hyperactive technologies trade show product demonstrations by john bugay october 22, 2008

HyperActive TechnologiesHyperActive Technologies

Trade Show Product DemonstrationsTrade Show Product Demonstrations

By John BugayBy John BugayOctober 22, 2008October 22, 2008

© 2008 HyperActive Technologies

Shows in 2008:

– 14 shows in all

– Three types of shows:

– “Major” Corporate Shows (FS/TEC, DineAmerica, MURTEC)

– “Franchisee” Shows (KFC, LJS, Arby’s, others)

– “Reseller” events

– Multiple Configurations

– FS/TEC “HyperDrive Café,” 20x30 ft, all products

– “Reduced format

– The booth “out there”

– Tabletop Display

Trade Show Environment


The HyperDrive Café


HyperDrive Flexibility


Other Setups


The Changing Environment:

– Joe’s philosophy: “If you look like a big company, you’ll become a big company. (That’s the rationale behind FS/TEC)

– Down Side: Major shipping/set-up costs with the “HyperDrive Café” booth

– My presence needed “on site” for this setup.

– Evolving Needs and Preferences:

– Heavy pre-show marketing

– Tabletop Display saves costs



Current “Inventory”:

– Fitz Conference Room:

– Dell 620, 3 ELO monitors (Ajay has rigged to show QTimer).

– Cublicle Next to Rod

– Web Demo – All Products (incl. Flytech Card for HyperView)

– Xpient POS System

– Currently “Out”

– QTimer (4.0, using “Event Playback”)

– HyperView (with Flytech Card – Arby’s Images)

– HP Laptop driving HyperView XT (Arby’s images)



Near Term

– Jennifer @ Cousins Subs

– Will be arriving from Arby’s today (?)

– Needed in Chicago by Friday

– Jack, Ajay, Dan @ Wendy’s, October 30

– Xpient POS?

– Wendy’s Data?

– Hardee’s Franchisee’s, November 17-20



Tentative 2009:


Show Date Estimated Show Fee

Location Committed?

DQOA-DQOC Jan 3-10 Hyatt Cancun DQ-Great Plains Jan TBD Northeast DQ Jan TBD Michigan DQOA Jan TBD Heartland DQOA Jan TBD FS/TEC

Feb 4-6, 2009 $45,000 Orlando

Convention Ctr in some form or fashionAKFCF (All KFC)

Feb 23-26 Gaylord, Wash

DC Southeast DQSE XPIENT Resellers MURTEC

March 9-11, 2009 $18,500 Rio, Las Vegas Yes Northwest KFC April 13-17 Las Vegas Northeast KFC Aruba Aruba Southeast KFC April 26-29 Atlanta, GA DineAmerica Houston, TX? NoRestaurant Leadership Conference April 20,22, 2009

$35,000 + sponsorship Scottsdale, AZ No

Great Lakes KFC May 4-7 Columbus, OH NoNRA May 16-19 $28.50/sf Chicago Long John Silver's June 2-8 Orlando Orlando, FL No


Considerations Going Forward:

– Show the Latest systems (ease of upgrading)

– “Customer-specific” images (and POS)

– Or, Generic HyperActive Burger, Chicken, Fish data

– Internet Access to demonstrate live reports?

– “No chance at errors” by creating “loops”

– “Event Playback”

– Powerpoints showing HyperView orders, QTimer Loop, Reports, etc.

– “Remote Support”

– Documentation for on-site setup

– Familiarity for Client Services



Questions? Discussion?

hyperactive technologies trade show product demonstrations by john bugay october 22, 2008

Documents