in-house seo team building & training
DESCRIPTION
The slide deck from my presentation given at PubCon Vegas 2011TRANSCRIPT
The Care & Feeding
of The IT Crowd
Elmer Boutin Webmaster, Wilsonart International
#pubcon @rehor
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About Elmer …
Web marketer for almost 15 years, 11 in a corporate setting
Assigned to IT Department
Always on the lookout for ways to help Marketing and IT work better together
Creative Commons |Image by SMN www.flickr.com/photos/bagels
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www.wilsonarthd.com
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The Three C’s
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The Three C’s
1. Contact
Marketers: Go forth and spread the Web Marketing word
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Creative Commons |Image by Purple Slog www.flickr.com/photos/purpleslog
Marketing Department
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Creative Commons |Image by Purple Slog www.flickr.com/photos/purpleslog
Marketing Department
IT Department
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At first: It’s not about you!
Learn about their …
“pain points”
priorities and needs
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The Three C’s
2. Communicate
Marketers: Learn how to communicate with your IT counterparts
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Break the Language Barrier
Someone on the marketing side needs to “Speak Geek.”
Wwa wwa waa waaa,
wwa wwa waa wa
waaa.
Wwa wwa waa waaa,
wwa wwa waa wa
waaa.
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Breach the Means Barrier
Find ways to get your message across with as little misunderstanding as possible
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Ways to share …
• Network shares • Cloud services like Dropbox, Evernote or Google Docs • Social services like Yammer or Ning • Workflow features in some Intranet CMS packages
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Getting ideas across …
• Be specific – Be exact • Leave nothing to interpretation • Print and mark changes • Use Acrobat to mark up changes • Create lines of code to copy & paste if you can “hack it”
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The dreaded meeting …
Sometimes you just need to sit down and hash things out in person.
Creative Commons |Image by Andrew Magill| www.flickr.com/photos/ amagill
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Always, always, always, always communicate!
To paraphrase Sir Winston
www.winstonchurchill.org
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The Three C’s
3. Carpe Scientiam
Seize the knowledge of your web technologies
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IT’s frustration … Marketers don’t understand the technology used by the organization.
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IT isn’t always the problem, sometimes it’s you … Check out Ian Lurie’s Conversation Marketing: http://goo.gl/9hhUN
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Lifestyle Change
You need to learn some new things
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Marketers need to begin harnessing technology for themselves.
Check out Scott Brinker’s “Chief Marketing Technologist” blog:
www.chiefmartec.com
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“A web site is a living, breathing thing. It's never really done.”
Mike Vogel President/CEO of DCS
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Consider:
Content Management System Off-the-shelf or home-rolled, it gives you the power to update content without direct IT involvement.
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Try to get beyond the “Who Owns The Website” Debate
Website success benefits everyone
It’s not “us vs. them” but “us vs. the world”
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Resources
www.crossingmarketingandit.com/resources
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Thank You
Elmer Boutin …
www.crossingmarketingandit.com [email protected] Twitter: @rehor LinkedIn: http://www.linkedin.com/in/elmerboutin