HUMBLE ABODE

Jennifer Lee, Ashley Lewis, Victoria Olson, Bailey Sayer

OBJECTIVE OF CAMPAIGN

Make people aware of Humble Abode!

Provide new information!

Introduce what Humble Abode is all about

SELLING POINTS

We must establish our brand and build a good reputation!

Comfort and affordable price of our products are our selling points !

Less expensive than Anthropologie and Urban Outfitters!

Eco-Friendly!

Fair trade products from other countries!

Versatility: Home goods, little knickknacks !

Unique Selling Point: Eco-friendly, appeals to many tastes; for anyone who wants to decorate their home

APPEAL & APPROACH

Appeal:!

Intrigue- New store with exciting products people can buy for their home!

Approach:!

Emotional Approach!

Create a pleasant mood that will make customers want to jump into the picture and buy what is in the ad !

Assortment Ad: Desk, chair, wall decor, lamps, picture frames

7x7 Magazine !

“ The San Francisco Bay Area is home to some of the most affluent households in the world. With an immense purchasing power, our audience is connected, intelligent, and has an insatiable curiosity for what’s new and innovative.”!

Cost: $2,500 for 6 issues of full page color ads

MAGAZINE ADVERTISEMENT

Elements!

Headline: Company Name!

Body Copy: Implied Suggestion!

Art: Photography!

Layout: Focus on the travel and decor that inspires our store!

Font Choice: “Style” stands out; wanted different fonts from headline and subheadline

FACEBOOK ADVERTISING

Radio ad on Wild 94.9 FM!

The Bay’s #1 Hit Music Station!

“The most exclusive listening audience in Radio today…young adults with purchasing power that are ready to be conditioned to buy from you.”!

Over 1 million consumers listening!

35,000 Twitter Followers !

$1,000-2,000 for 20 ads