food and fibre: capitalising on asian market opportunities
TRANSCRIPT
Food and fibre: capitalising on the market opportunities in Asia
Anthony PlummerTrade and Investment
Department of Economic Development
Food and fibre
Manufactures - ETM
Education
Tourism
Business services
Fuels
Manufactures - STM excl Nickel
Other merchandise
Transport services
Business travel services
Minerals
Government goods and services
0% 5% 10% 15% 20% 25% 30% 35%
31%
18%
13%
9%
9%
5%
5%
4%
3%
2%
1%
0%
Share of Victorian exports, 2013-14
Combined export value = $11.6 billion
Source: Australian Bureau of Statistics (ABS) catalogue numbers: 5368.0 and 5368.0.55.003
Victorian food and fibre exports
Impressive growthFive-year growth for key Victorian export commodities (A$ million)
4
Diversity is a strength
2.34
2.3
1.96
1.43
0.91
0.89
Meat
Dairy
Grain
Animal fibre
Prepared foods
Horticulture
2013-14 exports in AUD$ billion
South East Asia 22% -- $2.3 billion
• Meat 45% -- $379 million
• Dairy 36% -- $761 million
North Asia 8% -- $4.4 billion
• Meat 57% -- $772 million
• Dairy 16% -- $919 million
South Asia 10% -- $598 million
• Horticulture 118% -- $135 million• Dairy 82% -- $90 million
MENA(Middle East and North Africa)
14% -- $1.5 billion• Horticulture
148% -- $96 million• Grain
13% -- $511 million
Total exports 12% -- $11.4 billion• Meat
36% -- $2.3 billion• Horticulture
48% -- $894 million
Consistent growth in 2013-14
6
Competitiveness underpinned by productivity
Dairy productivity growth of at 1.2% per year over the last 30 years
Volume, and increasingly value…
A populous, diverse and growing market
... Growth in key markets is still relatively strong
11
... a big and growing ‘consumer’ class
0.5bn
1.3bn 1.7bn
3.2bnAsia
Rest of the world
Projected middle class populations2009 and 2030
2009 2030
Source: ANZ Greener Pastures; Kharas 2010
- Higher value, premium products (food service ingredients, baby formula)- Long-life/UHT and fresh milk- Leveraging world-class food safety systems
- Premium chilled cuts, especially in food service- Specific consumer requirements (e.g. Halal) and ‘co-products’- Leveraging world-class food safety and traceability systems
- Developing containerised (as well as bulk) supply- Tailoring products for specific markets (e.g. noodles in Asia, flat breads in the
Middle East)
- Fresh fruit e.g. citrus, table grapes, summerfruit and pome fruits- Nuts, especially almonds- Exploiting counter seasonal products - fresh and clean
- Retail-ready consumer products, convenience foods and health products- Luxury goods, including wine and specialty cheese
PREPARED FOODS, BEVERAGES AND WINE
HORTICULTURE
GRAINS
BEEF AND SHEEP
DAIRY
Key opportunities
Particular demand for protein…
1980 20100
5
10
0.5
5
0.5
3.5
SheepBeef
Consumption per capita
Kilo
gram
s
Relationships matter
…your consumers are connected
… and consumers want to know more
• About where their food comes from
• How its produced
• Who has produced it
• Shorter supply chains
• Connection with producers (agri-tourism?)
... Provenance matters to many consumers
Differentiation key
• Premium quality
• Reliability
• Product innovation
• Production/product attributes
• Brand
• Strategic partnerships
• Customer service
Bottom line: consumers expect food safety and quality Robust food safety regulation
• PrimeSafe• Dairy Food Safety Victoria• Federal Government
Well regarded biosecurity systems• Mandatory tracking of livestock through the
National Livestock Identification System
Industry quality assurance systems• Contemporary industry-led QA systems
20
Free Trade Agreements
Wine- 15% tariff on wine eliminated
immediately
Horticulture- Tariffs of between 8 – 24% on
cherries, almonds and dried grapes eliminated immediately
- 45% tariff on potatoes, oranges, mandarins, table grapes halved immediately, then phased out over 5yrs
Dairy- 36% tariff on cheese and
89% on butter eliminated between 13-20 years
- Growing duty free quota for cheese, butter, infant formula
Korea-Australia Free Trade Agreement
Grain- Growing duty free quota for
malt and malting barley
Red meat- 40% tariff on beef eliminated
over 15 years - 22.5% tariff on sheep and
goat meat eliminated over 10 yrs
Dairy- Duty free quota for cheese - Duty free access for protein
concentrates, lactose, casein
- New opportunities for dairy desserts
Japan-Australia Economic Part. AgreementBeef- 38.5% tariff reducing to
19.5% over 18yrs- Reducing to 23.5% over
15yrs for chilled beef
Wine- Elimination of 15% tariff on
bottled wine over 7 years- Tariff on bulk wine eliminated
immediately
Horticulture- Fast tariff elimination on most
fruits, vegetables and nuts
Grain- Duty free access for feed grains
Seafood- Duty free access for lobster,
shellfish, crustaceans
Sheepmeat- 12-23% – 8 yrs- 10% live sheep – 4 yrs
Skins and hides - 5-14% - 2-7 yrs
Horticulture and wine- Tariffs as high as 30%
eliminated over 4yrs
Grains- 3% tariff on barley and 2%
tariff on sorghum eliminated immediately
- 10% tariff on wheat gluten and malt eliminated over 4yrs
Dairy- Tariffs as high as 20%
phased out over 4-11yrs - 15% tariff on milk formula
phased out over 4 yrs
China-Australia Free Trade Agreement
Beef- 12-25% on beef – 9 yrs- 5% on live cattle – 4 yrs
24
Victorian Government
25
26
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2015 年 1 月 9 日 -3 月 29 日
墨尔本的 80 天2015 年 1 月 9 日 -3 月 29 日
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