innovating public transport
DESCRIPTION
Presentation at the Europeiska Trafikantveckan at the Högskolan för lärande och kommunikation in Jönköping, Sept 22 2010.TRANSCRIPT
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
ANDREA RESMINI
INNOVATING PUBLIC TRANSPORTHÖGSKOLAN I BORÅS
JÖNKÖPING SEPTEMBER 22 2010
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
GOTHENBURG
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
GOTHENBURG
50% expected increase in personal travel in the Gothenburg region in 2005-2025
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
GOTHENBURG
50% expected increase in personal travel in the Gothenburg region in 2005-2025
Transport-related CO2 emissions should decrease by 4% in 2010 and by 75% in 2050 in respect to 1990
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
GOTHENBURG
50% expected increase in personal travel in the Gothenburg region in 2005-2025
Transport-related CO2 emissions should decrease by 4% in 2010 and by 75% in 2050 in respect to 1990
Public transport travel should increase from 24% to 35% in 2020
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
CAN BE DONE
If car commuters switched to walking, bicycling, or public transport commuting for just 1 day per week this goal would be met
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
SO, WHAT CAN BE DONE?
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
COMPLEXITY
Impacting collective transportation behavior is a complex task with a multitude of factors weighing in
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
BETTER ROADS
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
BETTER SERVICES
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
BETTER INFORMATION
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
BETTER … MH?
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
PROS AND CONS
All of these factoring elements have pros and cons in respect to a better, sustainable public
transportation model for everyday travel
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
OR A BETTER SYSTEM?
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
CO-MODAL TRAVELING
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
CO-MODAL TRAVELING
A transport policy which looks at the interoperability of all transport modes and means and of their combinationsAchieved through the use of different modes on their own and in combination to obtain optimal and sustainable utilisation of resources
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
CO-MODAL TRAVELING
“Providing the user with comprehensive inter-operational local, peri-urban, and regional travel
information allowing for well-informed travel decisions, both pre-trip and on-trip, to be taken”
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
IMPLICATIONS OF CO-MODALITY
The use of multiple means of transport typically has a number of implications. Co-modality:
is more sustainable is less comfortable requires more, coordinated information is multi-context, or in-context relies on a multitude of devices, some unknown brings personalized needs into the public arena
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
TRANSLINK, QUEENSLAND (AUS)
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
ROADSHARING, A CARPOOL WEB SITE
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
STOCKHOLM CITY BIKES
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
LYON, FRANCE
TRANSPORT
IN-CONTEXT INFO
MOBILE
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
SUSTAINABLE EVERYDAY TRAVEL
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
RESEARCH VISION
Changes in transport behavior towards sustainable everyday travel models can be driven by innovation in digital services
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
TRANSPORT AS A NETWORK
The research is built on a holistic vision of the transport system as a complex network of organizations, people, information, and their different needs and goals
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
Three different target groups are part of the co-modal, pervasive transport system vision:
Business and public stakeholders Users, travelers, and passengers Entrepreneurs and developers (And researchers, of course)
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
These groups, in turn have different roles, expectations, and needs
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
STAKEHOLDERS
TELCOs
TRANSPORT
1
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
ENTREPRENEURS & DEVELOPERS
3
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
STAKEHOLDERS PERSPECTIVE
SUSTAINABLEEVERYDAY TRAVEL
PROJECT
DEVELOPING FOR DEVELOPERS DEVELOPING FOR END USERS
1ST LAYERDEVELOPER
1ST LAYERDEVELOPER
1ST LAYERDEVELOPER
2ND LAYERDEVELOPER
1ST LAYERDEVELOPER
2ND LAYERDEVELOPER
2ND LAYERDEVELOPER
USERS
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
USERS & TRAVELERS
2
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
USERS & TRAVELERS
2
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
USERS & TRAVELERS
2
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
USERS & TRAVELERS
2
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
USERS & TRAVELERS
2
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
USERS & TRAVELERS
2
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
USERS AND CONTEXTS
These are not just different user types who have a range of well-delimited needs: these are user types whose needs change through time, in the short and in the long period, and are shaped in accordance with the place they currently are
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
DEVELOPING A MODEL
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
DEVELOPING A MODEL
Requirements spec
Code + comments Documentation
Business Analyst
Deliverable
Object modelRequirements
specTest protocol
Software Developer
Project sponsor
Tester
2nd layerdeveloper
2nd layerdeveloper
API
2nd layer developer
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
OVERLAPPING
1ST LAYERDEVELOPERS
AND STAKEHOLDERS API
2ND LAYERENTREPRENEURSAND DEVELOPERS
PERVASIVEUSER EXPERIENCE
PROCESSUSERS & TRAVELERS
RAW DATA AND PLANNING IMPLEMENTATION
DESIGN FINAL ARTIFACTS
INFORMATION SYSTEMS PROCESS
USER EXPERIENCE PROCESS
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
RESEARCH AREAS
The project is basically organized around three large research themes in IS and IA / UX:
The new organizational model and the API Green traveling The pervasive process of cross-media user
experience for travelers
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
I WORK ON THE PERVASIVE UX
A heuristics- and methodology-driven approach to information architecture and user experience for the design of ubiquitous ecologies, emergent systems where old and new media and physical and digital environments are designed, delivered, and experienced as a seamless whole
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
A SEAMLESS EXPERIENCE
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
DESIGNING PERVASIVE UX
We are moving from the design of products to the design of experiences
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
THIS NEEDS TO BECOME ONE
TRANSPORT
IN-CONTEXT INFO
MOBILE
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
AND NOT JUST ONLINE
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
USER EXPERIENCE
touch points or obstacles?
process
whew!
...
@#%!
???
user experience
bus car signage paper mobile
ANDREA RESMINI :: HÖGSKOLAN I BORÅS
THANK YOU
SUSTAINABLE EVERYDAY TRAVEL
If you would like to know more, mail me at
Andrea Resmini <[email protected]>