game design for social networks

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Aki Järvinen Ph.D., Assistant Professor in Game Design [email protected] Game Design for Social Networks www.itu.dk

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Slides for my talk at SIGGRAPH 2009. The paper is published in the Sandbox Game Papers, and writings on the topic are available on my website.

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Page 1: Game Design for Social Networks

Aki Järvinen 

Ph.D., Assistant Professor in Game Design [email protected] 

Game Design for Social Networks 

www.itu.dk 

Page 2: Game Design for Social Networks

Aki has a ten‐year experience from both academic game studies + both experimental & commercial game design across various media 

Ph.D. from 2008 on game studies, psychology,  and design methods 

Teaching game design classes at the IT University of Copenhagen, Denmark, and operaOng a game design consultancy 

Lately focusing on social games 

BACKGROUND 

Page 3: Game Design for Social Networks

Game applicaOons played in Facebook, Myspace, Hi5, Bebo, etc. 

How do these games fit into the ‘ecosystem’ of game design?  

Do the virtues of game design as we know it sOll hold? 

What kind of design pracOce is this? 

Game design < InteracOon design < Service design 

DESIGN RESEARCH INTO ‘SOCIAL GAMES’ 

Page 4: Game Design for Social Networks

Method: Reviewing findings about  

general user mo,va,ons regarding online social networks 

and 

forms of play in Facebook 

...and translaOng them into design drivers for social games 

STUDYING PLAYFUL ONLINE INTERACTIONS 

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In addiOon, conducOng ‘research into designs’ 

= an analyOcal, systemaOc look into a sample of games as design objects that consist of parOcular design choices 

A mix of the most popular games (Mafia Wars) and ones with the most interesOng design soluOons (Parking Wars)  

CASE STUDIES FOR DESIGN 

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Spontaneity Symbolic Physicality Inherent Sociability Narra,vity Asynchronicity 

TranslaOng the idenOfied qualiOes of playful interacOon into a model that can be used for game design purposes that look beyond game design, and to the interacOon & service design aspects of the game applicaOon 

RESULTS: DESIGN DRIVERS 

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SOll, there needs to be a core gameplay mechanic embedded into the network 

Another model to facilitate designing and specifying game mechanics for social play 

Mechanics/network‐driven approach vs. theme‐driven approach 

RESULTS: DESIGN METHODS & MODELS 

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ParOcular, idenOfied design soluOons from exisOng games that can help in invenOng new features or solving design problems = 

DESIGN FRAMEWORK: TOWARDS PATTERNS 

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Taking the design models into pracOce through prototypes 

EvaluaOng and validaOng 

Expanding the design research into other social networks, such as Twiher: ‘Twiher Game Design’ blog arOcle 

Book project 

WORK IN PROGRESS 

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‘Game Design for Social Networks’ – 1 or 2 day workshop with design exercises, debuOng at the MindTrek conference, Finland 

‘Games and Social Media’ – class at ITU, starOng spring 2010 

WORKSHOP & TEACHING 

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Academic: [email protected] 

Commercial: [email protected] 

Website: hhp://www.mygamestudies.com 

Twiher: @aquito 

CONTACT