Beacons

Apple iBeacons

Presentation by: D.Madhavi 14A81A0569 III CSE-B

What is iBeacon ?• iBeacon is a new technology created by Apple to

enhance location services for mobile devices.

• In general the word Beacon means signal fire.

• It works based on Bluetooth 4.0 (BLE).

What is BLE?• Bluetooth Low Energy is a wireless

personal area network technology used for transmitting data over short distances.

• It is designed for low energy consumption and cost when compared to its predecessor.

Working of Beacon

• BLE communication comprises of small packets of data which are broadcast at regular intervals through radiowaves.

• These packets of data can then be picked up by smart devices nearby.

Broadcast signals• Universally Unique Identifier(UUID): used to

identify the owner of a group of beacons. (for ex the brand of chain of stores)

• Major: a number often used to identify a location.

(for ex a specific store)

• Minor: a number often used to identify a micro-location(for ex a door,floor,department,aisle)

• Cloud: an app queries a cloud based platform with the UUID, major and minor to get the detailed location data returned

 • Cloud Secure: the beacon data is fully

encrypted and can only be decrypted by the cloud platform, which returns to the app detailed location data

Types of Beacons• Estimote• Kontakt• Coin

Applications• Hospitality• Retail• Education• Health care• Transportation

Uses of BeaconsUses

Devices supporting Beacons• Apple- ipad , iphone• Google-Nexus 5,Nexus 4• BlackBerry-Q10,Z10• Samsung-Galaxy Series• Sony- Xperia Series• Microsoft-Surface

Future Enhancements Automatic tollbooths:

Finding lost persons:

Advantages• Beacons are affordable and simple to

implement.• These are easy scalable devices.• Beacons are creating a new content

platform on which brands and consumers can interact in a physical space.

Disadvantages

• The fear of burdening consumers with a tidal wave of unwanted notifications is a genuine concern.

• Range of Beacons is very less i.e. 100-150mts

Conclusion• Shopping habits and consumer expectations

are changing quickly, so in order to reach their needs iBeacon was created.

• It’s aim is to provide location based services based on proximity.

• iBeacon connects Physical world with Digital world.

Thank you