MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O

MEDELLÍN 2016

#GEC2016 @GECGLOBAL

GEC.CO

MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O

PabloAquistapaceFounderEven+oz/GMLatAmEventbrite

EXPERIENCES,NOTSTUFF

1955 1985 2015

Self-Fulfillment(esteem,growth)

BasicNeeds(food,water,air)

“Theshi3frommaterialismtoexperien9alism,isthekeyculturaltrendofthe21stcentury.”1 -JamesWallman,AuthorofStuffoca6on

DecreaseinpercapitaspendonCDsanddigitaldownloadsin2008to

2014.

Increaseinpercapitaspendonlivemusicfrom2008to2014.

2 Technology

SocialCapital

Shareduringanevent ShareaVeranevent

Discoverperformingandvisualartseventsonsocialmedia

3 FOMO.Apervasiveapprehensionthatothersmightbehavingrewardingexperiencesfromwhichoneisabsent.

ExperiencetheFearofMissingOut

2009 2010 2011 2012 2013 2014

Introduc+onoflivestreaming

CoachellaSales

Changing values

Social capital FOMO

Thankyou!

MEDELLÍN 2016 # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O

MEDELLÍN 2016

#GEC2016 @GECGLOBAL

GEC.CO