Welcome

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Who is TELUS?

TELUS is Canada’s fastest-growing national telecommunications company, with

$12.4 billion of annual revenue and 14.0 million customer connections.

TV 980,000 customers

Wireline 3.1 million customers

Wireless 8.4 million

customers

BUSINESS TO BUSINESS EMERGING

• Consumer Health

• M-Payments/ Commerce

• Big Data

• Small & Medium Business

• Enterprise

• Government

Internet 1.5 million customers

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Putting Our Customers First

Uniform customer experience at each touch point via backend

APIs

The result: Direct impact on customer loyalty

#1 0.9% 75% National service provider by J.D.

Power & Associates

2011, 2012, 2013

Industry-leading, monthly

postpaid wireless subscriber

churn rate

Fewer customer complaints

than our competitors

Discover Buy Fulfill Pay Use Support Renew Turndown

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Current State of business capabilities

APIs being leveraged by external partners as well as for

internal development

SMS/

MMS

Identity

Mgmt

Subscriber

Profile

Subscriber

Profile

Account

Mgmt

Partner

Solutions

Business

Solutions

Consumer

Solutions

Service Delivery Framework

Payment TV Services Location Device

Carrier

Billing

Messaging Fleet MgmtDevice

Mgmt

TELUS

Marketing

TELUS

Support

Store

Purchases

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Challenges in Building reusable Business Capabilities

Large number of interfaces with different

business rules

Channel provides differentiated experience,

the information provided should be the same

Alignment takes time and concerns about

being held up by other projects

Organizational structure to support agile

development

Discoverability and Management of APIs

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Enablers of Success

Core cross functional team with Business,

Technology and IT representation with the

aim to promote the use of API capabilities

Identify key projects during the funding

approval stage which can leverage or build

new APIs

Workshop with various business stakeholders

Telus Partner Manager, Digital, Emerging

Markets (M2M, IoT, Big Data, etc.)

Publish description of API capabilities in easy

to understand business terms

2012 2013 2014 2015 2016 2017

Be

ne

fits

Benefits

Cost Avoidance Partners Emerging Mkts