inb_sy 2011-12

8/3/2019 INB_SY 2011-12

1/23

1

The IIS UniversitySFS, Gurukul Marg, Mansarover, Jaipur

Career Oriented & Skill Development Course

In

International Business

CERTIFICATE COURSE DIPLOMA COURSE ADVANCED DIPLOMA COURSE

Syllabus applicable for the students who have sought admission to Career

Oriented & Skill Development course in the academic year 2011-12.

8/3/2019 INB_SY 2011-12

2/23

2



Course Overview

The course has been formulated with a view to cover all the significant

areas of international business viz., introduction to international business,various international environments, theories of international trade,international marketing considerations, globalisation, regional trade

blocks, in depth knowledge of international finance, trade documentation

and procedures, conflicts and negotiations, and future of internationalbusiness.

The objectives of the Programme are:

Provide an overall perspective on the international businessenvironment and economic relations;

Imparting systematic knowledge in the modern techniques of exportmarketing;

Developing analytical skills for identifying export opportunities andundertaking export marketing in countries offering export potentialfor wide ranging products of Indian origin;

Enhancing the managerial competence and operational efficiency inthe field of international marketing;

Provide an overall perspective on the international businessenvironment and economic relations.

8/3/2019 INB_SY 2011-12

3/23

3

Department of Foreign Trade Management(F T M)

Credit Template 2011-12

CERTIFICATE COURSE IN INTERNATIONAL BUSINESS

Paper Code Paper Title Type of Paper Credit ContactHours

Totalcredits/week

MaxMarks

MinMarks

INB 131 International BusinessEnvironment

Theory 10 150 3 100 40

INB 132 International Banking Theory 10 150 3 100 40

INB 133 Practical - 10 150 4 100 40

DIPLOMA COURSE IN INTERNATIONAL BUSINESS


Totalcredits/week

MaxMarks

MinMarks

INB 231 International MarketingManagement

Theory 10 150 3 100 40

INB 232 International Finance Theory 10 150 3 100 40

INB 233 Practical - 10 150 4 100 40

ADVANCED DIPLOMA INTERNATIONAL BUSINESS


Totalcredits/week

MaxMarks

MinMarks

INB 331 Export ImportDocumentation &Procedure

Theory 10 150 3 100 40

INB 332 Export Logistics Theory 10 150 3 100 40

INB 333 Practical - 10 150 4 100 40

8/3/2019 INB_SY 2011-12

4/23

4

The IIS University

SFS, Gurukul Marg, Mansarover, Jaipur

Scheme of Examination

For


In



Syllabus applicable for the students seeking admission to Career Oriented &

Skill Development course in the academic Year 2011-12.

8/3/2019 INB_SY 2011-12

5/23

5

THE IIS UNIVERSITY

CAREER ORIENTED & SKILL DEVELOPMENT COURSE

IN


THREE LEVEL PROGRAMME

_____________________________________________________________

COURSE STRUCTURE

These are add-on courses, which a regular student in UG or PG programme canpursue simultaneously. The certificate holder shall be eligible for admission to theDiploma and the Diploma holder shall be eligible for admission to the AdvancedDiploma course. Candidates who have passed 10+2 examination from a recognized

board shall be considered eligible for admission to the Certificate Course.

Nomenclature of theCourse

Duration Eligibility Criteria

Certificate in InternationalBusiness

1 academic year 10+2 of any recognized Board.

Diploma in InternationalBusiness

1 academic year Certificate in InternationalBusiness

Advanced Diploma inInternational Business

1 academic year Diploma in International Business

Teaching Schedule

The classes shall be conducted in the morning/evening hours. Apart from theregular faculty, senior professionals and experts from the respective fields on thecontemporary and technical aspects of the subjects under study will also be

associated.

8/3/2019 INB_SY 2011-12

6/23

6

Annual Scheme of Examination

1. The number of papers and the minimum passing and maximum marks foreach paper shall be shown in the syllabus. Each theory paper will be ofthree hours duration and the duration of practical examination shall be as

prescribed in the syllabus.2. There shall be 3 sections in the question paper. Section 1 shall consist of

objective type questions, section 2 shall consist of definitions/short answerstype questions and section 3 shall consist of long essay type questions.

3. Result categorization: Pass with honours - 75% and above, First division -60% and Pass - 50% in the aggregate of all papers.

4. To pass the examination, a candidate is required to obtain at least 40%marks in each paper (theory & practical separately as prescribed in thesyllabus) and 50% marks in the aggregate of all the papers to declare the

candidate as pass.5. Candidate needs to clear all papers in order to be eligible for promotion to

the next level of courses. A candidate securing less than 40% marks inmaximum of one paper shall be allowed to take the exam not later than thesuccessive academic year only.

6. Internal assessment will constitute 30% marks of the maximum marks foreach paper (theory and practical separately) based on internal examinationand regularity in attendance.

7. A candidate passing the Certificate course shall only be admitted to theDiploma course.

8. A candidate passing the Diploma course shall only be admitted to theAdvanced Diploma course.

9. A candidate with B.Com./BBM shall be eligible for direct admission toDiploma and M.Com. /MBA shall be eligible for direct admission to Advanced

Diploma course.10.The Certificate/ Diploma/ Advanced Diploma shall be awarded by the

College.

8/3/2019 INB_SY 2011-12

7/23

1


IN



_____________________________________________________________

COURSE STRUCTURE

Nomenclature of theCourse

Duration Eligibility Criteria

Certificate in InternationalBusiness

1 academic year 10+2 of any recognized Board.

Diploma in InternationalBusiness

1 academic year Certificate in InternationalBusiness

Advanced Diploma inInternational Business

1 academic year Diploma in International Business

8/3/2019 INB_SY 2011-12

8/23

2

THE IIS UNIVERSITY


IN



_____________________________________________________________

SCHEME OF EXAMINATION

Theory paper Internal Continuous Assessment

Test HomeAssignment

TeacherInter-action

Attendance Total

15 5 5 5 30

Practical External Evaluation

Practicalrecord

Viva-voce Total

40 30 70

Practical Internal Continuous Assessment

Practicalrecord

Viva-voce Regularity &Teacher

Interaction

Total

10 10 10 30

8/3/2019 INB_SY 2011-12

9/23

3

The IIS University

SFS, Gurukul Marg, Mansarover, Jaipur

Course of study

for


In



Syllabus applicable for the students seeking admission to Career Oriented & SkillDevelopment course in the academic year 2011-12.

8/3/2019 INB_SY 2011-12

10/23

4

CERTIFICATE

COURSE

8/3/2019 INB_SY 2011-12

11/23

5



Paper Title: International Business EnvironmentCode: (INB-131)

Total Number of Lectures Allocated: 90

Credit: 3 Time: 3 Lecture Hours/Week

Unit Contents Lectures

I Theoretical framework of BusinessEnvironment:Concept, Elements of Environment Internal and

External; Globalization International,Multinational, Global and Transnational; Changing

dimensions of business environment, Techniquesfor environmental scanning and forecasting.

24

II Economic environment of business:Elements of economic environment, Economic

systems and business environment, International

Trade Theories Mercantilism, Absolute

Advantage, Comparative Cost, Heckscher-Ohlin.

Indicators of Economic Wealth GNP, GDP, CPI

22

III Political & Legal environment of business:Political Systems, Factors contributing to Political

Risks, Legal Systems, Legal Issues relating to IB

Protection of Intellectual Property, Product liabilityand safety, Bribes and corruption, Shipping of

goods, Environmental laws;

Legal environment in India FEMA, Competition

Act, 2002

12

IV Technological environment:Meaning of Technology, Innovation, Technology

and economic development, Impact of Technology

on Globalization, E-Commerce, Influence of

Internet, Information Technology; TechnologyTransfer.

18

V Socio-Cultural environment:

Basic elements of socio-cultural environment language, religion, culture, attitude, education,

habits, family; Impact of Socio-Cultural

environment on business, An analysis of Eastern

Cultural environment and Western Cultural

environment.

14

8/3/2019 INB_SY 2011-12

12/23

6

Suggested Readings:

Francis Cherunilam,Business Environment, Himalaya Publishing House, New Delhi. Francis Cherunilam,International Business. Aswathappa,International Business. P.Subba Rao,International Business. M.J.Mathew,Business Environment. Justin Paul,International Business.

8/3/2019 INB_SY 2011-12

13/23

7



Paper Title: International Banking

Code: (INB-132)



Unit Contents No of

Lectures

I International Banking:

Meaning, Types of International banking offices, Offshorefinancial centers, Non-banking financial companies,

Internationalization of stock market.

22

II Euro-currency market:Meaning, Features, importance, Scope, Origin and growth,

Euro-dollar market.24

III International Economic Organizations:IMF, World Bank, International Finance Corporation,

International Development Association, Bank forInternational Settlement( BIS), Asian development banks,

WTO

14

IV International Investment:

Meaning, Types of foreign private investment, Foreignportfolio investment, Significance of foreign investment,

Factors affecting international investment.16

V Financial Services:Meaning, Features, Instruments, types of financial services,

Merchant banking, Leasing and Forfeiting, Venture Capital14

Suggested Readings:

Mathur S K., International finance and foreign exchange, Shivam Book House, Jaipur. Avadhani V A., International Finance, Himalaya Publishing House, New Delhi.

Principles of Banking, Macmillan (India) Limited, New Delhi. General Banking Management, Macmillan (Indian) Limited, New Delhi. Banking and Finance, Jain Khanna Tiwari, VK India Enterprices, New Delhi. Banking in India, Khan Masood Ahmed, Anmol publication, New Delhi.

8/3/2019 INB_SY 2011-12

14/23

8



Practical

INB 133

Each student will be required to do case studies, Field Work, Project related to the

syllabus. They will be required to prepare and submit a report file on the same for

internal evaluation as well as external evaluation.

The panel of examiners will evaluate the practical file.

8/3/2019 INB_SY 2011-12

15/23

9

DIPLOMA

COURSE

8/3/2019 INB_SY 2011-12

16/23

10



Paper Title: International Marketing Management

Code: (INB-231)




I International Marketing:Definition, Scope, Importance of InternationalMarketing, Challenges in International Marketing.

Difference between Domestic marketing andInternational Marketing, International Marketing

Environment Internal and External.

24

II Foreign Market Entry:Foreign market selection process, Foreign marketentry modes (in brief) - Licensing, Franchising,

Exporting, Contract Manufacturing, Turnkey

Contracts, Joint Venture, Mergers & Acquisitions.

22

III International Product Planning:Product planning, Product Mix, Product Adaptation

Vs Standardization, International Product Life

Cycle

International Pricing Decision:Pricing Objectives, Pricing Methods, Factors

influencing pricing, Export Price Quotations and

INCO terms.

14

IV Distribution Strategy:Meaning, Role and Importance, International

channel system Direct and Indirect, Factors

affecting Channel choice.

International Promotion Strategy:

Advertisement, E-Marketing, Trade Fairs and

Exhibitions.

16

V Overseas Marketing Research:

Meaning, Importance of Marketing Research,Research process.

Marketing of Services:Characteristics of Services, Services export from

India, Service sector- Major barriers to trade.

14

8/3/2019 INB_SY 2011-12

17/23

11

Suggested Readings:

Kothari Jain Mittal,International Marketing, RBD, Jaipur. Ramaswami and Namakumari,Marketing Management, CBS Publishers, New Delhi. Rakesh Mohan Joshi,International Marketing Management. Varshney R.L. and Bhattacharya,International Marketing Management, S.Chand, New Delhi. Philip Kotler,Marketing Management, Pearson Education, New Delhi.

8/3/2019 INB_SY 2011-12

18/23

12



Paper Title: International FinanceCode: (INB-232)




I International Finance:Meaning, Importance, Need, Scope. Methods of Payment-Payment in advance, Open account, consignment stock

Payment, Letter of Credit-Types, Parties, Procedures,Documentary Bills-Documents against

acceptance(D/A),Documents against Payments (D/P),Difference between (D/P) and (D/A)

16

II International Financial Environment:Gold standard, Post Bretton wood System, Exchange rate

mechanism-Managed Floating, Crawling Peg.IMF and World Bank-Origin, Structure, functions.

24

III Managing Foreign Exchange Risk:Transaction, Translation, Economic Risk, Tactics and

Strategies to reduce foreign exchange risk, Transfer Pricing.

Exchange Control:

Meaning, Features, Objectives, Methods, merits Demerits.

14

IV Foreign Exchange Market:Meaning, Foreign exchange rate-meaning, Determination of

exchange rate, Types of Exchange Rate-Fixed, Flexible.14

V Foreign Exchange Transactions:Spot, Forward Exchange, Futures, Options, Arbitrage.

Balance of Payments:

Meaning, Components, BOP vs.BOT, disequilibrium inBOP, Rectification of disequilibrium.

22

Suggested Readings:

Cherunilam Francis. , International Business, Prentice Hall of India, New Delhi. Mathur S K., International finance and foreign exchange, Shivam Book House, Jaipur. Avadhani V A., International Finance, Himalaya Publishing House, New Delhi. Hill Charles W L., International Business,Tata Mc Graw Hill Ltd,New Delhi. ICFAI Module of International Finance.

8/3/2019 INB_SY 2011-12

19/23

13



Practical

INB 233





8/3/2019 INB_SY 2011-12

20/23

14

ADVANCED

DIPLOMA

COURSE

8/3/2019 INB_SY 2011-12

21/23

15



Paper Title: Export-Import Documentation and ProcedureCode: (INB-331)



Unit Contents No of

Lectures

I Export Import Documents:Importance and use of commercial invoices, bill of exchange, bill of lading,

letter of credit, certificate of origin, mates receipt, bill of entry, certificate of

origin, certificate of inspection, GR form, shipping bills, consular invoice.

22

IIExport Procedure:

Preliminaries, confirmation of order, production and clearance of products for

exports, shipment, negotiation of documents and realization of export

proceeds, obtaining export incentives

24

III Preshipment Inspection and Quality Control:Clearing and forwarding agents and their role in export import

Cargo insurance: needs, kinds of perils, types of losses, types of policies,insurance claims.

Shipment of export cargo: introductionCentral excise formalities, customs clearance- objectives, legal framework,

stages, procedure

14

IV Export Promotion Incentives:Export Promotion, role of Government- cash assistance- duty drawback-import entitlement.

RBI- Duty draw back, credit schemes- Preshipment, export billsEXIM bank-long term finance gurantees-refinancing of export credits.

ECGC- brief introduction-concessions granted to exporters, combinedtransport document(CTD)

16

V Import Procedure:Determining market demand and purchase motivation, locating and

negotiating with the sources of supply, securing physical distribution,

arrangement for payments, delivery of goods.

14

Suggested Readings: Acharya & Jain., Export Marketing, Himalya Publishing House, New Delhi. Rathor B S & Rathor J S, Export Marketing, Himlaaya Publishing House,New Delhi. Varshney, R.L. and Bhattacharyya, B., International Marketing Management: An Indian

perspective, Sultan Chand & Sons, New Delhi.

Jain, Subhash C., International Marketing Management, CBS Publishers & Distributors,New Delhi.

Parasram Export-What,Where and How. Anupam Publishers. Bhalla V K, International Business Environment and Management.Anmol

Publications, New Delhi.

8/3/2019 INB_SY 2011-12

22/23

16



Paper Title: Export Logistics

Code: (INB-332)Total Number of Lectures Allocated: 45



I Introduction to Marketing Logistics system:Concept, Objective, Importance, Logistic Tasks.

Strategic Logistics planning: important concepts-

Cost trade off, Total cost concept, Total system

concept.

14

II Transport System:

Air transport-Air Authority of India, Air services inIndia, advantages and problems.

Ocean Transport: Significance, Types of ships,

Liners, Tramps, advantages and problems.

16

III Warehousing:Concept, Functions, Warehousing in India,Warehousing Corporations.

Multi modalisation- concept, containerization-advantages, disadvantages, types of containers.

Inter modalism and multi modalism.

22

IV Carriage of goods by sea :Liner Freighting Practices- Types of rates, Pricing

Principles and Surcharges, Tramp CharteringPractices- Tramp Trade, Types of Chartering-Voyage, Time, Bareboat Charter, Charter party and

its main clauses- voyage and time

Carriage of goods by sea- Charter party, bill of

lading, Difference between Charter Party and Bill

of lading, Liabilities of a carrier by sea.

24

V Marine insurance:Evolution, concept, policy- contents, types,

principles of Marine insurance. Risk and peril,

conditions and warranties, losses assessment,

claim- Doctrines applicable

14

Suggested Readings:

IGNOU International Logistics Module. Francis Cherunilam: International Business. Parasram Export-What,Where and How, Anupam Publishers. Chaudhary B K & Agarwal O P., Foreign trade and Foreign exchange,Himalayan

Publishing House, New Delhi.

Mathur S K, International Finance and Foreign Trade. Shivam Publication, Jaipur.

8/3/2019 INB_SY 2011-12

23/23



Practical

INB 333





*********************