Recall  the  movie  "Harry  Potter  and  the  Goblet    of  Fire"  when  Moody  pointedly  says  to  Harry:    "Play  to  your  strengths!"  Before  he  could  stop    himself,  Harry  sheepishly  replies,  "I  haven't  got    any."  EXCUSE  ME,  growls  Moody  …  saying,    "You've  got  strengths  if  I  say  you've  got  them."      

I'm  giggling  here  because  Moody's  fine-­‐point  confidence  reminds  me  of  this  week's  Fan  Friday:  Jenn  Kaye,  whose  company  under  her  leadership  leaves  no  stone  unturned  …  it's  Head-­‐On  Communications  International.  

As  a  highly  sought  after  relationship  and  communications  expert,  Jenn  travels  the  globe  teaching  small  business  leaders  to  corporate  executives  just  how  to  "play  to  their  strengths"  by  being  Confident,  Committed,  and  Compassionate.  

 Yet,  like  every  business  owner,  she's  not  immune  to  the  turbulent  economy.      And,  like  every  business  owner,  she  not  only  "services"  clients  …  she  has  to    "land"  them.    Here's  how  Jenn  Kaye  puts  her  confidence,  commitment,  and  compassion  to  work  on  the  social  media  platforms,  namely  Twitter,  to  her    best  business  advantage.  

CHALLENGE:  Landing  that  next  client  

While  Jenn  launched  into  a  communications  career  at  the  confident  age  of  5  doing  on-­‐air  radio  commercials  for  Volkswagen  and  since  seems  well-­‐booked,  she,  just  like  other  business  owners,  has  the  constant  challenge  of  landing  new  clients  and  keeping  up  with  new  and  practical  business  tactics.      

SOLUTION:  Twitter  is  the  Communication  Tool  

When  Jenn  first  started  tweeting,  she  felt  …  well,  kind  of  AWKWARD.    "I  wasn't  sure  what  to  say  or  how  to  really  interact  with  people."    At  first,  not  any  140-­‐character  strand  seems  anything  but  pithy  and  trite.    Truth  be  told,  those  very  words  by  Moody  -­‐  "Play  to  your  strengths"  grounded  her.    And,  with  some  basic  tactics  from  WeBuildYourSocialMedia.com  (like  the  Getting  Started  Series  and  our  LIVE  events),  she  turned  those  characters  into  the  best  of  searchable,  meaningful  keywords  …  so  well  that  she  landed  an  invitation  to  speak  at  a  workshop  simply  by  following  'tweeple'  and  following  up  with  specific  'tweeple'.      

 OUTCOME:  More  Booked  Speaking  

Then  like  a  snowball  down  a  steep  slope,  that  workshop  led  to  another  and  to  another,  building  up  her  connections  &  clients.    She's  not  awkward  on  Twitter  anymore  …  she  even  teaches  clients  the  fundamentals  of  a  successful  Twitter    

 

   

    Communication Expert Jenn Kaye Gets HIRED and reHIRED Using Twitter & Facebook by Donna Newman by  WeBuildYourSocialMedia.com                                Friday,  December  23,  2011  at  9:27apm  

 

   

launch.    Best  advice:  www.search.twitter.com  -­‐  don't  ever  pass  up  what  others  are  saying  about  you  or  your  business  …  confidently  jump  into  the  conversation and  add  value.    Here,  you  can  add  keywords  about  your  business,  name  of  your  business,  your  own  name,  zip  code,  etc.  and  see  LIVE  tweets  relative  to  your  words.    Then,  jump  into  the  conversations  by  adding  valuable  insights,  tips,  links  to  your  blog,  advice,  recommendations,  etc.  ...  bottom-­‐line:  add  value!      Your  'value'  will  demonstrate  your  expertise  and  could  lead  to  a  bottom-­‐line  value  for  you.  

Keeping  up  with  the  every-­‐changing  Twitter  platform  can  be  a  full-­‐time  business,  yet  with  the  help  of  We  Build  Your  Social  Media,  Jenn  says:  

"They  have  empowered  &  educated  her  on  how  to  navigate  her  business  with  the  help  of  practical  tips,  integrity  and  passion  as  an  authentic  leader  in  the  Social  Media  industry."  

Across  the  globe,  customers  are  clamoring  for  new  and  easy  ways  to  interact  with  the  organizations  they  deal  with,  and  no  company  should  think  itself  immune  to  this  new  business  dynamic.    As  more  people  use  smartphones,  they  will  expect  an  extension  of  their  customer  experience  to  be  supported  by  this  kind  of  device  while  demanding  that  social  communication  aspects  of  the  Web  (like  Twitter)  be  intertwined  with  this  experience.  

While  Jenn  communicates  on  the  big  4  (Twitter,  Facebook,  LinkedIn,  YouTube)  for  her  business  marketing  and  customer  support,  her  favorite  is  Twitter.    

"You  have  to  be  willing  to  start  the  conversation,  even  if  you  feel  like  the  awkward  kid  at  the  school  dance."    She  adds:  by  "asking  questions,  setting  boundaries,  being  true  to  yourself  and  taking  the  time  to  get  to  know  people,"  she  has  kept  the  calendar  full  traveling  more  days  than  she's  home.  

When  Jenn  isn't  writing  her  book,  volunteering  for  The  Girls  Rule  Foundation,  coaching  others,  you  can  catch  her  on  the  dance  floor  performing  the  Argentine  Tango  or  Salsa  Dancing  …  that's  right,  Jenn  knows  how  to  talk  her  way  AND  dance  her  way  to  a  successful  and  happy  life.  

As  Jenn  has  found  and  so  will  you,  the  online  experiences  you  offer  your    prospects  and  clients  will  be  the  benchmark  by  which  you’re  paid  and    upgrade  services  will  be  evaluated  and  hired.      

 "Think  now.  What  are  you  best  at?”  

 Enjoy  your  Fan  Friday,  everyone  ...  Merry  Christmas  &  Happy  Holidays!!  

~  Donna  Newman  

 

 

 

 

 

WeBuildYourSocialMedia.com Agency 16420 North 92nd Street, Suite 224-228, Scottsdale, AZ 85260 o.480.314.4101 f.480.314.4140 e/donna@WeBuildYourSocialMedia.com