Agenda7X4

Is something the matter?Strategy

Inspiring examples

@niske

7 X 4

Appstore practices• 45% apps both iOS & Android• 52% developer name• 21% name too long• icon = logo• sample: 261 apps from 10 brands

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Appstore practices1

Appstore practices1

Appstore practices1

App updates• break patterns• force• drop• pay

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iBeacon• bluetooth • 2500 m²• identifier & properties• events

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new players• Tizen• Firefox OS• Ubuntu• Sailfish

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wearable devices• smart watch, Google glass• fitness• M7 chip – core motion• wearable health devices

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connected cars• phone or embedded• no standard (CCC)• entertainment – safety• autonomous cars

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Source: teslamotors.com

connected cars6

connected cars6

3D scan (and print)• Occipital

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7X4• Conclusion:

• Fragmentation is on the rise• We're headed for a lot of fun

is something the matter?

Medirect

Medirect

Does Medirect expect me to remember them until I get close to a large screen....?

coincidence?

Beobank

Beobank

Does Beobank expect me to remember them until I get close to a large screen....?

What's going on?

numbers• 12% mobile WEB traffic in Belgium

source: howwebrowse.be

numbers• 7,44% iOS• 4,32% Android

channel• When was the last time you opened a new channel?

boy this is fast

aggregate on your side

aggregate on my side

towards strategy

get overview

A real one

get overview

rank!• channels• tasks• content

gather• Tasks into groups

gather data• devices• timing• content• tasks

'time & device line'• A day in the life of

action map

action maps/channel

Moments action map

start cooking

new models emerge

bank simple• geo • tag• account history

Source: simple.com

1 of our own• minimal banking app: balance & pay

Source: simple.com

metro trains• Radio• Video• App

Source: theinspirationroom.com

Jyske Bank• “Build the site you can manage”• app• responsive home, search, contact page• responsive web

Source: JBOY.com

1 of our own• old web• app to come

EyePhone• distance• skilled people• app + accessory• low-cost

Source: TONY KARUMBA/AFP/GETTY IMAGES

questions?

www.foursevens.be