foursquare style guide

7/24/2019 Foursquare Style Guide

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Style GuideT H E O F F I CI AL F O U R S Q U AR E


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This isnt as Scary as It Looks

Please follow these three easy steps for Foursquare Style Guide success.

Step 1: Dont be overwhelmed.

Sure, its large and seems in charge, but the reality is that youll probably never even have to reference the majority of this book. But

when a situation ariseswhether it be content or design relatedthis book will do just what the title implies: It will guide you through

what you need to know.

Step 2: Use the Table of Contents.

Conveniently located on the very next page, the table of contents will direct you to the information you need. Then you can quickly close

the book before the need to repeat Step 1 arises.

Step 3: Ask for help.

Call the Communications Department anytime something is un clear. Were here to help you.

Call us at 213.989.4230 or e-mail us at [email protected].

PREFACE


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Style Guide1 IN T R O D UC T IO N

1.1 Purpose 5

1.2 Mission 6

1.3 Organizational Description 7

2 SYMBOLS

2.1 The Symbols and Their Meaning 92.2 Color Definitions 10

2.3 Three Versions 11

2.4 Color Formulas 12

2.5 Placement 13

2.6 Arrangement 14

2.7 Clearspace 15

3 LO GO T YPE

3.1 Our Wordmark 17

3.2 Arrangement 18

3.3 Clearspace 19

4 M O T T O

4.1 Motto/Tagline 21

5 LO GO LO C K UP

5.1 The Full Logo 23

6 FO N T S

6.1 Primary Font 25

6.2 Alternate Font 26

6.3 Primary Web Safe Font 27

6.4 Alternate Web Safe Font 28

7 W R IT IN G GUID ELIN ES

7.1 Writing in the Foursquare Style 30

7.1.1 Correct Title Usage 31

7.1.2 The Many Parts of Foursquare 34

7.1.3 Consistent Language 37

7.2. Punctuation, Grammar and Spelling 41

7.3 Writing Checklist and Proofing 44

7.4 Glossary 47

7.5 Personal Communication 50

7.5.1 How to Write Letters 51

7.5.2 How to Write Memos 57

7.5.3 How to Write E-Mails 59

7.5.4 Resources and References 62

8 D E S I G N

8.1 Foursquare Design Standards 64

8.2 A New Shape and Texture 65

8.3 Sample Brand Applications 66

8.4 Print Ad Templates 678.5 The Foursquare Color System 68

8.6 Department Tags 69

8.7 Photos 69

8.8 Stationery 69

9 S O C IAL N ET W O R K IN G

9.1 Platforms 74

TABL E O F C O NTENTS


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INTRODUCTION

1


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Purpose

The purpose of this style guide is to help maintain consistency and professionalism in our communication as an organizationboth

internally and publicly. When our central office, district offices and local churches produce written words and images that are consistent,

we present a cohesive message with a sense of unity. This consistency should be found throughout all communicationfrom a letter to

a vendor, to a website article about a missionary, to a full-color poster for an event.

Because visual representation is one of the main means by which we communicate our vision to the world, it is important that we do our

best to share our message in the most consistent, professional manner possible. This includes upholding the standards of the Foursquarelogo and using consistent fonts throughout all organizational materials.

In addition to upholding a preferred professional form, the guidelines in this style guide also meet technical requirements of most

e-mail programs and, therefore, allow more people to receive our communication without being blocked or flagged as undeliverable.

The goal of this guide is to contribute to the validity of our organization in the eyes of the world. Will anyone meet Christ because our

logo is well-represented and our organization communicates in a clear, concise and professional manner? Maybe not. Will people both

inside and outside of the Foursquare denomination see greater validity to our message because weve taken the time to ensure our

visual communication is professional and consistent? Absolutely.

This is only the start of the story. Through conversations, this style guide is meant to be a living document that grows, evolves and is

refined as we continually uncover our identity and learn what it takes to communicate with a unified voice.

We invite you to be a part of upholding our values and to join us in representing Foursquare well.

5

INTR O D U C TIO N

1.1

The Style Guide


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6The Style Guide

Mission

The Foursquare Church is called to:

Serve the body of Christ

Advance the gospel of Christ

Cultivate members in Christ

The Mission of The Foursquare Church

The Foursquare Church exists to glorify God and advance His kingdom. Jesus Christs command is to preach the gospel and make

disciples of all nations (Mark 16:15; Matt. 28:19). Therefore, we are dedicated unto the cause of interdenominational and worldwide

evangelism. These words, from the cornerstone of Angelus Temple, express our spirit and our focus.

Our call is to preach Jesus Christ, Gods Son, as the Savior, Baptizer with the Holy Spirit, Healer and Soon-Coming King. Our assignment is

to develop healthy, growing churches. Our commitment is to encourage nations around the world to establish indigenous churches led

by loving servants of Jesus Christ. Churches developed in this manner will reproduce again and again. This makes possible the spread of

the gospel to those who have not heard or accepted the message of Gods Son.

INTR O D U C TIO N

1.2


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7The Style Guide

Organizational Description

The Foursquare Church, legally named International Church of the Foursquare Gospel, is a worldwide Christian Pentecostal denomination.

Founded in Los Angeles in 1923 by Aimee Semple McPherson, The Foursquare Church now comprises more than 60,000 churches and

meeting places, which welcome more than 8 million members in 140 countries (The 2010 Foursquare Church Annual Report). The

Foursquare Church encompasses a variety of departments, products and ministries, as well as affiliated institutions and partners, de-

signed to accomplish the vision of The Foursquare Church, and serve local churches and members.

The Foursquare Church serves the Foursquare churches located within the United States, as well as resources and assists Foursquarechurches and missionaries around the world. Specifically, The Foursquare Church manages licensing, membership and finances, and

provides accountability, care and resources for our many pastors, leaders and mission aries.

INTR O D U C TIO N

1.3


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SYMBOLS

2


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9The Style Guide

The Symbols and Their Meaning

The Crossrepresents Jesus the Savior, and memorializes Jesus Christs singular sacrifice for sin forever.

The Doverepresents Jesus the Baptizer with the Holy Spirit, which is based on Jesus baptism in Mark 1:10-11

(And immediately, coming up from the water, He saw the heavens parting and the Spirit descending upon

Him like a dove. NKJV)

The Cuprepresents Jesus the Healer as a symbol of divine healing because of the command in James 5:14-15

that the elders be called to anoint with oil and pray the prayer of faith for any sick believers.

The Crownrepresents Jesus the Soon-Coming King, symbolizing that He is the King of Kings and Lord of Lords,

and He is coming again for His church.

THE FO U R SQ U AR E SYMBO L S

2.1


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Color DefinitionsTHE FO U R SQ U AR E SYMBO L S

2.2

Scarlet Redrepresents the precious shed blood

of Jesus, our Savior.

Amber Gold

represents the fire of the Holy

Spirit, which is the color of amber

with the appearance of fire.

(Ezekiel 1:27, NKJV)

Heavenly Bluerepresents Jesus Christ the Great

Physician, the Divine Healer who

came from heaven, spoke of heaven

and ascended into heaven.

Royal Purple

represents the royalty of our Lord,

the Soon-Coming King.


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11The Style Guide

Three Versions

There are three versions of the Foursquare symbols. Please consider usage and legibility of symbols and

colors when determining which version of the Foursquare symbols to use.

Symbols v.1Foursquare symbolswith knocked out backgrounds

Preferred symbol to be usedas long as the legibility of eachsymbol and its colors remainintact against the background.

Symbols v.2Foursquare symbolswith a white background

Alternate symbol to be usedif the legibility of eachsymbol and its colors arechallenged by the background.

Use only if version 1 is not clearlyvisible and legible.

Symbols v.3Foursquare symbols with awhite background and border

For use on heavily texturedbackgrounds or images ifsymbols version 1 and 2are illegible.

Use only if version 1 and 2are not clearly visible and legible.


2.3


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12The Style Guide

Color Formulas

CMYK

0 95 100 29

RGB

179 35 23

PMS Coated

484C

PMS Uncoated

484U

Scarlet Red Amber Gold Heavenly Blue Royal Purple

CMYK

0 30 95 0

RGB

253 184 35

PMS Coated

7409C

PMS Uncoated

7409U

CMYK

100 50 0 10

RGB

0 104 172

PMS Coated

7462C

PMS Uncoated

7462U

CMYK

76 78 0 47

RGB

53 44 102

PMS Coated

669C

PMS Uncoated

669U


2.4

100 100 100 10075 75 75 7550 50 50 5025 25 25 25


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13The Style Guide

When using the Foursquare symbols independently of the logotype, please follow these guidelines.

Only use the Full 4-Color version of the logo when the background is either white or of a light color.

Use the solid, single-colored version when placing the logo against an image or a strongly colored texture.

Consider constrast when placing the logo against backgrounds to ensure maximum legibility.

PlacementTHE FO U R SQ U AR E SYMBO L S

2.5

DONT

DONTDONTDO

DO DO

DO DO DONT


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14The Style Guide

ArrangementTHE FO U R SQ U AR E SYMBO L S

2.6

The Foursquare symbols are available in a vertical format as well as a horizontal format, and should be

presented in the order illustrated below. Please consider clearspace and appearance when determining

which presentation is best to incorporate into your graphics.

Vertical Logo Horizontal Logo


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15The Style Guide

ClearspaceTHE FO U R SQ U AR E SYMBO L S

2.7

Please maintain the following margin ratios when placing the logo into a layout.

2x 6x

2x

3x

x

x

x


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LOGOTYPE

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17The Style Guide

Our Wordmark

The formal logotype for The Foursquare Church has been designed for use both with and without the Foursquare

symbols. Based on the typeface Garamond, the logotype has been designed using a serifed font to represent the

strong heritage that Foursquare has, dating back to the early 1900s. The arrangement has been designed with a

contemporary twist, nesting the layout of the words to represent the churchs progressiveness, as well.

LOGOTYPE

3.1


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ArrangementLOGOTYPE

3.2

Horizontal Nested Logo(Preferred Black)

Horizontal Nested Logo(Alternate Royal Purple Color)

Vertical Logo(Preferred Black)

Vertical Logo(Alternate Royal Purple Color)

Horizontal Logo(Preferred Black)

Horizontal Logo(Alternate Royal Purple Color)

The Foursquare logotype is available in two horizontal formats as well as an alternate vertical format.

Please consider clearspace and appearance when determining which to incorporate into your graphics.


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19The Style Guide

Please maintain the following margin ratios when placing the logo into a layout.

3x the height of the tallest letter

3x the height of the logotype

5x the height of the tallest letter

x

the height of the tallest letter

x

the height of the tallest letterthe height of the tallest letter

x the height of the tallest letter



ClearspaceLOGOTYPE

3.3

x


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MOTTO

4


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Jesus Christ, the same yesterday, and today, and forever.

21The Style Guide

Motto/Tagline

Our motto is displayed in confidence in each Foursquare church meeting place, proclaiming loudly that the

Foursquare movement exists to recover for the present-day church all the benefits and blessings that crowned

the apostolic church.

The sermon Lost and Restored by founder Aimee Semple McPherson outlines church history according to Joel,

and powerfully insists that the church of Jesus Christ need not climax with less power than she manifested when

she commenced.

MOTTO

4.1

Version 1

Jesus Christ, the same yesterday, and today, and forever. Hebrews 13:8

Version 2

Hebrews 13:8


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LOGO LOCKUP

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23The Style Guide

The Full Logo

The logo lockup or primary logo for The Foursquare Church has been determined by the relationship of the

Foursquare symbols, the wordmark, and th e verse or motto to each other. When using all three items together,

please maintain the relationship below. Please refrain from other arrangments.

LOGO LOCKUP

5.1

DONT

DO


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FONTS

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Primary Font

Aa

For its primary font, The Foursquare Church has selected the typeface Myriad Pro for its branded collateral across

all print, web and video platforms. The font has a large family of varying weights and a condensed

alternative library of weights. This font is to be used when designing any pieces that communicate to the larger

body (public) of The Foursquare Church.

Myriad Pro has been selected for its contemporary style and easy legibility at both small and large scales.

The drawing of the letterforms complement the style in which the Foursquare symbols are illustrated as well asthe arch swoop that has been created to encourage for a consistent Foursquare look (see page 65).

FO NTS

6.1

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890!@#$%&*()?



1234567890!@#$%&*()?


ABC DEF GHI JKL MNO PQ RST UVW XY Z

1234567890!@#$%&*()?


ABC DEF GHI JKL MN OPQ RST UVW XY Z

1234567890!@#$%&*()?

Myriad Pro Regular

Myriad Pro Bold

Myriad Pro Italic

Myriad Pro Bold Italic

Myriad Pro Light

Myriad Pro Light Italic

Myriad Pro Regular

Myriad Pro Italic

Myriad Pro Semibold

Myriad Pro Semibold Italic

Myriad Pro Bold

Myriad Pro Bold Italic

Myriad Pro Black

Myriad Pro Black Italic

Myriad Pro Condensed Light

Myriad Pro Condensed Light Italic

Full font library:

Myriad Pro Condensed Regular

Myriad Pro Condensed Italic

Myriad Pro Condensed Semibold

Myriad Pro Condensed Semibold Italic

Myriad Pro Condensed Bold

Myriad Pro Condensed Bold Italic

Myriad Pro Condensed Ultra

Myriad Pro Condensed Ultra Italic


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Garamond ITC Light

Garamond ITC Light Italic

Garamond ITC Book

Garamond ITC Book Italic

Garamond ITC Bold

Garamond ITC Bold Italic

Garamond ITC Ultra

Garamond ITC Ultra Italic

Garamond ITC Light Condensed

Garamond ITC Light Italic Condensed

Garamond ITC Book Condensed

Garamond ITC Book Italic Condensed

Garamond ITC Bold Condensed

Garamond ITC Bold Italic Condensed

Garamond ITC Ultra Condensed

Garamond ITC Ultra Italic Condensed

Alternate Font

Aa

The Foursquare Church has selected the typeface Garamond ITC as a traditional font. This font can be used in

Foursquare collateral across all print, web and video platforms. The font has a large family of varying weights and

a condensed alternative library of weights.

Garamond ITC is the font that the wordmark for The Foursquare Church is based upon. The font should only be

used on internal communiqu pieces, such as memos, letters and similar collateral. It can also be used in design

pieces in conjuction with Myriad Pro. Please ask Communications if you are unsure when this might be appropriate.

FO NTS

6.2


ABCDE FGH IJKLMNO PQRSTUVWXYZ

1234567890!@#$%&*()?


ABCDE FGH IJKLM NOPQRST UVWXYZ

1234567890!@#$%&*()?



1234567890!@#$%&*()?

abcdefghi jklmnopqrstuvwxyz


1234567890! @#$%&*()?

Garamond ITC Book

Garamond ITC Bold

Garamond ITC Book Italic

Garamond ITC Bold Italic

Full font library:


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27The Style Guide

Primary Web Safe Font

Aa

For web usage, The Foursquare Church has selected the typeface Lucida Grande for its strong resemblance to

Foursquares corporate contemporary typeface, Myriad Pro. There are a limited number of fonts available that

can be viewed consistently between web browsers, and Lucida Grande is among those.

FO NTS

6.3



1234567890!@#$%&*()?



1234567890!@#$%&*()?

Lucida Grande Regular

Lucida Grande Bold


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Alternate Web Safe Font

Aa

FO NTS

6.4


ABCDE FGH IJKLMNO PQRSTUVWXYZ

1234567890!@#$%&*()?


ABCDE FGH IJKLM NOPQRST UVWXYZ

1234567890!@#$%&*()?



1234567890!@#$%&*()?

abcdefghi jklmnopqrstuvwxyz


1234567890! @#$%&*()?

Georgia ITC Book

Georgia ITC Bold

Georgia ITC Book Italic

Georgia ITC Bold Italic

For web usage, The Foursquare Church has selected the typeface Georgia for its strong resemblance to

Foursquares traditional contemporary t ypeface, Garamond. There are a limited number of fonts available that

can be viewed consistently between web browsers, and Georgia is among those.


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WRITING GUIDELINES

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Writing in the Foursquare Style

This section will assist you in proper spelling, abbreviation and capitalization of Foursquare entities, including our national ministries,

district offices and local churches. When we consistently communicate about our ministries, affiliates and districts, we help eliminate any

potential confusion.

Please also refer to the glossary of Christian and Foursquare words (on pages 47 and 48) for appropriate spelling and capitalization.

WR ITING G U ID EL INES

7.1


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31The Style Guide

Correct Title Usage

References to the Organization

The legal name of the organization is as follows: International Church of the Foursquare Gospel

We also use a less formal title, both internally and publicly: The Foursquare Church

International Church of the Foursquare Gospel and The Foursquare Church are considered official titles for the organization. The

following section outlines the proper use of each of these organizational titles, under what circumstances to use each title, and the ap-propriate spelling and layout of each title.

When to Use Each Title

On corporate legal documents, use the legal nameInternational Church of the Foursquare Gospel. This includes financial, property, tax,

and government documents, and any other document of a legal nature. On all other communication, whether internally or publicly, The

Foursquare Church is generally used.

International Church of the Foursquare Gospel

International Church of the Foursquare Gospel is the legal name of the organization and should be used in all corporate legaldocuments. We adhere to the following guidelines when using this title:

> Capitalize each word in the title, with the exception of of and the in the middle of the title.

> Do not include punctuation within the title.

> The title should not appear within quotation marks.

> Do not omit any words from the title.

> Do not rearrange the order of the words in the title.

> The title should not appear in all lowercase letters or in all capital letters.

> The title should not be italicized.

> If appearing in bold, the entire title must appear in bold.

> When including the before the legal name, do not capitalize (unless at the beginnin g of the sentence).


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Correct Usage

> International Church of the Foursquare Gospel

> the International Church of the Foursquare Gospel

Incorrect Usage> Church of the Foursquare Gospel

> Foursquare International

Acronym

The first reference in a corporate, legal document should be International Church of the Foursquare Gospel (ICFG). In subsequent

references, it is permissible to use the acronym ICFG if first placed in parenthesis after the initial full name. When using the acronym,

please adhere to the following guidelines:

> Do not place periods between the letters.

> ICFG should not appear within quotation marks.> ICFG should only appear in all uppercase letters; it should not be written in all lowercase letters.

> ICFG should not be italicized.

> If appearing in bold, the entire acronym must appear in bold.

Correct Usage

First reference: International Church of the Foursquare Gospel (ICFG)

Secondary references: ICFG

Incorrect Usage

> I.C.F.G.

> ICFG

> ICFG


7.1.1 cont.

Correct Title Usage


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7.1.1 cont.

The Foursquare Church

In all non-legal communication, both internally and publicly, we use the title The Foursquare Church. When referencing The Foursquare

Church in a document, we use the following guidelines:

> The first reference to the organization in a document should be The Foursquare Church. In subsequent references it is acceptable to

use Foursquare.> Capitalize each word in the title, including The.

> Do not include punctuation within the title.

> The title should not appear within quotation marks.

> The Foursquare Church should not appear in all lowercase letters or in all capital letters.

> The Foursquare Church should not be italicized.

> If appearing in bold, the entire title must appear in bold.

> Do not abbreviate the word Foursquare. T his applies to all communication, both in ternal and public.

Correct Usage

> The Foursquare Church> Foursquare

Incorrect Usage

> foursquare

> THE FOURSQUARE CHURCH

> the Foursquare Church

> 4SQ

> 4square

Foursquare Website

The Foursquare Church has one official websites, which we write in lowercase:

> www.foursquare.org

Correct Title Usage


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The Many Parts of Foursquare

Departments within the Organization, the Central Office and Local Churches

This section outlines the appropriate methods for referencing departments, the central office and individual Foursquare churches.

Departments Within the Organization

When referring to one of our departments in the central office, we maintain these standards:

> General references to departments should be lowercase. Examples include accounting or legal.> References to a specific or official department name, such as Foursquare Communications or the National Church Office,

should be capitalized.

Examples:

> Bill gave his expense report to his manager in missions, then took it to accounting.

> Bill works in the Foursquare Missions International (FMI) department. He has worked in FMI for five years.

Central Office

Foursquares central office is located at 1910 W. Sunset Blvd in Los Angeles. When referring to the Los Angeles office,

the correct form is central office, lowercase.

Example: John Smith serves in missions at Foursquares central office.

District Offices

The Foursquare Church comprises 14 district offices, led by 14 district supervisors. A full list of contact information,

including the name of the district supervisors, can be found at www.foursquare.org/about/districts.


7.1.2


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35The Style Guide


7.1.2 cont.

The 14 districts are listed below. Please note the correct spelling, hyphenation and capitalization.

Central Pacific District

Gateway District

Great Northern District

Greater Los Angeles District

Hawaii DistrictHeartland District

Mid-Atlantic District

MidSouth District

North Pacific District

Northeast District

Northwest District

Pacific Coast and Valleys District

Southeast District

Southwest District

Local Churches

Local Foursquare churches are an official and legal part of the Foursquare organization. When referencing our churches,

please keep these tips in mind:

> Churches typically use their slogan names, not their legal names.

> When referencing a local church in the context of its Foursquare affiliation, mention that the church is Foursquare if the affiliation is

not already mentioned in the church name.

> Church names should be checked on Ezra for accuracy.

Example: Bayside Community Church, a Foursquare church, will send seven credentialed ministers to convention.

Foursquares Annual Convention

The Foursquare body meets regularly, according to the Foursquare bylaws. Before 2009, the event was simply called convention.

However, in 2009, the event was entitled Foursquare Connection. When referencing events that took place before 2009, use convention,

lowercase. After 2010, both Foursquare Connection and convention may be used, however on public collateral and announcements,

its best to use Foursquare Connection, along with the year of the event.

Example:Foursquare Connection 2010 took place in Atlanta. It is our annual international convention.

The Many Parts of Foursquare


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36The Style Guide


7.1.2 cont.

Foursquare National, District and Affiliated Ministries

Please note the proper capitalization and spelling of our ministries. Acceptable abbreviations or casual names appropriate for second

reference are listed in parentheses.

C.A.R.E.

Center for Spiritual Renewal (CSR)Childrens Ministr y

CrossPointe Foursquare Conference Center (CrossPointe)

Emerging Leader Network (ELN)

ForeRunners

Foursquare Association

Foursquare Chaplains International

Foursquare Education and Training

Foursquare Foundation

Foursquare Media

Foursquare Missions Press

Foursquare Missions International (FMI)Global Worship Network

Life Pacific College(also known as LIFE Bible College):

The name of Foursquares historical Bible college has changed forms through the years. In general, it should be referred to in text by its

current name: Life Pacific College (LPC on subsequent references), with a note that it is also known as LIFE Bible College.

Example: Ron Smith graduated in May from Life Pacific College (also known as LIFE Bible College).

Historical References to Life Pacific College

> When references to the school are between 1952 and November 2002: LIFE Bible College (now known as Life Pacific College).

> When references to the school are before 1952: L.I.F.E. Bible College (now known as Life Pacific College)

Example: Mary Jones graduated in from LIFE Bible College (now known as Life Pacific College) in 1998.

For more information on the history and mission of The Foursquare Church, or any of our departments or affiliates,

please refer to our website at www.foursquare.org/about.

The Many Parts of FoursquareGO Teams

IgniteThe Kings University

The Kings Seminary

Life Pacific College (also known as LIFE Bible College)

Maniac 4 Missions (M4M)

Ministry Training Institutes

NextGen Ministries

Prayer Force

reachMORE and Church Multiplication

Relief and Compassion

Urban & Multicultural Ministries (UMC)

WorldBase


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37The Style Guide

Consistent Language

There are several areas of writing that may not be right or wrong, but should be used consistently so as to communicate a clear message

to the reader. This section will help familiarize you with The Foursquare Churchs grammar, style and spelling conventions.

Abbreviations

Avoid in general, so as to not cause any confusion to the reader. When in doubt, write it out.


Avoid abbreviating, especially when referring to The Foursquare Church in public communication. FSQ and the like are not

appropriate, as they can cause confusion to the reader. Appropriate references include: the International Church of the Foursquare

Gospel, The Foursquare Church and Foursquare.

Ministries

We abbreviate ministry names only on second reference, noting the forthcoming abbreviation in parentheses upon first introducing the

ministry. A list of ministry abbreviations can be found on page 35.

(Example: Foursquare Missions International (FMI) will send that document. FMI is responsible for the implementation.)

Bible Reference

We abbreviate the books of the Bible when citing a referenced verse. See page 49 for a full list of abbreviations.

That or Who

When referring to a person, u se who not that.

Example:

Correct: She is the woman who went to church.

Wrong: She is the woman that went to church.


7.1.3


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38The Style Guide


7.1.3 cont.

Dates

When the event is happening in the current year, we dont usually reference the year. However, if there is

a chance of confusion, its best to include the year.

Months with more than one syllable may be abbreviated. We just make sure all months are abbreviated, or not, within the same docu-

ment or series of documents.

Do not abbreviate days ( Tuesday not Tues.).

Use an en dash or hyphen (roughly the width of a letter) to separate the days indicating the length of the event. No space is needed.

Example:Our district conference will be held March 15, 2010. The annual workshops begin on Tuesday, March 2.

Times

When writing times, we dont include :00 if the event starts on the hour. If the time begins and ends within the morning,

or begins an d ends af ter noon, a.m. or p.m. is placed after the ending time.

We do not place a space between the periods in a.m. or p.m., and we do not capitalize AM and PM. Noon and Midnight may be

capitalized when a list of event times are outlined.

Examples:10 a.m. to 2 p.m. (a.m. and p.m. included, since the event begins in the morning and ends in the afternoon); 3 to 4 p.m.

(p.m. listed after the second time, since the event takes place entirely in the afternoon); and 6 to 7:30 p.m. (do not say 6:00, just 6 will do).

E-mail

E-mail addresses are written in lowercase letters. Do not underline e-mail addresses.

Example:[email protected]

Phone

We separate phone numbers with periods instead of dashes. Use lowercase ext. for extension. Include an extension whenever appropriate.

Example:213.989.4230 or 888.635.4234 ext. 1234

Consistent Language


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39The Style Guide


7.1.3 cont.

Internet

> Use website, lowercase, one word (not Web site).

> Internet is capitalized.

> Use lowercase for all web addresses. Web addresses should not be underlined.

> Generally the use of the term Worldwide Web is out of date and can be abbreviated to web.

Example:Our website is www.foursquare.org.

Degrees

Academic Degrees

When applicable, we include an individuals degree(s) to establish his or her credentials. The preferred method for including an indi-

viduals credentials is to write it out in a phrase. We prefer not to use abbreviations.

Example:John Jones, who has a doctorate in psychology, will address the convention body.

Academic degrees do not need to be capitalized unless it is in specific reference to the title of a degree received from a specific school or

organization whose name is listed.

Example:John Smith just received a bachelors degree. (lowercase bachelors degree)

Example:John Smith just received a Bachelor of Arts from University of Phoenix. (specific degree is capitalized)

Abbreviations such as B.A., M.A., and Ph.D. can be used when another method of identifying an individuals degree would make the

preferred method lengthy and cumbersome. Place the abbreviation after the persons full name and offset the academic abbreviation

with commas.

Do not combine a courtesy title for an academic degree and an abbreviation for the degree in the same reference. (Incorrect: Dr. Hugh

Johnsontown, Ph.D.). Use Dr. in the first reference as a formal title for medical doctors only.

Example:Hugh Johnsontown, Ph.D., will be speaking tonight.

Honorary Degrees

We recognize honorary doctorates awarded by The Foursquare Church.

It is left to the individuals discretion to incorporate the title of doctor into his or her name.

We generally do not cite honorary doctorates awarded by outside agencies, especially when referencing individuals outside The Four-

square Church. While Foursquare pastors and executives may choose to include an honorary degree

in personal communication, we dont include them in other forms of Foursquare communication.

Consistent Language


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7.1.3 cont.

Personal Titles

When using an individuals formal title, the following guidelines are appropriate to follow:

> Capitalize the formal title when used directly before an individuals name.

> Do not capitalize titles when they are not used directly with an individuals name. Do not capitalize titles when they are

set apart from the name in a sentence by a comma.

Examples

Foursquare President John Smith issued a statement.

John Smith, president of The Foursquare Church, issued a statement.

Pastor John Smith is a district supervisor.

Foursquare District Supervisor John Smith is also a senior pastor.

Ethnic Terminology

A task force was assembled by The Foursquare Church to standardize ethnic terminology used within The Foursquare Church.

We use this terminology to maintain consistency and uphold sensitivity to the diversity that comprises Foursquare.

Ethnicity Foursquare Preferred Terminology

American Indian, Alaskan Native, Native-American First Nations

Asian, Pacific Islander Asian or Pacific Islander

African-American, Black African-American or Black

Hispanic, Latino Hispanic

Middle Eastern Middle Eastern

White, Caucasian White

Consistent Language


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Punctuation, Grammar and Spelling

Here are some helpful tips to remember as you begin your written communication:

Sentences

We use active voice over passive voice mos t of the time. Active voice is easier to read, more engaging and heightens the readers re-

sponse. Microsoft Word will catch some passive writingon a PC, go to the Tools menu and select the Options command. The Spelling &

Grammar tab includes passive writing detection.

Active writing:Mark decided to leave. (Passive writing: It was decided by Mark to leave.)

Apostrophes

Apostrophes indicate possession. (example: Joes CD) or a contraction (example: Youre going to the store.)

The plural form of a word does not need an apostrophe.

Examples

> Churches (plural); churchs (posessesive)

> CDs, URLs and 1990s (all plural)

> Smiths (plural), Smiths (possessive)

> Dont (contraction of do not)

Capitalization

We avoid using all capital letters, as it gives the impression of YELLING at the reader.

> Only capitalize proper nouns, such as California, Susan or Angelus Temple.

> Religious words such as church, kingdom, worship, temple, state and heaven are not capitalized.

See the list on page 47 for additional examples of capitalization.

> We capitalize nouns and pronouns referencing God (Father, Holy Spirit, He, Him).

Commas

Commas can be tricky, so consult The Associated Press Stylebookor the punctuation section of

Websters New World College Dictionarywhen in doubt. The following are a few of the most commonuses of the comma, according to The Associated Press.


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7.2 cont.

Punctuation,Grammar and Spelling

Series

In lists of three items or more, we eliminate the comma before the final item in a series unless the comma is needed to eliminate confusion.

Example where a comma before the and is not necessary:He went to church to learn, worship and fellowship.

Example where the comma eliminates confusion:We are going to the store, will pick up John and Jill, and then will

buy everyone dinner. The store accepts cash, checks, as well as debit and credit cards.

Clauses and Phrases

Nonessential clauses and nonessential phrases are set off by commas; essential clauses and essential phrases are not. In other words,

if the information is imperative to the meaning of the sentence, it should not be set off by commas. However, if removing the clause or

phrase would not change the meaning of the sentence, it should be set off by commas.

Example of nonessential clause:My husband, John, is a carpenter. (I only have one husband, so incl uding his name is nonessential

to understanding the content of the sentence, and commas must be used.)

Example of essential clause:My daughter Isabella is in kindergarten. (This construction indicates that I have more than one daughter;

in order to understand which child is in kindergarten, the name is essential and is included without commas.)

Introducing Direct Quotes

Use a comma to introduce a one-sentence quotation. Use a colon for more than one sentence.

Example:Jean replied, I will be attending the event. Joe argued: Why should I have to go? I dont want to.

City and State

Use commas to set off a state when listed with a city. (Join us in Anaheim, Calif., in May.)

Direct Address

Use a comma to set apart a persons name when you are addressing him or her.

Example:(Pastor, please be sure to attend this event.)

Figures

Use commas in numbers over 999. This does not apply to addresses (1910 W. Sunset Blvd.),

phone numbers, room numbers and years.


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Exclamation Points

When possible, we construct sentences with active verbs that promote excitement instead of using an exclamation point. When the use

of exclamation points are necessary, we use them sparingly, and never use more than one at the end of a sentence.

Numbers

Spell out numbers one through nine; use a numeral for 1 0 and above. However, numerals are always used in reference to a persons age.

(Susan is 9. Joe is 6.)

Example:We can fit 100 people in room seven on the third floor. The 11th floor will host 1,500 people over the age of 7.

Periods

We use just one space after periods at the end of a sentence. A double-space after each sentence is not necessary or standard practice.

In addition, do not use periods at the end of incomplete sentences that are part of a bulleted list.

Example:

> Groceries in Anaheim> Garden supplies in Fullerton

> CDs at Target in Long Beach

Punctuation With Quotes

Periods and commas generally go inside the quotation marks. The dash, semicolon, question mark and exclamation point go within the

quotation mark only when they apply to the quoted matter. They go outside the quotes when the punctuation applies to the whole sentence.

Example: My life has been changed, he said. Would you like to hear my story?

Example: Who wrote the son g Love?

Headlines

Headlines should often have a call to action. Think about how you want the reader to respond to the presented material and try to build

the requested response into the headline. In a headline, we follow AP style and capitalize the principal words, including prepositions and

conjunctions of four or more letters. We capitalize articles with fewer than four letters, such as the, an and a, only if they are the first or

last word in the title. Verbs, such as is, are always capitalized regardless of letter count when in a title or headline.

Subhead

If your headline doesnt have a call to action, make sure the subhead does. When the headline does have a call to action,

tell the reader a little more about the purpose of your communication in the subhead.

Generally, we only capitalize the first word in subheads.


7.2 cont.

Punctuation,Grammar and Spelling


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Writing Checklist and Proofing

The Basics of a Print Piece

When distributing a piece for public communication, we consistently include the following:

> A prominently placed call to action. I n addition, running through the n ecessary basics of Who, What, Where, When, Why and

How (a call to action) will make your piece as effective and informative as possible.

> Information that answers the questions your reader will be asking: How does this apply to me? and Why do I need to know this?

> The complete address, phone number (toll-free or a specific number with an extension), e-mail address and applicable website address.

> The Foursquare Church logo

Before You Go to Print

Copy without proper proofreading and editing can communicate incorrect information to readers. Its important to triple-check your

documents before they are printed or published online. Because we all make mistakes, its a good rule of thumb to have at least two sets

of proofreading eyes on each document before it is printed or published to the web. Following are some specific tips on what to look for

when proofing your documents.

AccuracyNames:Double check the spellings of all names, locations, job or pastoral titles, and church names. Do not rely on memory or assume

information has not changed.

Dates:Cross reference dates and days of the week with a calendar.

Info:Copy and paste all websites used into your browser to ensure the site addresses are still correct. Check that all phone numbers,

addresses and e-mail addresses are also correct and current so that your audience is not led astray.


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Audience

Does the copy answer the question, How does this apply to me? Will your audience clearly understand the information?

Do they know how to respond? Do they have all the information they need to respond properly?

BasicsDoes the copy include the necessary basics of: Who, What, Where, When, Why and How (call to action)? Does the call to action include

appropriate contact information that is easy to find and use (e.g., complete address, phone with extension, e-mail and website addresses)?

Consistency

When you have finished writing your piece, review your document or campaign (which might include a series of documents) for

consistency within itself. Are all phone numbers listed in the same format? Are headings capitalized consistently? Are times and

dates listed in a consistent format?

Information

Its always a good idea to double check the accuracy of names, phone numbers and websites to ensure that your audience is able to

contact the appropriate person. An extra check for accuracy now can save your audience from confusionand save a lot of money in

reprinting costs later.

Spelling

Its critical. A single misspelling can convey incorrect or inappropriate information. Do not rely on your computers spelling and grammar

checkers exclusively though they are helpful for an initial check.

Terminology

Remember that pastors and congregation members outside of the central office might not keep up with abbreviations or Foursquare

insider lingo. Explain things clearlyeven if it seems overly simplifiedin an effort to communicate clearly with everyone.


7.3 cont.

Writing Checklistand Proofing


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7.3 cont.

Writing Checklistand Proofing

Tone

Does your document accurately represent the intended meaning? Does it capture the spirit of what you are trying to communicate?

Does it keep your audience in mind? If you dont understand something, or if you stumble over some wording, assume others will, too.

OutsiderWould you like to go the extra mile to serve your readers? Ask someone who isnt familiar with the information you are trying to com-

municate to read your document. Ask that person to mark any mistakes, questions or confusion.

Tips for Proofing

> Print out your document and edit it on paper. Its easy to miss errors on the computer screen,

but you might catch additional errors on paper.

> Use a blank sheet of paper to cover up the lines below the one you are reading.

This technique keeps you from skipping over possible mistakes.

> Read the document out loud. You might hear a problem that you didnt notice while reading it silently.> If you are prone to a certain mistake, s uch as typing its when you mean to type its,

use the search function to double-check those potential errors.

> Spellcheck may flag items that are often misused, such as its and its or their and there. However, the suggestion is not always

correct. Be sure to read the suggestion before deciding whether your information needs to be updated.

> Do an extra check for spelling. Use a computer spell check, or read the document backwards word by word.

Remember, a computer spell check wont catch mistakes that arent misspelled.

> Ask someone else to read your work.


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Glossary

In addition to specific ministry names listed previously, there are many words that should be written consistently across any outside

communication. Please note the proper spelling and capitalization used below. In general, only proper nouns are capitalized.

Angelus Temple (not Angelesa common misspelling)

Baptizer With the Holy Spirit (When used as a name of Jesus, capitalize.)

baptism with the Holy Spirit (When referring to a believer who has been baptized in or with the Holy Spirit, do not capitalize baptism.)

baptized with the Holy Spirit

Bible

biblical

the board

board of directors

body of Christ

cabinet

charismatic

church

committee

cross

divine healing

emerging church

evangelism

executive team, executive council, executive committee


God

gospel

heaven

Healer (when using as a name of Jesus)

hell


7.4


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7.4 cont.

Glossary

Holy Spirit

International Church of the Foursquare Gospel

Jesus

judgment

kingdom

missions committee

name of Jesus

parsonage

The Parsonage of Aimee Semple McPherson

Pentecostal movement

President John Smith or John Smith, president, (titles are only capitalized when put before a name).

rapture

redemption

salvation

Savior (when referring to Jesus)

Scripture/scripture/scriptural (Capitalize Scripture when referring to the entire Bible; use lowercase scripture when referring to a verse.

In general, if you can substitute passage for scripture, it is not capitalized.)second coming of Christ

simple church

Soon-Coming King

Spirit-filled

Spirit-filled life

Word of God


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7.4 cont.

Glossary

Bible Abbreviations

Below are biblical book abbreviations we use in correspondence and print, according to MLA Handbook for Writers of Research Papers.

These are appropriate to use on first reference and should be used consistently throughout a document or campaign.

Old Testament

Gen. GenesisExod. Exodus

Lev. Leviticus

Num. Numbers

Deut. Deuteronomy

Josh. Joshua

Judg. Judges

Ruth Ruth

1 Sam. 1 Samuel2 Sam. 2 Samuel

1 Kings 1 Kings

2 Kings 2 Kings

1 Chron. 1 Chronicles

2 Chron. 2 Chronicles

Ezra Ezra

Neh. Nehemiah

Esth. EstherJob Job

Ps. Psalms

Prov. Proverbs

Eccles. Ecclesiastes

Song Sol. Song of Solomon

Isa. Isaiah

Jer. Jeremiah

Lam. LamentationsEzek. Ezekiel

Dan. Daniel

Hos. Hosea

Joel Joel

Amos Amos

Obad. Obadiah

Jon. Jonah

Mic. MicahNah. Nahum

Hab. Habakkuk

Zeph. Zephaniah

Hag. Haggai

Zech. Zechariah

Mal. Malachi

New Testament

Matt. Matthew

Mark Mark

Luke Luke

John John

Acts Acts

Rom. Romans

1 Cor. 1 Corinthians

2 Cor. 2 Corinthians

Gal. Galatians

Eph. Ephesians

Phil. Philippians

Col. Colossians

1 Thess. 1 Thessalonians

2 Thess. 2 Thessalonians

1 Tim. 1 Timothy

2 Tim. 2 Timothy

Tit. Titus

Philem. Philemon

Heb. Hebrews

Jas. James

1 Pet. 1 Peter

2 Pet. 2 Peter

1 John 1 John

2 John 2 John

3 John 3 John

Jude Jude

Rev. Revelation

Bible Talk> We abbreviate the books of the Bible on most references (see below).

> The New King James Version (NKJV) is the default version of the Communications Department. We include verses in NKJV unless

otherwise specified by the writer.

> Whether using NKJV or another version, always cite the version after the verse.


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Personal Communication

Personal communication should reflect not only the style and voice of The Foursquare Church, but also the individuals personal style.

Each e-mail, memo, letter or blog should be carefully crafted to maintain consistency within each individuals style and voice, while

adhering to Foursquares style.

The following section will help you maintain that voice in e-mail and print communication, including letters and memos.


7.5


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How to Write Letters

Professional Letters

Departmental Letterhead Template Guidelines

Letters printed on Foursquare letterhead represent not only the individual but also The Foursquare Church. The Foursquare Church has

designed its letterhead to be versatile so that departments can print letterhead with their own contact information along the lower edge

as well as an individuals name on the upper right side.

Foursquares Communications department can create a template for your depar tments contact information, or you can create your own.To encourage consitency between departments, we ask that you adhere to these guidelines.

> The ITC Garamond font family should be used.

> The contact information that appears along the lower edge of the letterhead should include department name (in a bold font),

followed by the address, phone number, fax number and e-mail address without bold formatting. A website can also be included.

> The contact information appears in a three-line format. It is as follows:

Line 1: Department or Office title (in bold font)

Line 2: Offices of the International Church of the Foursquare Gospel

Line 3: Contact information

Letterhead Inclusion of Senders Name, Title and Department

The letterhead template allows for the senders name, along with title and department, to appear on the upper right side.

When adding the senders name to the letterhead, please adhere to the following guidelines:

> The senders name should appear in the upper right corner of the page. It should begin 1 inches from the top edge,

and the left side should be 2 inches from the right edge.

> Retain at least inch of white space between the text and the right edge.

> The senders name, title and department can appear in a two-line or three-line format.

> When using a secondary title on line three, a comma should be inserted after the primary title.


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> The signature should appear in either the Garamond or Sabon font.

> Line one of the signature should appear in 11-point font.

> All following lines should be 9 point and placed in italics.

Two-Line FormatLine 1: Name

Line 2: Title

Example:

John Smith

President

Three-Line Format

Line 1: Name

Line 2: TitleLine 3: Department, Ministry or Secondary Title (if necessary due to length, line three can wrap to line four)

Example:

Dr. Joseph Jones

Development Coordinator

Foursquare Missions

Rev. John Smith

Vice President

Director of Global Operations and Accounting

Business Letters

Writing business letters is an important and easily learned skill. As a rule, business letters should be confined to one page. Block style is

one of the most commonly used formats and is the one that is recommended in this manual. All elements should be placed on the left,

and the various elements should include a double-spaced line (except between the complimentary close and the senders typed name).

A sample letter format is provided on page 56, and the individual parts of a letter are explained on the following pages.


7.5.1 cont.



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Senders Address

When using printed letterhead from The Foursquare Church, providing the senders address is not necessary. However, when business

letters are written on plain stationery, the sender should provide the address to which responses should be sent. The senders name

should not be included in this section, as it will follow the closing.

Date

This should be the date that the letter will be mailed. It should be placed at the left.

Inside Address

This section should contain the name of the person to whom the letter is being sent; the persons title, if it is known; the name of the

business entity the person represents, if applicable; the full address to which the letter will be sent. The inside address should look

identical to the address on the envelope.

Salutation

The salutation, or greeting, begins with Dear and is always followed by a colon, never by a comma or any other punctuation mark.

The salutation should include general titlesMr., Ms., Dr., or Rev. Do not use Mrs. or Miss unless you know that a woman prefers to be

addressed in that manner. If you do not know the name of the person to whom a letter is being sent, use the following: Dear Madam or

Sir or Dear Sir or Madam. Do not u se To Whom It May Concern.

Introductory Paragraph

The first paragraph of a letter should give the reason that the letter has been sent. It should be short and to the point, and it should

clearly establish the context for the letter.

Body

The paragraph or paragraphs in the body of the letter should clearly and succinctly explain the situation that prompted the letters being

sent. The content should include specific details and precise information and descriptions.

Closing Paragraph

The final paragraph should inform the recipient of action steps that are required, if that is applicable. If no action is required,

the sender should indicate that in the final paragraph.


7.5.1 cont.



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54The Style Guide

Complimentary Close

Fairly formal standard closings are always acceptable: Sin cerely, Sincerely yours, Respectfully yours. In the church setting, ecclesiastical

closings may also be used; however, they should not be extremely long and should communicate an appropriate sentiment: Serving

together, Yours in Gods grace, etc. Note that on ly the first word of the complimentary close should be capitalized, unless subsequent

words would require capitalization in normal usage. The complimentary close is always followed by a comma.

Signature

The senders name should be signed in blue or black ink between the complimentary close and the senders typed name. The space

should be four lines deep (created by tapping the Enter/Return key four times).

Typed Name

The senders name should be typed as it is to appear in return correspondence. This may include the senders title and the department or

church represented by the sender.

Reference Notations

Additional information regarding the preparer of the letter, recipients of copies of the letter, and enclosed materials should be desig-

nated in the following ways and in the order in which they are listed:

JD:wcb

The capital letters are the first and last initials of the writer or sender of the letter; the lowercase letters are the first, middle, and last

initials of the preparer of the letter. It is also acceptable to use a slash in between the sets of initials: JD/wcb. If the writer/sender prepares

his or her own letter, this reference item is not necessary.

Enclosure

The item or items enclosed with the correspondence should be included in this reference item.

It is acceptable to designate enclosed material in the following ways:

> Enc.: Return label

> Enclosure: Reimbursement check

> Enclosures: Reimbursement check, Survey form


7.5.1 cont.



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55The Style Guide

Copy

This reference item allows the sender to name the person, or persons, to whom a copy of the correspondence is sent. If more than one

person receives a copy, the names should be listed in the same way that multiple enclosures are listed. It is also acceptable to write out

the word copy:

> copy:Lynne Cooperson

> Copy: Lynne Cooperson> Cc: Lynne Cooperson

> c: Lynne Cooperson

Multi-Page Letters

If your letter is more than one page, please use letterhead for the first page of the letter only. Use plain white paper for the subsequent pages.

If you would like to include a header on subsequent pages, type the addressees name, the date and the page number in the upper-left

hand corner of the page. This should be aligned with the left margin and appear 1 inch from the top of the page.

Continue the letter four l ines below the addressees name, date and page number.

Example:

Burt Jones

August 16, 2007

Page 2


7.5.1 cont.



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56The Style Guide

Sample Letter Format

August 16, 2006

(1 line)

Burt Jones

Manufacturing Plus

15909 64th Ave SW

Seattle, WA 98030

(1 line)

Subject: Widget Order No. 12345

(1 line)

Dear Mr. Jones:

(1 line)

I am writing concerning the widgets we areprocessing for you, per order No. 12345. Inreviewing the paperwork, I noticed that you didnot designate a widget color. Would you prefergreen or red widgets?

(1 line)

Please send the color preference as soon aspossible. We will then process your orderpromptly, and I will call you when it has shipped.

Thank you for your continued business.

(1 line)

Sincerely,

(4 lines)

Joe Smith, Widget Maker

(1 line)

JS/lbc

(1 line)

Enclosure: 1 (Copy of the order)

(1 line)

Cc: John Doe


7.5.1 cont.

How to Write Letters August 16, 2006

Burt JonesManufacturing Plus

15909 64th Ave SW

Seattle, WA 98030

Subject: Widget Order No. 12345

Dear Mr. Jones:

I am writing concerning the widgets we are processing for you, per

order No. 12345. In reviewing the paperwork, I noticed that you did

not designate a widget color. Would you prefer green or red widgets?

Please send the color preference as soon as possible. We will then

process your order promptly, and I will call you when it has shipped.

Thank you for your continued business.

Sincerely,

Joe Smith, Widget Maker

JS/lbc

Enclosure: 1 (Copy of the order)

Cc: John Doe


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57The Style Guide

How to Write Memos

Foursquare Memos

Memos are meant for interoffice communication when an e-mail message will not suffice. Memos should not be distributed outside

of the building, and are not a substitute for letters or e-mails. Do not type Memo at the top of a letter or an e-mail, as it is confusing

to the reader.

Components of a Foursquare MemoBelow you will find components of a Foursquare memo, with each element followed by a double-spaced line. Note that the numbers

match the example on the following page.

1. M emorandum. MEMORANDUM or MEMO should appear two to six lines below the logo.

2. Date. The date should appear indented, two to six lines below the word Memorandum, and should be preceded by

DATE: in all capital letters.

3. Recipients. The name of the person (s) and/or group of people to receive the memo should appear indented,

two lines below th e date, and be preceded by TO: in all capital letters.

4. Sender. The name of the sender should appear indented, two lines below the recipients, and be preceded by FROM:

in all capital letters. The sender should initial the memo next to his or her typed name before it is distributed.

5. Subjec t. The subject of the memo should appear in dented, two lines below the sender, and be preceded by SUBJECT:

in all capital letters.

6. Line. I t is acceptable to place a partial line two lines below the subject, separating the heading information from the body of the memo.

7. Body. Type the body of the memo here. This should appear two lin es below the line. As you write the body of the memo, remember

to keep it concise and to the point. When beginning a new paragraph, start it two lines below the previous one. The first line of each

paragraph should not be indented, but flush with the left margin and left justified. It is acceptable to full justify paragraphs. Memos

should not be signed at the bottom; the senders initials are the equivalent of a signature in a letter (point 4 above).


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58The Style Guide

8. Enclosure. If additional sheets or items are included with the memo, reference them here. Include both the n umber of enclosures

with the memo, as well as a brief description.

9. Courtesy Copies (Cc or copy). If courtesy copies are sent of this memo to anyone else, include that information here. Type their full

names in alphabetical order by last name.

Example of a Foursquare Memo

MEMORANDUM

(2-6 lines)

DATE:

(1 line)

TO:

(1 line)

FROM:

(1 line)

SUBJECT:

(1 line)

Please be informed that Widget order no. 12345 will not

be processed until further notice. The company did not

indicate what color widgets they would prefer. I requested

that information on June 1, and I will let you know when

I have heard back from them. We can then proceed with

the order. Thank you.

(1 line)

Enclosures: 1 (Copy of the order)

(1 line)

Cc: Jane Smith


7.5.2 cont.

How to Write Memos

Memo

DATE: 9/8/10

TO: John Doe

FROM: Jane Doe

SUBJECT: Widget order no. 12345

Please be informed that Widget order no. 12345 will notbe processed until further notice. The company did notindicate what color widgets they would prefer. I requestedthat information on June 1, and I will let you know whenI have heard back from them. We can then proceed withthe order. Thank you.

Enclosures: Invoice

Cc: Jane Smith


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59The Style Guide

How to Write E-Mails

E-mail Signatures

E-mail signatures are essentially a digital business card and should clearly communicate contact information in a professional manner.

Please refrain from using large or script fonts, or adding background color to e-mails.

E-mail Signature Format

Because e-mail signatures are your digital business card, they should correspond with Foursquares printed business cards. We use fonts,

sizes and colors for e-mail signatures that are similar to our business cards. The following will guide you as you create your own e-mail

signature:

> Georgia is the preferred font, which is available on all computers and is a web-safe font. It best resembles the font used on

Foursquares busin ess cards.

> A 10-point font is easy to read and maintains professionalism.

> Dark gray or black presents information in a clear, easy-to-read fashion. Refrain from placing signatures in bold or in an alternate color.

> The e-mail signature should be left-aligned; its best not to center a signature.

> Do not use graphics, colors or icons in the e-mail signature, as many computers cannot view all images.

> The signature is the last item to appear on an e -mail. If you would like to include an inspirational quote or Bible verse within your email,

it is best to place that information before the signature, not after.


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60The Style Guide

Examples

Two e-mail signature formats have been provided, a formal and an informal. Both formats are acceptable for general e-mail correspondence.

When including the address, include the street address and the PO Box. Periods should be used to format phone and fax numbers.

Formal Format

(double line separates signature from body of e-mail)

Line 1: Name

Line 2: Title, Department

Line 3: The Foursquare Church

Line 4: PO Box 26902

Line 5: 1910 W. Sunset Blvd.

Line 6: phone 213.989.XXXX

Line 7: fax 213.989.XXXX

Line 8: Website (Department or www.foursquare.org are acceptable)

Informal Format

(double line separates signature from body of e-mail)

Line 1: Name

Line 2: Title, Department

Line 3: The Foursquare Church

Line 4: phone 213.989.XXXX

Line 5: Website (Department or www.foursquare.org are acceptable)

Example of Formal Signature in Georgia 10-point font

Brad Abare

Director of Communications


PO Box 26902

1910 W. Sunset Blvd.

Los Angeles, CA 90026

phone 213.989.4230

fax 213.989.4544

www.foursquare.org


7.5.3 cont.



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61The Style Guide

Example of Informal Signature

Brad Abare

Director of Communications


phone 213.989.4225

www.foursquare.org/communications

Mobile Devices

Those who use a handheld device, such as a BlackBerry or iPhone do not need to adhere to the full signature, but should maintain pro-

fessionalism and a short signature. Name and phone number usually suffice.

E-mail Communication

Your Foursquare e-mail account has been provided for professional communication; it should be used only for conducting

Foursquare business.

E-mailing Multiple Recipients

When sending an e-mail to multiple people:

> List all primary recipients in th e To: field. Example: When inviting attendees to a meeting, put them in the To: field.

> List all secondary recipients in th e Cc: (carbon copy) field. Example: People who are not required to attend a meeting but

should be informed the meeting is taking place.

> When e-mailing a group or using a distribution list, type the n ames or list in the Bcc: field; type the senders name in the To: field.

This protects the privacy of the e-mailed individuals and prevents reply to all e-mails.

> It is best not to reply to all, unless necessary or requested by the sender.


7.5.3 cont.



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62The Style Guide

Resources and References

We refer to the following helpful resource material when writing and editing:

Dictionaries

Merriam-Webster Dictionary (www.merriam-webster.com)

Wiktionary (www.wiktionary.org)

English/Grammar

The Associated Press Stylebookby Norm Goldstein

Virtually all magazines and newspapers in the United States use The Associated Press Stylebookas their rulebook for writing and editing.

It is the standard for Foursquares publications and websites. Copies of The Associated Press Stylebookare available for purchase online at

www.ap.org.

Web/Internet

Another way to confirm usage or style that might not be referenced by The Associated Press is to use a search engine, such as google.com.

Use the news section to search Googles news links and archives. Type in your term or phrase and cl ick search news. In the l isted

results, look at how well-respected U.S. newspapers use your term (ignore the international links, as international agencies use different

rules). By comparing how varying U.S. newspapers use your term, you may determine the most common and accurate usage for your

term or phrase. You can also run a similar search on ww w.cnn.com.


7.5.4


63/74

DESIGN

8


64/74

64The Style Guide

Foursquare Design StandardsD ESIG N8.1

The goal of this section is to provide a foundation for design standards that can be used across all media types

(print, web and video). We can then participate in a consistent and professional identity that connects people to

the rich history and larger story of The Foursquare Church.

This is only the start of the story. Through conversations, Foursquares brand standards are meant to be a living

design that grows, evolves and is refined as we continually uncover our identity and learn what it takes to

communicate with a unified voice.


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65The Style Guide

A New Shape and TextureD ESIG N8.2

A new arch swoop has been incorporated with our traditional symbols to bring motion,

consistency and immediate recognition to the Foursquare story. I ts design is intended to

appear as never-ending, symbolizing infinite, wide-open possibilities and the journey of

the Christian faith.

The angles behind the arch swoop are, in reality, a portion of the Foursquare symbols,

which were magnified and captured. The result is layers of motion with light passing

through, symbolizing the true light given to every man (John 1:9).

The arch swoop is used in print, video, e-mail and web strategies to bring consistency

between various mediums we use to communicate the Foursquare story.

Examples are displayed below and on the following page.


is pleased to partner with

The Kin

l l

i l

l i i i i .

li i l

i l

l i i i ll

i l .

i l

i i li i

. i

l

Experience the Storyof The Foursquare Church!

Foursquare


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66The Style Guide

Sample Brand ApplicationsD ESIG N8.3

leaderF O U R S Q U A R E

SEPTEMBER2009Vol.1 | Issue 1

Thesearchfor anewpresident ofTheFoursquare

Church isalreadyunderw ay. Learn moreabout

t he proce ss of nom inat ingcandidat es and

votingon a newpresident, aswellas a timeline

of eventsduringthe comingyear.

Int e rim Ge ne ral Supe rvisor Tam my D unahoo

findsins piration for thechurch ath er favorite

burger chain. Whatcan you learn froma fast

foodchain? Pe rhapshowt o cre at e vibrant and

focusedchurches.

NominationProcessBegins

AsMissional as

a Cheeseburger

Presidential Search

FromtheGeneral Supervisor

TheHispanic population in theU.S. is increasinglyadopting themainstreambeliefsand practicesof the

surroundingculture aswell asassimilating itsfaithandr apidlyaccordingto a surveypublished in

JulybyTheBarna Groupandconsistentwith findingsfromFoursquaresUrbanand MulticulturalMinistries.

In 9,232interviews conductedbetween January2007and November 20081,195of thosebeing

adultsidentifying themselvesasHispani cresearchersfoundthat thefaith of Hispanicsin theU.S. has

changedsignificantly duringthep ast15years, comparingresultsof thenewsurvey to thefaith profile

of Hispanics15 yearsago.

Among11areasof substantialchangethesurveydetailed werethediscoveries thatbeinga born again

> Meet Kelly Fellows ,thenew NextGen director . . . . . . . . . . . . . . . . . . . . . Q &A,p g .3

> Seewhats goingon around theworld . . . . . . . . . . . . . . . . . . . . . . . FMI News,pg.4

> What s thefinancial s tateofTheFoursquareChurch? . . . . . . . . . . . Update,pg.5

Hispanic Faith SeesRapid Growth in Foursquare

A Heart fortheUnderdogAhe art for t he unde rdogm ight be what be st

describes AndyHoultberg, foundingpastor of

OneVillage CommunityChurch, a Foursquare

congregationnearKansasCityinRoelandPark,Kan.

Hispassion for peopleis somethingthatgoes all

thewayback to hischildhood, saysAndy, who in

addition to pastoringservesas a reentryspecialist

for Prison Fellowship.

Mydesireto servethebodyof Christwasbirthed

LeadershipProfile

ANDY HOULTBERG CONTINUED ON PAGE 8w

FORTHE FULL STORY, TURN TO PAGE 6w


HISPANICFAITH CONTINUED ON PAGE 8w

WELCOMETOTHEFIRSTISSUE OFTHENEW

FOURSQUARELEADER

Each IssueWillIncludeUpdatesOn CurrentFoursquareNews

AboutTheFoursquareFamily!

ALSO IN THIS ISSUE:

FoursquareNews


DECEMBER 2009Vol.1 | Issue 2

More t han1 4 0 fe m ale le ade rsfrom 1 0 Sout h

Am e ricancount riesgat he re din Bue nosAire s,

Argentina, in September for thefirstFoursquare

W om ensLe adershipC onfe re nce t obe he ldin

SouthAmerica.

WomensConferenceHeldinArgentina

AroundTheWorld

W he the r youre pe rusingt he past oralre source saisle in your local C hristian bookstore , re ading

religiousblogso n theInternet, or attendinga workshopata leadershipconference, youllquicklynoticea

recurring wordmissional. Authorshave debatedits meaningsi n numerousbooks, theologians

have discussedit s im plicat ionsfor t he church and socie ty, andm anypast ors andbe lie ve rsin

generalarelefttrying to figureoutif missionalis justthel atestleadership buzzwordor something

of greater significance.

W hat e xactlydoe sit m e an for t he church t o be m issional? Andhow doe sa m issionalpe rspe ct ive

playout in thecontext of localcommunities? Readour four-partseries to learn aboutFoursquares

missionalroots, andhow our churchesares tillliving outthatcalling today.

> Cr isis Leadershipby Glenn Burris Jr . . . . . . . . . . . . . . . . . . . . . . . . . Editorial,pg.2

> Foursquares 2010Balanced Budget . . . . . . . . . . . . . . . . . . . . . . . . Overview,pg.6

> Pres ident ial Selection Process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Update,pg.7

Learning What It Meansto Be a Missional Church

PastorShows Big

Faithin a Big GodIt sa rare individualwho choose st o le ave alife of com fort andst abilit y, launchingout int o

unchartedwaters for thesake of others. Butin

March 2009, thatsexactly whatPlummer Bailor,

hisw ife, Lorraine, andtheir threechildren did.

Leavinga securep astoratein Brentwood, Md.,

theyplanteda new church in Largo, Md., a move

thatwould requirea dramatic lifestylechange

but t hat would also ope n upne w doorsof

serviceto others.

LeadershipProfile

PLUMMERBAILOR CONTINUED ON PAGE 8w


I amDonnySouza. Myw ife, Heather, andI have

been married for 13 years. We are a part of

Modesto FoursquareChurch in Modesto, Calif.,

pastored by Ken and Wanda Swett.

Wehavebeen throughsometoughtimes, which

re allym ade usput ourfait hinJe sus. Insum m e r

FoursquareCoupleLearnsto Trust God

WeAreFoursquare

WEAREFOURSQUARECONTINUED ON PAGE 8w

MISSIONAL CHURCH CONTINUED ON PAGE 3w

www.Foursquare.org/headlines

MORE NEWS &STORIES ONLINE

Find thelatestnews, storiesand resourceson Foursquare.org,

posted fresh each week!

ALSO IN THIS ISSUE:

FoursquareExclusive


MAY2010Vol.1 | Issue 3

Thetimehas cometo picka new Foursquarepresident! AtConnection 10in Atlanta on June1, a new

presidentwill bechosen bytheFoursquar evotingbody.

Turn to page10to meetthecandidates, Glenn C. Burris Jr. andDennisW. Easter, andlearn what action

stepsthateach candidatebelievesFour squareneedsto takein thenear future; also readtheir fullbios

andresumsonline atbusiness.foursquare.org.

Getcaughtup with thelatestpresidentialup dateon page8, which includesinfo on howGlenn and

Denniswerechos en ascandidates. Wealso explain howand when votingwill takeplace atconven-

tion.

Glenn C. Burris Jr. Dennis W. Easter

> 'You AreHere'by Tammy Dunahoo. . . . . . . . . . . . . . . . . . . . . . . . . . . .Editorial,pg.3

> FoursquareFinancial Updateon 2009and 2010 . . . . . . . . . . . . .Overview,pg.14

> Connect on theNew Distr ict Websites . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ne ws ,p g.4

The Foursquare PresidentialElection Is Upon Us

WhateverIt TakesSincethed aysof SisterAimeeMcPherson, Four-

square hasalwayst ake nanout oft he boxap-

proacht om inist ry.Take alookat congregat ions

thatareasdiverse asthenationitself buthaveone

t hingincom mon t he yare willingt odowhat -

e ve rit t akest ore achpe ople witht he irm e ssage

ofhopeand healing.

UniqueMinistries

MORE ABOUT UNIQUEMINISTR IES ON PAGE 6w

Theresa lotto smileabout inThail and,even

though95percentofthepopulationareBuddhists.

C he ckinwit hFoursquare localpastorsandFMI

m issionarie st ose e howGodis usingt he m t o

m ake abigim pact int he LandofSm ile s.

TheLandofSmilesFoursquareMissions

MORE ABOUT THAILAND ON PAGE 4w

TheFoursquare annualconvention takesplace

in Atlanta, May31-June3. Therearea lotof new

thingsgoing on thisyear, includingmorningses-

sionsthat focuson thepractical aspectsof min-

istry, outreach projectsand a Wednesdaynight

connection time.

Connecting atConnection10

New atConnection

MORE ABOUT CONNECTION ON PAGE 12w

PRESIDENTIAL SEARCHUPDATE ON PAGE 8 | MEETTHE PRESIDENTIAL CANDIDATES ON PAGE 10 w

www.Foursquare.org/headlines

MORE NEWS &STORIES ONLINE

Find thelatestnews, storiesand resourceson Foursquare.org,

posted fresh each week!

ALSO IN THIS ISSUE:

FoursquareExclusive

2010Annual Report

2010Directory

New District Guide

GatewayDistrict

New District Guide

Central PacificDistrict

New District Guide

Hawaii

District

New District Guide

NortheastDistrict


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67The Style Guide

Print Ad TemplatesD ESIG N8.4

Body copy

Title

Photo

www.Foursquare.org


is pleased to partner with

bygodlyexamplessuch asour president,

Pastor Jack Hayford,andtonights honoree

Willie JordanPresidentof FredJordan Missions

The KingsSeminary

www.Foursquare.org

University and

We have developed frames featuring the Foursquare arch swoop and Foursquare symbols

to give recognition to Foursquare-related materials while still providing creative freedom

to our ministries and events. The frames incorporate a style that is distinctly Foursquare

and will be instantly recognizable to our audience.

The frames feature the four symbols in one corner, as well as a subtle use of the same

symbols in the background texture of the arch swoop (see page 65). The rest of the page

is a blank canvas that can incorporate each ministrys distinct images, colors and look.

Example:


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68The Style Guide

The Foursquare Color System

Scarlet Red 0,95,100,29

Pacific 100,0,0,0

North Pacific 100,10,69,44

Amber Gold 0,30,95,0

Central 100,0,100,0

Northwest 100,4,87,18

Heavenly Blue 100,50,0,10

Atlantic 0,80,100,0

Great Northern 67,0,98,0

Royal Purple 76,78,0,47 Gateway 47,0,94,0

Mid-South 28,0,92,0

Heartland 30,90,100,30

Mid-Atlantic 0,80,100,20

Northeast 0,60,100,0

Southeast 0,35,70,0

Hawaii 66,86,5,17

Greater Los Angeles 80,50,15,30

Pacific Coast & Valleys 100,52,0 ,0,

Central Pacific 84,21,0, 0

Southwest 60,10,0,0

PRIMARY CMYK Formulas CMYK Formulas

ARCs

DISTRICTS

THE FO U R SQ U AR E C O L O R SYSTEM8.5


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69The Style Guide

Finance NextGen

Communications

Retirement

Women in Leadership

Heritage & Archives

Human Resources

Legal

Department TagsDEPARTMENTAL TAGS8.6

These departmental logo lockups or tags have been designed for

use with every department or ministry within the Foursquare central of-

fice. The purposes of the tags is to present a unified look and feel for any

communication originating from The Foursquare Church.

This lockup can be designed for any new or existing

department within The Foursquare Church using the symbols

as one color or four color applications with Myiad Pro Semibold

using the same scale relationship as noted above. The height of

the letter D in the example is 1/4 of the height of the squares.


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70The Style Guide

PhotosD ESIG N8.7

: 8 /1 0

: Doe

: ne Do e

:Widget order no.12345

einformed that Widget order no.12345will not ssed until further notice.Thecompany did not

foursquare style guide

Documents