hotel restoran sun rise summary0701102200

Appendix

Executive Summary

Hotel Restoran Sun Rise is mainly an eating establishment focusing on healthy, nutritious foods and phenomenal rest for all people who traverse Corridor 10.

Sun Rise will be established next to the European road Corridor 10. The main guests will be passengers.

The European Cuisine will be on the menu.

Behind that Sun Rise will have a room for sleeping and rest to all passengers. The parking garage will also be present.

The funding must cover 70% of the project, this amount I hope I will get from you {The Investor} and the rest of the 30% I will receive from Republica Serbia Bank when we receive your loan.

We need one year to build and five years to develop the job, so we would need a grace period of six years.

The company will have a comprehensive marketing, advertising, and promotion campaign that will maximize word-of-mouth marketing and will consist of radio, printed material, billboards and discounts.

The company has planned to offer its products at a slightly higher price than that of its competitors. This is to provide credibility to its clients as an upscale establishment that provides a unique menu. This will also provide the funds to cover the higher than expected operating costs due to the differentiated and expanded menu.

Appendix

Keys to Success

Repeat business. Every customer who comes in once should want to return, and recommend us. Word-of-mouth marketing is a powerful ally.

Location. Convenience is essential to us, we need to be close to our market because we are not trying to get people to travel to reach us.

The right food, variety with a Pacific Rim theme, with a price high enough to establish credibility, but not so high as to limit customers.

Chart: Highlights

Appendix

Mission

Sun Rise will have a mission to satisfy all travellers, passengers,

tourists, local people and everyone who traverse Corridor 10.

Hotel Restoran Sun Rise

Appendix

Start-up Summary

For our Start-up Summary we will need a 70% loan in the

amount of $3M and 30% we will receive from Republica

Serbia Bank.

Table: Start-up Funding

Start-up Funding

Appendix

Start-up Expenses to Fund

$1,315,800

Start-up Assets to Fund

$54,200

Total Funding Required

$60,000

Assets Non-cash Assets from Start-up

$26,000

Cash Requirements from Start-up

$28,200

Additional Cash Raised

$0

Cash Balance on Starting Date

$28,200

Total Assets $54,200

Appendix

Liabilities and Capital

Liabilities Current Borrowing $230,

000 Long-term Liabilities

$0

Accounts Payable (Outstanding Bills)

$0

Other Current Liabilities (interest-free)

$1,000,000

Total Liabilities $2,130,000

Capital

Appendix

Planned Investment

Owner/founder $0 Other $0 Additional Investment Requirement

$0

Total Planned Investment

$5,000,000

Loss at Start-up (Start-up Expenses)

Total Capital 0

Total Capital and Liabilities

Appendix

Total Funding $5,09

6,200

Next Picture Graph shows

projected profit for the next 5

years.

Appendix

Company Locations and Facilities

Sun Rise will be located near Corridor 10. Address Oraovica

bb, 16220 Grdelica.

Sales Literature

Our main sales literature will

consist of flyers sent though the mail, and promotional

Appendix

advertisements offered to local

businesses.

Promotional Strategy

The company plans to use local radio as one of the means for promotion. We will make arrangements to have a grand

opening party that will include having a local radio station

participate and air it over the radio. In addition the company is

planning to use flyers to local businesses, direct mailers,

billboards, etc. Billboards and radio will be used for the

first six months to establish customer awareness and product

attractiveness. Mailers and flyers

Appendix

will then be used to advertise sales promotions that will help bring in customers. One

fortunate aspect of the hotel business is that once a potential

customer steps into the establishment, the chances of purchase are very high. So the

promotional plan will be to draw people in to the deli and then

seek to provide them with a superior eating experience.

Appendix

Sales Strategy

We need to offer fast service at

peak times. The key is a good crowd balance, so that we never look empty but we are never so full that we turn

people away. Lines have to

move fast.

Management Summary

This is going to be a big hotel with a vast list of employee

categories including principal, principal of personnel, counter clerks, kitchen help, busboys,

Appendix

waitresses, maids, security,

porter, receptionist.

Sun Rise will be operational 24

hours, 7 days in a week.

Conclusion

Hotel Restoran Sun Rise is a

great investment that brings fortune to all of those involved.

Given its location and that the European Road Corridor 10 where travellers, passing tourists, business people, truck

drivers, local people can say that its very location

Appendix

contributes to the hotel’s allure and shine after a short time. If you invest in our project you

will not regret it because this hotel has a lot of potential to

become the next Marriot or Sheraton. We expect good to great earnings after the first

year of opening.

Exit Strategy

Our exit strategy will be to sell

the hotel and all of it’s stocks / shares to an experienced

Commercial Real Estate Investor / Stock Broker.

Appendix

Miljana Milic

Rodney Cherizol

hotel restoran sun rise summary0701102200

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