food and beverages incubator

Disrupting Food & Beverage

“Restaurant Incubator”

By: [email protected]/09/01

12年9月10⽇日星期⼀一

mailto:[email protected]


FOOD & BEVERAGES

✦ Nothing much has changed in F&B

✦ Chef > Food > Restaurant > Customers (Nothing New)

✦ Time to “Disrupt F&B” by leveraging the web...


F&B INCUBATOR• A web platform which allows any Chef to showcase their skillz

and test their products through online pre-orders.

Incubators is a place for grooming young businesses. Young entrepreneurs gather and work on business ideas, which are then presented to potential investors. Successful businesses are then funded to commercialize their products. It is a common practice in Silicon Alley, CA. for web startups such as Dropbox and Instagram.

Reimaginingbiz: “So if web startups can have web incubators, can F&B have F&B incubators?”


INCUBATING1. Any kind of Chef or F&B creator

2. Chefs submit their most confident dish for evaluation

3. Selected Chefs invited to join a DEMO-DAY

4. Chef ’s dish will be sold online through pre-orders

5. Chef ’s dish will reach customers via delivery

“Process of hatching an egg”


DEMO DAY✦ Chef will prepare a dish for the DEMO

✦ Food critiques, bloggers, medias will be invited

✦ Chef will present the dish and share the story

✦ Dish tasting


MARKETING1. Chef bio, dish and pics will be uploaded on to web

2. 2 weeks time will be used to create buzz


ONLINE PRE-ORDERS1. The dish go online for pre-order at the second week for 1 week

2. Dish will appear only once (lunch/dinner)

3. Online pre-order target at 50% of in-shop price ($20 for $10)

4. Time ends and pre-order stops

5. Chef prepares dish himself or provide recipe

6. Dish only needs to be heated before enjoying

Units Ordered: 320


REPEAT PROCESS✦ Increase # of Chefs for variability

✦ One Chef/dish for each day and night to start

✦ Many Chefs but 1 dish for each meal


SIMPLE MATH1. A dish targets at in-shop $20 sells at $10 through pre-order

2. 100 dish pre-ordered for lunch = $1000

3. $2000/day and $60000/mon (only 100 units/meal)

4. At 200 units/meal => $120000/month

5. 300 units/meal => $180000/month

6. Cost at 40% for F&B = $108000 net/month


WEB DESIGN 1.

List up coming Chefs and Dishes

“Simple Minimalist”


WEB DESIGN 2.

Dish info, pics, preparation, 1click check out, # units ordered, time left, nutrition content


WEB DESIGN 3.

Chef bio, rating, reviews


WEB DESIGN 4.

List of previous chefs by rankings for the next phase BD....

“The Restaurant Launch Pad”


REVENUE GENERATORSHumble beginnings,

Pre-ordered dishes

Cashing in,

1. Restaurant Launch Pad (Lots of $$ here)

2. A restaurant with a different Chef for each meal

3. Online cooking class/Fresh produce/Delivery service etc...


Only the very surface is scratched here, if you are interested in knowing more about this business plan in regard of

✦ Go to market strategy

✦ Client acquisition strategy

✦ Scaling strategy

Or maybe the extended business possibilities, please feel free to contact me at [email protected]. We are based in Taipei, Taiwan. I am a passionate, funny and a easy going guy, so let me know if you just wanna grab a coffee too!




food and beverages incubator

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