Intro

Facebook, Twitter & Ning

Social Networking Basic Training

Lori Woehrle

Director, Corporate Relations

Council for Advancement and Support of Education

woehrle@case.org

202-478-5697

LinkedIN

What

Features

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Facebook

Fan PageDesigned for organizations• Very similar to an individual page• Can be branded• Can have multiple administrators• Insights tool tracks fan engagement• Organize content through customizable tabs

Starting

Fan page example

Fan page vs Group pageFan Page Group Page

Made for businesses/brands Made for organizing on a small scale

More corporate – not connected to an individual, doesn’t list name of administrator

More personal – group members directly connected to an individual

No limit on number of fans 5,000 friend cap

Can send Updates that appear in Updates section of Fan’s in-boxes

Can send e-mail blasts to page in-boxes if < 5,000

Indexed by external search engines

Not indexed by external search engines

Can be restricted only by certain ages and locations

Admins can restrict access. Can require approval to join, like a private club

Can be more personalized; host applications; show more content

Cannot host applications

YouTube

Branded channel example

What’s Wrong with this Picture?

Great channel example

Twitter

Branded page example

Great example

For Journalists• Get engaged• Read replies• Respond• Don’t turn Twitter into a non-stop back-and-forth

exchange. Take bigger discussions to e-mail or Direct Messages

• Start as a listener.• Post a profile picture• Treat your Tweets like a microblog

TweetDeck

Ning

Getting started

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Connect Yourself

Sharing toolsOther Great Sharing Tools

• Real-time• Embeddability• Applications and Extensions• Wiki functionality• Playback• Drag-and-drop file sharing

What About Me?Connect with your readers:

• Develop story ideas & stories• Ask questions; follow trends• Extend stories• Announcements + Personality