google my business 101 and 16 ways to be successful with gmb
TRANSCRIPT
Google My Business (GMB) Help 101Colan Nielsen – Google My Business Top Contributor
A Little Bit About Me..
A Little Bit About Me..
What is a Google TC?
What Am I Talking About?
What Am I Talking About?
What Does Google My Business Mean to You?
Image by Linda Buquet and Greg Gifford
Local Search Ranking Factors Study
Getting Started…
https://www.google.com/business/
Gauging Google My Business Activity in the GMB Dashboard
Gauging Google My Business Activity in the GMB Dashboard
Gauging Google My Business Activity in the GMB Dashboard
Gauging Google My Business Activity in the GMB Dashboard
Gauging Google My Business Activity in the GMB Dashboard
Gauging Google My Business Activity in the GMB Dashboard
Gauging Google My Business Activity in the GMB Dashboard
Share a Review on G+ Hot TIP!
Google Business Photos
Local Knowledge Graph
Google Business View
Google Business View
10 Reasons to Get Google Business Viewhttp://www.localvisibilitysystem.com/2014/11/10/10-reasons-to-get-a-google-business-view-photo-shoot/
1. Potential clients want to know what your place looks like. A nice environment can be a selling point
2. Increased Click through to your G+ Local page or website
3. It may be a ranking factor
4. The “See inside” view is front-and-center when you view the Google Places page on a smartphone. (It’s even more prominent than it is on desktop.)
5. You can embed the photo shoot on your website
6. You get 10 professionally-taken still photos
7. Someone else is taking the time to take photos. That saves you time – especially if you’re picky about your photos. To take good photos is rarely quick or easy, because it’s a numbers game.
8. You can reuse the still shots elsewhere – on your site and on your non-Google business listings
9. It can be the start of a quid pro quo with your photographer
10. Google seems to have plans for Business View. It’s been around for almost 5 years now – which is about 68 in Google product years
Google My Business App
Contacting GMB Support
https://support.google.com/business/#topic=4539639
Contacting GMB Support
Contacting GMB Support
Local SEO Tools
• Bright Local - https://www.brightlocal.com/• Rank Tracker• Local SEO Check-Up• Google+ Local Wizard• Citation Burst
• Moz - https://moz.com/local• MozLocal• Check Listing
• Ahrefs - https://ahrefs.com/• Check backlinks• Competitor Analysis
Local SEO Resources
• Google and Your Business Forum - https://productforums.google.com/forum/#!forum/business
• Local Search Forum - http://www.localsearchforum.com/
• Local Search Pros G+ Community - https://plus.google.com/communities/101614215978783501873
• Local Search G+ Community - https://plus.google.com/communities/104176154679198526893
16 Ways to be Successful with Google My Business (GMB)
Joy Hawkins Google My Business Top Contributor
1. Start with a Competitor Analysis• You need to know what you’re up against
• You need to know which categories to use (super important)
• Note: Categories are not always public – check MapMaker
Tool to Use: http://www.brightlocal.com/google-plus-local-wizard/
Ranking Killer!
Why Use MapMaker? http://imprezziomarketing.com/seo-blog/google-places/best-ways-to-find-duplicate-google-placesplus-listings-post-pigeon/
• And always use MapMaker
2. Always Check for Dupes
3. Use “Select a Place” on MapMaker• See what other businesses
are using the same address as you
Hmmm….that’s a lot of businesses to
shove in one suite!
Oh, that’s why…
4. Visit the GMBL Dashboard
What the heck was updated?
How it looks in GMBL
Ah…Google is changing my Primary Category:
5. Always Check the Live Listing• You’d think what’s listed in your dashboard is
what shows up on Google...Wrong!
Dashboard – RightKnowledge Graph – Right
MapMaker – WrongG+ Listing – Wrong
Get URLs to the different views in the Edit screen of the Dashboard:
6. Check the Owner Accounts for Alerts• Google is now emailing out review alerts
• Only goes to page owner, not managers
• If a page gets suspended the owner account would see the message, the manager would not
More Reading: http://www.joyannehawkins.com/2-things-wont-see-google-plus-local-page-manager/
7. Embed Reviews on your Website
Instructions: http://imprezziomarketing.com/seo-blog/reviews/make-the-most-out-of-your-facebook-google-plus-reviews/
• If you are going to duplicate make sure you link back to G+ to avoid getting filtered.
8. Check Your # of Calls under Insights
Instructions: http://localu.org/blog/export-data-google-business-dashboard-insights-report/
• If there is no data for 4 weeks, check 12 weeks
• Copy and paste the data into Excel to see a better overview (per link below)
• No one does this!
• Great visibility, leads to more exposure
• Google loves G+
9. Write B2B Reviews
Instructions: http://imprezziomarketing.com/seo-blog/reviews/how-to-leave-b2b-reviews-on-google-plus/
10. Take ScreenshotsWhat on earth is happening here?
Regular Results Including Filtered Results (add &filter=0 to the URL)
Filtered!
11. Make the Google World a Less Spammy Place
Instructions: http://www.localsearchforum.com/google-map-maker/26870-tips-reporting-spam-mapmaker.html
• What real law firm would call themselves “Minneapolis Personal Injury and Accident Lawyer”?
Instructions: http://www.localsearchforum.com/google-map-maker/26870-tips-reporting-spam-mapmaker.html
• Everywhere else lists them as “Carlson Meyers”
• They have 3 listings on MapMaker – with different addresses• 3 Sparrow Lane is a house!
MapMaker Team“Business owners are spammers!”
GMB Team“Business owners are always right!”
The Truth
• Use MM (or Maps) to report spam
• Use the GMB Dashboard for your own listing
• Remember their rules are different!
• Be nice & polite to the MM RERs and TCs, even if you disagree with them
Instructions: http://www.localsearchforum.com/google-map-maker/26870-tips-reporting-spam-mapmaker.html
• MapMaker has been closed for edits now for about a week due to massive spamming
• You can Report a Problem (RAP) for businesses in Google Maps
• Responses might be slower than usual (2 weeks)
• If longer than 2 weeks – post in GMB forum
12. Use RAP while MapMaker is Closed for Edits
13. Use Yellowbot for NAP Diagnosis
• Search business phone # + city
• Open each listing that comes up
• Note: doesn’t work for Canadian businesses
Wrong Phone #
A Second Wrong Phone #
14. Use Factual for NAP Diagnosis
• Works in US & Canada 2 Listings
Source of Problem
Helps Identify Duplicates
15. Keep Updated with Guideline Changes“If a practitioner is the sole public-facing one at this location and represents a branded organization, the practitioner page should not be separate from the organization’s page. Instead, create a single page, titled using the following format: [brand/company]: [practitioner name].”
Guidelines: https://support.google.com/business/answer/3038177?hl=en
“Adding unnecessary information to your name (e.g. "Google Inc. - Mountain View Corporate Headquarters" instead of "Google") by including marketing taglines, store codes, special characters, hours or closed/open status, phone numbers, website URLs, service/product information, location/address or directions, or containment information (e.g. "Chase ATM in Duane Reade") is not permitted.”
Not Allowed
Guidelines: https://support.google.com/business/answer/3038177?hl=en
16. Use Pure Local Searches for Diagnosing
• See how close you are to ranking on the first page
• Figure out if it’s a local issue or organic issue• Ex: a business that is not in the 7-pack ranks
5th organically but 30th locally – their issue is local (NAP, Duplicates, etc.)
• Make sure your business actually shows up in this list
• Look for closed listings that rank
URL: https://www.google.com/search?safe=off&tbm=lcl&gl=us
Connect with Me
twitter.com/JoyanneHawkins
plus.google.com/+JoyHawkins
1-866-430-0457 x 301