6 Unremarkable Yet Powerful Principles of Building an Online Business

Download 6 Unremarkable Yet Powerful Principles of Building an Online Business

Post on 11-Aug-2014

7.017 views

Category:

Business

5 download

DESCRIPTION

My presentation from the 2014 Authority Intensive in Denver in which I shared my story and identified 6 principles that have been part of building the business that I have built online since 2002. While each principle is 'unremarkable' in that it will be familiar to us all - together they help to build a solid foundation for an online business. For live blogging recaps of this session check out: - http://www.skyword.com/contentstandard/blog/six-unremarkable-ways-to-create-remarkable-content/ - http://feldman.org/blog/do-remarkable-work/

TRANSCRIPT

  • by Darren Rowse Lessons of the Journey
  • My Confession
  • Were Not Alone
  • We live in remarkable times!
  • Chris Hunter bikeexif.com We live in remarkable times!
  • Chris Hunter bikeexif.com Christina Butcher hairromance.com We live in remarkable times!
  • Chris Hunter bikeexif.com Christina Butcher hairromance.com Katrina Springer theorganisedhousewife.com.au We live in remarkable times!
  • Success is more about DOING the things you know you should do than discovering the secrets you dont yet know.
  • 1. Start
  • Dont wait until you know who you are to get started. The way you gure yourself out is by making things. Austin Kleon
  • 2002
  • 2002
  • Check out this blog
  • no experience no skills no history of sticking at things no money no network no time no idea no passions fear perfectionism My Excuses
  • Began Dissolving On Starting My Excuses
  • 'Inaction breeds doubt and fear. ! Action breeds condence and courage. ! If you want to conquer fear, do not sit home and think about it. ! Go out and get busy.' ! Dale Carnegie
  • readership book deal speaking invitations Starting led to opportunity income friendship authority and inuence
  • passions ideas vocation voice peace discipline Starting led to self discovery
  • Starting is a Mindset and should never be contained to a moment in time that you can tick o your to-do list [ ]
  • 2002 2014
  • 2005
  • might be the small thing in front of you your next big thing
  • 2. Put Readers First
  • Who are your Readers? what are their ! needs problems desires challenges dreams fears goals language habits loves hates passions
  • Ge Clarity About the Change You Want to See In Readers
  • A blog has a maximum impact when people are left dierent as a result of reading it
  • 1. who are your readers? 2. what do they need? 3. how will they change? ! Ask These 3 Questions
  • Serve with information, advice, news, training, support, entertainment, community, education, inspiration etc
  • ego trac prot prole strategy content TEMPTATION
  • 3. Usefulness is King
  • become a prolic problem solver
  • build problem spotting into your workow
  • build problem solving into your workow
  • Ultimately Usefulness Comes Down to the Change you bring in your reader
  • ApertureApertureAperture Shutter Speed ISO composition holding a camera lighting manual mode condence
  • 610,000 Visitors
  • 4. Build Culture
  • My Successes and Failures Have Been Tied to Health of Culture
  • Success Culture Health My Successes and Failures Have Been Tied to Health of Culture
  • Success Culture Health My Successes and Failures Have Been Tied to Health of Culture
  • Success Culture Health My Successes and Failures Have Been Tied to Health of Culture
  • How to Build Healthy Culture
  • Cultures need leadership
  • Cultures need rhythm
  • 2 daily blog posts 5 daily FB updates 1 weekly challenge 1 weekly newsletter 1 annual holidays promotion 4 seasonal ebook launches at Digital Photography School
  • 730 yearly blog posts 1825 yearly FB updates 52 weekly challenge 52 weekly newsletter 5 holidays promotions 20+ ebooks over time
  • EPIC blogs are built on many little useful actions
  • Culture is built upon shared experiences
  • Whats Dangerous is not to Evolve Je Bezos Cultures need to evolve
  • Cultures grow around story !
  • 5. Create Meaning meaningful adjective : having a clear meaning : expressing an emotion or idea without words : having real importance or value
  • Dont compete for the MOMENT, compete for MEANING. Brian Solis
  • Sameness of copy Emptiness in the like Disconnect between stories
  • The trend is to chase eyeballs. They can have the eyeballs. I care about the hearts and minds. Shayne Tilley
  • The Opportunity: ! To create something with soul that has lasting impact and takes readers on a journey.
  • Meaning leads to Trust, Authority and Inuence
  • 6. Persist
  • put readers rst start build culture create meaning be useful persist trust credibility inuence relationship authority
  • put readers rst start build culture create meaning be useful persist trust credibility inuence relationship authority
  • put readers rst start build culture create meaning be useful persist trust credibility inuence relationship authority Transactional Value
  • put readers rst start build culture create meaning be useful persist trust credibility inuence relationship authority Transactional Value Evangelism
  • This is a marathon not a sprint
  • 99.9% of great bloggers are not awesome on day #1 ! Their awesomeness is the accumulation of the value they create over time
  • @PROBLOGGER Darren Rowse