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G A M E S T O R E S

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Company name FEATURE

2 www.southafricamag.com

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The dynamic discount retail chain has come a long way since it opened its first store in Durban in 1970 in cramped premises in the

city’s CBD, ringing up sales of R78 000 in its first month of trading.

Today, the Game banner flies proudly over 90 stores in South Africa and in ten other African countries, selling 20 000 different products to over 45 million customers per year. In 2010, total Game sales will exceed R11.7 billion. The group provides employment for 11 000 people.

Game stocks the world’s leading brands and is an industry leader in several categories, including large and small appliances, gardening tools and accessories, home fitness equipment, camping and outdoor products, consumer electronics, cellular phones and diapers.


Game Stores - a subsidiary of the JSE listed Massmart Holdings -

celebrates its 40th birthday this year.

Gamecelebrates 40 years of successful trading

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3www.southafricamag.com

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Game Stores FEATURE




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Frequent exposure in the national and community printed media is used to achieve high impact visibility in specific target markets, backed by themed TV campaigns and point of sale material in store.

Some of the factors that have contributed to Game‘s success, Potgieter believes, are the retailer’s longstanding policy of providing value for money and a price-beat guarantee backed by a solid warranty system.

Ranges are selected to satisfy the needs of the mass market of consumers, and Game’s significant purchase volumes ensure that it is always able to offer the best prices in key categories of product merchandise.

‘We also offer our own private label products and, wherever possible, we stock locally manufactured products in each country in which we trade, and aim to establish local supply chain networks,’ said Game managing director, Jan Potgieter.

Game Stores FEATURE


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Zambia, and is exploring four other countries.

‘We would like to thank all our customers and suppliers who have supported us over the past 40 years because they have played a major role in our success, as well as our staff for their valued contribution to our development,’ Potgieter said.

‘We appreciate the value of customer satisfaction, the development of staff and of building long-term, mutually beneficial relationships with suppliers. Further, our commitment to shareholders is balanced by an appreciation of our responsibility to the community and the natural environment.’

Ongoing shopper research provides a source of valuable information on market trends, consumer acceptance levels and media penetration – data that is crucial to the formulation of Game’s strategy.

Growing into the futureSupported by the financial strength of Massmart, Game is set to continue its robust expansion plans. In the next five years, Game anticipates having an extended footprint of 120 stores. The group currently operates in Botswana, Ghana, Malawi, Mauritius, Mozambique, Namibia, Nigeria, Tanzania, Uganda and

Game Stores FEATURE














deserving youngsters. Game’s AmaLunchbox campaign, run in partnership with the Department of Education’s School Nutrition Programme, has provided specially-converted container kitchens to 35 deserving primary schools in South Africa and Zambia. This ensures that hygienically-prepared meals are provided for 31 000 pupils. This project is based on the premise that you can’t teach a hungry child.

The Tools 2 Teach project consists of Game-sponsored kits packed with enough stationery for a class of rural learners. These kits are distributed to 400 schools in remote areas each year through the Rally to Read programme, benefiting 1200 teachers and more than 60 000 learners every year.

Sustainable development and social investmentIn the belief that successful business is built on the foundations of good corporate citizenship, Game operates a comprehensive social investment programme focusing primarily on early childhood education and children in need.

An important project is the provision of brand new wheelchairs to school children with physical disability, which opens up a whole new world of mobility and independence for the recipients. Game and Vodacom each donate R1.50 for every cellphone sold in a Game store. To date this has resulted in the presentation of more than 4200 wheelchairs worth R8.4 million to

Game Stores FEATURE


Game stores were born out of the belief by its founders that shopping had become a tedious and boring pastime. they wanted to create a fun shopping environment, and so conceptualised retailing as a game. the signature bright pink prevails to this day.

the stores collectively sell over 205 tons of crisps each year – the equivalent weight of 34 male african elephants.

Game stores sell five cellular phones per minute!

In one year, enough Coca-Cola is sold to fill two Olympic size swimming pools – over 5 million litres.

Fun factsabout game

For more information, phone 011 490 9000 or visit www.russellhobbs.co.za

Russell HobbsGlow Smoothie Maker

with pulse function and convenient pouring tap.

Russell Hobbs3-Tier Satin Quartz Steamer

with 3 x 3 litre baskets and separate rice bowl.

An investment in your future

Russell Hobbs

Food Processor & Blenderwith patented double blade and

safety system.

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Each box contains items such as pens, pencils, rulers, crayons, glue, calculators, math sets and scissors.

Another 90 rural primary schools in South Africa and nine other African countries are receiving Game’s Tools to Play kits this year – portable pink wooden bookshelves equipped with educational toys for fun-filled learning sessions. The toys are selected by the READ organisation to meet developmental needs, alleviating one of the biggest problems facing early childhood development centres - that of providing sufficient resources.

‘Game management recognizes that the early years are critical in the development of a child and that youngsters in need deserve to be given the best possible grounding for their education to pave the way for a brighter future,’ Potgieter said.

Game has been involved with Casual Day since 2005, selling stickers at stores across the country and raising R3,6 million for the National Council for Persons with Physical Disabilities in this time.

Game Stores FEATURE


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aute consendus earibeatis recae. Ut pel inias auta ipienim quo tetus.

Tur repelendaes samet et reperibus.Esciant explign ihilibus sit alibusandis

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A record-breaking 196 swimmers took part in the in the 2010 Midmar Mile Company Relay this year as part of Game’s 40th birthday celebrations. For each swimmer who completed the race, R1 000 was donated to Community Chest, bringing the total donated to the charity in the past eight years to R752 000.

Game staff members who volunteer their services with a registered charity are able to apply for support from a special company fund for this purpose to address specific needs.

Stores beyond South Africa’s borders select organisations to support, based on the needs of their surrounding communities. These focus mostly on poverty-stricken, abandoned or orphaned children.

These are just some of the initiatives that Game has taken in order to invest in and uplift the community, with a strong focus on early childhood development. Game’s corporate social investment programme has evolved over the past 40 years to try and

make a positive, sustainable difference to the lives of needy children.

‘As a basic minimum, Game spends 1% of after-tax profit on social responsibility initiatives,’ Potgieter said. ‘Business is dependant on society for its growth and success, and we are responsive to the complex problems and needs of the communities in which we operate.’ eND

W i n n i n g T o g e t h e r

South Africa Magazine, Suite 9 and 10, The Royal, Bank Plain, Norwich, Norfolk, UK. NR2 4SF

TNT Magazine, 14-15 Child’s Place, Earl’s Court, London, UK. SW5 9RX

eNquIrIeSTelephone: 0044 (0)1603 343267Fax: 0044 (0)1603 283602 [email protected]

SubSCrIptIONS Call: 00441603 [email protected]

www.southafricamag.com

11th floor North Tower, Liberty Towers 214 Samora Machel Street Durban 4001

Tel: +27 0313028369

www.game.co.za

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