feedsfloor virksomhedspræsentation

10
Copyright © 2012 FeedsFloor THE FUN IS OVER!!! Now its time for business…

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FeedsFloor har netop præsenteret platformen for danske b2b virksomheder på Erhvervsakademiet i Århus. Se præsentationen om hvordan du som b2b virksomhed kan komme hurtigt i gang med sociale medier uden du har brug for tekniske kompetencer, uden at du skal bruge mange ressourcer, og hvordan du slipper for de åbne kommentarer.

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Page 1: FeedsFloor virksomhedspræsentation

Copyright © 2012 FeedsFloor

THE FUN IS OVER!!!Now its time for business…

Page 2: FeedsFloor virksomhedspræsentation

Copyright © 2012 FeedsFloor

Behovet for b2b platform

About the donut company About the donut company

Page 3: FeedsFloor virksomhedspræsentation

Copyright © 2012 FeedsFloor

Begrundelser for ikke at bruge sociale medier

• Comfort with the status quo• Conflicting opinions within management on

how to proceed• Discomfort with an informal communication

style• Discomfort with a less controlled

communication style• Fear of change• Fear of divulging too much information• Fear of exposing weakness• Feeling that social media is frivolous• General weakness in organizational

consensus building and decision making• Inability to connect social media

engagement with sales and branding objectives

• Inadequate marketing budget• Internal focus – not paying enough attention

to customer behavior and preferences• Lack of precise ROI calculations• Leaders not understanding how and why

social media works

• No appetite for outsourcing the work• No clear branding strategy• No clear sales plan• No distinct marketing function• No examples of success within their

industry• No in-house talent to do the work• No process for ramping up new programs• No social media champion within the

organization• Old, outdated technology and IT support• One or two vocal naysayers• Prior attempts that went bad• Other priorities taking precedence• Refusal to see the connection between

casual online conversation and serious business

• Too much focus on where customers are or were, rather than where they are going

• Uncertainty about how to begin• Unwillingness to experiment

Source: www.wordsellinc.com/blog/social-media/why-b2b-firms-dont-use-social-media-2/

Fear of divulging too much informationFear of exposing weakness

Inadequate marketing budget

Fear of divulging too much informationFear of exposing weakness

Inadequate marketing budget

Page 4: FeedsFloor virksomhedspræsentation
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Copyright © 2012 FeedsFloor

1

Gratis medlemskab

2

Kommuniker

3

Generer leads

Publicer virksomheds-nyheder på 15 forskellige sprog

Bliv vist blandt anderkendte virksomheder

Gratis

Del dine nyheder med interessenter

Virksomheden kontrollerer kommunikationen

Interager med leads i et neutralt, lukket, en-til-en miljø

Bliv set af virksomheder som ikke kender dit navn i forvejen – relevante leads

Bedre resultat på søgemaskiner

Følg alle industrinyheder på et sted

Interaktionen sker en-til-enDin nyhed bliver også læst af virksomheder der ikke kender dit brand i forvejen

SEO

Interaktionen sker en-til-enDin nyhed bliver også læst af virksomheder der ikke kender dit brand i forvejen

SEO

Fordele og udbytte

Page 6: FeedsFloor virksomhedspræsentation

Copyright © 2012 FeedsFloor

Page 7: FeedsFloor virksomhedspræsentation

Copyright © 2012 FeedsFloor

Page 8: FeedsFloor virksomhedspræsentation

Visitors from 75 countries

Official media partner B2B conference in Beijing 2011

Official media partner World EXPO – Danish Pavilion 2012 South Korea

Copyright © 2012 FeedsFloor

FeedsFloor på nuværende tidspunkt

Page 9: FeedsFloor virksomhedspræsentation

Copyright © 2012 FeedsFloor

Referencer

FeedsFloor is a great business model where-in it collates information from various companies into one place - Venkat Raja, VP Citibank – New York

FeedsFloor is easy to use, provides fresh and free content and an unmatched concept, I get to be promoted among leading sources within the industry- Wayne Walker, GCMS

Page 10: FeedsFloor virksomhedspræsentation

Copyright © 2012 FeedsFloor

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