how will emv chip card technology impact your restaurant
TRANSCRIPT
What the heck is EMV and why should I care?65,000 DATA BREACHES AND MANY MYTHS LATER, THE HARD FACTS
What we’ll cover today
EMV, what is stands for and background info
EMV October liability shift
Operator attitudes and concerns on EMV technology
Q&A from moderator – Debunking EMV myths 9 Myths you’ll hear about EMV
Solutions & conclusions
Q&A from audience
7/15/2015 © CORE RESTAURANT MARKETING
Webinar panel
Tony Ventre,Chief Strategy Officer, emaginePOSRelationship Manager, Heartland Payment Systems
Joe Welsh,
Managing Principal, CORE Restaurant Marketing
Rick Zambrano (Moderator)President, Maryland Restaurant Consulting
7/15/2015 © CORE RESTAURANT MARKETING
Tony Ventre: EMV backgroundEMV Chip-Cards – What are they?
How the standard has been implemented outside the U.S.
What has caused the delay in moving EMV standards forward in the U.S.
How do “tap-and-go” technologies like Apple Pay come into play?
7/15/2015 © CORE RESTAURANT MARKETING
Tony Ventre: What does the October deadline mean?
What’s the date and what does it mean?
Does EMV acceptance reduce or eliminate PCI scope?
Does EMV harden my defenses against a data breach?
What does EMV acceptance technology look like and what will it cost?
Photo credit: Calendarcraze
7/15/2015 © CORE RESTAURANT MARKETING
Joe Welsh: Operator attitudes
Confusion
Wait and see
What operators are hearing from some payment processors and POS providers
Costs and credit card processing rates
7/15/2015 © CORE RESTAURANT MARKETING
Taking on EMV myths. Fact or fiction?Lawmakers have set the October deadline as a hard stop for operators to start accepting EMV Chip-Cards
Restaurant operators should only evaluate accepting the new technology for EMV from a risk assessment perspective
“I can only get a reliable EMV Chip-Card solution from my POS company. It’s an additional, worthwhile investment in what I already have.”
7/15/2015 © CORE RESTAURANT MARKETING
Taking on EMV Myths. Fact or fiction?
“Getting equipment to process EMV Chip-Cards helps me with Apple Pay and other mobile wallet technologies.”
“My current credit-card processing company is best equipped to provide me with the facts on EMV.”
Leasing equipment is a short-term solution restaurants and retailers can afford and free* POS systems are particularly cost-effective
7/15/2015 © CORE RESTAURANT MARKETING
Taking on EMV myths. Fact or fiction?Operators can afford to wait for more EMV technology acceptance solutions to come out
“Customers don’t care whether I have the new technology or not. Certainly, EMV Chip-Card solutions have no bearing at all on my restaurant branding or marketing.”
“If credit card processors presents solutions, they will only try to sell their own products.”
7/15/2015 © CORE RESTAURANT MARKETING
Other considerations
Point-to-point encryption
End-to-end encryption
Tokenization
Out-of-scope card processing
Network management
Breach insurance
7/15/2015 © CORE RESTAURANT MARKETING
Thank you for joining us!
Tony Ventre,e. [email protected]. 800-917-6711 ext 120
Joe Welsh,
t. 888-890-9492 ext 101
Rick Zambrano (Moderator)e. [email protected]. 301.944.0452
7/15/2015 © CORE RESTAURANT MARKETING