8/22/2019 Guias 2013 Lions

1/384

2013 MEDIA GUIDE

8/22/2019 Guias 2013 Lions

2/384

*EPA-estimated rating of 22 city/33 hwy/26 combined mpg, available 2.0L EcoBoost FWD. Actual mileage will vary.

EcoBoost

fuel economyandOutstanding performance.*

And is better. The 2014 FUSION+ HYBRID.

Only Ford gives you EcoBoost fuel economy and a whole lot more. ford.com

HONOLULU BLUE SILVER?

8/22/2019 Guias 2013 Lions

3/384

2013 DETROIT LIONS SCHEDULE*** DATES AND TIMES SUBJECT TO CHANGE ***

All times Eastern Time; Home Games in BOLD CAPS # Nationally Televised FLEXIBLE SCHEDULING: NFL Sunday games during flexible Weeks 11-17 are subject to change 12

days in advance. For Week 17 the schedule is subject to change six days in advance. Games are subjectto move to different time slots but dates will remain as announced.

PRESEASON

DATE OPPONENT NETWORK TIME (ET)

Friday, August 9 NEW YORK JETS WXYZ Ch. 7 7:30 p.m.

Thursday, August 15 at Cleveland Browns WXYZ Ch. 7 7:30 p.m.

Thursday, August 22 NEW ENGLAND PATRIOTS WXYZ Ch. 7 7:30 p.m.

Thursday, August 29 at Buffalo Bills WXYZ Ch. 7 7:00 p.m.

REGULAR SEASON

DATE OPPONENT NETWORK TIME (ET)

Sunday, September 8 MINNESOTA VIKINGS FOX 1:00 p.m.

Sunday, September 15 at Arizona Cardinals FOX 4:05 p.m.

Sunday, September 22 at Washington Redskins FOX 1:00 p.m.

Sunday, September 29 CHICAGO BEARS FOX 1:00 p.m.

Sunday, October 6 at Green Bay Packers FOX 1:00 p.m.

Sunday, October 13 at Cleveland Browns FOX 1:00 p.m.

Sunday, October 20 CINCINNATI BENGALS CBS 1:00 p.m.

Sunday, October 27 DALLAS COWBOYS FOX 1:00 p.m.

Sunday, November 3 *** BYE WEEK ***

Sunday, November 10 at Chicago Bears FOX 1:00 p.m.

Sunday, November 17 at Pittsburgh Steelers FOX 1:00 p.m.Sunday, November 24 TAMPA BAY BUCCANEERS FOX 1:00 p.m.

Thursday, November 28 GREEN BAY PACKERS FOX# 12:30 p.m.

Sunday, December 8 at Philadelphia Eagles FOX 1:00 p.m.

Monday, December 16 BALTIMORE RAVENS ESPN# 8:40 p.m.

Sunday, December 22 NEW YORK GIANTS FOX 4:05 p.m.

Sunday, December 29 at Minnesota Vikings FOX 1:00 p.m.

8/22/2019 Guias 2013 Lions

4/384

8/22/2019 Guias 2013 Lions

5/384

2013 DETROIT LIONS MEDIA GUIDECONTENTS AND DIRECTORY

EXECUTIVES & COACHINGExecutive ManagementCoaching StaffPlayer PersonnelFootball Operations

Athletic TrainingAdministrationPLAYER PROFILESPlayer Biographies2013 RostersRoster Moves

2012 SEASON IN REVIEWFinal 2012 Statistics

Game-by-Game StatisticsPlayer Participation2012 Game Summaries

LIONS HONORSPro Football Hall o FameNFL HonorsLions HonorsMiscellaneous HonorsAll-Time TeamPride o the Lions

Lions in the Pro BowlLions on the All-Pro Team

THE RECORDS SECTIONLions Individual RecordsLions All-Time ListsLions Team RecordsOpponent RecordsPostseason RecordsSeasonal LeadersOutstanding PerormancesThe Last TimeHISTORY BOOKHistory o the LionsSignificant DatesLions Tales

Naming of the Lions Homes of the Detroit Lions Gridiron Heroes

Paper Lion In Memoriam Decade of Dominance Deep in the Heart of Texas Original Offices Lions Training Camp Locations Longest Coaching TenuresThanksgiving Day TraditionUniorm HistoryLions Draf SelectionsLions Trade HistoryAll-Time Player RosterMonday Night, Prime Time & OT GamesFord Field

DIGITAL VERSION ONLY

COACHING & SERIES RECORDSYear-By-Year ResultsLions vs. All-Time OpponentsAll-Time CoachesOpponent Inormation

YEARBYYEAR RESULTSPreseason Records & ResultsYear-By-Year Results

2013 DETROIT LIONS

MEDIA GUIDE

EXECUTIVE EDITORSBill Keenist, Matt BarnhartMANAGING EDITOREamonn ReynoldsEDITORIAL ASSISTANCETara Altman, Deanna Caldwell, Steve Kays,Suzanne Lavelle, Joe Mehling

PHOTOGRAPHYGavin SmithEDITORIAL CREDITSElias Sports Bureau (Santo Labombardaand Alex Stern); Stats, Inc., Stats, Inc.Maple Lea Productions, Ltd.; Pro FootballHall o Fame; Total Football; Pro FootballResearchers Association

The 2013 Detroit Lions Media Guide is now a digital

publication in Adobe PDF (including bookmarks)format. An updated version of the teams mediaguide is posted on Media.Detroitlions.com and

NFLmedia.com each week.

8/22/2019 Guias 2013 Lions

6/384

EXECUTIVES AND COACHINGDETROIT LIONS

EXECUTIVE MANAGEMENTOwner and Chairman ................................................................. William Clay FordVice Chairman .......................................................................William Clay Ford, Jr.President ................................................................................................Tom LewandExecutive Vice President of Football Operations and General Manager

.............................................................................................................Martin MayhewHead Coach ..........................................................................................Jim SchwartzSenior Vice President of Communications ......................................Bill KeenistSenior Vice President of Marketing and Partnerships ... Elizabeth ParkinsonSenior Vice President and Chief Financial Officer .............................Luis PerezCorporate Secretary ....................................................................Dave HempsteadSenior Advisor, Finance .......................................................................Tom LesnauEXECUTIVE ASSISTANTSExecutive Assistant, Mr. William Clay Ford ..........................Louise McDonaldExecutive Assistant, Mr. William Clay Ford, Jr. ........................... Jenny TaylorExecutive Assistant, Lewand .................................................Margaret GramlichExecutive Assistant, Mayhew ................................................................Mai DavisExecutive Assistant, Perez .................................................................Terri KimbleExecutive Assistant, White ............................................................JoAnn LendenExecutive Assistant, Parkinson ....................................................Karen WozniakCOACHING STAFFAssistant Head Coach/Defensive Coordinator ...............Gunther CunninghamOffensive Coordinator.......................................................................Scott LinehanSpecial Teams Coordinator ......................................................... John BonamegoCoordinator of Physical Development ......................................... Jason ArapoffAssistant Linebackers ...................................................................Bradford BantaLinebackers ............................................................................................. Matt BurkeQuarterbacks .....................................................................................Todd DowningAssistant Offensive Line................................................................Terry HeffernanTight Ends .........................................................................................Bobby JohnsonDefensive Line ......................................................................................Kris KocurekWide Receivers .................................................................................... Tim LappanoRunning Backs/Run Game Coordinator .......................................Curtis ModkinsAssistant Strength and Conditioning .....................................................Ted RathSecondary ....................................................................................Marcus RobertsonQuality Control/Special Teams ....................................................Evan RothsteinOffensive Quality Control/Assistant Wide Receivers ....................Kyle ValeroOffensive Line .........................................................................Jeremiah WashburnAssistant Defensive Line/Pass Rush Specialist ........................Jim WashburnCOACHING SUPPORT STAFFAdministrative Assistant to the Head Coach ......................Karianne HawkinsCoaching Staff Assistant ....................................................................Kendra RobbPLAYER PERSONNELSenior Personnel Executive ..............................................................James HarrisSenior Personnel Executive ............................................................ Brian XandersVice President of Pro Personnel ...................................................Sheldon WhiteAssistant Director of Pro Personnel ........................................ Miller McCalmonAssistant Director of Pro Personnel ..........................................Charlie SandersDirector of College Scouting ..........................................................Scott McEwenAssistant Director of College Scouting/National Scout ...... Lance NewmarkCollege Scouting Coordinator/Regional Scout ..............................Rob LohmanBLESTO Scout ..............................................................................Darren Anderson

Regional Scout .....................................................................................Cary ConklinRegional Scout .......................................................................................Chad HenryRegional Scout ....................................................................................Joe KelleherRegional Scout ................................................................................. Silas McKinnieRegional Scout ....................................................................................... Dave SearsNational Scout ........................................................................................Dave UyrusPro Personnel Assistant ................................................................. Alan Anderson

MEDICAL STAFFCoordinator of Athletic Medicine/Athletic Trainer ............Dean KleinschmidtAssistant Athletic Trainer ...................................................................Chris CurranAssistant Athletic Trainer ..............................................................Joe RecknagelTeam Physician-Orthopaedist .............................................Kyle Anderson, M.D.

Team Physician-Ophthalmologist ........................................Kevin Everett, M.D.Team Physician, Emergency Medicine ..............................Brad Jaskulka, M.D.Team Physician-Orthopaedist .................................................... Terry Lock, M.D.Team Physician-Orthopaedist .......................................... Bill Moutzouros, M.D.Team Physician-Medical.................................................Michael Workings, M.D.Team Physical Therapist .................Steve Scher, MSPT, ATC, CSCS, PES, CPITeam Physician-Dentist ........................................................Chet Regula, D.M.D.Team Physician-Family Practice .......................................... Kevin Whitlow, MDTeam Chiropractor ..........................................................................Sol Cogan, D.C.EQUIPMENTEquipment Manager ...............................................................................Tim ONeillAssistant Equipment Manager .......................................................... John BrownEquipment Assistant.................................................................Joey JaroshewichEquipment Assistant.........................................................................Clay ColemanEquipment Assistant..........................................................................Vince HerzogVIDEODirector of Video Operations .......................................................... Robert YanagiAssistant Video Director .......................................................Michael RichardsonVideo Assistant ........................................................................................Matt HintzPLAYER DEVELOPMENTSenior Director of Player Development .............................Galen Duncan, Ph D.FOOTBALL ADMINISTRATIONVice President of Football Operations ..................................... Cedric SaundersDirector of Football Administration ................................................... Iain NelsonStaff Counsel ................................................................................Jon Dykema, Esq.SECURITYDirector of Security ..............................................................................Elton MooreSecurity Assistant .......................................................................................Bill CorySecurity Assistant ..................................................................................John ScottGROUNDSKEEPINGGroundskeeper.....................................................................................Charlie CoffinGroundskeeping Assistant ...............................................................Ken DavidsonAssistant Groundskeeper ....................................................................... Eric BryanADMINISTRATION FORD FIELD

Receptionist ..........................................................................................Kim ColbertOffice Manager ................................................................................Karen WozniakBROADCASTINGDirector of Broadcasting and Production ..................................... Bryan BenderVideographer/Editor ...........................................................................Steve SellersManager of Scoreboard & Broadcast Operations ....................Stephen BatchScoreboard Production Coordinator ....................................................Josh GehaCOMMUNITY RELATIONSDirector of Community Relations .................................................Robert WooleyCommunity Relations Manager .................................................Ryan HackworthCommunity Relations Manager ........................................................Chad Walker

Senior Advisor, Community Relations ...............................................Tim PendellCORPORATE COMMUNICATIONSDirector of Corporate Communications ...........................................Ben MangesCORPORATE PARTNERSHIPSVice President of Corporate Partnerships ......................................Wade MartinAssistant Director of Corporate Partnerships ............................ Mark CheklichCorporate Partnerships Executive ......................................................Matt SchulCorporate Sponsorships & Suite Sales Service Manager ........Anne CampellCorporate Partnerships Coordinator ...................................Samantha Bourque

2013 DETROIT LIONS STAFF DIRECTORY

8/22/2019 Guias 2013 Lions

7/384

EXECUTIVES AND COACHINGDETROIT LIONS

DEVELOPMENTFORD FIELDProject Manager ..................................................................................... Justin TurkDIGITAL MEDIADirector of Digital Strategy and Partnerships................................Kevin CurrieDigital Media Manager .................................................................Chrissie WywrotDigital Media Producer ........................................................................Tara AltmanDigital Product Manager ..................................................................... Todd Marcy

Lead Writer, Detroitlions.com .....................................................Tim TwentymanColumnist/Freelance Writer .............................................................. Mike OHaraEVENTSVice President of Events ..................................................Kelly Urquhart-KozoleDirector of Sports Events ..........................................................Dan JaroshewichEvents/Operations Manager.............................................................. Kristen DaleEvent Manager...................................................................................Brad MichaelsEvent/EBMS Coordinator ........................................................Stephanie GerrityFACILITIES ALLEN PARKFacilities Manager ................................................................................. Mark GlennFacilities Assistant ...........................................................................Ken Van Hevel

FINANCEVice President of Finance and Administration .............................. Allison MakiDirector of Finance ................................................................Matt WojciechowskiManager of Financial Reporting ..................................................Charles PhillipsPayroll Manager ........................................................................Judy KowalkowskiStaff Accountant ..............................................................................Ashley GentileHUMAN RESOURCESDirector of Human Resources .........................................................Nicole OttnodHuman Resources Generalist ......................................................Veronica GuerraINFORMATION TECHNOLOGYManager of Information Technology ...........................................Mark WoloszynNetwork Administrator ........................................................................ Terri McKayProgrammer/Applications Systems Analyst ...................................Levi WilsonMARKETING AND PARTERNSHIP ACTIVATIONVice President of Marketing, Partnership Activation .......Jennifer CadicamoDirector of Marketing ..............................................................................Joel ScottMarketing Manager .............................................................................Marie KeelerCreative Services and Brand Manager ..........................................Connie KlajdaPartnership Activation Manager ............................................Brittney McNortonCRM & Research Manager ....................................................................... Jeff SimsMEDIA RELATIONSDirector of Media Relations ............................................................Matt BarnhartManager of Media Services........................................................Deanna Caldwell

Media Information Manager ....................................................Eamonn ReynoldsTeam Photographer ..............................................................................Gavin SmithOPERATIONS FORD FIELDVice President of Operations ............................................................ Chuck CusickSenior Director of Facility Management ......................................... Bob GardnerDirector of Housekeeping and Conversion ..................................Phyllis AndingHousekeeping & Conversions Supervisor ....................................Rick ColdwellMaintenance Operations .............................................................Raymond AmatoMaintenance Operations ....................................................................Patrick CraigMaintenance Operations ........................................................................ Paul KurdiMaintenance Operations ........................................................................Andi OpariMaintenance Operations .............................................................Joseph Williams

Maintenance Operations ......................................................................John ZmickHVAC Technician.....................................................................................Joe WhitusLicensed Plumber ....................................................................................Sean CraigRECEPTION ALLEN PARKReceptionist .................................................................................Hawanya QuarlesOffice Assistant .................................................................................. Chris Roberts

SECURITY FORD FIELDSecurity Director .......................................................................................Al BrooksSecurity Supervisor .....................................................................Tom GolembieskiTICKET OPERATIONSDirector of Ticket Operations ...........................................................Mark GrahamAssistant Director of Ticket Operations .............................................Bill McCallTicket Office Supervisor ...................................................................Lance Powser

Ticket Office Supervisor ...................................................................Louise TaboneTicket Office Assistant ..........................................................................Lisa BiondoTICKET SALESVice President of Business Operations .........................................Bob RaymondDirector of Ticket Sales ................................................................... Dan SylvesterTicket Sales Guest Service Manager .....................Courtney Alexander-SmithPremium Sales Manager ...............................................................Wes MeisnitzerTicket Sales Account Representative ......................................... Sean AbrahamTicket Sales Account Representative ............................................Adam BarberTicket Sales Account Representative ...............................................Will ChristyTicket Sales Account Representative ....................................................Hoa TranTicket Sales Guest Service Representative .................................Russell Rowe

Ticket Sales and Service Assistant .........................................Sarah MuszynskiYOUTH FOOTBALLDirector of Youth Football Programs .....................................Chris FritzschingYouth Football Assistant ..........................................................David GreenslaitDINING & CATERING SERVICES SODEXHO ALLEN PARKGeneral Manager/Executive Chef ................................................ Mark SkamieraExecutive Catering & Dining Room Manager ...........................Denise CharnasChef ................................................................................................Wendell WilliamsCook .................................................................................................Immanual FasonCook .........................................................................................................Patrick FreyKitchen Assistant .................................................................................Carolyn KingLIONS PRO SHOP MAINGATE, INC.General Manager ............................................................................. Naomi GibbonsLions Pro Shop Manager ...............................................................Keith JeffersonDistribution/Inventory Manager .......................................................... Tim Martin

8/22/2019 Guias 2013 Lions

8/384

EXECUTIVES AND COACHING

8/22/2019 Guias 2013 Lions

9/384

EXECUTIVES AND COACHINGDETROIT LIONS

a significant amount o firepower on offense. In2012, the team set new ranchise records or totaloffense (6,540), passing offense (4,927) and firstdowns (382). Detroit ranked third overall on offensein the NFL, the highest offensive ranking since 1997.In act, the club has broken the ranchise record ortotal offense and passing yards in each o the pasttwo seasons, afer the Lions tallied 6,337 totalyards and 4,814 passing yards in 2011.

In 2011, Detroit set a club record with 474points scored and ollowed that up in 2012 withthe ranchises sixth-best output with 372 points.Part o that 372-point effort occurred via 17 rushingtouchdowns, the most by the team since 1997.

Individually, QB Matthew Stafford has completedtwo o the greatest seasons or a Lions quarterbackin team history, throwing or more than 10,000yards combined in 2011 and 2012.

In 2011, he set new team records in virtuallyevery passing category. Staord became thefifh passer in NFL history to eclipse 5,000 yards(5,038), and his 41 passing touchdowns tied orthe seventh-most among League single-seasonleaders. Last year, Stafford threw or 4,967 yards,

second in the NFL, and set a new club record with435 completions. He has eight 300-yard passinggames in each o the past two seasons.

All-Pro WR Calvin Johnson set a new NFL markor receiving yards in 2012 as he broke Hall oFame WR Jerry Rices single season record (1,848in 1995) when Johnson registered 1,964 yards andthreatened the unprecedented 2,000-yard mark.He had an NFL record eight consecutive 100-yardreceiving games and tied the league record with 11on the season. His 122 receptions in 2012 were thesecond-highest single-season total in team history.

In 2011, Johnson set a new ranchise record ortouchdown catches (16), and he accumulated 1,681yards. He now has two o the three highest single-season outputs or receiving yards in team history.

Two years ago, Johnson became the first playerin NFL history to catch two touchdown passes inthe seasons first our games.

In addition to Stafford and Johnson, TE BrandonPettigrew has now twice set new team single-season records or Lions tight ends in receptions(71 in 2010 and 83 in 2011) and receiving yards (722in 2010 and 777 in 2011).

On deense, Pro Bowl DT Ndamukong Suh earned

his second trip to Hawaii as he accumulated eightsacks, the second-highest total among deensivetackles in the NFL. In just three seasons, Suh hasregistered 22 career sacks and is tied or the fifh-most among Lions deensive tackles since 1982.

Over the past ive years, the Lions havecontinued to improve and develop every positionon the team. This progress has been orged withtremendous effort rom the ront office, a coachingsta that excels in game-planning and playerdevelopment, and players who are combining ability

In an age where ownership changes andranchise moves in proessional sports have becomealarmingly commonplace, William Clay Fordcontinues to provide the Detroit Lions organization,its ans and the community with unwaveringstability and sound leadership.

His commitment to the ranchise is imprintedon virtually every aspect o the organization.By combining one o the inest sports andentertainment venues, Ford Field, and a world-class headquarters and training environment witha strong management team, Mr. Ford has given theorganization a structure and oundation that willensure continued stability and competitiveness onand off the field.

The 2009 season signaled the beginning o anew era or Detroit Lions ootball. Everythingrom the team management to the logo on thehelmet changed with the mindset to improve thisranchise and compete or championships. Therewere considerable changes to the organizationstarting with Mr. Fords promotion o Tom Lewandas team president and Martin Mayhew as generalmanager. Lewand oversees the direction o the

organization, including business operations, andMayhew is responsible or all ootball matters.Both set out to find the best coach or this team,

and with Mr. Fords blessing and endorsement,did so when the team hired Jim Schwartz, whohad served as deensive coordinator or manysuccessul Tennessee Titans teams, as the Lionsnew head coach. The 2009 season also marked thefirst time in ranchise history that the team beganthe season with a new general manager, new teampresident and new head coach.

With the vision Mr. Ford set orth, those changes

are paying dividends in many ways. In 2011, theLions returned to the playoffs or the first timesince 1999, and they won 10 games or only theeighth time in ranchise history and first since 1995.In act, only two teams in Lions history have wonmore than 10 regular-season games (12 in 1991and 11 in 1962).

That season, Schwartz joined Buddy Parker(1951-53) as the only coaches in team history toimprove the teams record in each o their first threeseasons leading the Lions.

Team and individual record-breakingperormances have generated wins and much

excitement over the past two years. On severaloccasions, the Lions executed late, comebackwins. In 2011, Detroit set new NFL records withour 13+-point comeback wins, three 17+-pointcomeback wins and back-to-back 20+-pointcomeback wins. A 24-point comeback at Dallastied an NFL record or the biggest comeback by aroad team. In 2012, three Lions wins occurred asthe team scored go-ahead or game-tying scores inthe final minute o the ourth quarter.

Over the past two seasons, Detroit has produced

WILLIAM CLAY FORD

OWNER ANDCHAIRMAN

8/22/2019 Guias 2013 Lions

10/384

EXECUTIVES AND COACHINGDETROIT LIONS

and work ethic to ensure this team is moving in theright direction.

On the ootball side, Mayhew has re-vamped theteams player personnel and ootball operationsin numerous ways and those efforts have resultedin successul drafs. In that time, Mayhew and theront office have worked diligently to improve theteams roster utilizing every resource rom ree

agency and trades to the Leagues waiver wire.Mayhew has worked alongside Schwartz tofind players based on their shared philosophy onthe types o skills that are necessary to win in theNFL. To guide those players on the field, Schwartzhas built a coaching staff that works to maximizethose talents and produce game strategies tocomplement the players abilities. For Schwartz,he leads with the philosophy that consistency withthe coaching staff and the team schemes providesa competitive edge in the teams development.

Afer the playoff-clinching win vs. San Diego

on Christmas Eve in 2011, Schwartz and WR NateBurleson presented a game ball in the locker roomto Mr. Ford or his overwhelming support, dedicationand commitment to the team.

Our goal or this ranchise will always bewinning the Super Bowl, said Mr. Ford. Our ansdeserve nothing less and we will do everything toachieve that goal. I believe in our players, coachesand ront office. I am especially encouraged by thisoffseason and what we did in both the draf andree agency. We are as well-positioned entering aseason as we have been in a long time.

We have made tangible strides over the pastour years, and I expect that progress to continuethis season, Ford said. But the only truesatisaction will be when we raise the LombardiTrophy and celebrate with our ans.

The support o our ans, especially at Ford Field,over the past ew years has been both exciting andhumbling. They have made a real difference at FordField and have continually shown over the yearsto be the most passionate and loyal ans in all osports. They deserve a championship.

On the business side, Lewand continues to orgeahead with a strategic approach to make sure every

element off the field impacts the team on the field.Whether it is through revenue streams generatedat Ford Field, eective management o playercontracts, improvement o the clubs inancialprocesses or building stronger relationships withans and business partners, Lewand ensuresthat Mr. Fords vision to become one o the bestranchises in proessional sports is being realized.

As its always been with Mr. Ford, the missionis or the Detroit Lions to win a Super Bowl. Mr.Ford understands that with competitive realities otodays NFL, reaching the games pinnacle takes a

concerted organizational effort both on and off thefield. While everyone appreciates the importanceo the coaching staff and the ront office staff, youalso need the proper inrastructure, such as state-o-the-art stadium and practice acilities.

Mr. Fords commitment was evident in the Lionsreturn home to a new downtown Detroit stadium,Ford Field, in 2002. The $500 million stadiumenhanced the Lions ability to compete in severalacets o the game. In this NFL age, the revenuesproduced rom Ford Field help level the economic

playing field with the Lions NFL counterparts.The Ford Family and Ford Field overwhelmingly

actored in Detroit being awarded the right tohost Super Bowl XL in February 2006. Thatchampionship game clearly added to the cityseconomic landscape in numerous ways, includinga $260 million boost to Metro Detroit.

We wouldnt be here i it were not or the Ford

amily, who led the way in developing Ford Fieldas a catalyst or the redevelopment o downtownDetroit, including the return o the Super Bowl toDetroit, ormer NFL Commissioner Paul Tagliabuedeclared in 2006 during his annual state o theleague press conerence held just prior to SuperBowl XL.

And the Ford amilys leadership has certainlybeen a big part, not just o the NFL and NFL history,but o Detroit and our nations history.

Ford Field has been a key cog in shapingurther revitalized growth or the city o Detroit.

The stadiums effect on the city continues to becomprehensive with its contributions as it hostsseveral events besides Lions games.

In May 2003, the Detroit News honored Mr. Fordas a Michiganian-o-the-Year, an annual tribute toselect citizens who made significant contributionsto the state or local community, as he had broughtthe Lions back home with the opening o FordField in 2002. In September 2005, he was inductedinto the Michigan Sports Hall o Fame.

Another example o Mr. Fords commitmentwas the construction o the teams $36 millionHeadquarters and Training Facility in Allen Park,Mich., which opened in April 2002 and was hailed asthe NFLs premier training center. The joint venturebetween the Lions and Ford Land DevelopmentCorporation has continued to provide state-o-the-art acilities or both the ront office and orthe players off-season workouts, training camp,and in-season meetings and practices.

Throughout his tenure as owner, William ClayFord has guided the Detroit Lions organizationwith a sense o balance, integrity and honestleadership. Never one to seek the limelight, Mr.Ford has not sought public accolades or his many

contributions to ootball, the automotive industryand his community.Known as Bill Ford to his riends and business

associates, his relationship with the Lions beganduring his childhood when his ather, Edsel Ford,took him to the University o Detroit Stadium to seethe first Lions team play in their maiden season inthe Motor City in 1934.

He became a club director in 1956 and was askedby then-Lions President Edwin J. (Andy) Andersonto become the Lions president in 1961.

In November 1963, Mr. Ford purchased the team

outright or $4.5 million and officially took over theclub January 10, 1964.O course, Mr. Fords other passion in lie is the

automotive industry, he being the only survivinggrandson o inventor and auto pioneer Henry Ford,ounder o the Ford Motor Company.

For the entire Ford amily, 2003 marked a year ogreat pride and celebration as Ford Motor Companycommemorated its historic 100 years as an icon inAmerican industry.

In May 2005, Mr. Ford retired rom the Board

8/22/2019 Guias 2013 Lions

11/384

EXECUTIVES AND COACHINGDETROIT LIONS

o Directors o Ford Motor Company afer nearly57 years o service. He remains director emerituson the Board o Directors. Mr. Ford most recentlyserved as a member o the Board o Directors andwas on the companys Finance Committee, and inyears past served on its Governance Committee.He had been a board member since 1948 and waschairman o the companys Design Committee rom

its inception in 1957 until his retirement as vicechairman in March 1989.Utilizing his expertise in design, Mr. Ford was

also on special assignment as a design consultantocusing on the Jaguar.

During his career with the company, Mr. Fordgained special satisaction and acclaim as theexecutive in charge o the design, development andsubsequent introduction o the Continental MarkII, the successor to the classic Lincoln Continentalthat had been developed and introduced byhis ather Edsel in 1939. In 1973, Mr. Ford was

appointed vice president-Product Design.Mr. Ford was elected to the Board o Directors in1948 and began his employment at Ford ollowinggraduation rom Yale University. He served severalexecutive positions beore appointment as vicepresident and general manager o the ContinentalDivision in 1954. In 1956, he assumed responsibilityor corporate product planning and design.

When the Design Committee o Fords Policy andStrategy Committee was ormed in 1957, Mr. Fordbecame the committees first chairman, a post heheld until retirement in 1989.

In 1978, Mr. Ford was elected chairman o theExecutive Committee and appointed a member othe Office o the Chie Executive. He was electedvice chairman o the Board in 1980 and chairmano the Finance Committee in 1987. He retired aschairman o the Finance Committee in 1995.

The youngest o Edsels our children, WilliamClay Ford was born March 14, 1925. Following atour o duty with the U.S. Naval Air Corp in WorldWar II, he enrolled at Yale, where he lettered inboth tennis and soccer at the Ivy League school.As a collegian, he won league tennis titles insingles and doubles, and he earned All-American

honorable mention honors in soccer. In act, he wasa nationally-ranked tennis player until two Achillestendon surgeries relegated him to the sidelines.Mr. Fords athletic participation today includesgol, a game in which he became nearly a scratchperormer, while registering a remarkable seven (7)holes-in-one over the years.

He graduated rom Yale with a bachelors oscience degree in economics and then joined Fordssales and advertising staff. He later served on theindustrial relations staff where he was a membero the committee that negotiated the historic 1949

contract with the UAW-CIO.Mr. Ford also is chairman emeritus o the Boardo Trustees o The Henry Ford. He is an honorarylie trustee o the Eisenhower Medical Center, isa national trustee or the Boys and Girls Clubso America and honorary chair o the United WayCommunity Services. He is also on the TexasHeart Institute National Advisory Council. Mr. Fordreceived an honorary doctor o science degree romthe Art Center College o Design in Pasadena,Cali., in 1981.

Mr. Fords generosity as a beneactor was againrecognized in 1997, as the outdoor courts o theUniversity o Michigans new tennis center werenamed in his honor. Also, a new addition to DetroitsHenry Ford Hospital (which bears the name o Mr.Fords grandather) opened in 1996 - The WilliamClay Ford Center or Athletic Medicine - which isone o the leading sports medicine treatment and

research institutions in the country.He is married to the ormer Martha Firestoneo Akron, Ohio. They are the parents o threedaughters Martha, Sheila and Elizabeth and ason, William Clay Ford, Jr., who serves as the LionsVice Chairman, in addition to his role as ExecutiveChairman o Ford Motor Company.

8/22/2019 Guias 2013 Lions

12/384

EXECUTIVES AND COACHINGDETROIT LIONS

William Clay Ford, Jr. has made a positive andlasting impact on the Detroit Lions since assuminghis post o vice chairman in February 1995. Heremains ocused not only on creating a winner inthe present, but on ensuring success well into the21st centuryboth on and off the field.

Ford shares his athers commitment anddevotion to the Lions and has a burning passionto win. He wants nothing less than or the Lions tobecome a premier ranchise in the National FootballLeague, and knows that elite status includesdelivering a championship to Lions ans.

Our determination to win a championship orthe city o Detroit and all o our ans drives us ineverything we do, said Ford. To win a Super Bowland celebrate with our ansthe most passionate,loyal and dedicated in all o sportsconsumes us.

Winning is a team eort, and our coachingstaff, personnel department and ront office workcollaboratively toward that goal.

I am very encouraged by the make-up o ourteam and what we have done to supplement theroster this off-season, continued Ford. While weobviously have some o the best young talent in

the game in Calvin Johnson, Matthew Stafford andNdamukong Suh, I believe we made the necessarymoves this off-season to surround those playerswith even more talent. Im especially encouragedby some o our ree agent signings, including GloverQuin and Reggie Bush, both o whom had excellentoff-seasons.

I am genuinely excited or this season, Fordsaid. I believe in our team and its ability to competeeach and every week. While I am always optimisticentering a new year, I am even more confident thisseason.

To see Fords influence off the field, one has tolook no urther than Ford Field in downtown Detroitand the teams practice acility in Allen Park. Bothare considered among the best acilities in all osports, and were shaped by Fords resolve or theLions to be a leader in the NFL.

Fords dedication and commitment to the answas never more evident than when he spearheadedthe teams stadium negotiations that led to the1996 decision to build Ford Field. Due largely to hisdetermination and perseverance, the Lions struck adeal with the city o Detroit and Wayne County thatestablished the oundation or the team to return

to downtown Detroit in 2002.Along with moving the Lions to downtownDetroit, Ford has provided a world-class practiceacility to complement the teams stadium project.The $36 million Allen Park acility, which opened inApril 2002, has been universally praised as one othe best acilities in the NFL. Its state-o-the-artootball acilitiesincluding an indoor practiceacility with a regulation-size fieldprovide theideal training center or NFL players and coaches.

In addition to developing new homes or the

WILLIAM CLAY FORD, JR.

VICECHAIRMAN

team to practice at and play in, Ford played a vitalrole in Detroits bid or Super Bowl XL. Through hisleadership, the Ford amily, the Detroit Lions andFord Motor Company were integral in Detroitshosting o Super Bowl XL, which exceededexpectations. Overall, Super Bowl XL generateda $260 million economic impact, including $100million in downtown improvements, $10 millionin emerging businesses, the most in Super Bowlhistory, and $6 million in the NFL/Boys & Girls ClubYouth Education Town, the largest in the country.

Detroits hosting o Super Bowl XL in February2006 received extraordinary reviews rom theinternational community, and is perhaps the finestmoment in Fords vision to build a stadium indowntown Detroit.FAN ENGAGEMENT AND COMMUNITYINVESTMENT

Ford continually pushes or the Lions and FordField to improve an engagement and become aneven greater benefit to the community and itseconomic growth.

According to Ford, nothing impacts theorganization more than the game-day stadiumexperience realized by Lions ans at every homegame.

Their support and impact on the game hascreated a home-field advantage that is real andabsolutely makes a dierence or our ootballteam, Ford said. We have all seen and experiencedhow that impact has grown over the years to a pointwhere, in each o the last two seasons, Ford Fieldwas as loud and intimidating as any stadium inthe NFL.

Besides winning, creating a unique and specialgame-day environment or our ans is critically

important. We want our ans to have an impact onthe game, and we want them to know they have animpact on the game. They help us win, and thatsthe best compliment a an can receive.

In Fords 18 years in his current role, he hashelped the Lions take major steps orward onseveral ronts. Ford has strongly supportedactive community outreach programs, which havebeen recognized as the best o any team in all oproessional sports. Several initiatives, such asDetroit Lions Charities, have served Detroit andthe state o Michigan.

In September 2012, the Lions began a newcommunity initiative, Living for the City, that hasreshaped the clubs impact to improve the lives oDetroiters. The teams transormational approachocuses on the belie that healthy amilies are thebackbone o a healthy community, and the Lionshave targeted partnershipswith an emphasis onhealth wellness and developmentthat have themost potential to support Detroits resurgence.

Its critically important that we give back to ourcity and our region, said Ford. We must continue

8/22/2019 Guias 2013 Lions

13/384

EXECUTIVES AND COACHINGDETROIT LIONS

to invest in the city o Detroit and its people. Itsnot an option, its an obligation, and our Living orthe City initiative is a wonderul example o ourcommitment.

We are privileged to be in a position to make apositive difference in our community, and we cherishthat opportunity.

Community involvement does not stop with

the teams community outreach and charitablecontributions, as Ford also emphasizes theimportance in growing the game o ootball andthe development o youth. The Detroit Lions YouthFootball program is one o the most extensiveyouth sports programs operated by a proessionalsports team. From numerous youth camps heldstatewide to coaching clinics, the goal o theprogram is to impact childrens lives on and off thefield through the game. Ford believes it is valuableto grow interest in ootball among youths, toprovide instruction in player saety and to assist

in the development o youth coaches.Under Fords direction, the team has launchedone o the most aggressive business operations inall o sports. Elements are derived rom both Lionsgames and all other events held at Ford Field. Fordensures that every aspect o the teams businessoperations ultimately ocuses on the impact it hason the Lions ability to win.

Over the years Fords leadership has generatedseveral key business initiatives. Allowing ansgreater opportunities to attend Lions games hasalways been a priority or the Ford amily, and thatincludes offering several an-riendly ticket optionsthat enable a larger number o ans to experiencethe Lions and the NFL in person.

In 2009 the team introduced comprehensivechanges to its brand that include a new, fierce-looking logo and other unique branding elements.That same year the organization revamped Lionsmerchandise operations with a strong emphasis onimproving customer service.

Another area in which Ford emphasizesprogressive growth includes digital and socialmedia, which allows the team to connect directlywith its ans. Shortly ater Ford assumed his

role with the club, the Lions became one o thefirst proessional sports teams to launch its ownwebsite, Detroitlions.com. Today, the Lions reachand engage with millions o ans through multipledigital platorms and social media outlets.

The team also entered into a partnership withCBS Radio, a relationship it extended in 2009 orthe Lions radio broadcast rights, and startedproduction on weekly radio and television showsthat air throughout the season.

In other past roles within the NFL structure, Fordalso served on the NFLs Finance Committee and

NFL Properties Committee.FORD FIELD ENTERTAINMENT IMPACTBesides ootball, Ford Field hosts some o the

nations largest sports and entertainment events.It has hosted two o the biggest events in

college athletics history. In 2009 Ford Field hostedthe NCAA Mens Basketball Final Four, a first ordowntown Detroit. The event shattered attendancerecords, provided metro Detroit with a $30 millionto $50 million economic boost and provided anumber o community outreach initiatives that

will have a lasting impact on the city. One othose legacy outreach programs established earlylearning and literacy centers in the community. FordField also had been the host site or the MidwestRegional Finals in March 2008, which broke regionaland preliminary round attendance records, withmore than 57,000 people attending each session.

In April 2010, the ocus was again on Ford Field

as Detroit hosted the NCAA Mens Hockey FrozenFour. Ford Field became the first venue in NCAAhistory to host the Final Four and the Frozen Four inback-to-back years. The Frozen Four at Ford Fieldgenerated record crowds and established a newindoor hockey world attendance record.

Since its opening in 2002, Ford Field has hostedsome o the biggest concert events each year andis one o the finest large-scale stadium concertvenues in the United States.OFF THE FIELD

Though ootball remains a passion or Ford, hisather and his amily, his top priority continues tobe in serving as Ford Motor Companys executivechairman. His current role is a proessional andpersonal commitment, as he leads the companyounded by his great-grandather, Americanautomotive pioneer Henry Ford. A member o theboard o directors since 1988, he assumed the roleo chairman o the board January 1, 1999. He alsoserved as chie executive officer rom October 2001through September 2006. Additionally, he serves aschairman o the boards Finance Committee and asa member o the Sustainability Committee.

Among his many outside leadership roles, Fordserves on the board o trustees o The Henry Ford,as chairman o the Detroit Economic Club andchairman o the New Michigan Initiative Committee.He is also a member o the board o directors oeBay.

Born in Detroit in 1957, Ford is an avid fly-fisherman and car enthusiast, enjoys playing hockeyand tennis, and is a black belt in Tae Kwon Do.In his spare time, Ford competes in pond hockeytournaments, and his team has claimed the USAHockey Pond Hockey National Championship in

past years. He holds a bachelor o arts degree romPrinceton University and a master o science degreein management as an Alred P. Sloan ellow romMassachusetts Institute o Technology.

8/22/2019 Guias 2013 Lions

14/384

EXECUTIVES AND COACHINGDETROIT LIONS

Tom Lewand, who was named team presidentDecember 29, 2008, oversees the teams day-to-day operations and reports to Mr. Ford on allbusiness, organizational and NFL matters. Nowin his 19th season with the Detroit Lions, fifh aspresident, he guides the overall direction o theranchise.

Lewands undamental principle is to consistentlypresent the Lions as a first-class organization witha clear sense o mission and direction.

Among his responsibilities, Lewand is thechie player contract negotiator and he overseesall day-to-day business operations o boththe Detroit Lions and Ford Field entities. Thisincludes the management o inance, ootballadministration, player development, security,equipment operations, medical staff, ticketing,sponsorship and marketing, communications,broadcasting, digital media, human resources, FordField operations and administration, acquisition oevents and the development o Ford Fields leasespace in the stadiums progression as a multi-useacility.

An extremely talented, creative and astute

businessman, Lewand has held a myriad opositions and responsibilities during his tenure withthe Lions, most recently as executive vice presidentand chie operating officer.

On a League-wide level, Lewand contributes toseveral key business and labor initiatives. He serveson the Super Bowl Advisory Committee and the NFLManagement Councils Club Executives Committee,and he was on the Committee on Revenue SharingQualiiers and Special Committee on LeagueEconomics. Lewand represents the organizationor all League-level business matters.

Lewands leadership positions every aspecto the Lions organization, including Ford Fieldoperations, to significantly impact the Lions driveor a Super Bowl title. For Lewand, everythingrom ootball transactions to Ford Field eventsinfluences the teams ability to compete and win.

In January 2009, Lewand and General ManagerMartin Mayhew completed an exhaustive andthorough search or a head coach that would leadthe team on the field. They completed that processwith the hiring o Head Coach Jim Schwartz, whobrought the organization an impressive resume inboth coaching and players personnel.

Schwartzs philosophy on the game andhow to build a successul team, along with hiscontributions to winning organizations and workingunder successul coaches, made him the rightchoice or the Lions new head coach. The hiringo Schwartz has brought stability to the coachingstaff and tremendous development on the field asthe team continues to move in the right direction.

Over the past our seasons, the team hasincreased its win total rom the previous seasonthree times, and Detroit won 10 games in 2011

TOM LEWAND

PRESIDENT

to earn a spot in the playoffs or the first timesince 1999.

During his tenure with the Lions, Lewand hasnegotiated player contracts totaling more than$1.4 billion.

Since 2009, Lewand executed some o the NFLsmore extensive and complex contract negotiationsby re-signing All-Pro WR Calvin Johnson in 2012to the highest contract ever signed by a receiverin League history and inking QB Matthew Staffordand DT Ndamukong Suh to their contracts.

Johnson was the biggest off-season move orthe Lions in 2011 as Lewand negotiated a neweight-year contract that has him signed with theLions through 2019. Staffords rookie contractoccurred within just a ew hours o the 2009 NFLDraf allowing the team to sign the first overall pickprior to the draf. This offseason, Lewand led thenegotiations with Stafford to extend his contractthrough 2017. Suhs contract was the largest bya drafed player who did not play quarterback inNFL history.

Johnson, Stafford and Suh represent three othe young, highly-talented core o players who

will help continue to lead the Lions progress onthe field.Lewands additional contract highlights include:

the Lions last 21 first-round draf choices, Hallo Fame RB Barry Sanders last NFL contract, thecontracts o several Pro Bowl players and recentkey ree agent acquisitions.BUILDING THE LIONS BRAND

On the business side, Lewand constantlyevaluates and reviews opportunities to grow theteams operations in order or those to impact theteams ability to win on the field. Lewand desires

to combine a championship team with unique anengagement and in-stadium experiences.One key area o improvement the past three

seasons has been the growth in season ticketholders and ticket sales. The Lions have soldout 23 o their last 24 home games, including thepast 21. The introduction o numerous an-riendlyand amily-oriented ticket options has greatlyimproved attendance at all Lions games.

When the Lions deeated the Chicago Bears24-13 on October 1, 2011 during its first MondayNight Football appearance since 2001, the team

claimed victory in ront o a Ford Field record crowd(67,891) or a Lions home game.In act, the Lions have set new season

attendance records or Lions games at Ford Fieldin each o the past two years as the club hasattracted over 500,000 during both the 2011 and2012 seasons. Among the top 12 largest Lionscrowds in Ford Fields 11-year history, all 12have occurred the past two seasons, with sevengenerated last season. In 2012, the Lions reacheda record 510,158 ans at home.

8/22/2019 Guias 2013 Lions

15/384

EXECUTIVES AND COACHINGDETROIT LIONS

In 2010, attendance to Lions games increased14-percent. It was the largest increase by any NFCteam, and Detroit was one o only two teams inthe NFL to experience a double-digit increase inticket sales.

Lewand not only wants the team to providethe best possible product on the field or the ans,but he also is determined to make the experience

affordable and one o the most valuable investmentsor Lions ans. For season ticket holders, the teamoffers additional unique interactive opportunities,such as town hall meetings, conerence calls, onlinechats, meet-and-greets with players and specialtraining camp access among others to complementtheir purchase o season tickets.

Since 2009, the Lions have achieved the NFLslargest growth in both total season ticket holdersand percentage o Club Seats sold.

The interest in the Lions has not only increasedat the gate but in home viewership as well. Over

the past two seasons, Lions games have averageda local television rating (Detroit market) o 26.6,which is an increase o 37.8-percent over the priortwo-year average during the 2009-10 seasons. In2011, the Lions averaged a local household ratingo 27.5the highest or the team on record since1998.

During the teams Monday Night Football gameOctober 10, 2011 vs. Chicago, the Lions generatedits highest regular season single-game rating everwith a 36.4 household rating.

Over the past two seasons, Detroit has played onnational television eight times, including three onMNF, three on Sunday Night Football and twice onThanksgiving. The Lions eight nationally televisedgames tied the most appearances by Detroit onnational television during a two-year stretch inthe past 43 seasons. In 2012, the Lions played fivenationally televised games or just the ourth timein team history, and also had our prime time gamesor only the second time since 1970.

Seeking opportunities to reach and communicatewith more ans, Lewand emphasizes the importanceo growing an interaction through digital media. Inthe past year, the team has attracted over 7 million

combined unique visitors to Detroitlions.com andengaged ans on various social media and mobileapp platorms.

Establishing the Lions as a great partner in thecommunity has remained a top priority or Lewand.In September 2012, the Lions launched its newLiving or the City philanthropic program thatproduces transormational efforts that improvethe well-being o metro Detroits underservedcommunities by ocusing on sustainable health andwellness initiatives and community development.Living or the City supports organizations that

pursue integrated approaches to physical fitness,healthy eating, housing, land use and environmentalplanning, public transportation, communityinrastructure, and aligned workorce opportunities.

In 2009, Lewand completed two major initiativesthat continue to help transorm the Lions businessoperations. The Lions unveiled a new comprehensivebrand that launched changes to the teams logoand uniorms, a new team logotype and ont andstreamlined branding elements. The evolution othe Lions brand is the most complete and all-

encompassing modification in ranchise history.The new brand now extends beyond the logo on thehelmet and presents a consistent visual identity innew, versatile and distinctive ways.

Additionally that year, the team partneredwith MainGate on a 10-year exclusive retail andmerchandising agreement. The partnership ocuseson providing greater service to Lions ans and

consumers, including significant improvements tothe organizations retail operations. Headlining theoverhaul was the re-vamped team store at FordField, now known as Lions Pro Shop, and the re-launch o the Lions online store, Detroitlionsstore.com.FORD FIELD PHENOMENON

Under Lewands guidance and direction, FordField has become the crown jewel o downtownDetroit and serves as a cornerstone in the citysurban renewal and revitalization efforts. The acilityopened to rave reviews in 2002, with the publishero the Detroit Free Press stating that Ford Fieldtells [Detroiters] who we are and suggests whatwe can be. Now its up to the rest o us to create adowntown and a city that matches the vision FordField realizes.

Few venues, considering space, amenities andoperations, have the flexibility to host and executethe variety o large-scale events as does Ford Field.

Lewand leads in the procurement o all eventsat Ford Field, including college ootball, MHSAAhigh school ootball, concerts, motorsports andvarious trade shows. Few venues in the U.S. host

as many ootball events o all levels as does FordField, filling virtually every weekend in the Fall.In any given year, approximately 14 high school,college and NFL games are played at Ford Fieldrom Thanksgiving Day through December.

Lewand and the Lions are currently working withthe Big Ten to launch a new college bowl game atFord Field in 2014.

For the past 11 years, Ford Field has been thehome to the Little Caesars Bowl, and or the MACFootball Championship Game or the past nineyears as well.

An example o Ford Fields unique capabilityoccurred in 2010 when it hosted the New YorkGiants and Minnesota Vikings on a re-scheduledMonday Night Game, December 13, a day afer theLions deeated the eventual Super Bowl ChampionGreen Bay Packers, 10-3, with just less than 20hours to prepare or the relocated NFL game.SUPER BOWL XL

Ford Field dazzled in 2006 when the city oDetroit hosted Super Bowl XL. Lewand served asthe point person or the Lions and Ford Field onthe Host Committee or Super Bowl XL, and he was

among the key figures leading the citys hostingo the game and events surrounding Super BowlXL, which was widely-acclaimed as successuland critical to Detroits uture growth. Super BowlXL injected a $260 million economic boost to theMetro Detroit region.OTHER SHINING MOMENTS

Behind Lewands leadership, Ford Field onceagain stepped to the oreront in April 2009as Detroit, or the first time, hosted the NCAAMens Basketball Final Four. The championship

8/22/2019 Guias 2013 Lions

16/384

EXECUTIVES AND COACHINGDETROIT LIONS

culminated six years o planning, including Lewandrepresenting the organization in a partnershipwith the NCAA to present the Final Four in agroundbreaking manner that has set the standardor all uture sites.

The event eatured a first or the Final Fouracenter-stadium coniguration that utilized theentire stadium seating structure along with

customized risers. Ford Field broke long-standingrecords, including: attendance or the practicesession on Final Four Friday (nearly 30,000),the National Semiinals (72,456) and NationalChampionship game (72,992). Overall, a record145,378 ans attended the Final Four. By hostingthe Final Four, Ford Field was the centerpiece ora weekend that had an estimated $30-50 millionimpact on the city o Detroit and the metro area.

Attendance records were not only set insideFord Field, but the ancillary events, such as HoopsCity at the COBO Hall Convention Center that also

set attendance records.All o these events generated a tremendousopportunity or both residents and visitors to enjoydowntown Detroit over a five-day period.

Paced by Lewands leadership, the organizationollowed up that tremendous accomplishmentwith the highly successul hosting o the 2010Mens Hockey Frozen Four. Like the basketballchampionship, Ford Field allowed the NCAA toelevate one o its marquee events to even greaterheights. For the first time, the 2010 Frozen Fourwas held in a large-stadium venue with theportable ice configuration set-up used in the NHLsannual Winter Classic. The championship garneredrecord crowds (34,954 or the National Semifinalsand 37,592 or the National Championship) thatnot only set NCAA Frozen Four records but worldindoor hockey records as well.

Ford Field became the first venue to host theMens Final Four and the Mens Frozen Four inback-to-back years.

In April 2007 Ford Field hosted WWEsWrestlemania 23 that set a new Ford Field all-events attendance record (80,103) and had a $25million impact on the Metro Detroit area.

In June 2011, Ford Field hosted the openinground o the 2011 CONCACAF Gold Cup with twosoccer matches between Panama and Guadeloupeand the United States and Canada. The openinground match was the first soccer game played bythe U.S. Mens National Team played in the MetroDetroit area since the World Cup in 1994, and itdrew the largest crowd (28,209) or a U.S. matchin the Gold Cup opening round since 2003.A LEADER AND BEST

Lewand possesses a strong educationalbackground, having received a Bachelor o Arts

degree rom the University o Michigan in 1991, andcompleting both his Juris Doctor at the Universityo Michigan Law School and his Masters degreein business administration rom the University oMichigan Business School in 1996. Lewand aidedthe Michigan ootball program in various capacitieson a volunteer basis while attending the school.He also worked or the Lions on a part-time basiswhile completing work on his graduate degrees.

In 1991, Lewand served as an environmentaladvisor or the Governor o Indiana, Evan Bayh.

Following a year in that position, he enteredgraduate school at Michigan. He spent time workingor the law firm o Dickinson Wright in Detroit, andthe Chicago law firm o Kirkland and Ellis. In thesummer o 1993, he worked in the White Housein the Counsels Office or Presidential Personnel.

Lewands amily history is entrenched in theDetroit area community. His ather, F. Thomas

Lewand, works as an attorney and was both theChie o Staff or ormer Governor James Blanchardand the Chairman o the Michigan Democratic Party.His late grandather, Joseph B. Sullivan, was ajudge in the Michigan Court o Appeals and was thedeputy mayor o Detroit in the 1960s.OFF THE FIELD

Lewand is active in the community, acting asPast Chairman o the Detroit Metro Conventionand Visitors Bureau and serving on the Boardso Directors o the Detroit Zoological Society,the Downtown Detroit Partnership, the DetroitEconomic Growth Corporation and the ParadeCompany.

In a collaborative effort to reduce and preventyouth sports concussions, Lewand representedthe Lions and the organizations work withMichigan legislators, the NFL and various youthsports organizations to pass state laws that haveimplemented concussion education and awarenessprograms along with a medical protocol or youngathletes to return to action.

Lewand also is on the Corporate Advisory Boardor the University o Michigans Ross School o

Business. Lewand was named as one o CrainsDetroit Business 40 Under 40 in 1998, whichhonored and recognized 40 top business peoplein the Detroit area under the age o 40. Lewandhas also been recognized nationally twice, in 2003and 2005, by the Sports Business Journal as oneo the top 40 Under 40 sports executives in theUnited States.

He and his wie, Suzanne, have our daughters:Cayleigh, Paige, Shannon and Erin.

8/22/2019 Guias 2013 Lions

17/384

EXECUTIVES AND COACHINGDETROIT LIONS

Since becoming the Lions Executive VicePresident o Football Operations and GeneralManager, Martin Mayhew has orchestrated adramatic transormation o a team that in 2011resulted in the Lions making their first playoffappearance in more than a decade.

With 2013 marking Mayhews fifh season asthe teams executive ootball decision-maker, hecontinues to build the Lions roster through a planthat ocuses on developing a physically-toughootball team with the multi-dimensional playersthat Head Coach Jim Schwartz covets. Mayhewadamantly believes that smart players with greatootball character should lead this ranchise. Nowin his 13th season with the Lions, Mayhew reportsdirectly to Mr. Ford on all ootball matters.

The process o improving the Lions successon the field began to take shape in January 2009with the teams search or a new head coach. Alongwith President Tom Lewand, Mayhew searchedor a coach who shared his philosophies andpossessed the ollowing characteristics: strongcommunication and leadership skills; a trackrecord o success in the NFL; demonstrated ability

to overcome adversity; the right mixture o youthand experience; and a coach with enthusiasm andenergy or the challenge ahead.

The search concluded with the hiring o Schwartz,who most recently served eight years (2001-08) asthe Tennessee Titans deensive coordinator beorecoming to Detroit. Schwartz is unique because hehad tremendous experience as a coordinator andposition coach in the NFL, but he also previouslyworked in player personnel when he began his NFLcareer. These attributes appealed to Mayhew, andboth have worked in concert on ree agency and

the draf.Along with the coaching sta, Mayhewreorganized the teams player personneldepartment. From the start o the 2009 offseason,the team set out to add a personnel executive whowas successul in overseeing both pro and collegescouting in the NFL. That was accomplished withthe hiring o James Shack Harris, who now hasworked 26 years in scouting, including six seasonsas the Jacksonville Jaguars vice president oplayer personnel.

Mayhews improvement o the Lions playerpersonnel operation continued this past January

when he added ormer Denver Broncos generalmanager Brian Xanders as one o the teams seniorpersonnel executives. Xanders, now in his 20th NFLseason, brings experience in a variety o playerpersonnel, ootball operations and coaching rolesgained during his time with the Broncos and AtlantaFalcons organizations. Xanders recently servedour seasons as the Broncos general manager,including the 2011 season when Denver won the2011 NFC West Division title. Since joining theLions, Xanders has overseen the creation o a new

MARTIN MAYHEWEXECUTIVE VICE PRESIDENT OFFOOTBALL OPERATIONS ANDGENERAL MANAGER

proprietary personnel database and analyticalprogram that is expected to greatly enhance andaid the teams scouting operation and also assistwith the college draf.

In his role, Mayhew oversees the playerpersonnel department, including college andpro scouting, and plays an integral role in thecoordination o the teams salary cap objectivesand negotiation o player contracts. Mayhew andLewand collectively work on all team matterspertaining to the NFL Collective BargainingAgreement and League policies and procedures.

In addition to his duties, the coordination o allootball operations, managed day-to-day by VicePresident o Football Operations Cedric Saunders,is under the direction o Mayhew. This includes teamtravel, training camp operations, security, medicalstaff, equipment operations, video department andcaeteria staff. Mayhew also works on many o theLions ootball-related legal matters.

In February 2001, Mayhew joined the Lions rontoffice as senior director o ootball administration/sta counsel. He was promoted to senior vicepresident o ootball administration/legal affairs

on February 3, 2003, and on October 14, 2004, hewas appointed senior vice president and assistantgeneral manager.ROSTER CONSTRUCTION

Along with ree agency and the draf, Mayhewutilizes every resource, including trades andthe leagues waiver wire process, year-round toimprove the teams roster rom top to bottom.

Significant change to the teams roster overthe past our seasons underscores Mayhews24/7 philosophy and approach to improving theteams roster. Only three players remain rom the

2008 roster when Mayhew began overseeing itsdevelopment.In 2011, Mayhews approach paid dividends when

the Lions won 10 regular-season games or the firsttime since 1995 and also earned a playoff berth orthe first time since 1999. Only twice in the teamsprevious 78 seasons had a Lions team won morethan 10 regular-season games (11 in 1962 and 12in 1991). It marked only the sixth time the teamwon 10 games in the regular season.

With each year taking on its own dynamic,Mayhew continues to find areas o improvement

as the Lions seek to return to the playoffs in 2013.One example o this was the Lions selectivelyaggressive approach to ree agency this pastoffseason to acquire proven veteran talent andimprove key areas. On the first day o ree agency,Detroit signed RB Reggie Bush, DE Jason Jonesand S Glover Quin. Bush provides a dual-threat atrunning back that gives the Lions potent offensean additional dynamic weapon out o the backfield.Jones adds size to the teams aggressive passrush, and Quin is a veteran playmaker in the teams

8/22/2019 Guias 2013 Lions

18/384

EXECUTIVES AND COACHINGDETROIT LIONS

deensive backfield.Neither ree agency nor the draf is ever the finish

line or Mayhew as he continues to seek an upgradein talent by any means to develop and improve theteams roster.MASTER OF TRADE

When Mayhew first assumed the role o interim

general manager in October 2008, he immediatelybegan evaluating and upgrading the roster. Sincethen, he has completed 24 trades or veteranplayers and draf picks.

Among the veterans acquired by Mayhew viatrade that have contributed to the Lions as startersor improved the teams depth include QB ShaunHill, CB Chris Houston, G Rob Sims and TE TonyScheffler. All our have signed contract extensionssince joining the club.

Two o Mayhews trades generated additionalfirst round draf picks in 2009 and 2010. It markedthe first time in ranchise history that the Lionshave made two selections in the first round o thedraf in back-to-back seasons.BUILDING THE CORE

Mayhew understands that the best rosters inthe NFL begin with successul drafing each andevery year. Since 2009, Mayhew has built this rosteraround young talent at all positions with severalo those players orming the core that will leadthis team in 2013.

While each o his personnel decisions will impactthe teams perormance, it may be Mayhews veryfirst draf choice as general manager that couldhave the greatest long-term impact. That selection,QB Matthew Stafford, produced at a level the pasttwo seasons that is unrivaled in the history theranchise.

Staord had one o the biggest breakoutseasons in 2011 when he set ranchise passingrecords or yards (5,038) and touchdowns (41). Heled the team to several comeback wins, includingan NFL record three wins afer trailing by 17+points, our afer trailing by 13+ points and two20+-point comebacks in back-to-back-weeks. Hisperormance earned him the 2011 AP Comeback

Player o the Year award.In 2012, Stafford continued to pass that ball andmove the offense at a record pace. The Lions offensefinished third in the NFL and set new ranchiserecords with 6,540 total yards and 4,927 passingyards. Stafford finished second in the NFL with4,967 passing yards and first with 435 completions.

Despite the act that he will be entering his fifhNFL season in 2013, Stafford is still just 25-yearsold heading into the 2013 season.

Along with Stafford, Mayhews first draf alsoproduced three other starters in TE Brandon

Pettigrew, who has set multiple single-seasonreceiving records or Lions tight ends, S LouisDelmas and LB DeAndre Levy.

Mayhew obtained two-time Pro Bowl DTNdamukong Suh in his second draf in 2010. Suhanchors the deense and will lead a reresheddeensive line. Later in the draf, the Lions drafedT Jason Fox in the ourth round and DE Willie Youngin the seventh round, who are both battling orstarting positions this season.

In 2011, DT Nick Fairley was taken with the

13th overall pick. Despite battling injuries, Fairleyproved that he could disrupt opponents offensesalongside Suh as he collected 5.5 sacks in 2012.

Last years first-round draf pick T Riley Reiffsaw valuable action throughout the season and isexpected to anchor the lef tackle spot ollowingthe retirement o 12-year veteran Jeff Backus.Second-rounder Ryan Broyles adds value to the

offense in the slot, and three cornerbacks, BillBentley, Chris Greenwood and Jont Green are allcompeting or key spots in the Lions secondary.STRENGTHENING POSITIONS

Mayhew maximizes his resources in an effortto not only strengthen the team by improvingindividual talent, but by strengthening eachposition unit rom top to bottom. Instead ojust eaturing some standout players, this teamnow moves orward with deep, talented positiongroups.

Offensively, wide receiver and tight end havebecome positions o strength and a criticalcomplement to Stafford at quarterback.

Leading the receivers is All-Pro WR CalvinJohnson, who is a three-time Pro Bowl selection.Afer signing a new eight-year contract in March2012, Johnson is now entering his seventh yearwith the club. He combines unparalleled athleticability and size with an outstanding work ethic thathas resulted in him now being considered amongthe very best players in the game.

While he produced at a high level early in hiscareer, Johnson, the past two seasons, elevated

his game to historical proportions.In 2012, Johnson broke Hall o Fame WR JerryRices single-season receiving yards record whenhe recorded 1,964 yards. No receiver has registeredmore yards (3,645) over a two-year period. Healso set records in 2012 or the most consecutive100-yard games (8) and tied an NFL record with11 100-yard games in a season.

In 2011, Johnson set a team record with 16touchdown catches, and he accumulated 1,681receiving yards, now the third-most in teamhistory.

For the second year in a row, the NFL Networkpoll o current players ranked Johnson third-highest overall. He is the only player in the NFLranked in the Top 3 in each o the past two seasons.

While Johnson leads the receiver group, veteranWR Nate Burleson and second-year WR RyanBroyles accompany him to give the Lions insideand outside receiving threats. Burleson set acareer-high with 73 receptions in 2011, and hisveteran leadership continues to positively impactthe team in many ways.

Few teams eature a group o talented tightends who offer multiple dimensions as do the

Lions. Fifh-year TE Brandon Pettigrew re-wrotethe record books or Lions tight ends in 2010and 2011, and he continues to move towardthreatening the teams career receiving records bytight ends. Along with Pettigrew, TE Tony Schefflerpresents matchup challenges or opponents withhis size, speed and ability to flex out wide.

Upront, the Lions have worked diligently toimprove the offensive line afer the departure oJeff Backus and two other 2012 starters. C Dominic

8/22/2019 Guias 2013 Lions

19/384

EXECUTIVES AND COACHINGDETROIT LIONS

Raiola is the only starting oensive linemanremaining prior to 2008. Since then, Mayhew hassigned ree agents G Rob Sims and T Corey Hilliardand drafed players such as T Jason Fox, T RileyReiff and G Larry Warord to retool the teamsoffensive line.

With the ree agent signing o Bush, the Lionsexpect to attack opponents with multiple and

diverse weapons out o the backfield, utilizing thecomplimentary skills o running backs Bush, MikelLeshoure and Joique Bell.

On deense, the teams ability to disruptopponent offenses starts upront with the Lionsdeensive line. Over the past three years, it has ledthe Lions deense with its ability to attack. Since2010, the Lions have registered 105 sacks, the mostamong deensive line units.

The deensive line is led in the middle by Suhand Fairley. Last year, the Lions deensive tacklesled all NFL DT groups with 15.5 sacks, 36 negative

plays (sacks and losses on rushing plays) and 20.5tackles or losses on rushing plays.This year, they will be complemented on the

outside with Jones, who was obtained in reeagency rom Seattle, Young and Ansah.

At linebacker, the team returns two o its threestarters with Stephen Tulloch in the middle andDeAndre Levy at one o the outside spots. In 2011,Tulloch had career highs in sacks, interceptionsand umble recoveries in his irst season withDetroit, which led to him signing a new five-yearcontact in the ollowing offseason. The importanceo re-signing Tulloch to a long-term deal was notunderstated by Mayhew as he reerred to him as thequarterback on deense. Tullochs knowledge o theschemes and ability to attack rom the linebackerspot gives the team an anchor in the middle.

In the secondary, the Lions are led by Houstonat cornerback, who signed a new five-year deal thispast offseason. He will be joined by Quin, Delmasand Don Carey at saety, along with Ron Bartell,Bill Bentley, Chris Greenwood, Jont Green andDarius Slay at cornerback. Bentley, Greenwood andGreen are all members o the 2012 draf class andSlay was the Lions second round selection in 2013.

Though the Lions return Pro Bowl LS DonMuhlbach and S John Wendling, one o the bestcover specialists in the league, the team enters2013 with a new kicker and punter, marking thefirst time since the 1977 season that both positionswill have new players. The team signed six-timePro Bowl K David Akers ollowing the retiremento Jason Hanson, one o the teams all-time greats.Mayhew also drafed rookie P Sam Martin in thefifh round to compete or the new spot at punter.LEGAL BACKGROUND

Throughout his journey leading up to his current

post, Mayhew has always kept an eye toward theuture, as evidenced by his strategic exposure toseveral jobs and internships while earning his lawdegree rom Georgetowns Law Center (2000). Heis one o three Lions ront office executives andadministrators with law degrees.

During the 1999 NFL season, while attendinglaw school, Mayhew served a nine-monthinternship in the Washington Redskins propersonnel department, which exposed him to the

responsibilities o an NFL scouting department.While with the Redskins, he scouted NFL playersand late NFL cuts and worked the waiver wire andalso assisted in the evaluation o college players orthe 2000 NFL Draf. Mayhew also had two separateinternship stints with the NFL in both the laboroperations and legal departments.

In labor operations, Mayhew worked closely with

NFL executives on issues involving player contractsand the salary cap. With the legal department,Mayhew assisted the NFLs in-house labor counselby researching legal issues, digesting cases inpreparation or arbitration hearings and drafinglegal memoranda related to player injury and non-injury grievances. He also was exposed to corporatelaw while working or Akin, Gump, Strauss, Hauerand Feld, L.L.P. in Washington D.C., one o the NFLsprimary firms used as outside counsel. At Akin,Gump, Strauss, Hauer and Feld, he researched legalissues, wrote legal documents and assisted firm

associates and partners in preparation or litigation.PRO CAREERMayhew played nine years in the NFL as a

cornerback or Buffalo (1988), Washington (1989-92) and Tampa Bay (1993-96). He was the Bills10th-round selection in the 1988 NFL draf andwas a starter on the Redskins Super Bowl XXVIchampionship team.SEMINOLE STANDOUT

He entered the League afer graduating romFlorida State with a Bachelor o Science degreein business management. While at FSU, he wasa National Merit and Achievement Scholar andearned GTE CoSida Academic All-America honors.He was also a two-sport athlete, lettering onboth the Seminoles ootball and track teams.Between graduation and the draf, Mayhew wasa corporate trainee at First Union National Bankin Charlotte, N.C.OFF THE FIELD

Throughout his proessional career, Mayhewhas contributed to several community endeavorsboth as a player and as an executive. In 1993, whileplaying or Tampa Bay, Mayhew was given theChelo Huerta Community Service Award, and theollowing year he was a nominee or the True ValueHardware Man o the Year. From 1995-96, Mayhewwas the Bucs United Way Spokesperson. Mayhewis a member o the Florida Bar. Additionally,Mayhew is a member o the Board o Trustees orthe Henry Ford Museum and Greenfield Village andBoard o Directors o Detroit PAL.

For the past five years, he has hosted the MartinMayhew Youth Football Coaching Academy orapproximately 100 coaches rom Detroit PAL.The purpose o the camp is to provide additional

teaching and training tools or coaches so theycan continue having a positive and long-lastingimpact on the young lives they touch throughyouth ootball.

Mayhew and his wie, Sabrina, have a daughter,Sierra, and two sons, Ryan and Justin.

8/22/2019 Guias 2013 Lions

20/384

EXECUTIVES AND COACHINGDETROIT LIONS

On January 16, 2009, the day he was namedthe Detroit Lions new head coach, Jim Schwartzimmediately began implementing a methodicalapproach to his jobone he has maintained eversince.

When you talk about changing culture, whenyou talk about improving the team, my mantra hasalways been and is always going to be a day-to-dayapproach, said Schwartz. Lets get better today.Lets not worry about whats going to happen nextweek or a month rom now. Lets worry about today.I you take care o today and get better every day,I believe you will achieve your ultimate goals.

From player development, to coaching schemesand ultimately to perormance on the ield,Schwartzs day-to-day process, executed withconsistency and determination, has impacted everyaspect o this ootball team.

In 2011, he led the Lions to 10 regular-seasonwins or the first time since 1995 and clinched aplayoff spot or the first time since 1999. He becamethe eighth coach in ranchise history to lead theLions to the playoffs. Since 1962, only the 1991squad won more (12) regular-season games than

the 2011 Lions.Supporting Schwartzs methodical approach isthe act the Lions improved their record in each oSchwartzs first three seasons and became the firstLions head coach since Buddy Parker (1951-53) toimprove the teams record in each o his first threeseasons as head coach.

During his tenure the Lions have generated someo the ranchises most prolific offensive production,and he has instituted a deense that attacks thepasser and works to get the offense back on thefield via turnovers and stopping drives.

Schwartz, 47, provides a unique blend ocoaching and player personnel experience to theLions head coaching position. Having spent the past20 seasons in the NFL17 years as a coach andthree in player personnel Schwartz has workedhis way up rom his first job in the NFL as an entry-level ootball operations and player personnelposition with the Cleveland Browns in 1993.

He began his NFL coaching career as a deensiveassistant and quality control coach with theBaltimore Ravens in 1996. He advanced to positioncoach and then had a very successul eight-yearstint as deensive coordinator or the Tennessee

Titans rom 2001-08 beore being named the Lionshead coach.Schwartz, now in his fifh season as the Lions

head coach, continues to build his team with whathe commonly reers to as multi-dimensionalplayers. He firmly believes the teams ability toadapt in all three phases (offense, deense andspecial teams) and to tailor personnel to particulargame strategies produces success.

JIM SCHWARTZ

HEAD COACHYear with Lions: 5Years as NFL head Coach: 5Years in NFL: 20

CONSISTENT COACHINGCritical in the progress made thus ar is

Schwartzs insistence on building stability andconsistency, and that starts with his coaching staff.This consistency impacts the team developmentand growth due to the players extensive knowledgeand amiliarity o the schemes.

The 2013 season will mark the first time since1972, under Head Coach Joe Schmidt, that theLions will enter a season or the fifh-straight yearwith the same head coach along with deensive andoffensive coordinators.

This consistency is nearly unparalleled in theNFL. The Lions enter the 2013 season as the onlyteam in the NFL led by the same head coach,deensive coordinator and offensive coordinatoror the fifh-straight season.

Schwartz understands the importance ohis coordinators. Following his hiring in 2009,Schwartz targeted two highly-regarded ormerhead coaches, Gunther Cunningham (assistanthead coach/deensive coordinator) and ScottLinehan (offensive coordinator) to assist him inDetroit. Combined, Cunningham and Linehan have

28 years o experience in the NFL as a coordinatoror head coach. Since Schwartz added them to hiscoaching staff, each has implemented philosophiesand schemes that not only fit Schwartzs insistenceon adapting to personnel and strategies, but theyalso have provided sound player development. Thispast offseason, Schwartz added John Bonamego tohis staff to coordinate special teams. Bonamegobrings with him 14 years o experience workingwith special teams in the NFL.2012 OVERVIEW

While the team got off track in 2012 in termso its win production, the Lions did show bothimprovement and consistency in key areas.

Overall, Detroit finished third in the NFL in totaloffense (408.8 yds/g) and 13th in total deense(223.1 yds/g) in 2012.

It marked the first time since 1997 that the teamfinished in the Top 10 in total offense and Top 15 intotal deense. The Lions 6,540 total offensive yardsbroke the team record or the second consecutiveseason. By inishing 13th on deense, Detroitfinished with its highest deensive ranking sincethe team was sixth in 1993.

Once again, Detroits offense set the pace in2012 with several team and individual recordperormances. The offensive unit set team recordsin the ollowing offensive categories: total yards(6,540), total plays (1,160), attempts (740),completions (445), passing yards (4,927), irstdowns (382) and passing first downs (272).

Pacing the teams oense are QB MatthewStaord and All-Pro WR Calvin Johnson, whocontinue to approach several o the teams all-time

8/22/2019 Guias 2013 Lions

21/384

EXECUTIVES AND COACHINGDETROIT LIONS

records. Both are positioned in 2013 to becomethe ranchises leaders in both career passing andreceiving yards.

Afer throwing or a ranchise record 5,038 yardsin 2011, Stafford last season finished second inthe NFL with 4,967 passing yards, alling just 33yards shy o becoming the second quarterback inNFL history with back-to-back 5,000-yard seasons

In 2012, Johnson staked his claim as the NFLsbest receiver when he broke the NFL record orreceiving yards in a season with 1,964, eclipsing theprevious mark o 1,848 yards, held or17 seasonsby Hall o Fame WR Jerry Rice.

Johnson also finished one reception shy o ty