facebook vs. google advertising: which to choose, when
TRANSCRIPT
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Arsenis PaschopoulosManaging Partner – JustOnline.Gr
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Ποιος μιλάει;
15/9/2015 Αρσένης Πασχόπουλος - www.JustOnLine.Gr
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Social Media
E-shops
E-mail campaignsMobile
campaigns
Google campaig
nsSEO
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Google Search Ads vs. Facebook ads
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Google’s Search Power
• The right keywords• The right ad• The right Landing
Page• So to get the client
INTENTION TO BUY
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Google Search’s weaknesses
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Social Media ads
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Social Media ads Power
TARGETING
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Social Media ads Power: TARGETING• Location•Demographics• Life events• Family status• “Friends of”•Work situation
• Interests • Custom Audiences• Look alike
audiences
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Costs?
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What is your objective?• Social Media for brand awareness, market
development, lower click / impression costs, precise targeting•Google search ads for sales
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THANK YOU?
Not So Fast
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The “Empire” (Google) Strikes Back• Customer Match• Similar Audiences• Video Remarketing• Click to buy Product Cards in Non-Owned Videos
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Περισσότερα για το θέμα μπορείτε να διαβάσετε στο σχετικό άρθρο
μου
Facebook Vs GoogleEscapePlan.Gr
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Arsenis Paschopoulos • Online marketing since 1996• Managing Partner – Just Online• Managed 50+ customer accounts• Author
• Ηλεκτρονικό Εμπόριο• Social Media Marketing
• Blogger – escapaplan.gr• Speaker – instructor (7000+
students - participants)[email protected]
+30 2106146442 - 6974095298www.justonline.gr
www.justonline.gr
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THANK YOU