1. ILIFT - , (Strivers 20-35 Connoiseurs 35-50), , , - - . iLIFT - (tv+mobile+web+Incubator & Seed Fund) 360 , FRAPA IT, digital-media, e- commerce, bio-tech, eco&life-tech, energy, space-technology. ILIFT TV MIPCOM 2012(/), . iLIFT TV - TV, , Seed Fund Venture Capital www.i-lift.tv , , , , . : 2 , ! - 15 Youtube, Facebook, Twitter, www.i-lift.tv , , , , , , .. iLIFT() KPI: Brand awareness - 20%, Cover 10 , Frequency 3+ - 50%, GRP 300%. Twitter 10 000+, Facebook 10 000+, Youtube 2

2. 1. DIGITAL FORMAT MIPTV 2012(France). MULTIPLATFORM iLIFT - tv, mobile, web, PR, event, Incubator & Seed Fund. 2.EXPERT GENERATION VIDEO-CONTENT, PRODUCT PLACEMENT. VIDEO-FORMAT: 1000 - () 2 , 300 , 20 . 3. TV: 500 TV-episodes (USA, Israil, CIS) 4. WEB: 400 webisodes(Youtube), www.i-lift.tv i-LIFT.TV , , -: Microsoft, Skolkovo, Intel, Cisco. 5. MOBILE: 100 mobisodes( iPhone/iPad, &WINDOWS 8) 6 PR, SOCIAL MEDIA: Youtube, Facebook,Twitter. 7.EVENT TV, LIVE STREAMING. , , , , , , , . Streaming live- - - . 8.INCUBATOR + STARTUP COMMUNITY - , -, PR , FORMAT FRAPA EUROPE & USA 3. 60 ? 200 , ? ? , , ? ? "" 60 , , , , , , . "" - " " 30 - 60 . , "" 30 2 . 2 2 . 2 - , , , ... FORMAT iLIFT TV http://youtu.be/nuRGB-p5pJs -iLIFT ( - ) ILIFT - . 100% digital. 4. (- ) (InfoWatch, ) (Angry Birds) (500startups) (Facebook) (CRV, Twitter, 19 IPO, 18 M&A) (Gmail, Google Adwords, Y-Combinator) (Almaz Capital) (iTech Capital) (Maxfield Capital) (Adventure Fund) (Intel Capital) (Global TechInnovations ) (Helix Ventures) (Ostrovok.ru) () (Y-Combinator) (VTB Capital) (Indigo Capital) ( ) ( ) (Onexim) () (Google) (Kite Ventures) (Microsoft) (Yatic Venture Capital) ( ) ( , ) http://youtu.be/QUokjXMSggs- (Intel Capital) http://youtu.be/ZYw56IQzCJ4 (Angry Birds) WWW.i-LIFT.TV "" , , . 5. MARKETING/GOV 2.0, B2B, B2C 20-50 , , , , , , -, , , , , . 1)- - Men 85%, Female 15%, 25-35 2) , , , - Men 70%, Female 30%, 21-35 3), , - Men 60%, Female 40%, 15-27 4)- - 20-35 5) - Men 90%, Female 10%, 30-45 Strivers 21 - 35. , "", , , - , , , . Connoiseurs 35 - 50. , - , , - , , . TARGET iLIFT TV i-lift.tv . , . , .. . 6. TRENDS PUSH STRATEGY -TARGET 21-35 76 40 , +41% $2 - 37% 4 Youtube 30 $185 -( J.Son&Pr) isco - 90% 16-24 90% - , 35 13-35 7. 1. - www.i-Lift.TV iLIFT - , , , , , . www.i-Lift.TV (, , , -, , , ) TV. - iStreaming Live TV - , iLiftTV, - , , , open-id Facebook, Youtube, Twitter following-like http://www.youtube.com/iLIFTTV MAIN 640100 www.i-LIFT.TV ( ) "", "", "" MUST HAVE STANDART 240240 8. 2.TV . -( ) , , , , , , , . 9. ADVERTISING - iPhone/iPad Windows8 - . Apps iphone. LIVE STREAM - . NEWS , , - . TWITTER & FACEBOOK - . VIDEOS - www.youtube.com/iLIFTTV REC , , , , http://youtu.be/lG6pAMyAJEM- (500startups) 10. 4. EVENTS TV E27, AdTech2012 C, Tech Crunch SF2012 - , Geeks on a Plane 500startups , DLD Moscow, Demo Europe, RASIA, Startup Village , Startup Sauna SLUSH , Digital2012 , Web 2.0 Le Web 2012 , IDCEE2012 ... Event TV ILIFT - . 11. 5. INCUBATOR iLIFT , , , , , , , , . www.i-Lift.TV , , Cisco, Microsoft, IBM . . , , -, FOCUS: IT, e-commerce, media, nano-tech, biotech, mobile, icloud etc. 12. 6.SOCIAL MEDIA & PR . 1)TOP 5 - Youtube, Facebook, RBC, Video.Yandex, IVI, Rain 2)TOP 10 , - Rian.ru, Lenta.ru, Mail.ru/News, RB, Forbes.ru, Snob.ru, Slon.ru, BFM, Gazeta.ru, Inosmi.ru, Kommersant.ru 3)PR: Rian.ru, Lenta.ru, Mail.ru/News, RB, Forbes.ru, Snob.ru, Slon.ru, BFM, Gazeta.ru, Inosmi.ru, -: Newsru.com, RuTV.ru, Vesti.ru, Izvestia.ru, Expert.ru, RBC, CNews 4) - www.i-lift.tv Youtube.com/iLiftTV 5) YOUTUBE KPI: Brand awareness - 20%, Cover 10 , Frequency 3+ - 50%, GRP 300%. Twitter 10 000+, Facebook 10 000+, Youtube 2, -15 . 4700 facebook.com/iLiftTV 12800 twitter/iLiftTV 5000 E-mail 1200000 youtube.com/iLiftTV 13. PROMOTION PARTNERS PARTNERS PR- - http://habrahabr.ru http://webcrunch.ru http://rbctv.rbc.ru http://www.lenta.ru http://www.rian.ru http://www.rambler.ru/news http://www.mail.ru/news http://www.forbes.ru http://www.slon.ru http://www.inosmi.ru http://www.vesti.ru http://www.echo.msk.ru http://www.integrum.ru / http://www.cfel.jbs.cam.ac.uk http://unova.ru http://www.microsoft.com http://www.arip.ru http://www.venture-news.ru http://www.technocup.ru http://www.hse-inc.ru http://www.skolkovo.ru http://mosmp.ru http://www.yandex.ru http://www.opora-credit.ru http://smallbusiness.ru http://webcrunch.ru http://startupforum.ru http://futurussia.com/public http://www.innovaterussia.ru 14. /iLiftTV youtube 15 000 000 5 000 000 1,200 3 pre-roll 15s 300250 companion YVA expandable 300x250>>970x500 youtube video ad(YVA), lick-to-pay or auto-roll(30s on mute) flash 300x250 in-video flash overlay 480x70 +300250 companion 15. PRODUCTION CONCEPT CONCEPT 16. 2. 100-150 - 50 100 : 1- ( ), 2-( ), 3-( ) 4- ( ) 5- ( ) : Yota web 3.0- EggTop.com - . , , ; Apps for IPhone, , ; Virtual Digital Assistant ; Ecofood 1 Ecofood; " ", Vkontakte 1$ . ID TIME OUT - 2,5 . PRODUCTION CONCEPT 17. 3. - 40 , , , . , ( - ) : email, , , . , , , , . Lotus , (Mitch Kapor) . Apple , , , Hewlett- Packard, . Yahoo (David Filo). , - , . stand up, live "Expert" 10 ID INVESTOR - 2,5 . PRODUCTION CONCEPT 18. , Slon . , . , . . . , . . . :640100 336250. () - CTR 1%. 640100,336250 , must have 240240. - 1 . - . MAIN 640100 MUST HAVE STANDART 240240 NEWS 336250 19. WEB CONCEPT CONCEPT . . . : , , . . LifeStyle , - , , / , , , , , . . . TV / 90 000 150 000 220 000 5 20. 240 400 (3 ). - . iPad- . 990 90( ) 300 ( 1000 CPM) 240 400( ) 400 ( 1000 CPM) , 400x300 300 ( 1000 CPM) Pre-roll, Post-roll 400 300 700 ( 1000 CPM) / 1400 ( 1000 CPM) Screen Glide 1400 ( 1000 CPM) - , . rich-media -. screen glide 990250. - , , , , facebook vkontakte - ! , . 21. , , . Full Screen , . 320 50 320 400 70 320 22. +7 495 585 60 85, manana@i-lift.tv