How to Use the Zestimate®Helping Buyers Understand the Value of New Construction Homes

The Zestimate is based on complex data modeling. Explaining to buyers how it works lets you showcase your home’s value

relative to the local market.

1Understanding the Zestimate helps you better promote your

home.

Buyers might ask about the Zestimate. Knowing how it’s calculated can make the discussion about your home’s price

—and value—go more smoothly.

2The more you know about Zestimates, the easier the

conversation can be.

3The Zestimate considers the unique features of your home

and community.Physical attributes, location, square footage and lot size all “feed” the Zestimate—and are ideal talking points to

discuss with buyers.

4Factors the Zestimate

“misses” can be a hit with buyers.Zestimates don’t account for custom features, so it’s the

perfect time to highlight how your fit and finish options contribute to the home’s value.

5A Zestimate can help clarify timelines.

The Zestimate forecast can show buyers where the market might be in a year, which might affect their

purchasing timeline.

Learn more about Zestimates and how they can help you attract and engage more buyers.

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