espousal of digital media among the students of assam
TRANSCRIPT
Espousal of Digital Media among Assamese Students:
The State of Plateau
Authored/Presented By:
Syed Mohsin Raja
A Research Paper presented in the National Seminar on ‘MEDIA OF NORTH EAST INDIA: PROSPECTS & CHALLENGES’
Guwahati University, Dept. Of Mass Communication
Introduction
• Digital Media is omnipresent…
• An alternate to the traditional medium for the good,
• Widely accepted in the academic sodality,
• Its wide espousal among students,
Question
• What is the level of acceptance, adoption and adaptation among students in Assam?
• STUDY RESULTS: There’s a state of plateau.
Background
• Data collected from March 2013 to October 2014,
• Total no. of students covered is 2750,
• Response collected from 2500 students,
• H.S. and Bachelor level students
• Authorities: Teachers, Parents, Media Practitioners and Scholars.
Methodology
• Purposive sampling:– Homogenous,
– Typical.
• Survey:– Questionnaire,
– Interview & Opinion Poll.
• Observations.
Sampling and the Survey• Homogenous sampling was directed
towards the student groups,
• Typical sampling towards the authorities,
• Survey:– Questionnaire was used for students,
– Interviews & Opinion Polls were used for the authorities.
• Observations – Adoption level among the homogenous sample groups.
Questions1. Is the Newspaper you read very
recently a type of digital media?
2. What do you need in order to access FB or any other website ?
3. What is Chrome / Mozilla / Opera?
4. Do you use MS-word files?
5. Do you use Google, Yahoo Bing?
6. Are you on Facebook?
The Picture We Have…
71%
29%
Students Respondents by their level of Current Education
Bachelor
H.S.
The Picture…
64
303
717
1783
1
2
Concept Clarity: Digital Media
Total
Concept Clarity
The Picture…
122
339
717
1783
1
2
Students with an Active Email ID
The Picture…
211
541
717
1783
1
2
Concept Clarity: Web browsers
The Picture…
103
312
717
1783
1
2
Visit College/University Website for Resources/Info
The Picture: Authorities
17%
42%
41%
Authorities: Opinion Poll Audience
Teachers
Parents
Scholars
The Picture: Authorities
4%
24%
72%
Authorities: Putting Efforts Towards Digital Media Awareness
Yes
No
Not RESPONSIBLE
Bold Findings…
• Knowledge and usage of digital media among Assamese students is very primitive,
• Only 14.8% of the students have a clear concept of digital media,
• Only 10.2% of the students utilize digital media for their career, higher-studies and entrepreneurship,
• Only 16.6% visit their college or university websites,
• Only 30.5% students exactly know how to access internet and surf websites.
Conclusion
• College level students in Assam are not aware of the practical side of the digital media adoption,
• Most of them have mobile phones and Facebook installed into it, but are rarely using an active email ID,
• Very rarely access any website of academic or career importance.
Recommendation
• The current state of plateau can be broken by the:
– Formal training (83.3% authorities believe so),
– Syllabus inclusion (93.68%),
– Digital assignments (75.26%)
– University/UGC intervention (96.15%),
– Utilizing student community, NSS, NCC groups,
– Awareness sessions.
Scope of Further Studies…
• The level of acceptance and adoption among:– The students in higher studies,
– The students of all the 8 North-Eastern states.
• The level of adoption among the college authorities,
• The incorporation of digital media into syllabi and course materials by the Universities across India.
