almost 200 buyers registering

interest prior to launch.

•

We exceeded our pre-launch lead generation target by 80% and saw a large uplift in sales following the opening of the marketing suite. 50% of homes were sold off plan, with the

remainder completing within 6 months of launch.

THE BOARDWALK

OVERVIEW OF DEVELOPMENT:Brackenbury Square was another boutique development from Notting Hill Sales offering exclusive 1, 2 and 3 bed apartments for sale. Located in a prime London location

close to the coveted ‘Brackenbury Village’.

•

The brand identity formed a clean, modern design that referenced the architecture of the development and the

defining boundary of and proximity to Brackenbury Village.

•

The advertising campaign generated an impressive number of leads, with just one Zoopla eflyer bringing in

30 calls in just 2 days and average open rates vastly exceeding industry averages.

•

The development is still a live scheme, as yet not completed.

S H A R E D O W N E R

S H I PA L S O A V A I

L A B L E

Computer Generated Image of a private sales premier apartment at Brackenbury Square

H A M M E R S M I T H • W 1 2

F INAL P H A S E LA U N C H I N G

5 A ND 6 S E P T E M B E R —

A stylish collection of 1 and 2 bedroom apartments from £535,000

—

Call now to book your viewing 020 8357 4543

www.brackenburysquare.co.uk

OVERVIEW OF DEVELOPMENT:Royal Albert Wharf was Notting Hill Sales’ flagship development with over 819 residential units and over 3,000 m2 of commercial space. Situated in a prime waterside location where the river Thames meets the Royal Docks, Royal Albert Wharf brings exciting new

architecture into an historic setting.

•

Having recently launched from the purpose-built marketing suite meticulously designed and built on-site,

and incorporating an interactive model, multi-touch sales screen and interactive placemaking

map, sales increased exponentially.

•

The integrated marketing campaign included highly targeted Facebook advertising, digital geo-targeted and behavioural display advertising, outdoor, targeted press advertising in The Metro and Evening Standard

Homes and Property supplement.

Development details taken from planning documentation (March 2014).

Travel times and distances based on a start point o f Ga ll ions Reach DLR andLondon City Airport. Al l information is accurate at time of print and these sta(February 2016)

28%

10

1,500

new homes forthe Royal Docks

over

of homes are wheelchair adaptable

8,731

9.6

hectaresredeveloped

and

regenerated

of dwellingsfor family living

ONE MILEfrom University of East London’s Docklands campus

SQ.Mmixed non-residentialspace

100years

traditionalx3 garden

squares

19mins to Canary Wharf

bema c

OVERVIEW OF DEVELOPMENT:The Folio development offered a collection of

1, 2 and 3 bedroom contemporary apartments for sale within a stone’s throw of the vibrant districts of

Hoxton and Shoreditch.

•

Developed on the site of the former British Library book repository, Folio brand identity made reference to the

heritage of the site and its former use.

•

Folio was the first development Notting Hill Sales took overseas which resulted in an unprecedented number of

off-plan sales, with 27 units sold over 2 days.

16 | Folio London

A short walk from Folio, along the tranquil Regent’s Canal, are the elegant Georgian

Squares of Islington. Upper Street is a centre for shops, theatre and restaurants,

while Camden Passage is renowned for its antiques.

The area’s revival began in Hoxton Square and spread to Old Street ‘Silicon’ Roundabout –

hub of the runaway success of Tech City UK. Once an area of former industry, millennium

optimism brought artists, architects and other creative businesses into Hoxton.

The extension of the newly-completedEast London Line

provides additional rail access.

Recent decades have seen Shoreditch become a distinctive area and a deliciously

aromatic one. From the perfumes and blooms of Columbia Road Flower Market,

to the cul inary delights of Bangla’-town and Brick Lane, bustling Spitalfields

Marketis one of London’s most

vibrant destinations.

The City is historic original London, and was established around 50 AD by the Romans.

Today the ‘Square Mile’ has a long-established infrastructure of business and finance that’s

world-renowned, and its skyscrapers area ‘Manhattan’ of monetary monoliths and luxury hotels. Importantly, the number of households in the City is set to rise by

nearly 70% in the next decade – far morethan the London average of 10%.

*Knight Frank ‘London Hotspots Residential development

oppor tunity areas’ Residential Research 2011

Clerkenwell’s former factory warehouses are now home to leading design and social

media agencies. Previous working men’s bars have now become some of London’s

most popular ‘gastro-pubs’ creating culinary delights ou t

of daily deliveries of fresh produce from Smithfield market. The area’s gateway station Farringdon will be

transformed with the arrival of Crossrail into one of London’s most

popular travel hubs.

21st century redevelopment is transforming King’s Cross into a thriving district of arts

venues, museums, luxury hotels, stylish shops and designer apartments as well as

the new University of the Arts. Camley Street

Natural Park offers an urban retreat, whi le St Pancras International

provides Eurostar accessto Europe.

Folio London | 17

LIV ING LO CA L