feedsfloor virksomhedspræsentation
DESCRIPTION
FeedsFloor har netop præsenteret platformen for danske b2b virksomheder på Erhvervsakademiet i Århus. Se præsentationen om hvordan du som b2b virksomhed kan komme hurtigt i gang med sociale medier uden du har brug for tekniske kompetencer, uden at du skal bruge mange ressourcer, og hvordan du slipper for de åbne kommentarer.TRANSCRIPT
Copyright © 2012 FeedsFloor
Behovet for b2b platform
About the donut company About the donut company
Copyright © 2012 FeedsFloor
Begrundelser for ikke at bruge sociale medier
• Comfort with the status quo• Conflicting opinions within management on
how to proceed• Discomfort with an informal communication
style• Discomfort with a less controlled
communication style• Fear of change• Fear of divulging too much information• Fear of exposing weakness• Feeling that social media is frivolous• General weakness in organizational
consensus building and decision making• Inability to connect social media
engagement with sales and branding objectives
• Inadequate marketing budget• Internal focus – not paying enough attention
to customer behavior and preferences• Lack of precise ROI calculations• Leaders not understanding how and why
social media works
• No appetite for outsourcing the work• No clear branding strategy• No clear sales plan• No distinct marketing function• No examples of success within their
industry• No in-house talent to do the work• No process for ramping up new programs• No social media champion within the
organization• Old, outdated technology and IT support• One or two vocal naysayers• Prior attempts that went bad• Other priorities taking precedence• Refusal to see the connection between
casual online conversation and serious business
• Too much focus on where customers are or were, rather than where they are going
• Uncertainty about how to begin• Unwillingness to experiment
Source: www.wordsellinc.com/blog/social-media/why-b2b-firms-dont-use-social-media-2/
Fear of divulging too much informationFear of exposing weakness
Inadequate marketing budget
Fear of divulging too much informationFear of exposing weakness
Inadequate marketing budget
Copyright © 2012 FeedsFloor
1
Gratis medlemskab
2
Kommuniker
3
Generer leads
Publicer virksomheds-nyheder på 15 forskellige sprog
Bliv vist blandt anderkendte virksomheder
Gratis
Del dine nyheder med interessenter
Virksomheden kontrollerer kommunikationen
Interager med leads i et neutralt, lukket, en-til-en miljø
Bliv set af virksomheder som ikke kender dit navn i forvejen – relevante leads
Bedre resultat på søgemaskiner
Følg alle industrinyheder på et sted
Interaktionen sker en-til-enDin nyhed bliver også læst af virksomheder der ikke kender dit brand i forvejen
SEO
Interaktionen sker en-til-enDin nyhed bliver også læst af virksomheder der ikke kender dit brand i forvejen
SEO
Fordele og udbytte
Copyright © 2012 FeedsFloor
Copyright © 2012 FeedsFloor
Visitors from 75 countries
Official media partner B2B conference in Beijing 2011
Official media partner World EXPO – Danish Pavilion 2012 South Korea
Copyright © 2012 FeedsFloor
FeedsFloor på nuværende tidspunkt
Copyright © 2012 FeedsFloor
Referencer
FeedsFloor is a great business model where-in it collates information from various companies into one place - Venkat Raja, VP Citibank – New York
FeedsFloor is easy to use, provides fresh and free content and an unmatched concept, I get to be promoted among leading sources within the industry- Wayne Walker, GCMS
Copyright © 2012 FeedsFloor
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