6 - 7 OCTOBER2016SMART MARKETING

idcristalcongress.com/mauritius

M A U R I T I U SID CRISTAL CONGRESS

OFFICIAL PARTNERS

MEDIA PARTNERS

SUPPORTING ORGANIZATIONS

START-UP PARTNERS

SMART MARKETINGJOIN US TO MAP KEY MARKETING TRENDS.

We are witnessing an explosive consumer growth in volume and duration of time spent online! But what about the growing cynicism of consumers?

The depth of data also creates fears! How to achieve true personalisation and build trust with your consumers simultaneously?

Our event will offer insights and analysis to catch up with the Media & Advertising industry.

GRAND LEADERSHIP COUNCIL

REG LASCARISRegional President MEATBWA/HUNT/LASCARISSouth Africa

KEITH ROSEFounding Parner & Director VELOCITY FILMSSouth Africa

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FELIX KESSELCEO OWEN KESSEL LEO BURNETTSouth Africa

VINCENT MONTOCCHIOManaging DirectorCIRCUS ADVERTISING Executive Creative DirectorPUBLICIS AFRICA GROUPMauritius

VINO SOOKLOLLCEO & Executive Creative DirectorCREAD+FCBPresident ACAMauritius

FRASER LAMBExecutive Chairman, AfricaMCCANN WORLDGROUPSouth Africa

ALISTAIR KINGFounding partner & Chief Creative OfficerKING JAMES GROUPSouth Africa

FABRICE BOUTINCEO & Group Creative DirectorFACTO-SAATCHI&SAATCHIPresidentAACC OUTRE-MERReunion Island

PRIA THACOORManaging DirectorP&P LINKMauritius

MONTY DHARIWALOwnerEXPRESS DDBPresidentAPAKenya

HELDER DE OLIVEIRA FILIPEDirectorREDHOUSE MCCANNMauritius

GERALDINE NEUBERTManaging DirectorMAURICE PUBLICITÉOGILVY & MATHERMauritius

STEPHANE CHASTEAU DE BALYONManaging Director CAP GRAPHMauritius

LAURENT MONTAIGNECEO EXTENSION INTERACTIVEMauritius

DENIS ITHIERCEO LA SENTINELLEMauritius

MATHIEU PLASSARDManaging Director Ogilvy AfricaOGILVY & MATHERKenya

Decision makers and leaders of the most prestigious African and Indian Ocean agencies and networks will gather on October 6th in Mauritius.Together they’ll discover the gold winning campaigns from the African region and deliberate to choose 3 outstanding works forefronting creative trends and strategies: The South Africa Grand Prix, the Eastern Africa Grand Prix and the Indian Ocean Grand Prix.

ALIX CHUNGManaging Director ORANGE GREY

BRETT MORRISGroup CEOFCB AFRICA

GLEN LOMASGlobal Business Director & Executive Officer EMEA DDB

6 OCTOBER

LEADERSHIP COUNCIL AND ADVERTISERS GRAND JURY DELIBERATIONS9AM • 12.30PM

PANEL KEYNOTE SESSION• • • START-UP CONTEST • INTERVIEW

Chaired by Reg Lascaris, Regional President MEA - TBWA/HUNT/LASCARIS, South Africa

COCKTAIL RECEPTION & NETWORKING•

8PM DETOX SESSION

7 OCTOBER - MORNING

CREATIVE WORKSHOPS - REGISTRATION NEEDED9AM • 12.30PM •

8PM DETOX SESSION

› LEADERSHIP SECRETS

• Isabelle Musnik, Publisher - Gunn Report for Media, France - UK

• Mick Blore, Chief Creative Officer South & Sub-Saharan Africa - McCann Worldgroup, South Africa

› HOW TO PRODUCE AWARD WINNING MEDIA CASE STUDIES

• Anouk Pappers, Brand Anthropologist & co-founder - CoolBrands People, Brazil

› MASTER YOUR E-REPUTATION !

> The relevance of your online personal reputation is growing in relevance. But why should you, as creative leaders, care? And how can your business benefit?

• Maarten Schafer, Storytelling architect & co-founder - CoolBrands peoplePeople, The Netherlands

› HOW TO ACHIEVE BETTER RESULTS THROUGH STORYTELLING ?

> Information can change your attitude but effective storytelling has the power to change behaviour. This is a simple truth, based on the way our brain works.

5.30PM - 10PM 12.30PM LUNCH•

5.30AM • 10PM

5.15PM WINNERS’ COCKTAIL RECEPTION AND NETWORKING

THE TECHNOLOGICAL TSUNAMI & CREATIVITYHow to use Virtual reality, Artificial Intelligence, Internet of things (IOT) … for business, design and advertising?

THE DIGITAL DIVIDE, SUSTAINABLE DEVELOPMENT & GOODVERTISINGDevising campaigns taking into account social responsibility towards customers

THE PHENOMENON OF CONSUMER ACTIVISM: THE HASHTAG REVOLUTION

SMART CITIES & SMART MAURITIUS

THE DIGITAL REVOLUTION; A NEW PARADIGM FROM EMERGING COUNTRIES> Gilles Babinet, President - Digital Champion for France - European Commission, France

PANEL KEYNOTE SESSION• • • START-UP CONTEST • INTERVIEW

AWARD CEREMONY Categories: Film, Radio, Outdoor, Press, Media, Digital, Mobile, Integration, Promo & Direct

3.45PM

•

SHOWTIME ! Showcase of the best advertising campaigns of the year awarded @Global Cristal Festival by Christian Cappe

WILL DIGITAL MEDIA SPEND ECLIPSE ALL TRADITIONAL MEDIA?Digital media spend is increasing (search, display and native advertising)Versus traditional media (print, TV, cinema, radio, and out-of-home combined)Understanding the millennial converged consumer is necessary.

COLLABORATIVE, REAL, VISUAL STORYTELLING: THE GOLDFISH SYNDROMEHow to capture the attention of consumers today?

MOBILE SUPREMACY: IS MOBILE REALLY EVERYTHING? HOW TO MEET THE CHALLENGE OF SMALL SCREENS?The role & point of view of Publishers, ad networks, creatives & media agencies.

Blind test

7 OCTOBER - AFTERNOON

2PM CONFERENCES•

HOW TOPARTICIPATE?

•MQA APPROVED

WORKSHOP PASS – October 6th: 215€€ (± 8 500 MUR)(It gives access to morning sessions of october 6th from 9am to 12.30pm)

WORKSHOP PASS – October 7th: 215€€ (± 8 500 MUR)(It gives access to morning sessions of October 7th from 9am to 12.30pm)

WORKSHOPS PASS – October 6th + 7th: 380€€ (± 15 000 MUR)(It gives access to morning sessions of October 6th & 7th from 9am to 12.30pm)

DAY PASS – October 6th: 430€€ (± 17 000 MUR)It provides access to all activities held on October 6th

(conferences, lunch, cocktail reception & dinner).

DAY PASS – October 7th: 580€€ (± 23 000 MUR)It provides access to all activities held on October 7th

(conferences, lunch, cocktail reception, award ceremony & gala dinner).

2-DAY PASS (Full Access) – October 6th & 7th: 885€€ (± 35 000 MUR)It provides access to all activities held on October 6th & 7th

(conferences, lunches, cocktail receptions, dinner of October 6th,award ceremony & gala dinner of October 7th).

•CLASSIC DELEGATE PASS

WORKSHOP PASS – October 6th: 160€€(It gives access to morning sessions of october 6th from 9am to 12.30pm)

WORKSHOP PASS – October 7th: 160€€(It gives access to morning sessions of October 7th from 9am to 12.30pm)

WORKSHOPS PASS – October 6th + 7th: 285€€(It gives access to morning sessions of October 6th & 7th from 9am to 12.30pm)

DAY PASS – October 6th: 295€It provides access to all activities held on October 6th

(conferences, lunch, cocktail reception & dinner).

DAY PASS – October 7th: 390€It provides access to all activities held on October 7th

(conferences, lunch, cocktail reception, award ceremony & gala dinner).

2-DAY PASS – October 6th & 7th: 640€It provides access to all activities held on October 6th & 7th

(conferences, lunches, cocktail receptions, dinner of October 6th,award ceremony & gala dinner of October 7th).

• BREAKFAST, LUNCHES, DINNERS: THE BEST WAY TO NETWORK

• BEAUTIFUL AND PEACEFUL AREA FOR CASUAL CHIC ATMOSPHERE

• INCENTIVE ACTIVITIES ON OCTOBER 8TH

FOR PEOPLE NOT COMING FROM MAURITIUS

FOUNDER & CEO - CRISTAL EVENTSCHRISTIAN CAPPEchristian@cristal-events.com +33 (0)1 49 12 07 10Skype : chcappe

HEAD OF CONTENTCAROLINE CIRCLAEYScaroline@cristal-events.com+33 (0)1 49 12 07 29Skype : caroline-cristalevents

HEAD OF AGENCIES BUSINESS & AWARDSJULIEN MORALESjulien@cristal-events.comT. +33 (0)1 49 12 07 24Skype : juliencristal

REGISTRATIONSSALOMÉ SNITKOVSKIsalome@cristal-events.com +33 (0)1 49 12 07 30