fabriqate gkia presentation-jun2010
Post on 11-Sep-2014
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Time honored tradition with cutting edge technology
webecommerce
bespoke web 2.0
facebook apps
mobileiPhone apps
iPad apps
mobile sites
creativedesign
branding
3D video
social mediadigital marketing
viral campaigns
community mgmt
The time honored tradition of Golden Key
…with TECHNOLOGY and CREATIVE teams under one roof
2010 NOMINEE
internationalize
digitize
conceptualize
interpretation
ALL WORK is done by
Our China based teamNothing is sub-contracted to a third-party
meet the team这就是我们的队伍
cutting edge technology
time honored tradition
++HYB
RID
HYB
RID
food & hospitality retail film & media technology other
LONDON GUANGZHOU NEWYORK
CustomerSatisfaction
is
kingAnd Quality is the difference
key FACTS
… and that’s why our work is driven
by
SATISFACTION&
SURPRISE
Customer Satisfaction is Most important…That equals Increased Sales and Higher Profits
Browsing Investigating Adding to Cart Look for More Checkout/Pay Register for
futureCost per
ENGAGEMENT
STATSIT
Unity is Power
+ Golden Key Explodes as a Brand+ Area Hotels, Property and Service Brands Dominate Their Marketplace+ Customers Access the best Services in China and Golden Key Win’s Over International Brands
Services Offered
Translation and interpreting services
IVS/SEO and digital PR services
Design Services & Creative
Mobile Development & Digital Publishing
Website Design & Development
Hosting & Emails
Digital Marketing
USER experience guides our web development process
Content mgmt & micro-sites
Ecommerce platforms
Web 2.0 bespoke & web apps
Mobile friendly
HTML5 and JavaScript
Updatable (CMS)
Interactive Experience
Maximize Conversion
Marketing help
Review every 3 months
Beyond selling online
Integrated approach
Platform solution
APIs and Cloud services
Social Media elements
WEB
and yes…
we do develop APPS
iPadiPhone
& Android: Froyo
MOBILE our asset
Today's marketplace is a global one, and it's vitally important to speak your prospects' languages anywhere in the
world. Thanks to our translation services we can tailor your website's
content to any of the most widely spoken languages in the world—
English, Spanish, German, French and Japanese.
Many people feel that you need to duplicate your site online in multiple
languages. That's simply not true. Just build one complete brochure page
online outlining the property's value positioning in the language your customer's speak. Expand your
market, stay ahead of your competition!
Translation
Benefits include:• Reaching beyond borders and language barriers to a wider customer base
• Dramatically increasing your booking engine's revenue potential
• Improving the user experience on your website
• Becoming more competitive in the global marketplace
• Simplicity!
We offer design solutions for you or for your guests from your business centers:– Logo design– Graphic Design– Flyer Design– Brochure Design– Business cards, envelope, letterhead– A Corporate Identity Guide sets standards for all media developed.
Digital Branding
The web is everywhere!
But how many websites do you really use?
Market Research
Media Planning
Finalise Digital Strategy
Monitor & Police
Get Brief
Budget & Limitations
Spreading & seeding
Create specific Campaigns
Digital Media Marketing
ANALYSISResearch1
VISUAL GRAPHICS
User Interface2 CODE & CONTENT Testing 3
MARKETING SEO, Paid, Viral4
MAINTENANCE Upgrades 5
end-to-end DIGITAL DEVELOPMENT
made possible only due to our hybrid approach:
TECHNOLOGY + CREATIVE
LAUNCH Live
a surprise
Golden Key International Alliance
And to work our magic we built a new site: http://www.china-hotels.me
Yibin Hotel Website
And to work our magic we built a new site: http://www.yibin-hotel.com
Yibin Hotel Website: Yahoo
Yibin Hotel Website: Google
Find a place.Live translation. Call to Book. Connect back with hotel.Like a concierge that’s with the user everywhere.. On the go
Hotel Concierge – on the go iPhone app
Case Studies
Our Film Clients
Studio
iPad app
New
spaper
Video steaming
CatalogueVideosImages
PortfolioWeb-based
backend
Publicis GroupeiPhone app
Micro-Site
Publicis GroupeWebsite
Streaming video contentMovies.Showtimes.Cinemas.Magazine.Competitions.Social Media.
Completely driven by a web-based backend.
Film Studioapp
iPad app
Case-study: Olympics – London 2012The Brief:
Helping SMEs and startups participate in the biggest event in London!
Challenges and what we did:FabriQate has been involved in a long-term project to
help bring together a variety of startups and SMEs in the UK as a means of digital media
engagement through use of a open community platform. As the leading agency involved, we are proud to be involved in the greatest event in our
own city!
Results and impact:Keep tuned in … 2012 approaches!
Social Media, Digital Branding, Viral, Digital PR, iPhone apps, 3D & Video, AdverGames, SEO
food & hospitality retail film & media technology other
LONDON GUANGZHOU NEWYORK
Responding to comments
Creating Positive SENTIMENTOwning Search Engine Top Positions and Building Brands through Online
New Media PR
Maintaining accuracy and promoting the Golden Key and Member Hotel
Brands
Dominating Social Media Platforms
Beating the competition
Own the Internet
SOCIAL MEDIA community management
Social MediaHas now allowed …
New Digital Media
accessed by target market
New Digital Media
accessed by target market
MobileMobile
GameGameViralViral
Social MediaSocial Media
Web basedWeb based MobileMobile Other interactiveOther interactive
Editorial Reviews
Content SharingContent Sharing
3D Games3D Games
AdverGamesAdverGames
SMS MktingSMS Mkting
iPhone AppsiPhone Apps
Augmented RealityAugmented Reality
Mobile SitesMobile Sites
Micro-SitesMicro-Sites
Humour SitesHumour Sites
Influential BlogsInfluential Blogs
Social NetworksSocial Networks
TaggingTagging
Viral VideosViral Videos
Media planning: Match the audiences digital footprint
?
Time honored tradition with cutting edge technology