the next uber thing is here - 12 humble ideas for uber china

The Next Uber Thing is Here!

Uber China x Dicky LouThe Next Uber Thing is Here

Dickylou.com

12 humble ideas for uber china

life | love | creativity

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1uberNeighborhood | 优步小区


Chinese live by community. We tend to trust the people living in the same neighborhood more. Drivers will register with the info. of the neighbourhood they living in.

With UberKidsPickUp, parents can order Uber to pickup kids from school to the same living

neighborhood, and keep track.

- uberKidsPickUp | 优步顺风车

优步顺风车

test city | Hangzhou

potential partners |

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uberNeighborhood | 优步小区


INSPIRATION- Chinese trust people they know – same neighborhood- kids going to school in neighborhood needing pick up

PRO- attract new parents as drivers as well as “riders”, solve the kids pickup issue

- attract new users in trusted neighborhood

RISK- tech – detecting same neighborhood

- plan - more detailed certification for kids pickup

TARGET/TEST CUSTOMERSrider + driver: new parents in great neighborhood

POTENTIAL PARTNERSlocal schools | local property management

- uberKidsPickUp | 优步顺风车1

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uberBUS | 优步小巴


Chinese trust travel by group and need bigger guy to move us.

Like uberPOOL, uberBUS groups people up from point A to point B.

Having bus drivers propose several routes

while passengers could choose and pay certain amount.

test city | Shanghai

UBERBUS

uberBUS

2A B

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您的专属司机TMlife | love | creativity

INSPIRATION- huge similar on-demand from A to B- Chinese people trust travel by group

PRO- attract bus owner (there are a lot of them)

- utilize regular people moving routes- encourage small business

RISK- tech – driver propose routes

- might not be very government friendly

TARGET/TEST CUSTOMERS- driver: bus owner

- rider: white-collars travel regular from A to B

uberBUS | 优步小巴 2

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uberMovingAds | 优步小广告


How about this?You just drive your car, but could be

paid based on the miles you drive.With uberMovingAds, drivers just need to carry advertisements for supporting

local talented small business. And small business could order uber

whenever the Ad’s ready.


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uberAD

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uberMovingAds | 优步小广告


3

INSPIRATION- local talented small business always looking for ways to advertise

- taxis, buses are mobile platform for carrying ads

PRO- supports small business, encourages signups for “riders”

- attracts people want to earn extra money to sign up for drivers

RISKmight downplay uber

TARGET/TEST CUSTOMERS- “rider”: local young startups, small business

- driver: who are willing to carry ads

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uberFIX | 优步及时雨


A lot of Chinese are skilled, and are seeking for business.

With uberFIX, they could be drivers and fixers at the same time, delivering services on

demand. They could sign up with multiple fixing skills, and “riders” could order services

when needed.When my tire broke on the way home, I am

so glad that I have UberFIX!

test city | Beijing

4

uberFIXIT

+

- uberMobileCarFix | 优步移动修车- uberPlumber | 优步水管抢修

potential partner |

Dickylou.com



INSPIRATION- people problems solutions

- we could move solutions to people

PRO- a platform to encourage small business and people with skills to sign up

- attracts more “riders” needing immediate services

RISK- need certain amount of signups to launch

TARGET/TEST CUSTOMERS- drivers with skills

- “riders” with “problems”

POTENTIAL PARTNERSonline to offline serviecs

4uberFIX | 优步及时雨- uberMobileCarFix | 优步移动修车- uberPlumber | 优步水管抢修

Dickylou.com



uberGoAbroad | 优步留学生


Chinese International students is a huge deal, including the ones who plan to go abroad and who

just came back. uberGoAbroad groups up drivers with international

background and riders planning to go abroad. Share knowledge, build community.

As a plus, with uberInternationalArrival, students could book rides when arrive at the new cities

together – exclusively for Chinese students.

test cities | Beijing + Chicago

5- uberInternationalArrival | 优步北美一起飞

potential partner |

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INSPIRATION- 413,500 Chinese students going abroad in 2013, and still trends up

PRO- attract future core customers – students

- people with international background are more likely to signup

RISK- potential of kickoff social discussion

TARGET/TEST CUSTOMERS- riders: students planned to go abroad

- drivers: people with international background

POTENTIAL PARTNERSstudents social network | international agency

uberGoAbroad | 优步留学生- uberInternationalArrival | 优步北美一起飞

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uberREMOTE | 优步异地


China is huge, families and lovers are very often separated, uberREMOTE is where a user could book a

on-demand delivery or ride for another user cross-city, or even internationally.

A flower delivery could be ordered to a girl in Beijing when the boy’s at Chicago.

test cities | Beijing + Chicago

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uberLocalDeals | 优步组团!


Partnering with Baidu Nuo Mi - get local deals and events that group up young foodies, explorers,

KTVers, local coffee drinkers, movie lovers. With uberLocalDeals, simply click “Uber” within

when opening the voucher.


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potential partner |

- uberFoodieOut | 优步吃货，走起!- uberKTV | 优步麦霸- uberXiaoQingXin| 优步小清新

优步组团 Uber

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uberRushHour | 优步上班族


With uberRushHour, the driver could propose normal route to/off work, and if

riders are on the similar route, drivers could pick them up on the way and drop

them off.

test city | Beijing

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Set off from home

Pick up passenger

Drop offpassenger

Arrive at work

test area | CBD | ZhongGuanCun



uberTourGuide | 优步“地头蛇”


Tourism is major in China. Trust me, some Chinese like chatting and proud of

their cities. Drivers could signup with specialty of being a tour guide in tourist city, such as

Hangzhou.Riders have the option to tip.


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i

小费 Tips ￥ 0.00

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uberChildren‘sDay | 优步儿童节


June 1st is a big holiday in China, think about the amount of kids we have!

uberChildren’sDay is designed for kids, also for anybody who would like to celebrate, delivering

on-demand blinded box of toys.What’s better? Half-off the price of the trip if you

are 18 or younger.

test city | Hangzhou + Shanghai

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potential partner |

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uberFRESH | 优步最新鲜


Uber can deliver everything the same day, and nowadays health living is sunrisely

trending in China. With uberFresh, on-demand same-day

delivery from online organic market to the table is approaching.

Online markets and customers could both order Uber.


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potential partner |

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uberWeiBus | 优步微公交


Go green! Hangzhou is the first city in China testing out WeiBus. With uberWeiBus, drivers do not need to have a car,

but only use the government-supported green engine vehicles, move business eco-friendly!


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potential partner |


The Next Uber Thing is Here!

Uber China x Dicky LouThank you.

Dickylou.com

especially if you want to know more about the details


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