Right Opportunity = Right Business Culture

Culture = Organizational culture is an idea in the field of Organizational studies and management which describes the psychology, attitudes, experiences, beliefs and values (personal and cultural values) of an organization

Business Culture Principal:Opportunity tied to the word “money”

DEVALUES the word “opportunity”!

TimingAnd

Positioning

0

10

20

30

40

50

60

70

80

90

100

1% 10%

50%

90% 99%

Innovation Maturity

.1%

99.9%

Growth

The S-Curve

0

10

20

30

40

50

60

70

80

90

100

1% 10%

50%

90% 99%

Innovation Maturity

.1%

99.9%

Growth

Perc

ent o

f Urb

an H

ouse

hold

s

1900 1907 1914 1921 1928 1935 1942Cars only for

the RichModel T Design

Assembly Line

Installment Financing

90% Urban Adoption

The S-Curve in Cars

Perc

ent o

f Hou

seho

lds

47%2000

50%

10%

20081990

1995

2001

Time

Innovation Growth Maturity100

9080

70

6050

40

30

2010

01994

90%

.1% 2%

13%

Mobile Phone S-Curve

Source: Forrester, Census Bureau

58%

2002

200786%

Point of DiscontinuityPeter Drucker Application of S-Curve To Healthcare

Discontinuity

Foster, Richard; Innovation 1988

Time | Energy | Money

ChaosConfusionTurmoilFear

Satu

ratio

n

Healthcare Discontinuity Peter Drucker Application of S-Curve To Healthcare

Discontinuity

Alder, Richard; Physician Executive 1995

Time | Energy | Money

ChaosConfusionTurmoilFear

Illness

Wellness

Satu

ratio

n

Healthcare Discontinuity Peter Drucker Application of S-Curve To Healthcare

Alder, Richard; Physician Executive 1995

Time | Energy | Money

ChaosConfusionTurmoilFear

Illness

Wellness

Satu

ratio

n

Awareness = Broken (System + Results)

Change = Solutions Being Implemented

Conclusion: Fixing Illness Does NOT Work!

• 500

1980 1990 2000 2010 2020 2030

2

4

6

8

10

American Institute for Research Analysis of Scott-Levin

$ Tr

illio

ns

12

14

16

0

18

Window of Opportunity

Timeline of Window = ???Financially Breaking System = When, Not If

Three “P” Test for Analyzing any Opportunity

1. Proven (Past)2. Prepared (Present)3. Positioned (Future)

Proven

Multiple success stories over 40 years

Management Team is proven in all cycles

Prepared - Company

Financially Sound

International

Investing in Future

Prepared – Product Culture

16 year product history

Long-term core relationships in place

Sales & support systems in place

Primary studies / entrance barrier

Positioned

Answer for Health and Income

Both health and income in long-term uptrend/Demand driven

Tenants of Income Model Plan B 3-5 year part time to full time Relationship model Product vs. opportunity driven model

Early stages of S-Curve model for healthcare industry and Juice Plus

The S Curve in Juice Plus+

10% 90%

Time

Gro

wth

1993 2009

Proven

Prepared

Positioned

Innovation Growth Maturity

Cant measure thispart of the timeline

10% 90%

Time

Gro

wth

1993 2009

What’s Driving Growth?Innovation Growth Maturity

1. Congruent opportunity culture

2. Healthcare System

3. JuicePlus is foundational

CHOICE