final ppt neem india rakesh

“The identification of the Potential Areas of the Neem based products in Districts of Marathwada

and the adoption by Farmers and Traders.”

Organization Neem India products pvt. ltd

Presented by: Rakesh Kumar

Prashant Mishra

Objectives Of the Study:-

• To study the potential of Neem based products in the historically identified areas rather than politically bordered one in all 8 districts of“Marathwada Region” * of Maharashtra.

• To understand the extent of adoption of Neem based Agri-inputs by the farmers and map the potential of the Neem based agri-inputs in the retail/ institutional markets.

• To identify the potential players in the Neem Agri-input market of Marathwada region.

*Marathwada: Consists 8 Districts

Methodology :

• Methodology incorporated for collecting the data was through: Primary Data Secondary Data• Primary Data was collected from the field from both farmers and trader

based on the semi-structured questionnaire and checklist for covering all the blocks of the eight districts i.e. Aurangabad, Jalna, Parbhani, Beed, Latur, Osmnabad, Hingoli and Nanded.

• Secondary data was collected from different other sources has also helped to understand the cropping pattern and the demographical overview of the areas ultimately which helped us to develop more broad understanding of the area and its agriculture scenario.

• In the study a total no. of 339 Agri-input selling traders and 440 farmers have been interviewed to understand the adoption of Neem based inputs in the 8 Districts.

Marathwada: An introduction

• Marathwada is one of the five regions in Maharashtra state of India it’s consist of the districts : Aurangabad, Nanded, Latur, Jalna, Beed, Parbhani, Osmanabad, and Hingoli

• The area has also its importance because of its cotton and sugarcane production.

• The region is also known for the presence of the various agriculture based industries like, large no. of cotton ginning units and sugarcane industries.

Star symbols Refers to 8 Districts of Marathwada Region

STUDY AREA

• In the first phase of the study which consist of 4 districts (Auranagabad, Jalna, Parbhani & Beed) in which all the blocks were covered and in second phase we covered the other remaining 4 districts of Marathwada.

• The semi-structured questionnaire based survey helped us to understand the agriculture pattern of the districts and the potential of Neem products in them.

• On the basis of their potential of Neem based products, the blocks are divided into three main categories i.e.

1)High potential areas : The high potential area consists of the blocks where the traders sell the products of Neem India.

Study overview:

• Future potential areas : Future potential areas are those where there is presence of other market players but unavailability of the NEEM INDIA products is not there.

• No potential areas : No potential areas refers to those areas where neither the farmer use the Neem products nor the traders sell the Neem products.

Note: The district wise analysis will help us to understand the cropping pattern with the present market players and the emerging future market for the Neem products.

Farmer Analysis : As per Land holding classification the farmers are 4 classified in four different categories: 1. Large farmer: Having more than 10 acres of land.2. Middle Farmer: Having 6 to 10 acres of land. 3. Small Farmer: Having 4 to 5 acres of land. 4. Marginal Farmer: Having less than 3 acres of land.

Farmers questionnaire:Note: The sample size of interviewing farmers was 6 in every block.

Traders analysis :

• The analysis of the traders response based on the questionnaire gives an overview of the presence and potential of the Neem products in the different areas.

• The analysis helped to understand the different competitors presence and the opinion of the traders on the Neem products presence in the market and its adoption by the farmers.

• The traders analysis also helped us to develop understanding about the current available products and what actually they expect from the product.

Note: The sample size of the traders in the study were 5 traders.

*Traders questionnaire:

Name of the District Annual Rainfall (Average in MM)

Average Rain fall last year (2011) in MM

Growth/Fall In ground water Level (%)

Aurangabad 701.2 559.2 -12

Jalna 702.7 534 -18

Parbhani 773.7 629.7 -12

Beed 674.7 683.2 12

Latur 813.7 698 -6

Osmanabad 767.5 454.3 -32

Nanded 953.9 686.8 -22

Hingoli 894.7 794.2 -4

Source: Ground Water Survey and Development Agency

An overview of the average annual Rainfall in the Marathwada region

Aurangabad : an overview• Aurangabad district consist of 9 blocks• The total land area under cultivation in Aurangabad district is

8,52,900 hectares out of which the irrigated area is merely 1,67,236 hectares i.e. only 21.95% of the total cultivated land area.

• The major irriation project in the district is Jayakwadi project, Nandur madhmeshwar, Dheku and Khelna are the medium irrigation projects present in the district.

• The major crops grown in the area are:

a. Agriculture: Cotton, Sugarcane, Soyabean.

b. Horticulture : Orange, Sweet orange.• The presence of 6 farmers cooperative and 2 private sugar

factory in the district has given boost to the sugarcane farming.

Potential Areas

Blocks Traders = Neem Seller/ Total Sellers , Neem india Sellers

Annual Sale Main market Players

Growth in sales over last year. = Neem india: Total( in % age)(Fertilizer(MT)/ Pesticides (Ltrs.).

Fertilizer (Metric tones)

Pesticide (Ltrs.)

Neem India: Total volume

Neem India : Total volume

High 1.Gangapur2. Paithan, 3.Phulambari 4.Aurangabad

23/32, 18 119:139.2 800:5005 Neem India,Godrej agro,Margo.

12%: 31%

42% :32%

Future 1.Kannad, 2.Khultabad 3.soegaon

10/15, 0 0:117 0:700 NFL,Godrej agro,West coast.

0% : 12%

0% : 13%

No 1. Sillod2. Baijapur

0/15, 0 0:0 0:0…………

……

…........

………

Analysis of blocks of Aurangabad district on the basis of potential of Neem products

Potential .

Blocks Crops grown

Crops for which Neem inputs are used.

Land holding(Acres) of farmers using Neem products

Irrigation facilities

High

Gangapur Paithan,

Phulambari Aurangabad

CottonSugarcaneJowariSweet Orange

Fertilizer 0-3 Rain fedBore wellsnil

1.Sugarcane2.Jowar 4-5

2

6-10Pesticides

41.Cotton2.Sugarcane >10

2

Analysis of the agriculture cropping pattern and adoption of Neem inputs

Potential Blocks Crops grown Crops for which Neem inputs are used.



Future

Kannad, Khultabad Soegaon

CottonSugarcaneJowariSweet Orange MaizeBanana

Fertilizer 0-3 1.Rainfed2.Borewellnil

1.Sugarcane2.Jowari3. Maize 4-5

1

6-10Pesticides

31.Cotton2.Sugarcane >10

2




No

Sillod Baijapur

1.Cotton2.Sugarcane3.Jowari4.Sweet5.Orange4. Tuar

Fertilizer 0-3 1.Rainfed2.Borewell

Nil1.Sugarcane2.Jowari3.Sugarcane 4-5

Nil

6-10Pesticides

21.Cotton2. Tuar >10

1

Presence of Neem India and its competitors in Aurangabad

32%

5%

37%

2%2%

5%

17%

Presence of the Market players

Neem indiaDeepak fertilizersGodrej agrovetMicroplexNarmada fertilizersMargoothers

Total no. of traders = 62

Aventure

Microplex

Narmad

a

Neem in

dia

west co

ast

Godrej ag

rove

t

Green plan

et

Nath ag

ro

JNI b

iotech

others0

500

1000

1500

2000

2500

3000

3500

4000

100 150 250

800

250 260100 100 200

3495

Sale of pesticides last year

Litres

The other constitutes 8 other players

Analysis : farmers response

9%

43%17%

31% Pomology(Fruits)Major Crops(Grain,Feed)VegetablesCash Crops

Crops

33%

67%

YESNo

Neem adaptation

50%

6%

38%

6% Lack of awarenessCost EffectiveQualityOther

Reason of No/Low adoption

13%

38%38%

13% A. Agents B. DealerC. Other Farmers D.Others

Stimulus

Analysis : farmers response contd.....

Observations: Aurangabad

• The Neem products do have their presence in the market but it is moderate.

• Neem India does has a presence in the market but it is not as par with its major competitors like : Godrej agrovet, NFL and west coast.

• The company lacks marketing of its manure product.

• There is a better opportunity in the talukas which are still untouched.

AURANGABAD

1. Green- Green depicts the area which are heavy potential areas .

2. Yellow - future potential areas

Jalna : an overview

• The Jalna consists of 8 blocks.• The main irrigation project in the district is Bandhara project and

the linked canals to it caters the need of irrigation of the major parts of the district.

• The major crops grown in the block are

a. Agriculture: Cotton, Tuar, Soyabean.

b. Horticulture : Mosambi, Mango, Chikku and Guava• There are about 25 cotton ginning and 8 to 10 Seed processing

units in Jalna district which promotes production of cotton and oil seed crops farming.

• The need of Starch in the textile industries also encouraged the industries based on extraction of starch from Jowar, Processing of Mosambi (Sweet orange) fruit is also one of the major industry over here.

Potential Areas

Blocks Traders = Neem Seller/ Total

Sellers , Neem india

Sellers


Growth in sales over last year =

Neem India: Total

growth( in % age)Fertilizer(

MT)/ Pesticides

(Ltrs.).


Pesticide (Ltrs.)



High Mantha Ambad

Jalna

4/15, 6 0:0 600:2160 Neem India, YawalkarGodrej agro vet.

-50%

10%:11%Future Badnapur

BhokardanGhansangwi

Partur Jafarabad

5/18 0/60 0:190 1. Margo2.Godrej agro.

3.Yawalkar4.EID parry

5. West coast

0%: 0%

0%: 23%

Analysis of blocks of Jalna district on the basis of potential of Neem products




High Mantha Ambad

Jalna

Soya bean,Maize,CottonOnion

Fertilizer 0-3 RainfedBorewell

NilSoyabeanOnionMaize 4-5

Nil

6-10Pesticides

1SoyabeanCottonOnion

>10

2





Future BadnapurBhokardanGhansangwiPartur Jafarabad

Sweet orangeWheatCotton

Fertilizer 0-3 RainfedBorewell

Nil

Sweetorange 4-5

1

6-10Pesticides

Nil

CottonSweetorange

>10

5

Presence of Neem India and its competitors in Jalna

26%

22%

4%4%4%

17%

4%

17%

Purchase of Insecticides in a year

Neem india

Godrej agrovet

MBF

parry bios

West coast

Yawalkar

Margo

Others

Traders surveyed = 36

Godrej ag

rove

tMBF

National

agro

Neem in

dia

EID parr

y

West

coast

Yawalk

ar

Margo

Aps agro

0

100

200

300

400

500

600

700

800

900800

50 20

590

10

100 120 120 120

Pesticides sold last year

Quantity (Ltrs.)

Analysis : farmers response

9%

30%

22%

39%

1-3 Acre4-5 Acre6-10 AcreMore than 10 Acre

17%

29%

10%

44%

Fruits Major CropsVegetables Cash Crops

CROPS Land Holding

Observations: Jalna

• The adoption of BT cotton in the area has lowered the selling of Neem based products.

• Godrej agrovet is the market leader in Jalna district.

• The places where there is potential shows a increase use of pesticides as compared to the fertilizer.

• Most of the consumption of pesticides is there with the farmers with medium land holding and surprisingly not with the horticulture practitioners.

Green Star symbol Represents the Neem India’s Presenceand Yellow represents the Future Potential for Neem India Products

Parbhani: an overview• Parvani consist of 9 talukas.• The major crops grown in are:

a. Agriculture: cotton, Tur, Sugarcane, Soya bean.

b. Horticulture: Sweet orange, Mango, Pomegranate.• The major irrigation project which caters the

irrigation need of the district is Jayakwadi irrigation project and most of the agriculture area is rain fed or dependent on bore wells for irrigation.

• The presence of 41 cotton ginning and 8 oil mills encourages farmers for cotton farmers and soya bean.

Potential Areas



Growth in sales over last year = Neem india: Total( in % age)(Fertilizer(MT)/ Pesticides (Ltrs.).


Pesticide (Ltrs.)



High SonpetSelu

3/10, 2 4:6 180 : 380 Neem india,Godrej agro.

0%:0%

8%: 34% Future Parbhani

ManawatGangakherPalam Jintur Pathari

12/30 0 : 34.5 0:1370 Godrej agro,Yawalkar,MBF.

0%:30%

0%:13%

Analysis of blocks of Parbhani district on the basis of potential of Neem products




High Sonpet Selu

WheatCottonSugarcaneOrange

Fertilizer 0-3 Rainfed Canal Borewellnil

Sugarcane Wheat 4-5

1

6-10Pesticides

3CottonOrange >10

2


Potential Blocks Crops grown Crops for which Neem

inputs are used.

Land holding(Acres) of

farmers using Neem

products


Future Pabhani, Manawat,

Gangakher,Palam.

WheatTuar

CottonSugarcane

Sweet orange

Fertilizer 0-3 Rain fed Bore well

1Tuar

Sugarcane4-5

2

6-10Pesticides

2Tuar

SugarcaneSweet orange

Cotton

>10

4

Potential Blocks Crops grown Crops for which Neem

inputs are used.

Land holding(Acres) of

farmers using Neem

products


No Jintur,Pathari,

CottonSugarcane

WheatMillet

Tur

Fertilizer 0-3 BorewellRainfedCanal

NilTuar

Millet 4-5

1

6-10Pesticides

NilCottonTuar >10

Nil

Presence of Neem India and its competitors in Parbhani

60%

7%

7%

20%

7%

Presence of market players

Godrej agrovetMBFNarmada fertilizersNeem indiaYawalkar


Godrej ag

rove

t

Narmad

a ferti

lizers

Neem in

dia

Yawalk

ar ag

ro

Krishi te

chOCM

0

200

400

600

800

1000

1200

1400

1190

150 180

50 40

140


Quantity (Ltrs.)

Farmer’s Analysis

4%

29%

42%

25%

Land Holding

MarginalSmallMedium Large

45%

35%

11%9%

Major Crops

Cotton/SugarcaneWheat/MilletSweet OrangeOthers

Farmer’s Analysis

23%

77%

Neem User

Yes No

77%

6%

17%

Pesticide Segmentation

Chemicals

Neem

mixed

Observations: Parbhani• In Rabi Season Wheat, Jower and Tuar are the major crops with limited cultivation

of Sweet Orange.• In Kharif Season, Cotton and Sugarcane are the major crops grown in the Parbhani

region.• Parbhani witnesses lowest rainfall each year among other district of Marathwada

region so farmers are heavily dependent on the monsoon because of declined ground water level over the past few years The districts of Parbhani shows a very mild adoption of Neem based products. Jower is produced in plenty in the region, and also known as the storehouse of Jower in the Marathwada region.

• Neem based Input Company Doesn't make any effort in Villages like Chemical Companies for their product promotion.

• Most of the farmers which uses the Neem Agri-inputs prefer it because of the quality factor.

• The most of the Neem based products demand is from the farmers growing sugarcane, sweet orange, cotton and tur and most of them are large land owners.

• Neem india is facing a tough challenge from the market leader Godrej agrovet. The others like MBF and Yawalkar have also penetrated well in the market.

• The selling volume of pesticide of Godrej agrovet is quite higher than its competitors.

PARBHANI DISTRICT MAP

Beed : an overview• Beed consist of 11 talukas or administrative blocks• The major irrigation projects in the districts are :

a. Jayakwadi Project

b. Majalgaon Project

c. Manjara Project

There are also 16 medium and 118 minor irrigation projects in the district. Which caters the irrigation need of an area of total 143663 hectares.

• The main crops that are grown in the district are:

a. Agriculture: Cotton, Tuar, sugarcane.

b. Horticulture: Sweet orange, Orange.• The presence of a no. of sugar mills including the big markets players like

Renuka sugars ( 2 units) in the districts gives an assured market to the sugarcane growers.

• The presence of 36 cotton ginning and processing units in the districts gives an reasons to the farmers to concentrate on cotton.

Potential Areas



Growth in sales -Neem india: Total( in % age)(Fertilizer(MT)/ Pesticides (Ltrs.).


Pesticide (Ltrs.)



High (None)……… …………. ………. ………

Future Beed, Ambajogai, Patoda,Sirur, Badwani, Kage, Dharur, Gewrai, Parli baijanathManjalgaon

32/47,0 0:176,0 0:4490 Deepak fertilizers

Yawalkar MBF

Godrej agrovet

Krishi tech

0%:2%

0%: 1%

Analysis of the blocks of Beed district on the basis of potential

Potential Blocks Crops grown

Crops for which Neem

inputs are used.

Land holding(in Acres) of farmers using

Neem products


Future

Beed, Ambajogai,

patoda, Sirur,

Badwani, Kage, Dharur, Gewrai,

Parli baijanath Manjalgaon

Cotton,Tur,

Sweet orange,Maize,Wheat.

Fertilizer 0-3 Rainfed,Borewell.Tur

Maize0

4-5

4Pesticides

CottonSweet orange

6-10

12

>10

3


Cropping Pattern

50%

29%

10%

11%

Cotton SugarcaneGrain and Feed Crops Fruits

68%9%

14%

9%

Appealing Factor

QualityCost EffectiveEffectiveOthers

Analysis of cropping pattern and factors promote Neem products

Neem users and adoption of inputs

37%

63%

Neem User

YesNo

63%5%

32%ChemicalsNeemMixed


Stimulus

18%

50%

5%

27%

AgentsDealersOther FarmersOthers(Traditional Knowledge)

Presence of Neem India and its competitors in Beed

33%

37%

11%

7%

11%

Presence of the competitors

Deepak fertilizers Godrej agrovetKrishi techMBFGodrej agrovet

No. of traders surveyed = 49

Deepak

ferti

lizers

Godrej ag

rove

tGSP

Krishi te

chMBF

MM agro

Yawalk

ar

Amrawati

ferti

lizers

Mahad

han

West

coast

0thers0

200

400

600

800

1000

1200

1400

100

560

50

1180

520

20

190

1000

70 70

500

Pesticide sold last year

Quantity ( ltrs.)

Observations: Beed

• In Beed there is surprisingly almost no presence of Neem india products whereas there is a high demand of Neem products over there.

• The most of the talukas of Beed are cotton growing and the players like MBF, Godrej agrovet, Krishi tech and yawalkar have reportedly a very strong presence in the market.

• Although the most of the cotton growing farmers are BT cotton adopters but they still use more Neem products as compared to the cotton growers in other districts.

• The farmers in the Beed districts who have adopted Neem based products basically have large land holding and have more utilization of pesticides as compared to fertilizers.

BEED DISTRICTNeem India has no presence in BEED District.So all blocks are future potential blocks and has good amount of Neem based Input selling

Latur : an overview• The district of latur consists of 8 Talukas.• The total area under agriculture in district is 7464000 hectares

where as the horticulture shares area of 5195.24 hectares.• The major crops that are grown here are: a. Agriculture: Gram, Tur, Sugarcane, soya bean, Jowari. b. Horticulture: Grapes, sweet orange ( Mausami) ,

Pomegranate. • The major irrigation projects that support the farm needs of

the district are : a. Manjara river project b. Terna river project c. Renapur river project.

Potential Areas





Pesticide (Ltrs.)



High

AusaNilanga

8/10,2 0:0

400/860Godrej agrovet,MBF,Nagarjuna fertilizers,Neem india.

0: 100

14%: 100%

Analysis of the blocks of Latur district on the basis of potential for Neem based products

Potential Areas





Pesticide (Ltrs.)



Future

LaturAhmedpurChakurJalkoatUdgirDevni

0/280:305 0:1180

Godrej agrovet,MBF,Krishitech,Deepak fertilizers.

0:10%

0:15%

Analysis of the blocks of Latur district on the basis of potential for Neem based products



Land holding(in Acres) of farmers using Neem products


HighAusaNilanga

Sugarcane,Cotton, Soya bean, Wheat,Gram,Jowar,Grapes,Seasonal vegetables.

Fertilizer 0-3 Rain fed,Bore well,

Terna River ( lower terena project will start from this year)

None. 1

4-5

2Pesticides

Sugarcane,Cotton, Soyabean, Jowar,Grapes,Seasonal vegetables

6-10

4

>10

5





Future LaturAhmedpurChakurJalkoatUdgirDevni

Sugarcane,Moong,Tuar,Pomegranate.

Fertilizer 0-3 Rain fed,Bore well,Sugarcane

Tuar5

4-5

7

Pesticides

SugarcaneTuar.

6-10

17

>10

19

Presence of Neem India and its competitors in Latur

3%

37%

27%

10%

7%

3%

7%3% 3%

Presence of the market players

Neem indiaMBFGodrej agrovetDeepak fertilizesDOCKrishi techGodavari fertilizersCoremandalMultiplex

Total traders surveyed = 45

Neem in

dia

Godrej ag

rove

t

Krishi te

chMBF

Multiplex

Nagarj

una biotec

h

Shiv

kripa a

groothers

0

100

200

300

400

500

600

700

800

900

1000

400

870

40

480

2080

20

130


Quantity (Ltrs.)

Land Holding Pattern in Latur

10%

15%

35%

40%

Marginal SmallMedium Large

Source: Primary Data

25%

75%

YesNo

Neem Users

Analysis of the land holding pattern and adoption of type of Neem inputs

Major Food & Cearal Crops

Cash Crops Vegetables Fruits0

5

10

15

20

25

Crops


The cropping pattern adopted by the farmers

27%

47%

20%

7%

Stimulus

Other farmers DealersAgents Others


13%

47%

40%

Reason for Adoption

Eco-friendly Quality

Reasons behind adoption of agricultural based products

Latur : Observation

• Agriculture is the chief source of income in Latur. The main crops produced here are pulses, cereals, oilseeds and grapes•Ausa Taluka is the major belt of Grape Growers where Killaari village has the major production of Grapes. Most of the Grape Growers are associated with the Grape Co-op. Societies.

•Government have already tied-up with few local Neem Based manufacturers to facilitate Neem Products to the farmers at subsidized cost.

•Most of the Grape Growers in Latur exports their produce to International markets. So they use those pesticides products only which is prescribed by their Co-op. Societies.

Source: Individual Interviews

Osmanabad : an overview• The Osmanabad district consists of 8 Talukas.• The land area under agriculture in the district is 512500 hectares

where as the horticulture crops are grown in an area of 15940 hectares.

• The main crops grown in the area are : Horticulture: Grapes, Sweet orange, pomegranate. Agriculture: Cereals,sugarcane,jowar,cotton,tuar, sunflower,

ginger,turmeric,soyabean,wheat,gram.

The major irrigation projects that cater the need of water in the area are:

a. Dam on Terna river.

There is also a presence of several small irrigation projects in the area although most of the area is rain fed and dependence on bore wells for irrigation is more.

Potential Areas





Pesticide (Ltrs.)



Future

1.Usmanabad2. Basi3. Lohara4. Kalamb5. Tuljapur6. Umarga7. Bhoom

17/24,0 0:290 0:1060 Godrej agrovet,MBF,Swalkar.

0%:12%

0%:7.4%

Analysis of the blocks of OSMANABAD district on the basis of potential for Neem based products




Future

1.Usmanabad2. Basi3. Lohara4. Kalamb5. Tuljapur6. Umarga7. Bhoom

Cotton,Soya bean,Wheat,Gram,Tur,Pomegranate.Seasonal vegetable ,

Grape,Banana.

Fertilizer 0-3 Rain fed,Bore well,

Canal ( Terna project),

Siddheshwar dam.

Village ponds.

Soya bean,SeasonalVegetables.

6

4-5

8

Pesticides

Cotton,Seasonal vegetable,Grape,Banana

6-10

11

>10

10

Presence of Neem India and its competitors in Osmanabad

62%8%

8%

8%8%

8%

Presence of Market players

Godrej agrovetMBFSun & oceanVainkatesh agroCoremandalMicroplex


Godrej ag

rove

tMBF

Sun &

ocean ag

ro

Swalk

ar ag

ro

Vainka

tesh ag

ro

Ajay biotec

h

Coreman

dal

Microplex

Others0

50

100

150

200

250

300

350

400370

20

100

20

200

50

100 100 100

Pesticices sold last year

Quantity ( ltrs.)

Analysis of the land holding pattern and the cropping pattern

17%

22%

33%

28%

LAND HOLDING

MARGINAL SMALL MEDIUM LARGE

19%

28%

17%

36%

Major Crops

Fruits Major food & CearalVegetables Cash Crops


13%

38%38%

13%

APPEALING FACTOR

Eco-friendly PriceQuality Moisture Level

38%

38%

25%

STIMULUS

Dealers Other FarmersOthers


Reasons of adoption of Neem based products and factors of promoting the products

Osmanabad:- Observations • Osmanabad ;Maharashtra, a drought prone district both in terms of ground and surface water storage.• In Rabi Season Jower, Wheat and Gram are the major crops with limited extent of Pomegranate and Grapes cultivation.• In Kharif Season Gram,Cotton,Tuar and Sugarcane are the major crops grown in the Osmanabad region.• Farmers are heavily dependent on the monsoon because of declined ground water level over the past few years.*

• Neem product is already being facilitated by the Governments through various co-operatives.• Neem Based Input market is still needs to be more organized and farmer concentrated.

*Note: Individual Interview with the Farmers

OSMANABAD

Hingoli : an overview

• Being the smallest district of Marathwada region Hingoli consists of only 5 talukas.

• The major irrigation projects that cater the irrigation needs of the area are:

a. Ishapur dam b. Penganga project. Most of the area are rain fed and depends upon tube well for

the irrigation needs.• The major crops grown in Hingoli district are: a. Agriculture: Gram, jowari, cotton and soyabean. b. Horticulture : Peru, Orange, sweet orange.• The district does not have any effective presence of APMC

markets.

Potential Areas





Pesticide (Ltrs.)



High Kalambnuri 1/5,1 10:10 300:300 Neem India25%:25%

0%:0%Future Hingoli

SengaonBasmatAudha

11/18,0 0:10 0/603 Deepak fertilizers, Krishitech, Ajay agro.

0:25%

8.25%

Analysis of the blocks of HINGOLI district on the basis of potential for Neem based products






High Kalambnuri

Sugarcane,Tur,Soyabean,Cotton

Fertilizer 0-3 Rainfed,Borewell,

Canals ( Ishapur project, Siddheshwar project)

Sugarcane,Tur,Gram, 4-5

Pesticides

Cotton 6-10

>10





Future

HingoliAudha nagnathBasmat nagarSengaon

Sugarcane,Tur,Soyabean,Cotton

Fertilizer 0-3 Rainfed,Borewell,Ponds.

(Ishapur project coming up by this year)

Sugarcane,Tur,Gram, 4-5

Pesticides

Cotton 6-10

>10

Presence of Neem India and its competitors in Hingoli

Neem in

dia

Deepak

ferti

lizers

Krishi te

ch

Ajay ag

ro

Godrej ag

rove

t

EID parr

y0

100

200

300

400

500

600

300

0

523

4020 30

Presence of Pesticide last year

Quantity ( litres)

8%

8%

58%

8%

8%

8%

Presence of market Players

Neem indiaDeepak fertilizersKrishi techAjay agroGodrej agrovetEID parry


Land Holding Pattern In Hingoli

10%

17%

33%

40%

Marginal SmallMedium Large


37%

63%

Neem Users

Yes No

Analysis of land holding by farmers and users of Neem products

63%

23%

13%

Pesticides Segmentation

Chemicals Neem Mixed


34%

15%12%

39%

Crops

Major Food & Cearal crops Vegetable FruitsCash Crops

Analysis of the agriculture cropping pattern and adoption of kind of Agri inputs

Chemicals 78%

Neem 11%

Mixed 11%


22%

78%

Neem Users

YesNo


Analysis of use of Kind of pesticides and the extent of use of Neem products by farmers

Nanded: Profile at glance• Nander consists of 16 blocks.• The total cropped area is about 781000 hectares with an area of 7,52,000

hectares under kharif and 29,000 hectares under Rabi crop.• The district has 3 major irrigation projects:

a. Purna Project - covering an area of 20,000 hectares,

b. Manor Project - covering an area of 23,310 hectares,

c. Vishnupuri Project - covering an area of 28,340 hectares. and about 12 minor irrigation projects.

• The total irrigation area of the district 47,000 hectares, which forms to just 6% of the total cultivated area. This is far below the State's figure of 15.41%.

• Almost 80% talukas has a APMC market which serves as the centre of trade of agri produces of the farmers.

• The major crops grown in the districts :

a. Horticulture: Banana, Mosambi, orange

b. Agriculture : Cotton,Tuar, sugarcane, jowar and Turmeric.

Potential Areas





Pesticide (Ltrs.)



HighHimayat nagar

1:4,1 Nil 100:100Neem india

Nil

100% (First time seller of Neem products)

Analysis of the blocks of NANDED district on the basis of potential for Neem based products

Potential Areas





Pesticide (Ltrs.)



No BilloliUmariMahur

0/12, 0 …………. …………….. None0

0Future Loha

KandharMukhedDharmabadHadhgaonBhokarMudkhedArdhapurNandedKinwatNaegaon

27/55, 0 0: 612.5 0:3090 0:40%

0: 34%

Analysis of the blocks of NANDED district on the basis of potential for Neem based products





HIGH Himayat nagar

CottonTuar,Sweet orange,Maize

Fertilizer 0-3 Rain fed,Bore well,Ponds.

0

4-5

1Pesticides

Cotton, Sweet orange

6-10

3

>10

1






NOBilloliUmariMahur

CottonTuar,Sweet orange,Maize

Fertilizer 0-3 Rain fed,Bore well,Ponds.

4-5

Pesticides

6-10

>10





FUTURE

Loha Kandhar Mukhed Dharmabad Hadhgaon Bhokar Mudkhed ArdhapurNandedKinwat Naegaon

Cotton,Tuar,Sweet orange,Maize,Wheat.

Fertilizer 0-3 Rainfed,Borewell,(Isha pur dharan project,Vishnu puri,Jayakwadi project.)

Sugarcane,Tuar,Gram,Banana.

3

4-5

5Pesticides

CottonSweet orange

6-10

5

>10

3

Presence of Neem India and its competitors in Nanded

6%6%

65%

12%

6%6%

Presence of the market players

Amravati fertilizersFoilage crop solutionsGodrej agrovetKrishi techMBFNeem india


Agro ch

ems.

Amravati

ferti

lizers

Deen day

al ag

ro

Godrej ag

rove

t

Krishi te

chMBF

Microplex

Neem in

dia

Others0

500

1000

1500

2000

2500

102200

50

2090

400

20

200100

898


Quantity (L-trs.)


5%

20%

39%

36%

Land Holding

Marginal Small Medium Large

27%

30%

12%

31%

Crops

Fruits Major Food & CearalsVegetables Cash Crops


Analysis of the adoption of Neem inputs by farmers

32%

68%

Neem Users

Yes No

68%

23%

10%

Pesticides segmentation

Chemicals Neem Mixed


Analysis of reasons of adoption/Non adoption of Neem inputs

57%21%

11%

11%

STIMULUS

Dealers AgentsOther Farmers Others

16%

25%

40%

19%

Reasons for Not Adopting

Lack of Awareness Cost EffectiveTime Consuming OthersSource: Primary Data

Observations: Nanded• The district has a good potential for the market of Neem based

products.• Godrej agrovet as a market player has shown a prominent and

presence is ahead of others players with a high scale of sales.• Himayat nagar is the only area where there is presence of

Neem india product and that too is low and limited to a single retailer.

• Unlike the farmers of the other districts of Marathwada the farmers in Nanded have mostly limited the use the neem products to cotton and sugarcane.

• Lack of irrigation facilities because of the demography of most of the talukas is also a reason of less relaibility. on neem based like products.

Products and competitors in Marathwada

Of Neem baded products :an

Analysis

COMPANY NAME

BRAND NAME

PESTICIDEFORMULATION

PRICEALL FIGURES In Rs.

COMMENT

GODREJ Achook(1 Litere)

1:

2:

3:

300 ppm DP 180

SP 220

GOOD MARKETING CHANNEL AND FOLLOW UP BY THE STAFF.1500 ppm 400 650

10000 ppm 950 1200

EID PARRY NEEMAZAL(100 ML)

1. 300 ppm DP SP QUALITY & PRICE LEADER BUT LESS OUT REACH AND USERS

180 220

MULTIPLEX BIOTECH

MULTINEEM(1 Lit1re)

1.300 ppm DP SP MILD PRESENCE IN THE MARKET WITH SATISFACTORY RESULTS

180 220

AJAY BIOTECH AGRO NEEM 1. 300 ppm2.1000 ppm

110 140-170 HIGHER CONCENTRATION IN COTTON GROWING BELTS

180 250-260

COMPANY NAME

BRAND NAME

PESTICIDEFORMULATION

PRICEALL FIGURES In Rs.

COMMENT

WEST COAST NEEMARK(1 Litere)

1:

2:

300 ppm DP 150

SP 200-220

IN ITS INITIAL STAGE SO LESS CONCENTRATION

1500 ppm 215 300-350

YAWALKAR NEEMARK(100 ML)

1. 10000 ppm DP SP MILD PRESENCE IN JALNA & PARBHANI 150 200-220

DEEPAK FERTILIZER

1. 300 ppm DP SP MILD PRESENCE MAJOR FOCUS ON SELLING THROUGH DEALERSHIP

190 220-250

SUN & OCEAN ***** 1. 300 ppm DP SP LESS OUTREACH

180 200-250

NATH AGRO INDUSTRIES

NEEM STRONG

1. 300 ppm DP 140

SP180-200

A’BAD & JALNA ARE THE FOCUS AREAS

2. 1500 ppm 340 500-580

MBF NEEM FIGHTER

1. 300 ppm DP160

SP220-260

STRONGESTMARKETING CHANNEL WITH PRESENCE IN ALL 8 DISTRICTS

2. 1500 ppm 230 360-400

STRENGHT WEAKNESSESThe increase in practice of adoption of organic products by farmers.Almost no residual harm of the products on the crops. The increasing adoption rate of the Neem based product by the Horticulture practicing farmers.The growing concern over the organic produces of exporters as well as domestic players.

Lack of awareness among the farmers of the benefits of use of Neem based agri- inputs.The products lack promotion in the major areas.Unable to meet the expectations of farmers regarding the instant result with minimum effort as compared to inorganic products. Not much change in the quality of the Neem products over the time.

OPPORTUNITY THREATMajor scope for the products in the areas which remained unreached yet.Need of better and effective products in the market.Increase in the adoption of Horticulture practices by the farmers and the improving standard of acceptance of exported products.The product market is yet not mature and has scope of more saturation.

The early penetration of Cheaper and low quality Neem based products and their ill effect on image of Neem inputs on farmers and traders.The adoption of the other substitutes like farm prepared Vermi compost and Neem insecticides by the farmers.The adoption of more efficient pest resistive and HYV crop varieties like- BT cotton.

SWOT analysis of the Neem based products

Market development

Market penetration

Product development

Diversification

Existing product New productEx

isting

mar

ket

New

mar

ket

There is still more need of market development for the Neem products as well as the products of Neem India, as the products need more promotion as well as the farmers and traders need to develop more trust in the product like their chemical based counterparts.

Ansoff matrix

Macro Environment analysisPESTEL ANALYSIS:

POLITICAL : Government policies for promoting organic farming In order to promote organic farming huge subsidy is given to farmers. Production and sale of Neem Agri-inputs by the government bodies have created bad image of Neem

inputs in the market because of facilitating low quality products.ECONOMICAL: Large farmers are more conscious about the quality and past performance of the product, pricing

hardly matters for them. Small farmers are more inclined towards the pricing concerns rather than any other issues. SOCIAL: Farmers are not aware of the product brand name hence low acceptance. Majority of Farmer’s decision are effected by their peer group more than any other stimulus. Profit margin of traders and distributors decides which product they will push in the market(to

farmer).

TECHNICAL: Awareness about the technical aspect could increase the sale of the product. Competitive advantage in technical aspect in many way.

ENVIRONMENTAL: Eco-certified Eco-friendly and quality product Restores and maintain soil fertility No chemical residue left in the crop promotes export in the crops.LEGAL: Recommendation for the product from Maharashtra Agriculture Government. Standardization of the export produce in terms of the International courts .

Observations: The Neem based products have reportedly low presence as compared to the

inorganic agri input products in the market in Marathwada. The use of Neem products is area specific i.e. it is depends upon the

specific crops grown in the area, the availability of type of irrigation facility and other agriculture infrastructure facilities.

In some of the areas one of the reason of no or very low presence of the products is the pre penetration of cheaper and low quality products which has really put bad impression on farmers.

The Neem based products are mainly unknown to the major chunk of farmers and in most of the places because of its inability to compete with its chemical based counterparts it is not adopted by the farmers.

The Neem based product market is basically is push product market. The traders decide the penetration of the specific Neem brand product in the specific area in the prima- facie and then after its performance decides extent of its future acceptance.

The farmers with the medium and large landholding are more interested in adopting Neem products as compared to farmers with small land holdings.

Recommendations:

• There is a more need of R&D in Neem products to make it more suitable and effective as compared to its chemical counterparts.

• More human resource is needed for field work as it need more marketing.

• The companies needs to do more brand promotions through traders by providing them more effective offers so that they get encouraged to sell Neem based products.

• The companies also need to make farmers more aware about the benefits of using Neem products over others.

• The companies should go for more field demonstration and should provide farmers sample products on cheaper rates and should do proper monitoring for that.

• The companies should go for market research of the Neem products and should try to penetrate into untouched markets.

Thank you

final ppt neem india rakesh

Documents

parli baijanath

chemical based

major food

mantha ambad

major irrigation

agriculture

neem based

land holding