コンテンツマネジメントパーフェクトガイド総合目次 ·...

781

CONTENTS

総合目次　（基本・計画編 / デザイン・構築編）

C O N T E N T S

基本・計画編

はじめに..............................................................................................................................................................................................................................................................................281. コンテンツマネジメントを実践すべき 3 つの理由...........................................................................................................................................................292. E ビジネスを支えるコンテンツマネジメント.....................................................................................................................................................................29

2-1. E ビジネスとは何か..........................................................................................................................................................................................................................302-2. E ビジネスを実践するには...........................................................................................................................................................................................................33

3. コンテンツマネジメントは情報狂社会の特効薬...............................................................................................................................................................354. 情報化時代におけるコンテンツマネジメント.....................................................................................................................................................................36

Part1. コンテンツとは何か ? 39

Chapter 1. データ、情報、コンテンツを定義する.....................................................................................................................................................................401. データとは何か..............................................................................................................................................................................................................................................412. コンテンツはデータではない............................................................................................................................................................................................................423. コンテンツは使うための情報だ......................................................................................................................................................................................................454. コンテンツは、情報にデータをプラスしたもの..................................................................................................................................................................505. データからコンテンツへ、そして再びデータへ..................................................................................................................................................................526. まとめ....................................................................................................................................................................................................................................................................53

Chapter 2. コンテンツにはフォーマットがある.......................................................................................................................................................................541. 保存フォーマット：情報の保存.........................................................................................................................................................................................................542. 表現フォーマット：情報の表示.........................................................................................................................................................................................................553. フォーマッティングの扱い方..............................................................................................................................................................................................................564. フォーマッティングの分類...................................................................................................................................................................................................................59

4-1. 効果のためのフォーマッティング............................................................................................................................................................................................594-2. 手法別のフォーマッティング......................................................................................................................................................................................................604-3. 領域別のフォーマッティング......................................................................................................................................................................................................60

5. まとめ....................................................................................................................................................................................................................................................................62

Chapter 3. コンテンツには構造がある...............................................................................................................................................................................................631. 構造は重要である........................................................................................................................................................................................................................................632. 構造を作り上げる難しさ.......................................................................................................................................................................................................................673. 構造の分類.........................................................................................................................................................................................................................................................70

3-1. 目的別の構造........................................................................................................................................................................................................................................703-2. 形式別の構造........................................................................................................................................................................................................................................713-3. 領域別の構造........................................................................................................................................................................................................................................72

4. まとめ....................................................................................................................................................................................................................................................................73

CMB_backcontents-1stSu.indd 781 08.2.13 5:49:27 PM

782

CONTENTS

Chapter 4. 機能もコンテンツだ！...........................................................................................................................................................................................................741. 機能とは何か...................................................................................................................................................................................................................................................742. 単体の機能 vs 使い回しのきく機能...............................................................................................................................................................................................753. 情報が散りばめられている機能......................................................................................................................................................................................................774. 機能を情報のように管理する............................................................................................................................................................................................................78

4-1. 機能をウェブで公開する...............................................................................................................................................................................................................814-2. 情報と機能が分かれるところ....................................................................................................................................................................................................83

5. まとめ....................................................................................................................................................................................................................................................................85

Chapter 5. コンテンツとは一体何なのか？..................................................................................................................................................................................861.「コンテンツ」、「コンテキスト」、そして「意味」....................................................................................................................................................................872. コンテキストのルールを決める.......................................................................................................................................................................................................893. コンテンツの体系化は目的から......................................................................................................................................................................................................924. コンテンツは「名前を付けられた情報」だ...............................................................................................................................................................................945. データから知恵へ........................................................................................................................................................................................................................................97

5-1. データは生もので断片的なもの................................................................................................................................................................................................975-2. データは非散漫的で、コンテキストにこだわらない....................................................................................................................................................995-3. 情報は処理され、そして継続する..........................................................................................................................................................................................1005-4. 情報は散漫的で、コンテキストに満ちている.................................................................................................................................................................1015-5. 知識と知恵が情報を作る............................................................................................................................................................................................................105

6. なぜテキストがすべての注目を浴びるのか？..................................................................................................................................................................1096-1. テキストは成文化された言語だ.............................................................................................................................................................................................1106-2. テキストはリードしている........................................................................................................................................................................................................111

7. まとめ.................................................................................................................................................................................................................................................................112

Part2. コンテンツマネジメントとは何か ? 115

Chapter 6. コンテンツマネジメントを理解する..................................................................................................................................................................1161. コンテンツマネジメントを定義する........................................................................................................................................................................................1162. コンテンツマネジメントはビジネスの価値を配信する............................................................................................................................................1193. コンテンツマネジメントは組織力のバランスだ............................................................................................................................................................1204. コンテンツマネジメントはコンテンツに関連する専門分野の組み合わせだ.........................................................................................1225. コンテンツマネジメントとは収集、管理、発行だ...........................................................................................................................................................1246. コンテンツマネジメントはコンピュータのインフラだ............................................................................................................................................127

6-1. 静的なウェブサイト.......................................................................................................................................................................................................................1276-2. 動的なウェブサイト.......................................................................................................................................................................................................................1286-3. ウェブ CMS..........................................................................................................................................................................................................................................1306-4. フル CMS...............................................................................................................................................................................................................................................1326-5. エンタープライズ CMS.................................................................................................................................................................................................................134

7. コンテンツマネジメント業界.........................................................................................................................................................................................................1358. まとめ.................................................................................................................................................................................................................................................................137

Chapter 7.CMS の主要パーツの概要.................................................................................................................................................................................................1381. CMS の概観....................................................................................................................................................................................................................................................1392. 収集システム................................................................................................................................................................................................................................................140

2-1. 執筆..........................................................................................................................................................................................................................................................1412-2. 取得..........................................................................................................................................................................................................................................................1432-3. 変換..........................................................................................................................................................................................................................................................1452-4. 統合..........................................................................................................................................................................................................................................................1462-5. 収集サービス......................................................................................................................................................................................................................................153

3. 管マネジメント

理システム................................................................................................................................................................................................................................................1543-1. レポジトリ...........................................................................................................................................................................................................................................1573-2. アドミニストレーションシステム.........................................................................................................................................................................................1593-3. ワークフローシステム..................................................................................................................................................................................................................1593-4. 接続..........................................................................................................................................................................................................................................................161


783

CONTENTS

4. 発行システム................................................................................................................................................................................................................................................1634-1. 発行テンプレート............................................................................................................................................................................................................................1634-2. 発行サービス......................................................................................................................................................................................................................................1644-3. 接続..........................................................................................................................................................................................................................................................1654-4. ウェブ発行物......................................................................................................................................................................................................................................1664-5. その他の発行物.................................................................................................................................................................................................................................166

5. まとめ.................................................................................................................................................................................................................................................................169

Chapter 8.CMS が必要となる時期を把握する........................................................................................................................................................................1701. コンテンツの量を測る..........................................................................................................................................................................................................................1712. 寄稿ベースのサイズを管理する....................................................................................................................................................................................................1723. 変更の量を予測する...............................................................................................................................................................................................................................1754. 発行物の数を把握する..........................................................................................................................................................................................................................1775. 複雑さを見積もる.....................................................................................................................................................................................................................................180

5-1. ツアー会社「A」..................................................................................................................................................................................................................................1825-2. ツアー会社「B」..................................................................................................................................................................................................................................1835-3. ツアー会社「C」..................................................................................................................................................................................................................................1835-4. ツアー会社「D」..................................................................................................................................................................................................................................1845-5. 必要性を判断する............................................................................................................................................................................................................................186

6. まとめ.................................................................................................................................................................................................................................................................188

Chapter 9. コンポーネントの管理 vs 構コンポジション

成の管理...............................................................................................................................................................1891.CMS はモジュラーか、リニアになる...........................................................................................................................................................................................1892. コンポーネント CMS...............................................................................................................................................................................................................................1913. 構成システム................................................................................................................................................................................................................................................193

3-1. 構成システムにおける収集.......................................................................................................................................................................................................1943-2. 構成システムにおける管理.......................................................................................................................................................................................................1963-3. 構成システムにおける発行.......................................................................................................................................................................................................198

4. スキーマ駆動システム..........................................................................................................................................................................................................................2014-1. スキーマ駆動システムにおける収集....................................................................................................................................................................................2034-2. スキーマ駆動システムにおける管理....................................................................................................................................................................................2034-3. スキーマ駆動システムにおける発行....................................................................................................................................................................................204

5. どのシステムが適切か..........................................................................................................................................................................................................................2056. まとめ.................................................................................................................................................................................................................................................................207

Chapter 10. コンテンツマネジメントのルーツ.....................................................................................................................................................................2081. 出版業界における知識ベース.........................................................................................................................................................................................................209

1-1. 発行物.....................................................................................................................................................................................................................................................2091-2. コンテンツ収集.................................................................................................................................................................................................................................2101-3. プロセスの抜粋　............................................................................................................................................................................................................................211

2. ドキュメントマネジメントの原則..............................................................................................................................................................................................2122-1. ファイルはコンテンツを含む...................................................................................................................................................................................................2132-2. ファイルは BLOB を保管する.....................................................................................................................................................................................................2152-3. 発行物はファイルだ.......................................................................................................................................................................................................................2152-4. ドキュメントマネジメントシステム vs コンテンツマネジメントシステム.................................................................................................216

3.IT 部門の限界.................................................................................................................................................................................................................................................2183-1.IT 部門はウェブを避けた..............................................................................................................................................................................................................2193-2. コンテンツは IT 部門が着手しなかったところから始まる......................................................................................................................................220

4. マルチメディア業界の残したもの..............................................................................................................................................................................................2214-1. 電子出版................................................................................................................................................................................................................................................2224-2. エンド・ツー・エンドのコンテンツマネジメント........................................................................................................................................................222

5. テクニカルコミュニケーションの挑戦....................................................................................................................................................................................2235-1. 膨大な情報ベース............................................................................................................................................................................................................................2235-2. 同時発行物...........................................................................................................................................................................................................................................225

6. コミュニケーション理論......................................................................................................................................................................................................................2277. 図書館の伝統と情報科学....................................................................................................................................................................................................................229

7-1. 情報の振る舞い.................................................................................................................................................................................................................................2297-2. ユーザサービス.................................................................................................................................................................................................................................2307-3. 知識のリプレゼンテーション...................................................................................................................................................................................................2307-4. 情報検索................................................................................................................................................................................................................................................231


784

CONTENTS

8. ソフトウェア開発のテクノロジー...............................................................................................................................................................................................2338-1. 収集テクノロジー............................................................................................................................................................................................................................2348-2. 管理テクノロジー............................................................................................................................................................................................................................2348-3. 発行テクノロジー............................................................................................................................................................................................................................2358-4. 電子出版物の機能............................................................................................................................................................................................................................235

9. マーケティングの前提...........................................................................................................................................................................................................................23710. まとめ..............................................................................................................................................................................................................................................................238

Chapter 11. コンテンツマネジメントの枝ブランチ

.................................................................................................................................................................................2391. パーソナライゼーション......................................................................................................................................................................................................................240

1-1. パーソナライゼーションとは何か..........................................................................................................................................................................................2401-2. コンテンツマネジメントはパーソナライゼーションの基礎となる...................................................................................................................242

2. 高度なウェブサイト................................................................................................................................................................................................................................2453. 複数の発行物................................................................................................................................................................................................................................................2464.E コマース.........................................................................................................................................................................................................................................................250

4-1. カタログとコンテンツマネジメント...................................................................................................................................................................................2514-2.E コマースの機能とコンテンツマネジメント..................................................................................................................................................................252

5. ナレッジマネジメント..........................................................................................................................................................................................................................2535-1. ナレッジマネジメントとは何か..............................................................................................................................................................................................2535-2. ナレッジは管理するためのコンテンツだ..........................................................................................................................................................................254

6. オンラインコミュニティ.....................................................................................................................................................................................................................2556-1. コミュニティとは何か..................................................................................................................................................................................................................2566-2. オンラインコミュニティをどのように構築するか......................................................................................................................................................257

7. その他のマネジメント..........................................................................................................................................................................................................................2637-1. デジタルアセット管理（DAM）.................................................................................................................................................................................................2657-2. 学習オブジェクト管理（LOM）..................................................................................................................................................................................................2667-3. ソース管理...........................................................................................................................................................................................................................................2667-4. デジタル記録管理............................................................................................................................................................................................................................2677-5. デジタル権利管理（DRM）...........................................................................................................................................................................................................268

8. まとめ.................................................................................................................................................................................................................................................................270

Part3. コンテンツマネジメントのプロジェクトを実施する 271

Chapter 12. コンテンツマネジメントプロジェクトをシンプルに実施する...........................................................................................2721. なぜ最小規模の CMS を開発するのか.......................................................................................................................................................................................2732. わずかな予算で人材を確保する...................................................................................................................................................................................................274

2-1. ビジネスパーソン............................................................................................................................................................................................................................2752-2. コンテンツパーソン.......................................................................................................................................................................................................................2762-3. パブリケーションパーソン.........................................................................................................................................................................................................2762-4. テクノロジーパーソン..................................................................................................................................................................................................................277

3. プロジェクトの準備をする...............................................................................................................................................................................................................2783-1. 組織内を調査する............................................................................................................................................................................................................................2783-2. 正しいプロジェクトを見つける..............................................................................................................................................................................................2793-3. 正しいスポンサーを見つける...................................................................................................................................................................................................2803-4. 委任を得る...........................................................................................................................................................................................................................................2813-5. 計画時の主な成果物.......................................................................................................................................................................................................................281

4. システムのデザイン...............................................................................................................................................................................................................................2824-1. 最小限の要件を知る.......................................................................................................................................................................................................................2824-2. 論理的デザインの基本.................................................................................................................................................................................................................2834-3. デザイン時の主な成果物............................................................................................................................................................................................................283

5. システムの実装..........................................................................................................................................................................................................................................2845-1. ローテクを利用できないか........................................................................................................................................................................................................2845-2. 製品選定の規模を縮小する.......................................................................................................................................................................................................2885-3.「ノー」と言う.....................................................................................................................................................................................................................................2895-4. 実装時の主なプロセス.................................................................................................................................................................................................................2905-5. 実装時の主な成果物.......................................................................................................................................................................................................................291


785

CONTENTS

6. システムの配備..........................................................................................................................................................................................................................................2926-1. 配備時の主なプロセス.................................................................................................................................................................................................................2936-2. 配備時の主な成果物.......................................................................................................................................................................................................................293

7. まとめ.................................................................................................................................................................................................................................................................294

Chapter 13.CMS のスタッフィング....................................................................................................................................................................................................2951. CMS の職

ジョブ

務....................................................................................................................................................................................................................................................2952. マネージャー.................................................................................................................................................................................................................................................297

2-1. コンテンツマネージャー.............................................................................................................................................................................................................2972-2. プロジェクトマネージャー.........................................................................................................................................................................................................2992-3. プロダクトマネージャー.............................................................................................................................................................................................................300

3. ビジネスアナリスト...............................................................................................................................................................................................................................3014. 情報アーキテクト.....................................................................................................................................................................................................................................303

4-1. コンテンツアナリスト.................................................................................................................................................................................................................3034-2. メタター................................................................................................................................................................................................................................................305

5. インフラ担当スタッフ..........................................................................................................................................................................................................................3075-1. CMS アドミニストレータ............................................................................................................................................................................................................3075-2. 配備アナリスト.................................................................................................................................................................................................................................3095-3. トレーナーとドキュメンテーション専門家......................................................................................................................................................................309

6. ソフトウェア開発者................................................................................................................................................................................................................................3106-1. ソフトウェアアナリスト.............................................................................................................................................................................................................3106-2. テンプレートと CMS 開発者.......................................................................................................................................................................................................3116-3. カスタムアプリケーション開発者.........................................................................................................................................................................................3126-4. ソフトウェアインテグレーター..............................................................................................................................................................................................3126-5. テストアナリストとテストエンジニア..............................................................................................................................................................................313

7. 発行物担当スタッフ................................................................................................................................................................................................................................3147-1. 発行物アナリスト............................................................................................................................................................................................................................3147-2. 発行物デザイナー............................................................................................................................................................................................................................3157-3. ページ開発者......................................................................................................................................................................................................................................3167-4. ユーザインターフェイス専門家...............................................................................................................................................................................................317

8. コンテンツ処理スタッフ.....................................................................................................................................................................................................................3188-1. 変換アナリスト.................................................................................................................................................................................................................................3188-2. ツール開発者......................................................................................................................................................................................................................................3198-3. コンテンツ処理者............................................................................................................................................................................................................................3198-4. コンテンツ QA（品質保証）専門家..........................................................................................................................................................................................320

9. コンテンツ作成スタッフ.....................................................................................................................................................................................................................3209-1. 情報取得専門家.................................................................................................................................................................................................................................3219-2. トラフィック監視者.......................................................................................................................................................................................................................3219-3. ライターとその他のコンテンツ作成者...............................................................................................................................................................................3219-4. 編集者.....................................................................................................................................................................................................................................................322

10. まとめ..............................................................................................................................................................................................................................................................323

Chapter 14. 組織の中で働く......................................................................................................................................................................................................................3241. コンテンツマネジメントと組織...................................................................................................................................................................................................3242. コンテンツマネジメント vs その他のシステム................................................................................................................................................................3283. 組織内の情報の流れを追う...............................................................................................................................................................................................................328

3-1. 情報を理解する.................................................................................................................................................................................................................................3303-2. 機能を理解する.................................................................................................................................................................................................................................331

4. 組織の役割を理解する..........................................................................................................................................................................................................................3324-1. ビジネスユニットが価値を生む..............................................................................................................................................................................................3334-2. 編集チームがコンテンツを統一する....................................................................................................................................................................................3334-3. マーケティングチームが発行物を監督し、統一する...................................................................................................................................................3344-4. IT 部門がインフラを構築し、メンテナンスする............................................................................................................................................................334

5. 何を共有するか..........................................................................................................................................................................................................................................3355-1. 製品..........................................................................................................................................................................................................................................................3355-2. コード.....................................................................................................................................................................................................................................................3365-3. コンテンツ...........................................................................................................................................................................................................................................3375-4. 発行物.....................................................................................................................................................................................................................................................3375-5. どのように決断するか.................................................................................................................................................................................................................338


786

CONTENTS

6. 組織モデルを探索する..........................................................................................................................................................................................................................3396-1. 様々な収集...........................................................................................................................................................................................................................................3396-2. 様々な発行...........................................................................................................................................................................................................................................3426-3. 様々な管理...........................................................................................................................................................................................................................................344

7. 機能的な収集と発行に取り組む...................................................................................................................................................................................................3467-1. 収集システムと発行物の種類で体系化する....................................................................................................................................................................3477-2. 機能によるチームを作る.............................................................................................................................................................................................................348

8. CMS の前にあるハードルを特定する.......................................................................................................................................................................................3519. まとめ.................................................................................................................................................................................................................................................................354

Chapter 15.CMS に向けて準備する...................................................................................................................................................................................................3561. 準備を始めるにあたって.....................................................................................................................................................................................................................3562.CMS プロジェクトのプロセスを理解する.............................................................................................................................................................................3583. 仕事を終わらせるテクニック.........................................................................................................................................................................................................360

3-1. プロジェクトチームを発足する..............................................................................................................................................................................................3613-2. 組織内の「悩みの種」を探す......................................................................................................................................................................................................3643-3. 現在の委任内容を評価する.......................................................................................................................................................................................................3643-4. 組織の想定を評価する.................................................................................................................................................................................................................365

4. 成果物を検討する.....................................................................................................................................................................................................................................3684-1. 準備評価................................................................................................................................................................................................................................................3694-2. ドキュメントの一覧と分析........................................................................................................................................................................................................3714-3. コンテンツ関連システムの最新状況報告書....................................................................................................................................................................3724-4. 教育計画................................................................................................................................................................................................................................................3734-5. 予備プロジェクト計画..................................................................................................................................................................................................................3754-6. リスク評価...........................................................................................................................................................................................................................................376

5. スタッフィングのニーズを検討する..........................................................................................................................................................................................3776. まとめ.................................................................................................................................................................................................................................................................378

Chapter 16. プロジェクト委任を確保する.................................................................................................................................................................................3791. 委任の確保を始めるにあたって....................................................................................................................................................................................................3792. 何について合意すべきか....................................................................................................................................................................................................................3803. 仕事を終わらせるテクニック.........................................................................................................................................................................................................381

3-1. スポンサーを見分ける..................................................................................................................................................................................................................3813-2. スポンサーについて学ぶ.............................................................................................................................................................................................................383

4. 成果物を検討する.....................................................................................................................................................................................................................................3854-1. スポンサーのプロフィール........................................................................................................................................................................................................3854-2. 問題点の階層関係............................................................................................................................................................................................................................3864-3. メモと議事録......................................................................................................................................................................................................................................3874-4. 委任プロセス......................................................................................................................................................................................................................................3884-5. プロジェクト委任............................................................................................................................................................................................................................392


Chapter 17. 要件を収集する......................................................................................................................................................................................................................3971. 要件収集を始めるにあたって.........................................................................................................................................................................................................3972. 要件とは何か................................................................................................................................................................................................................................................3983. 仕事を終わらせるテクニック.........................................................................................................................................................................................................399

3-1. 要件収集プロセス............................................................................................................................................................................................................................3993-2. 要件..........................................................................................................................................................................................................................................................4013-3. 組織にアプローチする..................................................................................................................................................................................................................406

4. 成果物を検討する.....................................................................................................................................................................................................................................4074-1. 要件収集アタックプラン.............................................................................................................................................................................................................4084-2. 要件書.....................................................................................................................................................................................................................................................409



787

CONTENTS

Chapter 18. 論理的デザイン......................................................................................................................................................................................................................4111. 論理的デザインを始めるにあたって.........................................................................................................................................................................................4112. 論理的デザインとは何か....................................................................................................................................................................................................................4133. 仕事を終わらせるテクニック.........................................................................................................................................................................................................415

3-1. なぜ論理的デザインをするのか.............................................................................................................................................................................................4163-2. ビジネスからシステムへ............................................................................................................................................................................................................4183-3. デザインを繰り返す.......................................................................................................................................................................................................................4203-4. 制約についての三角測量............................................................................................................................................................................................................4213-5. 詳細を管理する.................................................................................................................................................................................................................................423

4. 成果物を検討する.....................................................................................................................................................................................................................................4244-1. デザインアタックプラン.............................................................................................................................................................................................................4244-2. 収集デザインドキュメント........................................................................................................................................................................................................4264-3. 管理デザインドキュメント........................................................................................................................................................................................................4264-4. 発行物デザインドキュメント...................................................................................................................................................................................................4294-5. オーディエンス分析.......................................................................................................................................................................................................................4334-6. ローカライゼーション計画.........................................................................................................................................................................................................4344-7. リスク評価計画.................................................................................................................................................................................................................................4374-8. プロジェクト計画の改訂版........................................................................................................................................................................................................4384-9. エグゼクティブサマリー.............................................................................................................................................................................................................439


Chapter 19. ハードウェアとソフトウェアを選択する....................................................................................................................................................4431. システムの選択を始めるにあたって.........................................................................................................................................................................................4432. 製品のパラドックス................................................................................................................................................................................................................................4453. 自作、購入、あるいはレンタル？..................................................................................................................................................................................................452

3-1.CMS を自分たちでゼロから構築する...................................................................................................................................................................................4533-2.CMS を購入する................................................................................................................................................................................................................................4543-3.CMS をレンタルする......................................................................................................................................................................................................................454

4. 仕事を終わらせるテクニック.........................................................................................................................................................................................................4574-1. 意思決定者をどのように選ぶか.............................................................................................................................................................................................4574-2. 製品をどのように選ぶか............................................................................................................................................................................................................459

5. 成果物を検討する.....................................................................................................................................................................................................................................4725-1. 製品の関連資料.................................................................................................................................................................................................................................4725-2. 選択基準と RFP..................................................................................................................................................................................................................................4735-3. 採点表.....................................................................................................................................................................................................................................................4745-4. デザインダイアグラム.................................................................................................................................................................................................................4745-5. 決定報告書...........................................................................................................................................................................................................................................4755-6. リスク評価の更新............................................................................................................................................................................................................................4765-7. プロジェクト計画の更新.............................................................................................................................................................................................................477

6. スタッフィングのニーズを検討する..........................................................................................................................................................................................4777.CMS の選択基準を整理する..............................................................................................................................................................................................................479

7-1. ビジネスに関する基準.................................................................................................................................................................................................................4807-2. 総合的な基準......................................................................................................................................................................................................................................4817-3. 収集に関する基準............................................................................................................................................................................................................................4877-4. 管理に関する基準............................................................................................................................................................................................................................4927-5. 発行に関する基準............................................................................................................................................................................................................................500

8. まとめ.................................................................................................................................................................................................................................................................507

Chapter 20. システムを実装する..........................................................................................................................................................................................................5081. システム実装を始めるにあたって..............................................................................................................................................................................................5082. これまでのプロセスを振り返る...................................................................................................................................................................................................5103. これまでのプロジェクトを振り返る.........................................................................................................................................................................................5114. 仕事を終わらせるテクニック.........................................................................................................................................................................................................512

4-1. 縮小する................................................................................................................................................................................................................................................5124-2.1 つのプロジェクトか、多くのプロジェクトか...............................................................................................................................................................5134-3. 実装プロセスの詳細.......................................................................................................................................................................................................................515


788

CONTENTS

5. 成果物を検討する.....................................................................................................................................................................................................................................5325-1. 収集仕様................................................................................................................................................................................................................................................5345-2. 管理仕様................................................................................................................................................................................................................................................5365-3. 発行物仕様...........................................................................................................................................................................................................................................5375-4. プロジェクト計画............................................................................................................................................................................................................................5405-5. リスク評価計画.................................................................................................................................................................................................................................542


Chapter 21. システムを公開する..........................................................................................................................................................................................................5451. システム公開を始めるにあたって..............................................................................................................................................................................................5452. 配備とは何か................................................................................................................................................................................................................................................5463. 仕事を終わらせるテクニック.........................................................................................................................................................................................................547

3-1. ドキュメントを作成する.............................................................................................................................................................................................................5473-2. トレーニングを行う.......................................................................................................................................................................................................................5553-3. システムを始動する.......................................................................................................................................................................................................................5583-4. コンテンツの準備............................................................................................................................................................................................................................5633-5. システムの改訂.................................................................................................................................................................................................................................564

4. 成果物を検討する.....................................................................................................................................................................................................................................5664-1. 配備仕様書...........................................................................................................................................................................................................................................5664-2. スタッフィング計画.......................................................................................................................................................................................................................5674-3. トレーニング計画............................................................................................................................................................................................................................5684-4. ドキュメント化計画.......................................................................................................................................................................................................................5694-5. メンテナンス計画............................................................................................................................................................................................................................570

5. まとめ............................................................................................................................................................................................................................................................572

デザイン・構築編

Part4.CMS をデザインする 27

Chapter 22.CMS をシンプルにデザインする...............................................................................................................................................................................281. 論理的デザインの本質.............................................................................................................................................................................................................................282. エンティティの概観...................................................................................................................................................................................................................................293. 論理的デザイン：事例..............................................................................................................................................................................................................................31

3-1.PLAN インターナショナル：事例となる組織......................................................................................................................................................................313-2. 極めてシンプルな論理的デザイン..........................................................................................................................................................................................32

4. シンプルな論理的デザインを超えて...........................................................................................................................................................................................355. まとめ....................................................................................................................................................................................................................................................................36

Chapter 23. コンテンツマネジメントの車輪...............................................................................................................................................................................371. コンテンツマネジメントのエンティティ.................................................................................................................................................................................37

1-1.CMS の車輪の概要.............................................................................................................................................................................................................................391-2. エンティティがもたらす抽象概念層......................................................................................................................................................................................411-3. ゴールと要件........................................................................................................................................................................................................................................421-4. オーディエンス...................................................................................................................................................................................................................................481-5. 発行物.......................................................................................................................................................................................................................................................511-6. コンテンツタイプ..............................................................................................................................................................................................................................541-7. 執筆者.......................................................................................................................................................................................................................................................571-8. 取得情報源.............................................................................................................................................................................................................................................601-9. アクセス構造........................................................................................................................................................................................................................................621-10. ワークフローとスタッフィング..............................................................................................................................................................................................65


789

CONTENTS

2. 考察、計画、調整............................................................................................................................................................................................................................................673. まとめ....................................................................................................................................................................................................................................................................69

Chapter 24. メタデータで作業する........................................................................................................................................................................................................701. メタデータとは何か...................................................................................................................................................................................................................................70

1-1.「メタ」は何を意味するか..............................................................................................................................................................................................................701-2.「メタデータ」は何を意味するか...............................................................................................................................................................................................721-3.「メタデータ編集」は何を意味するか.....................................................................................................................................................................................751-4. 狭義な意味でのメタデータ..........................................................................................................................................................................................................771-5. 広義な意味でのメタデータ..........................................................................................................................................................................................................771-6. メタデータとコンテンツマネジメント.................................................................................................................................................................................78

2. メタデータの種類を理解する............................................................................................................................................................................................................792-1. 構造メタデータ...................................................................................................................................................................................................................................802-2. フォーマットメタデータ................................................................................................................................................................................................................832-3. アクセスメタデータ.........................................................................................................................................................................................................................852-4. 管理メタデータ...................................................................................................................................................................................................................................872-5. 含有メタデータ...................................................................................................................................................................................................................................88

3. メタデータフィールドを分類する..................................................................................................................................................................................................914. メタデータ編集処理...................................................................................................................................................................................................................................93

4-1. メタター..................................................................................................................................................................................................................................................954-2. メタデータ編集ガイド....................................................................................................................................................................................................................97

5. メタデータをローカライズする....................................................................................................................................................................................................1026. まとめ.................................................................................................................................................................................................................................................................103

Chapter 25. オーディエンスを列挙する........................................................................................................................................................................................1041. オーディエンスの列挙を始めるにあたって.........................................................................................................................................................................1042. オーディエンスへのサービス vs オーディエンスの利用............................................................................................................................................1063. オーディエンスとは何か.....................................................................................................................................................................................................................107

3-1. オーディエンスとコミュニケーター.....................................................................................................................................................................................1083-2. オーディエンスとマーケティング..........................................................................................................................................................................................1093-3. オーディエンスとユーザ..............................................................................................................................................................................................................1103-4. どれくらいのオーディエンスがいるのか..........................................................................................................................................................................110

4. オーディエンスとローカライゼーション...............................................................................................................................................................................1124-1. ローカライゼーションとは何か...............................................................................................................................................................................................1134-2. ローカリティをどうとらえるか..............................................................................................................................................................................................1134-3. オーディエンスとローカリティ...............................................................................................................................................................................................1154-4. 何をローカライズするか.............................................................................................................................................................................................................1164-5. ローカライゼーションとコンテンツマネジメント......................................................................................................................................................117

5. オーディエンスの参考事例................................................................................................................................................................................................................1186. オーディエンスを分析する................................................................................................................................................................................................................119

6-1. 考察..........................................................................................................................................................................................................................................................1206-2. 計画..........................................................................................................................................................................................................................................................1206-3. 調整..........................................................................................................................................................................................................................................................127

7. まとめ.................................................................................................................................................................................................................................................................128

Chapter 26. 発行物をデザインする...................................................................................................................................................................................................1291. 発行物の分析を始めるにあたって..............................................................................................................................................................................................1292. 発行物とは何か..........................................................................................................................................................................................................................................130

2-1. 発行物の目的......................................................................................................................................................................................................................................1332-2. 発行者.....................................................................................................................................................................................................................................................1342-3. オーディエンス.................................................................................................................................................................................................................................1352-4. メッセージ...........................................................................................................................................................................................................................................1362-5. 著作者の存在......................................................................................................................................................................................................................................1392-6. 発行物のフォーマット...................................................................................................................................................................................................................1402-7. 発行物の構造......................................................................................................................................................................................................................................1412-8. 発行物は良くも悪くもなる.......................................................................................................................................................................................................1432-9. 発行物に関する様々なヒント...................................................................................................................................................................................................144


790

CONTENTS

3. 発行物を分析する.....................................................................................................................................................................................................................................1483-1. 考察..........................................................................................................................................................................................................................................................1493-2. 計画..........................................................................................................................................................................................................................................................1493-3. 調整..........................................................................................................................................................................................................................................................155

4. まとめ.................................................................................................................................................................................................................................................................156

Chapter 27. コンテンツタイプをデザインする.....................................................................................................................................................................1571. コンテンツタイプのデザインを始めるにあたって.......................................................................................................................................................1572. コンテンツモデルの概念....................................................................................................................................................................................................................1593. コンポーネントとは何か.....................................................................................................................................................................................................................162

3-1. コンポーネントはオブジェクトのようなもの................................................................................................................................................................1633-2. コンテンツマネジメントの基本単位...................................................................................................................................................................................1653-3. コンテンツをどのように分割するか...................................................................................................................................................................................1673-4. コンポーネント vs ページ...........................................................................................................................................................................................................1683-5. コンテンツにはタイプとコンポーネントがある...........................................................................................................................................................169

4. コンテンツタイプにはエレメントがある.............................................................................................................................................................................1714-1. エレメントには分類と値がある.............................................................................................................................................................................................1724-2. 固有の識別子......................................................................................................................................................................................................................................1734-3. コンポーネント内にあるローカリティ...............................................................................................................................................................................173

5. コンポーネントはどのように見えるか...................................................................................................................................................................................1755-1. フラットファイル内のコンポーネント................................................................................................................................................................................1755-2. 構造化ファイル内のコンポーネント....................................................................................................................................................................................1765-3. リレーショナルデータベース内のコンポーネント.......................................................................................................................................................1775-4. オブジェクトデータベース内のコンポーネント............................................................................................................................................................178

6. 機能とコンポーネントの関係.........................................................................................................................................................................................................1796-1. 機能コンポーネント.......................................................................................................................................................................................................................1806-2. 機能のコンテンツタイプとコンポーネント.....................................................................................................................................................................184

7. コンテンツタイプを分析する.........................................................................................................................................................................................................1857-1. 考察..........................................................................................................................................................................................................................................................1867-2. 計画..........................................................................................................................................................................................................................................................1867-3. 調整..........................................................................................................................................................................................................................................................196

8. コンテンツタイプの実例....................................................................................................................................................................................................................1978-1. 提携..........................................................................................................................................................................................................................................................1998-2. 所在地.....................................................................................................................................................................................................................................................2008-3. ソリューション..................................................................................................................................................................................................................................2018-4. 提案..........................................................................................................................................................................................................................................................2028-5. 年次報告書...........................................................................................................................................................................................................................................2038-6.SEC（米証券取引委員会）用提出書類....................................................................................................................................................................................2038-7. イベント................................................................................................................................................................................................................................................2048-8. プレスリリース.................................................................................................................................................................................................................................2058-9. ニュースレター.................................................................................................................................................................................................................................2068-10. 外部ニュース...................................................................................................................................................................................................................................2078-11. 外部リンク........................................................................................................................................................................................................................................2078-12. 記事.......................................................................................................................................................................................................................................................2088-13.FAQ（よくある質問）....................................................................................................................................................................................................................2088-14. 取引先..................................................................................................................................................................................................................................................2098-15. 求人.......................................................................................................................................................................................................................................................2108-16. ダウンロード...................................................................................................................................................................................................................................2118-17. 人物プロフィール.........................................................................................................................................................................................................................2118-18. 標準的な管理エレメント..........................................................................................................................................................................................................212

9. まとめ.................................................................................................................................................................................................................................................................214


791

CONTENTS

Chapter 28. 執筆者に対応する................................................................................................................................................................................................................2151. 執筆者への対応を始めるにあたって.........................................................................................................................................................................................2152. 執筆とは何か................................................................................................................................................................................................................................................217

2-1. 執筆者になりうる人は誰か.......................................................................................................................................................................................................2172-2. 独創的な作品を得る.......................................................................................................................................................................................................................2182-3. 執筆用ツール......................................................................................................................................................................................................................................2192-4.CMS への格納に先立つ執筆.......................................................................................................................................................................................................220

3. 執筆者の意識................................................................................................................................................................................................................................................2213-1. 執筆者の意識を変える.................................................................................................................................................................................................................2213-2. コンテンツを変える.......................................................................................................................................................................................................................223

4. 執筆者に対する意識...............................................................................................................................................................................................................................2244-1. 技術的な能力......................................................................................................................................................................................................................................2254-2. 影響力.....................................................................................................................................................................................................................................................2274-3. インセンティブ.................................................................................................................................................................................................................................2284-4. 技術的な能力と影響力のマトリックス...............................................................................................................................................................................229

5. 執筆者を分析する.....................................................................................................................................................................................................................................2315-1. 考察..........................................................................................................................................................................................................................................................2315-2. 計画..........................................................................................................................................................................................................................................................2315-3. 調整..........................................................................................................................................................................................................................................................238

6. まとめ.................................................................................................................................................................................................................................................................239

Chapter 29. 取得情報源に対応する...................................................................................................................................................................................................2401. 取得情報源への対応を始めるにあたって..............................................................................................................................................................................2402. 取得とは何か................................................................................................................................................................................................................................................242

2-1. 発見された情報源............................................................................................................................................................................................................................2432-2. シンジケートされた情報源........................................................................................................................................................................................................2442-3. シンジケーションか、接続か.....................................................................................................................................................................................................2472-4. 機能を取得する.................................................................................................................................................................................................................................248

3. 執筆者か、取得情報源か......................................................................................................................................................................................................................2504. 情報源を分析する.....................................................................................................................................................................................................................................252

4-1. 考察..........................................................................................................................................................................................................................................................2524-2. 計画..........................................................................................................................................................................................................................................................2534-3. 調整..........................................................................................................................................................................................................................................................260

5. まとめ.................................................................................................................................................................................................................................................................261

Chapter 30. コンテンツのアクセス構造をデザインする............................................................................................................................................2621. アクセス構造の分析を始めるにあたって..............................................................................................................................................................................2622. アクセス構造を理解する....................................................................................................................................................................................................................266

2-1. 発行物のナビゲーション vs CMS のアクセス構造........................................................................................................................................................2682-2. コンテンツ領域.................................................................................................................................................................................................................................2702-3. 階層..........................................................................................................................................................................................................................................................2732-4. 索引..........................................................................................................................................................................................................................................................2782-5. クロスリファレンス.......................................................................................................................................................................................................................2812-6. シーケンス...........................................................................................................................................................................................................................................2872-7. 全文検索................................................................................................................................................................................................................................................289

3. アクセス構造を分析する....................................................................................................................................................................................................................2913-1. 考察..........................................................................................................................................................................................................................................................2913-2. 計画..........................................................................................................................................................................................................................................................2923-3. 調整..........................................................................................................................................................................................................................................................304

4. まとめ.................................................................................................................................................................................................................................................................305


792

CONTENTS

Chapter 31. テンプレートをデザインする.................................................................................................................................................................................3061. テンプレートのデザインを始めるにあたって...................................................................................................................................................................3062. 発行物とテンプレート..........................................................................................................................................................................................................................307

2-1. 世界の橋渡しをする.......................................................................................................................................................................................................................3082-2. 静的なものと動的なものを混在させる..............................................................................................................................................................................3112-3. ページを作成する............................................................................................................................................................................................................................3132-4. 発行物の体系を作る.......................................................................................................................................................................................................................3132-5. テンプレートプロセッサを用いる.........................................................................................................................................................................................3152-6. テンプレートのロジックを理解する....................................................................................................................................................................................3162-7. テンプレート内でテンプレートを用いる..........................................................................................................................................................................3172-8. ウェブのテンプレート..................................................................................................................................................................................................................3212-9. 印刷物のテンプレート..................................................................................................................................................................................................................3282-10. ファックスのテンプレート......................................................................................................................................................................................................3322-11.E メールのテンプレート.............................................................................................................................................................................................................333

3. テンプレートを分析する.....................................................................................................................................................................................................................3343-1. 考察..........................................................................................................................................................................................................................................................3343-2. 計画..........................................................................................................................................................................................................................................................3343-3. 調整..........................................................................................................................................................................................................................................................343

4. テンプレートの実例................................................................................................................................................................................................................................3454-1. テンプレートのベストプラクティス....................................................................................................................................................................................3464-2. コンポーネントテンプレート...................................................................................................................................................................................................3464-3. ナビゲーションテンプレート....................................................................................................................................................................................................354

5. まとめ.................................................................................................................................................................................................................................................................362

Chapter 32. パーソナライゼーションをデザインする....................................................................................................................................................3631. パーソナライゼーションのデザインを始めるにあたって........................................................................................................................................3632. 発行物とパーソナライゼーション...............................................................................................................................................................................................365

2-1. パーソナライゼーションとオーディエンス......................................................................................................................................................................3652-2. パーソナライゼーションとコンポーネント......................................................................................................................................................................3672-3. パーソナライゼーションとルール..........................................................................................................................................................................................3682-4. テンプレートでのパーソナライゼーション......................................................................................................................................................................3702-5. カスタマイゼーション vs パーソナライゼーション.....................................................................................................................................................3722-6. 動的、あるいは静的なパーソナライゼーション.............................................................................................................................................................374

3. パーソナライゼーションを分析する..........................................................................................................................................................................................3753-1. 考察..........................................................................................................................................................................................................................................................3763-2. 計画..........................................................................................................................................................................................................................................................3773-3. 調整..........................................................................................................................................................................................................................................................387

4. まとめ.................................................................................................................................................................................................................................................................388

Chapter 33. ワークフローとスタッフィングモデルをデザインする...............................................................................................................3891. ワークフローのデザインを始めるにあたって...................................................................................................................................................................3902. ワークフローを理解する.....................................................................................................................................................................................................................391

2-1. ワークフローのトリガー..............................................................................................................................................................................................................3972-2. ワークフローのオブジェクト....................................................................................................................................................................................................3982-3. ワークフローに対する視点........................................................................................................................................................................................................4002-4. ワークフローのプッシュとプル...............................................................................................................................................................................................402

3. タスク、ジョブ、ステップとは何か.............................................................................................................................................................................................4033-1. スタッフィングモデル..................................................................................................................................................................................................................4043-2. スタッフ、ジョブ、タスク............................................................................................................................................................................................................4053-3. タスクの所要時間の見積もり..................................................................................................................................................................................................4083-4. スタッフィングの見積もり........................................................................................................................................................................................................4103-5. 誤差..........................................................................................................................................................................................................................................................410

4. ローカライゼーションをワークフローに適合させる...................................................................................................................................................4125. ワークフローを分析する.....................................................................................................................................................................................................................417

5-1. 考察..........................................................................................................................................................................................................................................................4175-2. 計画..........................................................................................................................................................................................................................................................4175-3. 調整..........................................................................................................................................................................................................................................................423


793

CONTENTS

6. スタッフィングを分析する................................................................................................................................................................................................................4256-1. 考察..........................................................................................................................................................................................................................................................4256-2. 計画..........................................................................................................................................................................................................................................................4266-3. 調整..........................................................................................................................................................................................................................................................429

7. まとめ.................................................................................................................................................................................................................................................................430

Part5.CMS を構築する 431

Chapter 34.CMS をシンプルに構築する.......................................................................................................................................................................................4321. 物理的デザインとは何か....................................................................................................................................................................................................................4322. 物理的デザインの本質..........................................................................................................................................................................................................................4333. シンプルな物理的デザインのプロセス...................................................................................................................................................................................4364. 技術用語タクソノミーの概要.........................................................................................................................................................................................................438

4-1. 技術用語タクソノミーの索引...................................................................................................................................................................................................4395. まとめ.................................................................................................................................................................................................................................................................443

Chapter 35. コンテンツマークアップ言語とは何か？...................................................................................................................................................4441. マークアップ言語の略史と抜粋史...............................................................................................................................................................................................4442. マークアップ言語とは何か................................................................................................................................................................................................................4483. マークアップ言語のタクソノミー...............................................................................................................................................................................................449

3-1.ASCII コード vs バイナリ..............................................................................................................................................................................................................4503-2. フォーマット vs 構造......................................................................................................................................................................................................................4513-3. 拡張可能 vs 拡張不可能...............................................................................................................................................................................................................4523-4. 対象範囲................................................................................................................................................................................................................................................453

4. マークアップで作業する.....................................................................................................................................................................................................................4544-1. シンタックスで挫折しないこと..............................................................................................................................................................................................4544-2. 言語 vs インタープリタ................................................................................................................................................................................................................4574-3. 表現のしかたを表現する............................................................................................................................................................................................................4574-4. ネストの概念......................................................................................................................................................................................................................................4584-5. ホワイトスペースの利点.............................................................................................................................................................................................................4594-6. 自由裁量の範囲.................................................................................................................................................................................................................................462

5. まとめ.................................................................................................................................................................................................................................................................463

Chapter 36.XML とコンテンツマネジメント...........................................................................................................................................................................4641.XML とは何か................................................................................................................................................................................................................................................464

1-1.XML とデータ交換............................................................................................................................................................................................................................4651-2.XML のタグ付け.................................................................................................................................................................................................................................4651-3. スキーマ、あるいは DTD による管理.....................................................................................................................................................................................4721-4. フォーマッティングを加える....................................................................................................................................................................................................474

2. コンテンツマネジメントに XML を使う.................................................................................................................................................................................4752-1. 収集における XML...........................................................................................................................................................................................................................4762-2. 管理における XML...........................................................................................................................................................................................................................4762-3. 発行における XML...........................................................................................................................................................................................................................4782-4. 統合における XML...........................................................................................................................................................................................................................4792-5.XML の仲間たちからの支援........................................................................................................................................................................................................479

3.XML でのプログラミング....................................................................................................................................................................................................................4823-1.XML を理解しなければならないのは誰か.........................................................................................................................................................................4823-2.DOM を用いた XML プログラミング......................................................................................................................................................................................484

4. まとめ.................................................................................................................................................................................................................................................................492


794

CONTENTS

Chapter 37. コンテンツを処理する...................................................................................................................................................................................................4931. コンテンツ処理とは何か....................................................................................................................................................................................................................493

1-1. ストリッピング.................................................................................................................................................................................................................................4951-2. マッピング...........................................................................................................................................................................................................................................496

2. コンテンツ処理と CMS.........................................................................................................................................................................................................................4972-1. 長期的な利点に注目する............................................................................................................................................................................................................4972-2. 短期的な利点に注目する............................................................................................................................................................................................................5002-3. 処理の本質を引き出す.................................................................................................................................................................................................................5012-4. 処理にマンパワーを投入する...................................................................................................................................................................................................5022-5. マスターファイルのトラッキング..........................................................................................................................................................................................503

3. コンテンツ処理プロジェクトを管理する..............................................................................................................................................................................5053-1. コンテンツ一覧を検討する.......................................................................................................................................................................................................5063-2. 処理仕様を検討する.......................................................................................................................................................................................................................5073-3. 検証のメソッドを定義する........................................................................................................................................................................................................508

4. コンテンツ処理のメカニズムを知る........................................................................................................................................................................................5094-1. コンテンツマッピングの原則を理解する..........................................................................................................................................................................511

5. まとめ.................................................................................................................................................................................................................................................................519

Chapter 38. 収集システムを構築する.............................................................................................................................................................................................5201. 収集システムを構築するにあたって.........................................................................................................................................................................................5212. 混乱を最小限に抑え、特定の価値を最大化する..............................................................................................................................................................5213. フォーム、ファイル、バッチ処理....................................................................................................................................................................................................5224. コンテンツモデルによる駆動.........................................................................................................................................................................................................5245. 執筆システム................................................................................................................................................................................................................................................525

5-1. 連携型の検索......................................................................................................................................................................................................................................5275-2. 連携型のワークフロー..................................................................................................................................................................................................................5275-3. アプリケーションの起動.............................................................................................................................................................................................................5285-4. アップロードのサポート..............................................................................................................................................................................................................5295-5. 高度なメディアサポート.............................................................................................................................................................................................................5295-6. スペルチェック.................................................................................................................................................................................................................................5305-7. 連携型の編集ガイドとメタデータ編集ガイド................................................................................................................................................................5315-8. オフラインコンテンツの作成..................................................................................................................................................................................................5325-9. プレビュー...........................................................................................................................................................................................................................................5325-10. フィードバック...............................................................................................................................................................................................................................5345-11. メタデータのサポート................................................................................................................................................................................................................5355-12. ウェブフォーム...............................................................................................................................................................................................................................5395-13. その他の執筆用アプリケーション......................................................................................................................................................................................543

6. 変換システム................................................................................................................................................................................................................................................5476-1. 基本インポート.................................................................................................................................................................................................................................5506-2. ファイルからコンテンツタイプへのマッピング...........................................................................................................................................................5506-3. バッチ処理...........................................................................................................................................................................................................................................5506-4. 統合システムとの連携.................................................................................................................................................................................................................5516-5. プロセス管理......................................................................................................................................................................................................................................5516-6. 品質管理とモニタリング............................................................................................................................................................................................................5546-7. 処理およびレビューツール........................................................................................................................................................................................................556

7. 取得システム................................................................................................................................................................................................................................................5587-1. プロセスとパートナーの管理...................................................................................................................................................................................................5607-2. 権利と用法...........................................................................................................................................................................................................................................5607-3. 帰属性の管理......................................................................................................................................................................................................................................5617-4. データベースレコードの取得....................................................................................................................................................................................................5627-5. ウェブサイトコンテンツの取得..............................................................................................................................................................................................564

8. 統合システム................................................................................................................................................................................................................................................5678-1. メタデータの自動適用..................................................................................................................................................................................................................5688-2. メタデータ標準規格のサポート..............................................................................................................................................................................................5698-3. ワークフローのトリガー..............................................................................................................................................................................................................5698-4. セグメント化......................................................................................................................................................................................................................................5708-5. 編集処理................................................................................................................................................................................................................................................5728-6. メタデータ編集処理.......................................................................................................................................................................................................................576


795

CONTENTS

9. レポジトリインターフェイス..........................................................................................................................................................................................................5829-1. 更新と削除...........................................................................................................................................................................................................................................5829-2. ファイルの投稿と格納..................................................................................................................................................................................................................5829-3.WebDAV のサポート......................................................................................................................................................................................................................583

10. まとめ..............................................................................................................................................................................................................................................................584

Chapter 39. 管理システムを構築する.............................................................................................................................................................................................5851. 管理システムとは何か..........................................................................................................................................................................................................................5862. レポジトリ......................................................................................................................................................................................................................................................586

2-1.CMS と組織との適合支援............................................................................................................................................................................................................5882-2. コンテンツの入出力.......................................................................................................................................................................................................................5882-3. レポジトリを包括するスキーマ..............................................................................................................................................................................................5892-4. 広範囲な検索と置換.......................................................................................................................................................................................................................5902-5. コンテンツの検索............................................................................................................................................................................................................................5922-6. バルク処理...........................................................................................................................................................................................................................................5932-7. フィールド型のサポート..............................................................................................................................................................................................................5932-8. 一般的な格納場所の要件............................................................................................................................................................................................................5942-9. リレーショナルデータベースシステム................................................................................................................................................................................5972-10. オブジェクトデータベース......................................................................................................................................................................................................6162-11. ファイルシステム.........................................................................................................................................................................................................................630

3. バージョン管理システム.....................................................................................................................................................................................................................6323-1. 自動のバージョン管理 vs 手動のバージョン管理..........................................................................................................................................................6333-2. バージョンの粒度管理..................................................................................................................................................................................................................6333-3. 復元..........................................................................................................................................................................................................................................................6353-4. バージョンの識別............................................................................................................................................................................................................................6353-5. ソースの分岐......................................................................................................................................................................................................................................636

4. ソース制御システム（コンテンツとファイルの共有）.................................................................................................................................................6364-1. 粒度の共有...........................................................................................................................................................................................................................................6374-2. ロック.....................................................................................................................................................................................................................................................6384-3. チェックインとチェックアウト...............................................................................................................................................................................................6394-4. 通知..........................................................................................................................................................................................................................................................6394-5. オーディットトレイル...................................................................................................................................................................................................................640

5. ローカライゼーションシステム.....................................................................................................................................................................................................6415-1. 収集のローカライゼーション....................................................................................................................................................................................................6415-2. 管理のローカライゼーション....................................................................................................................................................................................................6455-3. 発行物のローカライゼーション...............................................................................................................................................................................................650

6. ワークフローシステム...........................................................................................................................................................................................................................6546-1. エンドユーザインターフェイス...............................................................................................................................................................................................6556-2. ワークフローのアドミニストレーション...........................................................................................................................................................................6596-3. ワークフローのメカニズム........................................................................................................................................................................................................663

7.CMS アドミニストレーションシステム...................................................................................................................................................................................6667-1. アドミニストレーションダッシュボード...........................................................................................................................................................................6677-2. ユーザアドミニストレーション...............................................................................................................................................................................................6687-3. ロギング................................................................................................................................................................................................................................................6697-4. レポート作成......................................................................................................................................................................................................................................6707-5. セキュリティ......................................................................................................................................................................................................................................6717-6. リンクのサポート............................................................................................................................................................................................................................6737-7. メディアのサポート.......................................................................................................................................................................................................................6747-8. 知的財産のトラッキングと支払い.........................................................................................................................................................................................6757-9. 外部との接続......................................................................................................................................................................................................................................6767-10. 堅牢性..................................................................................................................................................................................................................................................681

8. まとめ.................................................................................................................................................................................................................................................................685


796

CONTENTS

Chapter 40. 発行システムを構築する.............................................................................................................................................................................................6861. テンプレートシステム..........................................................................................................................................................................................................................687

1-1. ターゲットとなるフォーマットの作成................................................................................................................................................................................6881-2. ターゲットとなるユニット構造の作成................................................................................................................................................................................6901-3. レイアウトと周辺要素.................................................................................................................................................................................................................6911-4. テンプレートのプログラミング..............................................................................................................................................................................................6921-5. 静的および動的な発行物の作成.............................................................................................................................................................................................6961-6. テキストとメディアの即時変換..............................................................................................................................................................................................6971-7. 発行物デザインツールとの統合..............................................................................................................................................................................................6981-8. 使い回しのきくテンプレート...................................................................................................................................................................................................6991-9. ナビゲーションの構築..................................................................................................................................................................................................................701

2. パーソナライゼーションシステム...............................................................................................................................................................................................7192-1. パーソナライゼーションダッシュボード............................................................................................................................................................................7192-2. データ収集...........................................................................................................................................................................................................................................7212-3. ルールの策定......................................................................................................................................................................................................................................7252-4. コンテンツの配信............................................................................................................................................................................................................................728

3. 配備システム................................................................................................................................................................................................................................................7323-1. ステージング......................................................................................................................................................................................................................................7333-2. コンテンツに基づいた配備.......................................................................................................................................................................................................7333-3. ファイルのディストリビューション.....................................................................................................................................................................................7343-4. 計画的な発行......................................................................................................................................................................................................................................735

4. ウェブシステム...........................................................................................................................................................................................................................................7364-1. 既存のウェブインフラとの統合..............................................................................................................................................................................................7374-2. 検索と索引付け.................................................................................................................................................................................................................................7394-3. ブラウザ依存からの開放............................................................................................................................................................................................................7414-4. 複数サーバに渡るファイルのディストリビューション.............................................................................................................................................7424-5. ウェブプラットフォームのサポート.....................................................................................................................................................................................743

5. 印刷システム................................................................................................................................................................................................................................................7465-1. テクニカルパブリケーション...................................................................................................................................................................................................7475-2. セクションおよびサブセクションのサポート................................................................................................................................................................7485-3. 物語性のサポート............................................................................................................................................................................................................................7505-4. ナビゲーションのサポート.........................................................................................................................................................................................................7565-5. 動的な印刷発行物............................................................................................................................................................................................................................7565-6.Word ファイルの作成.....................................................................................................................................................................................................................757

6.E メールシステム........................................................................................................................................................................................................................................7616-1.E メールの種類...................................................................................................................................................................................................................................7626-2. 行き先となるページ.......................................................................................................................................................................................................................7636-3.E メールサーバへの統合................................................................................................................................................................................................................7646-4. テンプレートの選択.......................................................................................................................................................................................................................7646-5. パーソナライゼーションのサポート.....................................................................................................................................................................................765

7. シンジケーションシステム................................................................................................................................................................................................................7667-1. シンジケーションの購読者管理..............................................................................................................................................................................................7677-2. コンテンツの選択............................................................................................................................................................................................................................7697-3. フィードの作成と配信..................................................................................................................................................................................................................770

8. その他の発行システム..........................................................................................................................................................................................................................7728-1. 多様なプレビュー............................................................................................................................................................................................................................774

9. レポジトリインターフェイス..........................................................................................................................................................................................................7759-1. ファイルとディレクトリの作成..............................................................................................................................................................................................7759-2. 実行時依存性の解決.......................................................................................................................................................................................................................7759-3. データベースとメタデータの出力..........................................................................................................................................................................................776

10. まとめ..............................................................................................................................................................................................................................................................777

エピローグ....................................................................................................................................................................................................................................................................778


コンテンツマネジメント パーフェクトガイド 総合目次 ·...

Documents

コンテンツマネジメントパーフェクトガイド総合目次 ·...