espen2011
TRANSCRIPT
10%WORK TIME INTERACTING WITH THE READERS
WHY I ASK MY JOURNALISTS TO SPEND
E S P E N E G I L H A N S E N , E X E C U T I V E E D I T O R V G . N O , N O R WAYTWITTER: @EGHAN
AUSTIN TEXAS, 2nd OF APRIL 2011
Iceland one year ago
Can we help readers help each other?
The Hitchhiker’s Central was built in 7 hours
5000 connections were made bringing tens of thousands of our readers home
WE GAVE THEM
• News• Information• Insight• Meeting
points
THEY GAVE US• News• Informatio
n• Pictures• Videos
10%BECAUSE…HELPING THEMHELPING EACH OTHERHELP US BEING RELEVANT
Can readers improve editorial quality?
Readers help us correct mistakes
17 000 typos reported • Dramatic
improvement in quality
• 17 000 typos reported
• No more complaints to the Editor-in-Chief
2010-04-082010-04-282010-05-182010-06-072010-06-272010-07-172010-08-062010-08-260
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100
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350 ArticlesLinear (Articles)
Access given to 100 volunteers
List of Top 20 volun-teers launched
2010-05-14 2010-05-30 2010-06-15 2010-07-01 2010-07-17 2010-08-02 2010-08-18 2010-09-03
Avg time...
Time Passed: Reported -> Fixed
Typos Per Day Since Launch
10%BECAUSE…THEY IMPROVE EDITORIAL QUALITY
72 hours live coverage with reporters, newsroom, readers and experts in dialogue
Whatch live, chat with journalist
Are you OK?
PICTURES, VIDEOS?
10%BECAUSE…Dialogue makes a strongerimpact than one way communication
The swine flu - where do I get a shot?
10%BECAUSE…Collective intelligens works!
ARENASBlog postsForums
DIALOGStrengthen contentLeadsCorrections
PARTICIPATIONVoiceCommentProtocol
BUZZ-Distribution and echo in the social networks
VG Nett 1.0Tells YOU
VG Nett 2.0Create content in dialog with readers
VG Nett 3.0Become part of the digital conversation
VIRALMONOLOGUE DIALOGUE
Traditional journalism
Social media
JOURNALISM
Journalism has to renew itself to maintain its relevance
10%
EDITORIAL PRODUCTS MUST BE
A DAILY SUPER BOWL
10% WORK TIME INTERACTING WITH THE READERS
DOES IT WORK?
76% OF ALL NORWEGIANSVISITED VG.NO IN FEBRUARY
87% VISITS HOMEPAGE ONLY 4% FROM GOOGLE
33% AVERAGE PROFIT MARGIN LAST FIVE YEARS
