ilgive 2016 debrief presentation

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2016

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Page 1: IlGive 2016 Debrief Presentation

2016

Page 2: IlGive 2016 Debrief Presentation

Agenda• Introductions• The Numbers.

Analytics• Survey Results• What worked well. • What didn’t work well.• Platform enhancements for next

year.• Open Discussion

Page 3: IlGive 2016 Debrief Presentation

Total raised by Illinois nonprofits

$10,454,878.61

Abila, Agora for Good, Benevity, Blackbaud, Bloomerang, Classy, Crowdrise, Deposit A Gift, Donately, DonationXchange, DonorPerfect, DonorsChoose, FrontStream, Fundrazr, GiveGab, GlobalGiving, GoodWorld, HIPGive, iDonate, iModules, Kindful, Little Green Light, Movember, Network for Good, PayPal, Razoo, Salsa Labs, and WePay. 

Total Includes• Giving Tuesday Data Project participants (incl GiveGab)• Nonprofits self reported gifts on other platforms• Self reported Offline gifts

Total Does NOT include:• Matching Gifts

Page 4: IlGive 2016 Debrief Presentation

Total Raised on #ILGive/GiveGab

$1,007,342.34

Organizations

396

6,920Donors

Page 5: IlGive 2016 Debrief Presentation
Page 6: IlGive 2016 Debrief Presentation
Page 7: IlGive 2016 Debrief Presentation

Repeat Givers

Donor Covered Fees

$132.40Average

Donation

Page 8: IlGive 2016 Debrief Presentation

Nonprofit Survey Results

Page 9: IlGive 2016 Debrief Presentation

Nonprofit Survey Results

Page 10: IlGive 2016 Debrief Presentation

Nonprofit Survey Results

82% of orgs that had a match met or exceeded their fundraising goal

Almost all orgs received new donors

75% of orgs met their goal

80% of orgs increased their knowledgeand capacity for digital

fundraising

Page 11: IlGive 2016 Debrief Presentation

Nonprofit Survey Results

Of the Top 50 Fundraisers:

- Most announced their campaign 2-4 weeks before Nov 29- Posted an average of 10 Facebook Posts on Nov 29- Sent an average of 6 Tweets- Sent 3-4 Emails out that day- 2 held live events- All received new donors- All were eligible for a matching grant- Most held a kick-off planning meeting with your staff, board, or

volunteers- Most engaged their boards in some way

Page 12: IlGive 2016 Debrief Presentation

What worked well for #ILGive 2016?

Improved Support for Participating Nonprofits

- Training Webinars with a variety of topics leading up to #ILGive- Toolkit with guides, email and social media templates, and downloadable

content to make preparing for and promoting the day as easy as possible- Technical support readily available through GiveGab’s chat

Centralized Statewide Giving Initiative- Standard, Seamless, #ILGive branded donation form for all participating nonprofits- Media sponsorships to increase total impressions and site visits to a single site- Ability for donors to immediately share their #ILGive donation on social media

Page 13: IlGive 2016 Debrief Presentation

#ILGive Nonprofit Testimonial | JC is the Way Ministries - Chicago, IL

Thank you so much for all of wonderful help. You all were so helpful, kind and gracious to JC is the Way as we planned and prepared for #GivingTuesday. We received great feedback on our giving page and campaign. So far we have reached 53% of our goal; there are a few more donations promised that we are waiting on. Thank you again. We are a very new nonprofit that is finishing up our first year of serving families. Last year was our first year participating in #ILGive. We did not receive any donations. We also did not implement any of the action steps you all gave us. We did not really know how. What a difference a year has made. We are still new at this, but look how much better we did by implanting many of the action steps your team made available to us! Choosing GiveGab and having your staff available to assist was a blessing and huge plus for us! It made it easy for us to implement a lot of what your team advised us to do. We look forward to next year and to implementing even more of your action steps! On behalf of the board for JC is the Way Ministries, Inc, we all say thank you all for a job well done!

-Carolyn Davis, JC is the Way Ministries

Page 14: IlGive 2016 Debrief Presentation

What did not work well for #ILGive 2016?Organizations Unable/Unwilling to use #ILGive Platform

Action Steps:- Improve process and education around offline donations and external reporting- Increase incentive for all organizations participating

(prizes, matches, sponsorships, etc.)- Clearly highlight benefits and effective cost of the #ILGive platform and GiveGab

Different Sized Nonprofits Require Different Approaches & Resources

Action Steps:- Create additional resources that cater to different sized nonprofits to make planning

easier for participating nonprofits of every size - Utilize registration questionnaire to capture information about nonprofit size- Leaderboards that reflect nonprofit size

Page 15: IlGive 2016 Debrief Presentation

GiveGab Enhancements for #ILGive 2017

- Improve overall user experience for nonprofit administrators so that the process is more intuitive and easier to navigate

- Ability for donors to make a donation with ApplePay

- New CRM features to improve gift reporting

- More Educational Opportunities: More new resources, templates, and downloads for nonprofits and their supporters

- Embeddable widget

Page 16: IlGive 2016 Debrief Presentation

Open Discussion

- What did you like best about #ILGive? - Did your organization use the incentive

prizes as a tool to motivate donors to give?

- What tools did you find helpful in promoting #ILGive?

- What can we change for next year?- What courses or webinars would you

like to see next year?- Will you participate again?