expedition final
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LUÍS RASQUILHA | CEO [email protected]
The concepts and ideas submi7ed herein are the intellectual property of AYR Consul=ng Worldwide. They are of a strictly confiden=al nature and are submi7ed in the understanding that they are to be considered by the recipient(s) in the strictest of confidence and that no use shall be made of said concepts and ideas, including communica=on to any third party without AYR Consul=ng’s express prior consent and/or payment of related professional services fees in full.
Expedi=on AGIS Futuro, Tendências e Insights – Rever o modelo de negócio das empresas
15 e 27 de Maio de 2014
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LUIS RASQUILHA | CEO AYR CONSULTING WORLDWIDE TRENDS & INNOVATION
lrasquilha)lrasquilha
(11) 98560 7271 [email protected]
www. ayrww.com | www.ayr-‐insights.com
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LUIS RASQUILHA | CEO AYR CONSULTING WORLDWIDE TRENDS & INNOVATION
lrasquilha)lrasquilha 6.243 conexões 3.992 amigos 1.992 seguidores 864 seguidores 1.264 seguidores Public Rela=ons &
Adver=sing Degree Post-‐degree Marke=ng MBA
Master Entrepreneurship & Innova=on Management
Post-‐degree Management
97 00 04 08 09 13
Crash Course on Crea=vity & Design Thinking Ac=on Lab
(11) 98560 7271 [email protected]
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lrasquilha)lrasquilha
LUIS RASQUILHA | CEO AYR CONSULTING WORLDWIDE TRENDS & INNOVATION
(11) 98560 7271 [email protected]
www. ayrww.com | www.ayr-‐insights.com
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MUNDO: A democraDzação das oportunidades Socied
ade
Recurso Estratégico – Poder
AGRÍCOLA
TERRA
INDUSTRIAL
CAPITAL
INFORMAÇÃO
CONHECIMENTO
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inovação
as ondas da inovação
1785 1845 1900 1950 1990 2020
Fonte: © The Natural Edge Project Adaptação: AYR WORLDWIDE
Ferro Água Mecanização Têx=l Comércio
Energia a vapor Trem Aço Algodão
Eletricidade Quimica Motores de combustão interna
Petro-‐Quimica Eletrónica Aviação Espaço
Sustentabilidade Produção de recursos naturais Design thinking Quimica verde Industria ecológica Energias renováveis Nanotecnologia verde
1a onda
2a onda
3a onda
4a onda
5a onda
6a onda
Networks digitais Social mídia Nano tech TIC’s Mobile & Apps Conhecimento Design thinking
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TEMOS EMPRESAS DO SÉC XIX
E Q U I P E S D O S É C X X
C L I E N T E S D O S É C X X I
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ast rban ribal niversal adical thical
F U T U R E
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sempre que se desafia o futuro
a ignorância do presente revolta-se
mas o tempo acaba sempre por premiar os mais ousados
carlos coelho
Presidente da ivity Brand Corp
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GRIN -‐ Gené=ca
Ambiente Envelhecimento
Poder do Leste
Conec=vidade Global
GRIN -‐ Robó=ca GRIN -‐ Internet
GRIN -‐ Nanotecnologia
5 MegaTendências
• Esperança média de vida: 100 anos • 8 bilhões de pessoas: 2025 • China e Índia: 2,8 bilhões • Geriatria e Geriarquitetura • Turismo Sénior – PIB
• Aumento 5º Temperatura Global • Degelo e Poluição Generalizada • Sustentabilidade no DNA Empresarial • Energias Alterna=vas – Solar, Corporal, Vento, ... • Materiais Biodegradáveis dominam indústrias
• Centralização da Produção • Guerra da informação • BRICS’s + MINT’s • Inovação Reversa – ChÍndia • Língua Unica
• Desatualização do conhecimento a cada 4 anos • Gadgets Modulares e Convergentes • Computação Cloud & Quân=ca • AnyWere, AnyTime, AnyPlace • Holografia & Big Data
• Viveiros de Órgãos Humanos • Alimentação Transgênica • A=vadores Cerebrais • Computação do DNA • Clonagem Segura
• Inteligência Ar=ficial • Robots Inteligentes • Exoesqueletos • Avatares & Geminoides • Wearable Tech
• 50% mundo Conectado • Internet das Coisas & Internet Sensorial • Anywere Office • Real=me Data • 6G
• Computação Afec=va • Hexabytes > Petabytes >
Terabytes > Gigabytes > Megabytes
• Materiais Transformáveis • Cyber Animais & UpGrade de
Memória Humana • Scans de Cérebro
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EMPOWERMENT
CONECTIVIDADE E CONVERGÊNCIA
ECONOMIA DAS EXPERIÊNCIAS
STORYTELLING
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EMPOWERMENT
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ECONOMIA DAS EXPERIÊNCIAS
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STORYTELLING
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CONECTIVIDADE & CONVERGÊNCIA
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Fmylife.com
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EMPOWERMENT
CONECTIVIDADE E CONVERGÊNCIA
ECONOMIA DAS EXPERIÊNCIAS
STORYTELLING
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1. INSTANTANEIDADE & IMEDIATISMO: Na era digital de fácil acesso à informação e ao conhecimento nunca o aqui e agora sem tempo a perder fez tanto sen=do.
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2. CO-‐CRIAÇÃO, PARTILHA & INTERAÇÃO: O cliente|consumidor quer ter uma palavra a dizer na produção do produto, seja através da personalização seja através da criação de base, sendo cada vez mais uma enorme fonte de ideias e de inovação.
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3. SHORT CONTENT: A vida em hipertexto não deixa tempo para aprofundar os temas e cada vez mais o mundo se conhece em 140 caracteres. Além de que a falta de tempo diária para fazer todas as tarefas e obrigações é cada vez menor o que impulsiona o conteúdo “rápido”.
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4. FREEMIUM: Representa a tendência crescente de vender por um preço baixo determinados produtos/serviços de alto valor percebido e real.
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5. MOBILE & MULTI-‐PLATAFORMA: O mundo é Mobile e APPs Oriented. E surgirão novas plataformas até agora inéditas com 3D e 360:
• Papel de parede com projeção vídeo;
• Janelas com imagens rota=vas (screen saver);
• Acesso ao conteúdo em qualquer lugar: óculos, relógio, ... www. ayrww.com | www.ayr-‐insights.com
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6. BRASILIDADE & INTERNACIONALIDADE: O Brasil está na ordem do dia no mundo – a sua informalidade, alegria e animação, a que se junta uma economia em crescimento e com poder de compra, em busca de qualidade de vida e felicidade permanentes, fazem do Brasil o país do momento.
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7. BUSCA DE SIGNIFICADO: Também conhecido como Storytelling significa mais do que apenas imagem ou status. O significado que representa e significa um produto na vida do consumidor, seja pela história que tem, seja pela história que permi=u essa compra é cada vez mais valorizado.
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8. ÍCONES DE PERTENCIMENTO, DE REFERÊNCIA E TRIBAIS: Mais do que ser parte de um segmento de população o consumidor aproxima-‐se dos seus grupos de referência e de tribos com as quais se iden=fica, passando a adoptar os seus comportamentos e manifestações visuais, entendidas apenas pelo grupo.
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LUIS RASQUILHA | CEO AYR CONSULTING WORLDWIDE TRENDS & INNOVATION
lrasquilha)lrasquilha
(11) 98560 7271 [email protected]
OBRIGADO!
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LUÍS RASQUILHA | CEO [email protected]
The concepts and ideas submi7ed herein are the intellectual property of AYR Consul=ng Worldwide. They are of a strictly confiden=al nature and are submi7ed in the understanding that they are to be considered by the recipient(s) in the strictest of confidence and that no use shall be made of said concepts and ideas, including communica=on to any third party without AYR Consul=ng’s express prior consent and/or payment of related professional services fees in full.
Expedi=on AGIS Futuro, Tendências e Insights – Rever o modelo de negócio das empresas
15 e 27 de Maio de 2014
www. ayrww.com | www.ayr-‐insights.com