gm facility image best practices webinar 1 gm facility image overview and best practices

GM Facility Image Best Practices Webinar1

GM Facility Image Overview and Best Practices


Facility Image Process

• Designed to ensure dealers meet and exceed customer expectations for facility design

• Facility brand elements are consistently applied across dealer body

• The largest retail image effort ever!!!

• It’s part of EBE, but its process is distinct from the EBE process


• Review www.gmfacilityimage.com for general program overview

• Keep up to date on facility timeline

• Be mindful of lead times for ordered items

• Floor tile, exterior building materials, brand focused merchandising materials from DCI Marketing, exterior signage from Pattison Sign Group

General Best Practices


• Gensler sends automated emails when something is received. If you don’t receive the email after a day or two, please verify address and re-send.

• Always include your BAC in all communication to streamline processing

General Best Practices


www.gmfacilityimage.com

Home Page Links:

• Brand specific information

• Electronic enrollment

• GMFI signage• Essential Brand

Elements (EBE)• Contact Us

Questions? Contact yourZone Manager


www.gmfacilityimage.com

For Each Brand:

• Image elements• Process

description• Required finishes

and furnishings• Space standards

Questions? Contact yourZone Manager


Facility Image Timeline


• Early communication is key to success

• Review enrollment process with your Zone Manager

• Identify facility type

• Gather as-builts / identify as-built provider

• Review the facility image timeline

• Obtain site approval for all site relocations

Pre-Enrollment Discussion


• Enroll on-line at www.gmfacilityimage.com

• Enter BAC and receive PIN to enroll

• Send as-builts to Gensler within 15 days:

• Send CAD as-builts to [email protected]

• A separate email will notify status of compliance

• Detailed requirements listed on www.gmfacilityimage.com and in enrollment letter

Enrollment Phase


Enrollment Phase

Best Practice:

• Request the PIN online, enroll using the same computer

• Send as-builts early to allow for 2 business days for review and potential resubmission if non-compliant


Enrollment Phase

Best Practice:

• Go to www.GMPrograminfo.com

• Press release templates for key milestones in facility completion

• Dealer Investment

• Dealer Groundbreaking

• Dealer Grand Opening


Enrollment Phase

Best Practice:

• “Dealer Investment” template



• Once enrollment and as-builts are compliant, Dealer is contacted by Gensler to schedule dealership consultation:

• Zone Manager is notified of on site consultation date

• Scheduling will occur in the quarter you are assigned

• A Gensler consultant is assigned to the project and becomes the single point of contact

• Gensler’s role is to draw a compliant imaged facility

On-Site Consultation Phase


Best Practice:

• Invite dealer selected local architect and/or contractor to consultation

• Attend consult and be prepared to discuss solutions

On-Site Consultation Phase


• Once initial design drawings are received, please review and respond within 10 business days

• If no response after the 10 day period, Design Intent Document (DID) will be sent

• Gensler produces DID containing “schematic design”

• Conveys the general, conceptual intent for the finished facility

• Your local architect must elaborate and coordinate with any other facility upgrades and produce construction documents for code compliance, bidding and permits

Design Intent Document (DID) Phase


Best Practice:

• Hire a local architect that has experience with dealership facilities

• Provide copy of D.I.D. to local architect

Design Intent Document (DID) Phase


• Once construction documents are complete send CD’s to Gensler at [email protected] in .pdf format

• Response email will be sent back when submission is received

• CD Review Checklist will be emailed to dealer noting “Compliant” or “Non-Compliant” status.

• Non-Compliant items will be noted

• Resubmissions will be reviewed in the order they are received

Construction Document (CD) Phase


Best Practice:

• Review the CD Review requirements document and the CD Submission and Review Process Training Video on www.gmfacilityimage.com

• Utilize a lighting consultant for the development of a program compliant lighting design and energy optimization.

• Be sure the construction document package is complete with all required documents. Incomplete packages will be rejected without review



Best Practice:

• Don’t wait until your due date or quarter end to submit. Allow 10 business days for review and potential resubmission if non-compliant

• Encourage Gensler architect to dealer architect communication on technical questions



• Start of Construction

• Mid-Point Notice

• Construction Complete

Verification Phase


• Advise Zone Manager when Construction has begun

• 2 of these 7 criteria are required, vary by site:

1. Photo with date stamp of major excavation (footings, site utilities, etc)

2. Photo with date stamp of major exterior building demolition (fascia removal, roof and wall demolition, entrance reconfiguration)

3. Photo with date stamp of major interior building demolition(floor tile removal, partition/ceiling removal, interior barricades, etc)

4. Copy of Building Permit issued by city

5. Copy of signed Contract for Construction showing contractor’s determination of cost of project

6. Photo with date stamp of significant building materials stored on site

7. Copy of P.O. or shipping invoice for long-lead items (glass doors, elevators, ACM)

Verification Phase – Start of Construction


Best Practice:• Order “Pardon our Dust” graphic displays to entice

customers with future facility design • Two Banner Sizes for Exterior Display: 4’x8 or 5’x12’• 2’x4’ Foam Core for Easel Display (Interior).

Note: Custom print for each dealer using Gensler rendering.



Best Practice:








Best Practice:

• Allow 6-8 weeks for delivery.

• Use qualified, professional installers.

• Recommend epoxy grout (most durable, easiest to clean) but:

• Installers must avoid epoxy residue on tile surface (very hard to remove); professional installers have no problem doing this properly.

• Use grout that matches or is only slightly darker than floor tile (per DID)

Verification Phase – Tile Best Practices


Best Practice:

• Floor tile install should be done last (after other heavy construction is completed)

• If tile install is NOT last, floor must be covered to protect it.• Require deep cleaning from installer before final “sign off”.• Helps identify any defects

• Follow manufacturer’s specs for tile cleaning• Posted on www.gmfacilityimage.com

• Do NOT place any sealers or finishes on floor tile.• Creates “haze” on tile that is very difficult to remove.• Tile does not need any sealers, etc.

Verification Phase – Tile Best Practices


• Submit copy of Electrical permit or Evidence of electrical inspector’s visit

• Send image to [email protected]

• Response email will be sent when submission is received and notify of compliance status

Verification Phase – Midpoint of Construction


• After facility is 100% complete, provide required verification documents on a compact disk to Gensler

• No email submissions allowed

• Allow 10 business days for Gensler to review

• Response email will be sent when submission is received

• Verification photography requirements can be found on www.gmfacilityimage.com and also in the Design Intent Document

Verification Phase – Construction Complete


Best Practice:

• Notify Zone Manager when construction is completed

• Review the Verification Submission training video on www.gmfacilityimage.com

• Consider verification photography enrollment at www.gmfacilityimage.com to have a Gensler representative take your verification photos

• Allow 10 business days for review and potential resubmission if non-compliant

• Keep a copy of your CD in case of loss in mail

Verification Phase – Construction Complete


Best Practice:








• Digital Signage Overview:

• Service menu enables quick and easy pricing updates to reflect current mailer prices, specials, and promotions

• RSS ticker allows dealer to communicate special promotions, community events, and personally greetings customers

• Slideshow features Certified Service and brand messages

• Additional features coming soon!

Digital Signage – Service Menu


• Recommended Devices, Integrated Google TVs:

• Size: 55” or larger screen with 1080P resolution and HDMI compatibility

• 55” Screen: LG 55 G2 or Sony NSZ-GT1 Blue Ray Disc Player with Integrated Google TV

• 46-47” Screens: Sony NSX-46GT1 or LG 47G2

• External Device:

• Sony NS2-GT1 Blue Ray Disc Player

• * A wired Ethernet connection is strongly encouraged to sustain connectivity

Digital Signage – Service Menu


GM Digital Signage

Digital Signage


Bronze - $483/month ($3,995 set up)• Service Queue Messaging• POS Banner Ads• (Not for Live TV)

Silver - $576/month ($4,995 set up)• TV Ad Substitution• POS Banner Ads• (No Service Queue)

Gold - $669/month ($5,995 set up)• TV Ad Substitution• POS Banner Ads• Service Queue Messaging

*Minimum 12 month agreement

Silver - $1,390/month ($2,998 set up)• Dealer TV 5.0• Service Menu • Custom RSS ticker that can be updated with

dealer specials/messages • POS Banner - choose from asset library of

promotional service offers

Gold - $1,790/month ($3,998 set up)Silver Package Plus: • 1 digital sign• 1 - 42” LG HDTV

Platinum - $1,990/month ($4,998 set up)Silver Package Plus:• 2 digital signs• 5 – 42” LG HDTV* Minimum 24 month agreement

Service Menu - $0 • Service Menu• Weather widget• Custom RSS ticker that can be

updated with dealer specials/messages

• POS Banner - choose from asset library of promotional service offers

Showroom Display - $0 (Coming Soon)

• Brand provided YouTube Video • Digital point of sale material

Dealer Content - $50-100/month• Optional for Dealer• Upload local video/digital content• ACB approved

GM Digital Signage

Digital Signage – Fee Comparison vs. Other Providers


Digital Signage – Status Update

Roll Out Schedule :

• June - December: Pilot Phase

• January: National Launch


Facility Image questions: Zone Manager or Gensler

Gensler – 313.496.8980

Enrollment Option 1

CAD As-Builts Option 2 [email protected]

CD Review Option 3 [email protected]

Verification Option [email protected]

EBE program headquarters:

EBE – 877.401.6938

Contact Information

gm facility image best practices webinar 1 gm facility image overview and best practices

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