fundraising institute of australia 2014 conference
DESCRIPTION
We understand that an engaged and enthusiastic staff and board are vital to success. However, what about the people touched by your organisation? In these tough financial times everyone within your organisation – and indeed everyone who benefits from your organisation – needs to be an active fundraiser. The recipients of your success, the people who benefit from your hard work, need to be engaged and – where possible and appropriate – effective fundraisers for your cause. This session will discuss this issue in broad terms as well as provide a range of case studies of ways to make passive beneficiaries active fundraisersTRANSCRIPT
How can you make your board, volunteers and clients fundraisers for your cause?
Andrew Giles
Proudly Sponsored by
Science Vs Experience • University of Sydney
– Development Office – Faculty of Education – Northern Clinical School
• Sydney Children's Hospital – Crowded House: Farewell to the World Concert
• UNSW – 50th Anniversary – Scientia Appeal
• Creative Response – Austcare “Landmine Action” – Yothu Yindi Foundation “Garma Cultural Centre” – NSW Wheelchair Sports Association “Byron to Bondi” – West Coast Eagles “Subiaco Oval”
• The Shepherd Centre • The Scots College • Prostate Cancer Foundation of Australia • Garvan
The one thing I have learnt . . .
• The Difference is You!
Agenda
1. The answer
2. The problem
3. Why we need active fundraisers
4. Board
5. Volunteers
6. Clients
7. Summary
The Answer
The Problem
1. View of fundraisers as shysters
2. People don’t like to ask for money
3. People do what they know
4. Clients might feel exploited
The Problem
1. View of fundraisers as shysters
The Problem
2. People don’t like to ask for money
The Problem
3. People do what they know
The Problem
4. Clients might feel exploited
Why we need active fundraisers
When spider webs unite they can tie up a lion: Ethiopian proverb
The best supporters
Clients/ Recipients
Board
Volunteers
Your Board
$
Your Board
$
Your Board
$
Your Board
Your Board
Your Board
Your Volunteers
Your Volunteers
Your Clients
Problem
• Initial lack of trust
Strategy
• Increase visibility
• Demonstrate value
• Ensure first approach works
• Safety checks
Your Clients
Problem
• Confusion over key messages
Strategy
• Increase visibility
• Demonstrate value
• Ensure first approach works
• Safety checks
Your Clients
Problem
• Initial lack of trust
Strategy
• Increase visibility
• Take an interest
• Demonstrate value
• Engage
• Accountability
Your Clients Problem • No logic to who was
funded
Strategy • Increase visibility • Demonstrate value • Increase engagement • Report back
80/20
Scenario:
• Crowded House: Farewell to the World Concert
Strategy
• Target grateful patients
The problem
• The event
80/20
Scenario:
• Alumni building a centre for current/future students
Strategy
• Highlight current needs to alumni
The Problem
• No connection
Summary
• Be aware of the issues
• Boards/Volunteers/Clients can help
• Approach them as different segments
• Always be transparent
• Always acknowledge and respect their roles
• Lead by example